Why is average cafe matcha so bad?

Specialty Matcha Podcast · May 1, 2025 · 32m · transcript

In this episode of the Specialty Matcha Podcast, Ryan and Zongjun discuss the current state of matcha in cafes, highlighting the challenges of quality, barista training, and consumer expectations. They explore the structural issues within the matcha industry, including supply chain problems and the lack of education for both baristas and consumers. The conversation emphasizes the need for better quality products and the importance of creating demand for specialty matcha.