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Beyond The Click: The Paid Media Addiction in Multifamily Marketing
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they confront one of the most uncomfortable realities in multifamily marketing today: the industry's growing dependence on paid media as a default reflex to driving more traffic to websites. PPC has quietly become the first lever operators pull—often without questioning whether it's building sustainable growth or simply renting temporary visibility.
In this episode, Kerry and Jimmy explore the difference between renting attention and owning authority, why rising CPC erodes long-term…
The skinny
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