Latest / Let's talk Marketplace / Image AI for Fashion – what it can and can’t do #LTM126

Transcript

Image AI for Fashion – what it can and can’t do #LTM126 · Let's talk Marketplace

• 0:00
  So
• 0:00
  what
• 0:00
  we
• 0:00
  believe
• 0:00
  is
• 0:01
  that
• 0:01
  in
• 0:01
  the
• 0:01
  future
• 0:02
  you
• 0:02
  need
• 0:02
  somebody
• 0:03
  to
• 0:03
  take
• 0:03
  the
• 0:03
  first
• 0:04
  four
• 0:04
  or
• 0:04
  five
• 0:05
  pictures,
• 0:06
  okay?
• 0:06
  And
• 0:06
  the
• 0:07
  first
• 0:07
  one
• 0:07
  or
• 0:07
  two
• 0:08
  videos
• 0:08
  in
• 0:09
  a
• 0:09
  super
• 0:09
  efficient
• 0:10
  and
• 0:10
  super
• 0:10
  perfect
• 0:11
  way.
• 0:11
  And
• 0:11
  we
• 0:11
  want
• 0:12
  to
• 0:12
  be
• 0:12
  that
• 0:12
  player.
• 0:13
  Then
• 0:14
  you
• 0:14
  feed
• 0:15
  that
• 0:15
  to
• 0:15
  the
• 0:16
  AI
• 0:16
  machine.
• 0:17
  At
• 0:17
  that
• 0:17
  point,
• 0:18
  the
• 0:18
  AI
• 0:18
  will
• 0:18
  know
• 0:19
  how
• 0:19
  the
• 0:19
  folds
• 0:20
  are
• 0:20
  working.
• 0:20
  The
• 0:21
  I
• 0:21
  will
• 0:21
  know
• 0:21
  what
• 0:21
  is
• 0:21
  the
• 0:22
  perfect
• 0:22
  color.
• 0:23
  The
• 0:23
  I
• 0:23
  will
• 0:23
  know
• 0:24
  what
• 0:24
  are
• 0:24
  the
• 0:24
  shadows
• 0:25
  that
• 0:25
  this
• 0:25
  product
• 0:26
  is
• 0:26
  creating.
• 0:27
  They
• 0:27
  will
• 0:27
  know,
• 0:28
  you
• 0:28
  know.
• 0:33
  Let's
• 0:33
  Talk
• 0:33
  Marketplace.
• 0:34
  The
• 0:34
  Marketplace
• 0:35
  Podcast
• 0:36
  with
• 0:36
  Ingrid
• 0:36
  Lommer
• 0:37
  and
• 0:37
  Vana
• 0:37
  Vridichter.
• 0:41
  Hello
• 0:41
  everyone
• 0:42
  and
• 0:42
  welcome
• 0:42
  back
• 0:42
  to
• 0:43
  let's
• 0:43
  Talk
• 0:43
  Marketplace.
• 0:44
  I'm
• 0:44
  Ingrid.
• 0:45
  But
• 0:45
  today
• 0:45
  you
• 0:45
  won't
• 0:45
  be
• 0:46
  hearing
• 0:46
  too
• 0:46
  much
• 0:46
  from
• 0:46
  me
• 0:47
  because
• 0:47
  today's
• 0:47
  episode
• 0:48
  is
• 0:48
  all
• 0:48
  about
• 0:48
  fashion
• 0:49
  and
• 0:49
  that
• 0:49
  is
• 0:50
  firmly
• 0:50
  in
• 0:51
  my
• 0:51
  dear
• 0:51
  colleagues
• 0:52
  Valerie's
• 0:52
  territory,
• 0:53
  isn't
• 0:53
  it,
• 0:53
  Valerie?
• 0:54
  Yeah,
• 0:55
  indeed.
• 0:57
  Guilty
• 0:57
  as
• 0:58
  charged,
• 0:58
  I
• 0:58
  would
• 0:58
  say.
• 1:00
  Yeah.
• 1:00
  I
• 1:00
  mean,
• 1:00
  I'm
• 1:01
  quite
• 1:01
  excited
• 1:02
  about
• 1:02
  the
• 1:03
  episode
• 1:03
  of
• 1:04
  today
• 1:04
  because
• 1:05
  it's
• 1:05
  diving
• 1:05
  into
• 1:05
  a
• 1:06
  topic
• 1:06
  which
• 1:07
  keeps
• 1:08
  me
• 1:09
  still
• 1:11
  very
• 1:11
  much
• 1:11
  on
• 1:12
  my
• 1:12
  toes.
• 1:12
  Back,
• 1:13
  back
• 1:13
  in
• 1:13
  the
• 1:13
  days
• 1:14
  when
• 1:14
  I
• 1:14
  used
• 1:14
  to
• 1:14
  work
• 1:14
  for
• 1:15
  a
• 1:15
  fashion
• 1:15
  brand
• 1:16
  as
• 1:16
  a
• 1:16
  marketplace
• 1:16
  manager
• 1:17
  and
• 1:18
  also
• 1:18
  back
• 1:18
  in
• 1:18
  my
• 1:19
  time
• 1:19
  at
• 1:20
  Amazon,
• 1:20
  I
• 1:20
  was
• 1:20
  also
• 1:21
  responsible
• 1:22
  for
• 1:22
  product
• 1:22
  images
• 1:23
  the
• 1:23
  vendors
• 1:24
  had
• 1:24
  to
• 1:24
  upload.
• 1:25
  And
• 1:27
  oh
• 1:27
  man,
• 1:27
  there
• 1:28
  are
• 1:28
  so
• 1:28
  many
• 1:30
  details
• 1:32
  which
• 1:33
  need
• 1:33
  to
• 1:33
  be
• 1:34
  verified,
• 1:35
  clarified.
• 1:36
  And
• 1:37
  yeah,
• 1:37
  I'm
• 1:37
  really
• 1:38
  excited
• 1:39
  to
• 1:39
  talk
• 1:40
  today
• 1:40
  about
• 1:41
  product
• 1:41
  images
• 1:42
  and
• 1:42
  videos
• 1:43
  for
• 1:43
  mainly
• 1:44
  fashion
• 1:44
  and
• 1:44
  sports,
• 1:47
  especially
• 1:48
  on
• 1:48
  multiple
• 1:48
  marketplaces
• 1:49
  because
• 1:50
  there
• 1:50
  you
• 1:50
  need
• 1:50
  a
• 1:50
  lot
• 1:51
  of
• 1:51
  different
• 1:51
  images.
• 1:52
  Every
• 1:52
  marketplace
• 1:52
  has
• 1:53
  different
• 1:53
  styles,
• 1:53
  style
• 1:54
  guides,
• 1:54
  and
• 1:56
  it's
• 1:56
  also
• 1:57
  a
• 1:57
  hell
• 1:57
  of
• 1:58
  a
• 1:58
  work
• 1:58
  and
• 1:58
  a
• 1:59
  huge
• 1:59
  cost
• 1:59
  factor.
• 2:00
  Yeah,
• 2:01
  absolutely.
• 2:01
  Especially
• 2:02
  the
• 2:02
  cost
• 2:02
  factor,
• 2:02
  I
• 2:02
  guess.
• 2:03
  But
• 2:03
  you
• 2:03
  know,
• 2:03
  our
• 2:04
  guest
• 2:04
  for
• 2:04
  today
• 2:04
  claims
• 2:05
  that
• 2:05
  his
• 2:05
  service
• 2:06
  can
• 2:06
  lower
• 2:07
  production
• 2:07
  costs
• 2:08
  for
• 2:08
  image
• 2:08
  production
• 2:09
  by
• 2:09
  90%,
• 2:10
  I
• 2:10
  think
• 2:11
  he
• 2:11
  said,
• 2:11
  while
• 2:11
  keeping
• 2:12
  up
• 2:12
  a
• 2:12
  luxury
• 2:12
  grade
• 2:13
  quality
• 2:13
  which
• 2:14
  is
• 2:14
  indistinguishable
• 2:15
  from
• 2:15
  traditional
• 2:16
  high
• 2:16
  end
• 2:16
  fashion
• 2:17
  photography.
• 2:18
  It's
• 2:18
  what
• 2:18
  I
• 2:19
  call
• 2:19
  a
• 2:19
  tall
• 2:19
  order.
• 2:21
  Definitely.
• 2:22
  So
• 2:24
  yeah,
• 2:24
  we
• 2:24
  are
• 2:25
  really
• 2:25
  very
• 2:25
  excited
• 2:26
  to
• 2:26
  have
• 2:26
  today
• 2:27
  here.
• 2:28
  Gianni
• 2:28
  Serazzi,
• 2:29
  co
• 2:29
  founder
• 2:29
  of
• 2:29
  PixelModer.
• 2:31
  With
• 2:31
  us,
• 2:31
  PixelModer
• 2:32
  is
• 2:32
  working
• 2:32
  at
• 2:33
  the
• 2:33
  intersection
• 2:33
  of
• 2:34
  AI
• 2:34
  and
• 2:35
  fashion
• 2:35
  visuals,
• 2:36
  helping
• 2:36
  brands
• 2:37
  create
• 2:37
  marketplace
• 2:38
  ready
• 2:38
  imagery
• 2:39
  in
• 2:39
  ways
• 2:39
  that
• 2:39
  are
• 2:40
  faster,
• 2:40
  more
• 2:41
  flexible
• 2:41
  and
• 2:42
  cost
• 2:42
  efficient.
• 2:43
  Janny,
• 2:44
  welcome
• 2:44
  to
• 2:44
  the
• 2:44
  show.
• 2:44
  Pleasure
• 2:45
  to
• 2:45
  be
• 2:45
  here.
• 2:46
  Yeah,
• 2:46
  it's
• 2:47
  really
• 2:47
  great
• 2:47
  to
• 2:47
  have
• 2:47
  here.
• 2:48
  Danny,
• 2:48
  to
• 2:48
  have
• 2:49
  you
• 2:49
  here.
• 2:49
  Danny.
• 2:50
  Before
• 2:50
  we
• 2:50
  dive
• 2:51
  deeper
• 2:51
  into
• 2:51
  image
• 2:52
  creation
• 2:52
  for
• 2:52
  fashion
• 2:53
  brands
• 2:53
  and
• 2:54
  what
• 2:54
  AI
• 2:54
  has
• 2:55
  to
• 2:55
  do
• 2:55
  with
• 2:55
  it,
• 2:55
  let's
• 2:56
  introduce
• 2:56
  you
• 2:56
  with
• 2:56
  our
• 2:57
  traditional
• 2:57
  three
• 2:58
  questions.
• 2:59
  The
• 2:59
  first
• 3:00
  one
• 3:00
  is,
• 3:01
  who
• 3:01
  are
• 3:01
  you?
• 3:04
  Good
• 3:04
  question.
• 3:06
  I
• 3:06
  am
• 3:06
  a
• 3:07
  retired
• 3:08
  manager
• 3:08
  who
• 3:09
  came
• 3:09
  out
• 3:09
  of
• 3:09
  retirement
• 3:10
  for,
• 3:12
  for
• 3:12
  this
• 3:13
  great
• 3:13
  adventure.
• 3:15
  We
• 3:15
  really
• 3:15
  saw
• 3:16
  AI
• 3:16
  coming
• 3:17
  four
• 3:17
  or
• 3:17
  five
• 3:17
  Years
• 3:17
  ago
• 3:18
  we
• 3:19
  had
• 3:19
  an
• 3:19
  idea
• 3:19
  that,
• 3:21
  you
• 3:21
  know,
• 3:21
  we
• 3:21
  were
• 3:21
  told
• 3:22
  AI
• 3:22
  will
• 3:22
  be
• 3:22
  substituting
• 3:23
  humans
• 3:24
  and
• 3:24
  we
• 3:25
  actually
• 3:25
  believe
• 3:25
  that
• 3:26
  AI
• 3:26
  working
• 3:26
  together
• 3:27
  with
• 3:27
  humans
• 3:27
  can
• 3:27
  achieve
• 3:28
  a
• 3:28
  better
• 3:28
  result.
• 3:30
  Okay.
• 3:31
  And
• 3:31
  I
• 3:32
  mean
• 3:32
  you
• 3:33
  doesn't
• 3:33
  look
• 3:33
  very
• 3:33
  much
• 3:34
  like
• 3:35
  a
• 3:35
  retired
• 3:36
  usual
• 3:37
  age.
• 3:37
  Let
• 3:38
  me
• 3:38
  like
• 3:39
  that.
• 3:40
  So
• 3:41
  what
• 3:41
  is
• 3:42
  your
• 3:42
  background,
• 3:42
  Johnny?
• 3:43
  I
• 3:44
  was
• 3:44
  lucky
• 3:44
  enough.
• 3:44
  I
• 3:45
  mean
• 3:45
  I
• 3:46
  grew
• 3:46
  up
• 3:46
  in
• 3:47
  Bain
• 3:47
  on
• 3:47
  the
• 3:47
  consulting
• 3:48
  side
• 3:48
  and
• 3:49
  then
• 3:49
  I've
• 3:50
  been
• 3:50
  working
• 3:51
  on
• 3:52
  starting
• 3:52
  some
• 3:53
  of
• 3:53
  my
• 3:53
  own
• 3:53
  companies
• 3:53
  and
• 3:54
  co
• 3:54
  investing
• 3:54
  with
• 3:55
  Bain
• 3:55
  Capital
• 3:56
  on
• 3:56
  a
• 3:56
  number
• 3:57
  of
• 3:57
  other
• 3:58
  ventures.
• 3:59
  And
• 3:59
  I
• 4:00
  got
• 4:00
  lucky
• 4:00
  enough
• 4:01
  to
• 4:01
  be
• 4:03
  financial
• 4:04
  independent
• 4:05
  very
• 4:05
  early
• 4:05
  on
• 4:06
  and
• 4:06
  take
• 4:06
  care
• 4:07
  of
• 4:07
  these
• 4:07
  other
• 4:07
  investments.
• 4:08
  So
• 4:09
  I
• 4:10
  own
• 4:10
  or
• 4:10
  co
• 4:11
  own
• 4:11
  a
• 4:11
  number
• 4:11
  of
• 4:11
  other
• 4:11
  companies
• 4:12
  and
• 4:12
  very
• 4:13
  privileged
• 4:14
  and
• 4:15
  lucky
• 4:15
  to
• 4:15
  be
• 4:15
  in
• 4:15
  that
• 4:16
  position.
• 4:17
  But
• 4:17
  we
• 4:17
  really
• 4:17
  wanted
• 4:17
  to
• 4:18
  create
• 4:18
  something
• 4:19
  which
• 4:19
  is
• 4:19
  like
• 4:19
  a
• 4:19
  global
• 4:20
  platform.
• 4:21
  So
• 4:22
  I
• 4:22
  think
• 4:23
  the
• 4:23
  headquarters
• 4:23
  are
• 4:23
  in
• 4:24
  Italy,
• 4:24
  but
• 4:24
  Italy
• 4:25
  represents
• 4:25
  less
• 4:26
  than
• 4:27
  20%
• 4:27
  of
• 4:28
  our
• 4:28
  revenue.
• 4:30
  We
• 4:30
  shoot
• 4:30
  in
• 4:31
  Miami,
• 4:32
  we
• 4:32
  shoot
• 4:32
  in,
• 4:33
  we
• 4:33
  have
• 4:33
  two
• 4:34
  hubs,
• 4:34
  one
• 4:34
  Miami
• 4:35
  for
• 4:35
  the
• 4:35
  US
• 4:36
  and
• 4:36
  one
• 4:37
  in
• 4:37
  Italy,
• 4:38
  which
• 4:38
  is
• 4:38
  actually,
• 4:38
  it's
• 4:39
  multiple
• 4:39
  studios
• 4:39
  just
• 4:40
  in
• 4:40
  Milan.
• 4:40
  We
• 4:40
  have
• 4:41
  now
• 4:41
  four
• 4:41
  studios
• 4:41
  and
• 4:42
  we
• 4:42
  keep
• 4:42
  on
• 4:42
  growing,
• 4:42
  et
• 4:42
  cetera,
• 4:43
  but
• 4:43
  like
• 4:43
  large
• 4:44
  scale
• 4:44
  studios.
• 4:45
  So
• 4:46
  we're
• 4:46
  really
• 4:46
  like
• 4:46
  a
• 4:46
  global
• 4:47
  company.
• 4:47
  And
• 4:48
  it's
• 4:48
  not
• 4:48
  just
• 4:49
  a
• 4:49
  claim.
• 4:49
  Like
• 4:49
  we
• 4:49
  have
• 4:49
  over
• 4:50
  100
• 4:50
  brands
• 4:51
  that
• 4:51
  can
• 4:51
  testify
• 4:52
  to
• 4:52
  whoever
• 4:52
  is
• 4:52
  interested
• 4:53
  that
• 4:53
  you
• 4:53
  know,
• 4:54
  we
• 4:54
  lower.
• 4:54
  But,
• 4:55
  but
• 4:55
  to
• 4:55
  these
• 4:55
  questions
• 4:56
  we
• 4:56
  come
• 4:56
  later.
• 4:57
  Okay.
• 4:58
  Okay,
• 4:59
  we'll
• 4:59
  get
• 4:59
  there
• 5:00
  then.
• 5:00
  Okay.
• 5:01
  What
• 5:02
  would
• 5:02
  you
• 5:02
  say
• 5:02
  what
• 5:02
  you
• 5:03
  do
• 5:03
  best
• 5:03
  in
• 5:05
  the
• 5:05
  product
• 5:05
  image
• 5:06
  business?
• 5:07
  I
• 5:07
  mean,
• 5:07
  would
• 5:08
  be
• 5:08
  good
• 5:08
  to
• 5:09
  ask
• 5:09
  our
• 5:09
  clients,
• 5:09
  but
• 5:10
  you
• 5:10
  know,
• 5:10
  what
• 5:10
  we
• 5:10
  hear
• 5:10
  from
• 5:11
  them
• 5:11
  is
• 5:13
  not
• 5:13
  only
• 5:13
  we're
• 5:14
  the
• 5:14
  largest
• 5:14
  ones,
• 5:15
  but
• 5:15
  using
• 5:15
  the
• 5:15
  AI
• 5:18
  together
• 5:18
  with
• 5:19
  humans,
• 5:19
  it
• 5:20
  gives
• 5:20
  a
• 5:20
  level
• 5:20
  of
• 5:21
  precision
• 5:22
  that
• 5:22
  just
• 5:22
  humans
• 5:23
  cannot
• 5:23
  have.
• 5:25
  And
• 5:26
  so
• 5:26
  we
• 5:26
  claim
• 5:27
  that
• 5:27
  the
• 5:27
  images
• 5:27
  and
• 5:28
  videos
• 5:28
  are
• 5:28
  indistinguishable,
• 5:30
  but
• 5:30
  they
• 5:30
  actually
• 5:31
  come
• 5:31
  back
• 5:31
  to
• 5:31
  us
• 5:31
  and
• 5:31
  they
• 5:32
  tell
• 5:32
  us
• 5:34
  the
• 5:34
  level
• 5:34
  of
• 5:34
  precision
• 5:35
  is
• 5:35
  even
• 5:35
  higher.
• 5:36
  And
• 5:36
  then
• 5:36
  point
• 5:36
  number
• 5:37
  two
• 5:37
  is
• 5:39
  the
• 5:39
  cost
• 5:39
  is
• 5:40
  just
• 5:40
  a
• 5:40
  fraction.
• 5:40
  Like
• 5:41
  70%
• 5:41
  off
• 5:41
  on
• 5:42
  pictures,
• 5:42
  90%
• 5:43
  off
• 5:43
  on
• 5:43
  videos.
• 5:43
  This
• 5:44
  is
• 5:44
  numbers
• 5:44
  that
• 5:44
  we
• 5:44
  hear
• 5:45
  on
• 5:45
  a
• 5:45
  regular
• 5:45
  basis.
• 5:46
  Okay,
• 5:47
  well
• 5:48
  you
• 5:48
  see
• 5:48
  Valerie,
• 5:49
  Gianni
• 5:49
  told
• 5:50
  us
• 5:50
  before
• 5:50
  that
• 5:50
  he
• 5:50
  didn't
• 5:50
  want
• 5:51
  to
• 5:51
  talk
• 5:51
  about
• 5:51
  himself.
• 5:51
  But
• 5:54
  you
• 5:54
  tried
• 5:55
  your
• 5:55
  best.
• 5:55
  I
• 5:56
  would
• 5:56
  say
• 5:56
  that's
• 5:56
  true.
• 5:57
  Okay,
• 5:57
  Johnny,
• 5:58
  but
• 5:58
  now
• 5:58
  a
• 5:58
  personal
• 5:59
  one,
• 5:59
  a
• 5:59
  fun
• 5:59
  fact
• 6:00
  about
• 6:00
  you.
• 6:01
  She's
• 6:01
  trying
• 6:01
  again,
• 6:01
  the
• 6:02
  personal
• 6:02
  one,
• 6:03
  one
• 6:04
  fun
• 6:04
  fact.
• 6:06
  Well,
• 6:06
  I,
• 6:07
  I
• 6:07
  don't
• 6:07
  know,
• 6:08
  I
• 6:08
  don't
• 6:08
  know
• 6:08
  if
• 6:08
  it's,
• 6:08
  if
• 6:09
  it's
• 6:09
  really
• 6:09
  fun.
• 6:09
  But
• 6:09
  you
• 6:10
  know
• 6:10
  I,
• 6:12
  I,
• 6:12
  I
• 6:13
  was
• 6:14
  earlier
• 6:14
  on
• 6:15
  I
• 6:15
  was
• 6:16
  in
• 6:17
  privileged
• 6:18
  enough
• 6:18
  and
• 6:18
  lucky
• 6:18
  enough
• 6:18
  to,
• 6:19
  to
• 6:19
  arrive
• 6:19
  at
• 6:19
  the,
• 6:20
  at
• 6:20
  the
• 6:20
  finals
• 6:20
  of
• 6:20
  the
• 6:20
  math
• 6:21
  Olympics.
• 6:22
  And,
• 6:23
  and
• 6:23
  I
• 6:24
  realized
• 6:25
  I
• 6:25
  always
• 6:25
  Thought,
• 6:26
  you
• 6:26
  know,
• 6:26
  I
• 6:26
  was
• 6:26
  pretty
• 6:26
  good
• 6:26
  at
• 6:26
  math
• 6:27
  and
• 6:27
  there
• 6:27
  I
• 6:27
  realized
• 6:29
  how
• 6:29
  much
• 6:29
  stronger
• 6:30
  the
• 6:30
  human
• 6:30
  brain
• 6:31
  can
• 6:31
  be.
• 6:31
  So
• 6:32
  that's
• 6:33
  when,
• 6:33
  you
• 6:34
  know,
• 6:34
  I
• 6:34
  quickly
• 6:34
  moved
• 6:35
  from
• 6:35
  being
• 6:35
  mathematics
• 6:36
  to
• 6:37
  really
• 6:37
  focusing
• 6:37
  myself
• 6:38
  on
• 6:38
  business.
• 6:38
  Maybe
• 6:38
  there,
• 6:39
  you
• 6:39
  know,
• 6:39
  there's
• 6:40
  something
• 6:40
  better.
• 6:40
  But,
• 6:41
  you
• 6:41
  know,
• 6:41
  you
• 6:41
  think
• 6:41
  you're
• 6:42
  good
• 6:42
  at
• 6:42
  something
• 6:42
  and
• 6:43
  then
• 6:43
  you
• 6:43
  find
• 6:43
  people
• 6:44
  or
• 6:44
  other,
• 6:45
  you
• 6:45
  know,
• 6:46
  other
• 6:47
  minds
• 6:47
  that
• 6:48
  are
• 6:48
  10
• 6:48
  times
• 6:49
  better
• 6:49
  than
• 6:49
  you,
• 6:49
  you
• 6:50
  know,
• 6:50
  it's
• 6:50
  a
• 6:50
  very
• 6:50
  humbling
• 6:50
  experience,
• 6:51
  but
• 6:51
  very
• 6:52
  great
• 6:52
  experience
• 6:52
  to
• 6:53
  have
• 6:53
  early
• 6:53
  on
• 6:53
  in
• 6:53
  life.
• 6:55
  And
• 6:55
  I
• 6:56
  guess
• 6:56
  the
• 6:56
  basis
• 6:56
  for
• 6:56
  a
• 6:57
  good,
• 6:57
  for
• 6:57
  a
• 6:58
  good
• 6:58
  manager
• 6:59
  for
• 6:59
  later
• 6:59
  on.
• 7:00
  Yeah.
• 7:00
  So
• 7:01
  warm
• 7:02
  welcome
• 7:02
  for
• 7:02
  me
• 7:02
  as
• 7:02
  well,
• 7:03
  Jenny,
• 7:03
  and
• 7:03
  grateful
• 7:04
  to
• 7:04
  have
• 7:04
  you
• 7:04
  here.
• 7:04
  And
• 7:05
  as
• 7:05
  you
• 7:06
  do
• 7:07
  like
• 7:07
  to
• 7:07
  talk
• 7:07
  much
• 7:08
  more
• 7:08
  about
• 7:08
  your
• 7:08
  service
• 7:08
  than
• 7:09
  about
• 7:09
  yourself,
• 7:09
  let's
• 7:10
  maybe
• 7:10
  have
• 7:10
  a
• 7:11
  few
• 7:11
  quick
• 7:11
  words
• 7:11
  about
• 7:12
  your
• 7:12
  company
• 7:12
  as
• 7:12
  well.
• 7:12
  Because
• 7:13
  Moda,
• 7:14
  as
• 7:14
  you
• 7:14
  say,
• 7:14
  it's
• 7:14
  active
• 7:15
  globally
• 7:16
  and
• 7:16
  you
• 7:16
  are
• 7:17
  growing
• 7:17
  very
• 7:17
  strongly,
• 7:17
  but
• 7:18
  it
• 7:18
  still
• 7:18
  isn't
• 7:19
  that
• 7:19
  widely
• 7:20
  known.
• 7:21
  So
• 7:21
  maybe
• 7:22
  in
• 7:22
  a
• 7:22
  few
• 7:22
  words
• 7:23
  first
• 7:23
  just
• 7:24
  describe
• 7:24
  what
• 7:24
  are
• 7:24
  you
• 7:24
  doing
• 7:25
  with
• 7:25
  Pixel?
• 7:26
  I
• 7:27
  mean,
• 7:28
  we
• 7:28
  are
• 7:28
  now
• 7:28
  the
• 7:29
  global
• 7:29
  largest
• 7:30
  producers
• 7:30
  of
• 7:31
  pictures
• 7:31
  and
• 7:32
  videos.
• 7:32
  Like
• 7:32
  there
• 7:32
  isn't
• 7:33
  anybody
• 7:33
  that's
• 7:33
  making
• 7:34
  more
• 7:34
  than
• 7:34
  us.
• 7:36
  We
• 7:36
  keep
• 7:36
  on
• 7:37
  growing,
• 7:37
  you
• 7:37
  know,
• 7:37
  10,
• 7:38
  15%
• 7:38
  a
• 7:38
  month.
• 7:39
  We
• 7:39
  have
• 7:39
  healthy
• 7:40
  pipeline
• 7:40
  of
• 7:40
  brands
• 7:41
  that
• 7:41
  want
• 7:41
  to
• 7:41
  come
• 7:42
  and
• 7:43
  marketplaces
• 7:43
  that
• 7:44
  want
• 7:44
  to
• 7:44
  come
• 7:44
  and
• 7:45
  frankly,
• 7:45
  you
• 7:45
  know,
• 7:46
  marketplaces
• 7:46
  that
• 7:46
  represent
• 7:47
  roughly
• 7:47
  half
• 7:47
  of
• 7:48
  our
• 7:48
  volumes
• 7:48
  and
• 7:48
  brands
• 7:49
  that
• 7:49
  represent
• 7:49
  half
• 7:49
  of
• 7:50
  our
• 7:50
  volumes.
• 7:52
  Anybody
• 7:52
  that
• 7:53
  needs
• 7:53
  to
• 7:53
  produce
• 7:54
  high
• 7:54
  quality
• 7:55
  pictures
• 7:55
  and
• 7:56
  videos
• 7:56
  at
• 7:56
  scale,
• 7:59
  if
• 7:59
  they
• 7:59
  haven't
• 7:59
  looked
• 8:00
  into
• 8:00
  what
• 8:00
  PixelModa
• 8:01
  can
• 8:01
  do,
• 8:01
  frankly,
• 8:02
  they
• 8:02
  should.
• 8:04
  Because
• 8:05
  the
• 8:06
  advantages,
• 8:07
  when
• 8:07
  people
• 8:08
  are
• 8:08
  rational
• 8:09
  and
• 8:09
  they
• 8:09
  look
• 8:09
  at
• 8:09
  the
• 8:10
  numbers,
• 8:10
  the
• 8:10
  advantages
• 8:11
  are
• 8:11
  just
• 8:11
  massive.
• 8:13
  We
• 8:14
  haven't
• 8:14
  lost
• 8:14
  a
• 8:15
  single
• 8:15
  client
• 8:15
  since
• 8:16
  we
• 8:16
  started
• 8:17
  four
• 8:17
  and
• 8:17
  a
• 8:17
  half
• 8:17
  years
• 8:18
  ago.
• 8:19
  And
• 8:20
  it's
• 8:20
  just
• 8:21
  the
• 8:21
  possibility
• 8:22
  of
• 8:23
  creating
• 8:23
  images
• 8:24
  that
• 8:24
  are
• 8:24
  indistinguishable
• 8:25
  because
• 8:26
  they
• 8:26
  are
• 8:26
  not
• 8:26
  AI
• 8:27
  generated.
• 8:28
  So
• 8:29
  the
• 8:29
  partner
• 8:29
  can
• 8:29
  choose
• 8:30
  the
• 8:30
  model.
• 8:32
  Every
• 8:32
  picture
• 8:32
  is
• 8:32
  shot
• 8:33
  by
• 8:33
  a
• 8:33
  real
• 8:33
  photographer.
• 8:34
  Everything
• 8:34
  is
• 8:34
  perfectly
• 8:35
  aligned
• 8:35
  to
• 8:36
  the
• 8:36
  guideline
• 8:37
  of
• 8:37
  the
• 8:37
  brand
• 8:37
  or
• 8:38
  of
• 8:38
  the
• 8:38
  marketplace.
• 8:40
  But
• 8:40
  the
• 8:40
  cost
• 8:41
  end
• 8:42
  up
• 8:42
  to
• 8:42
  be
• 8:42
  70%
• 8:43
  off
• 8:43
  on
• 8:43
  pictures,
• 8:43
  90%
• 8:44
  off
• 8:44
  on
• 8:44
  videos.
• 8:45
  That's
• 8:45
  something
• 8:45
  we
• 8:46
  hear
• 8:46
  quite
• 8:46
  regular
• 8:47
  basis.
• 8:47
  And
• 8:48
  this
• 8:48
  allows
• 8:49
  you
• 8:49
  to
• 8:49
  increase
• 8:50
  volumes.
• 8:51
  So
• 8:51
  to
• 8:52
  increase.
• 8:52
  Sorry,
• 8:52
  to
• 8:53
  increase
• 8:53
  the.
• 8:54
  The
• 8:54
  number
• 8:54
  of
• 8:54
  pictures,
• 8:55
  the
• 8:55
  number
• 8:55
  of
• 8:55
  videos,
• 8:56
  which
• 8:56
  drives
• 8:57
  higher
• 8:57
  sales.
• 8:58
  So
• 8:58
  again,
• 8:58
  our
• 8:58
  partners,
• 8:59
  they
• 8:59
  tell
• 8:59
  us
• 8:59
  they've
• 8:59
  been
• 9:00
  increasing
• 9:00
  5
• 9:01
  to
• 9:01
  15%
• 9:02
  their
• 9:02
  sales
• 9:03
  online.
• 9:04
  Some
• 9:04
  of
• 9:04
  them,
• 9:04
  they
• 9:05
  got
• 9:05
  super
• 9:05
  lucky.
• 9:06
  They
• 9:06
  did,
• 9:06
  you
• 9:06
  know,
• 9:06
  over
• 9:06
  30%,
• 9:07
  you
• 9:08
  know,
• 9:08
  but
• 9:08
  the
• 9:08
  average
• 9:09
  is
• 9:09
  5
• 9:09
  to
• 9:09
  15%
• 9:10
  by
• 9:11
  adding
• 9:11
  videos,
• 9:11
  by
• 9:11
  adding
• 9:12
  pictures,
• 9:12
  and
• 9:12
  all
• 9:12
  of
• 9:13
  this
• 9:13
  without
• 9:13
  investing
• 9:14
  a
• 9:14
  penny,
• 9:14
  just
• 9:15
  by
• 9:15
  saving.
• 9:15
  Like
• 9:16
  the
• 9:16
  day
• 9:16
  that
• 9:17
  they
• 9:17
  start
• 9:17
  with
• 9:17
  Pixel
• 9:18
  Moda,
• 9:18
  they
• 9:18
  save
• 9:19
  a
• 9:19
  ton
• 9:19
  of
• 9:19
  money.
• 9:20
  And
• 9:21
  this
• 9:21
  is
• 9:22
  something
• 9:22
  that
• 9:22
  doesn't
• 9:23
  come
• 9:23
  that
• 9:23
  often
• 9:24
  in
• 9:24
  fashion
• 9:25
  or
• 9:25
  in
• 9:25
  any
• 9:26
  other
• 9:26
  business.
• 9:26
  The
• 9:26
  possibility
• 9:27
  to
• 9:27
  grow
• 9:27
  your
• 9:28
  business
• 9:28
  and
• 9:29
  to
• 9:29
  save
• 9:30
  quite
• 9:30
  dramatically,
• 9:31
  you
• 9:31
  know,
• 9:32
  on,
• 9:32
  on,
• 9:33
  on
• 9:33
  a
• 9:33
  cost
• 9:35
  line
• 9:35
  that
• 9:35
  like
• 9:36
  verily
• 9:36
  was
• 9:36
  saying
• 9:36
  can
• 9:37
  be
• 9:37
  very,
• 9:37
  very
• 9:37
  relevant
• 9:38
  for
• 9:38
  a
• 9:38
  brand
• 9:38
  or
• 9:39
  for
• 9:39
  a
• 9:39
  marketplace.
• 9:39
  We
• 9:40
  only
• 9:40
  do
• 9:40
  fashion
• 9:41
  accessories.
• 9:42
  We've
• 9:42
  had
• 9:42
  industry
• 9:43
  giants,
• 9:43
  probably
• 9:44
  the
• 9:44
  largest
• 9:44
  marketplace
• 9:45
  saying,
• 9:45
  hey,
• 9:45
  you
• 9:45
  know,
• 9:46
  can
• 9:46
  you
• 9:46
  also
• 9:46
  do
• 9:47
  the
• 9:47
  videos
• 9:47
  on,
• 9:49
  on
• 9:49
  unboxing
• 9:50
  a
• 9:50
  product?
• 9:51
  Like
• 9:52
  we
• 9:52
  really,
• 9:52
  really
• 9:53
  focus
• 9:53
  and
• 9:53
  we
• 9:53
  stay
• 9:54
  focused
• 9:54
  on
• 9:55
  fashion
• 9:55
  and
• 9:55
  luxury,
• 9:56
  you
• 9:56
  know,
• 9:56
  that's
• 9:57
  what
• 9:57
  we
• 9:57
  are,
• 9:57
  you
• 9:57
  know.
• 9:59
  And
• 9:59
  can
• 9:59
  you
• 10:00
  name
• 10:00
  a
• 10:00
  few
• 10:00
  customers
• 10:01
  maybe?
• 10:02
  Oh,
• 10:03
  I
• 10:03
  would
• 10:04
  like
• 10:04
  not
• 10:04
  to.
• 10:05
  But
• 10:05
  let's
• 10:05
  say
• 10:05
  that
• 10:06
  if
• 10:06
  you
• 10:06
  take.
• 10:07
  We
• 10:07
  have
• 10:07
  a
• 10:07
  lot
• 10:08
  of
• 10:08
  confidentiality
• 10:09
  clauses
• 10:10
  in
• 10:10
  the
• 10:10
  contracts
• 10:10
  that
• 10:11
  we
• 10:11
  have.
• 10:11
  But
• 10:12
  if
• 10:12
  you,
• 10:12
  I
• 10:12
  mean
• 10:13
  if
• 10:13
  you.
• 10:14
  Three
• 10:14
  out
• 10:14
  of
• 10:15
  the
• 10:15
  five
• 10:15
  largest
• 10:16
  online
• 10:16
  marketplaces,
• 10:17
  global
• 10:17
  or
• 10:17
  fashion,
• 10:18
  luxury,
• 10:18
  they
• 10:18
  are
• 10:19
  our
• 10:19
  clients.
• 10:20
  And
• 10:20
  we
• 10:20
  just
• 10:21
  did,
• 10:21
  you
• 10:21
  know,
• 10:22
  we
• 10:22
  just
• 10:22
  checked,
• 10:23
  you
• 10:23
  know,
• 10:23
  of
• 10:24
  the
• 10:24
  top
• 10:24
  100
• 10:25
  luxury
• 10:25
  brands,
• 10:27
  okay,
• 10:27
  globally
• 10:28
  there
• 10:28
  is
• 10:29
  20
• 10:29
  which
• 10:29
  are
• 10:29
  already
• 10:30
  with
• 10:30
  us.
• 10:30
  We
• 10:30
  are
• 10:30
  by
• 10:30
  far
• 10:31
  the
• 10:31
  largest
• 10:31
  player,
• 10:32
  20
• 10:32
  which
• 10:32
  are
• 10:33
  already
• 10:33
  with
• 10:33
  us.
• 10:33
  And
• 10:34
  we
• 10:34
  are
• 10:34
  talking
• 10:35
  to
• 10:35
  another
• 10:35
  15.
• 10:36
  You
• 10:36
  know,
• 10:37
  it
• 10:37
  takes
• 10:38
  time
• 10:38
  to
• 10:38
  activate
• 10:40
  because
• 10:40
  many
• 10:41
  of
• 10:41
  them,
• 10:41
  they
• 10:41
  have
• 10:41
  internal
• 10:42
  teams,
• 10:43
  many
• 10:43
  of
• 10:43
  them,
• 10:44
  they
• 10:44
  have
• 10:45
  long
• 10:45
  term
• 10:45
  contracts
• 10:46
  with
• 10:46
  the
• 10:46
  current
• 10:46
  supplier.
• 10:47
  This
• 10:48
  is
• 10:48
  a
• 10:48
  large
• 10:48
  industry.
• 10:49
  There's
• 10:49
  about
• 10:49
  6,000
• 10:50
  brands
• 10:51
  and
• 10:51
  500
• 10:51
  multi
• 10:52
  brands
• 10:52
  globally
• 10:52
  to
• 10:53
  do
• 10:53
  fashion
• 10:53
  and
• 10:53
  luxury
• 10:54
  that
• 10:54
  spend
• 10:54
  over
• 10:55
  half
• 10:55
  a
• 10:55
  million
• 10:55
  in
• 10:56
  PDP
• 10:57
  so
• 10:57
  online
• 10:58
  images
• 10:58
  a
• 10:58
  year.
• 11:00
  And
• 11:00
  we're
• 11:01
  just
• 11:01
  over
• 11:02
  100
• 11:02
  clients.
• 11:03
  But
• 11:03
  we
• 11:03
  keep
• 11:03
  on
• 11:03
  growing,
• 11:04
  growing,
• 11:04
  growing.
• 11:04
  And
• 11:05
  like
• 11:05
  I
• 11:05
  said,
• 11:05
  you
• 11:06
  know,
• 11:06
  on
• 11:06
  luxury
• 11:06
  and
• 11:07
  on
• 11:07
  marketplaces
• 11:07
  we
• 11:07
  already
• 11:08
  have
• 11:08
  the
• 11:08
  big
• 11:08
  names,
• 11:09
  you
• 11:09
  know,
• 11:09
  they're
• 11:10
  already
• 11:10
  there.
• 11:10
  They're
• 11:10
  already
• 11:10
  there.
• 11:11
  That
• 11:11
  makes
• 11:11
  us
• 11:11
  really
• 11:12
  proud.
• 11:12
  So
• 11:13
  let's
• 11:13
  say
• 11:13
  like,
• 11:14
  if
• 11:14
  you
• 11:14
  don't
• 11:14
  say
• 11:15
  it,
• 11:15
  like
• 11:15
  three
• 11:16
  out
• 11:16
  of
• 11:16
  five
• 11:17
  fashion
• 11:17
  marketplaces
• 11:18
  in
• 11:18
  the
• 11:18
  globally.
• 11:19
  So
• 11:20
  I
• 11:20
  would
• 11:20
  say
• 11:20
  maybe
• 11:20
  Zalando,
• 11:23
  Amazon,
• 11:25
  something
• 11:25
  like
• 11:25
  that.
• 11:27
  I
• 11:28
  think
• 11:28
  they
• 11:28
  all
• 11:28
  sound
• 11:28
  good.
• 11:30
  Okay,
• 11:31
  getting
• 11:31
  closer.
• 11:32
  It's
• 11:32
  warmer.
• 11:33
  Pretty
• 11:33
  warm.
• 11:34
  Okay,
• 11:34
  I
• 11:35
  get
• 11:35
  it.
• 11:35
  Yeah,
• 11:36
  let's
• 11:36
  keep
• 11:36
  it.
• 11:36
  This
• 11:36
  is
• 11:37
  warm
• 11:37
  area.
• 11:38
  And
• 11:38
  yeah,
• 11:39
  maybe
• 11:39
  I
• 11:39
  will
• 11:40
  take
• 11:40
  over
• 11:41
  here
• 11:41
  a
• 11:42
  bit
• 11:42
  from
• 11:42
  my
• 11:42
  experience
• 11:43
  because
• 11:43
  when
• 11:44
  I,
• 11:45
  when
• 11:45
  I
• 11:45
  worked
• 11:46
  for
• 11:46
  a
• 11:46
  brand
• 11:47
  for
• 11:48
  fashion
• 11:48
  brand,
• 11:48
  I
• 11:49
  also
• 11:49
  was
• 11:49
  responsible
• 11:49
  for
• 11:50
  product
• 11:50
  images
• 11:50
  because
• 11:51
  we
• 11:51
  started
• 11:51
  with
• 11:51
  marketplace
• 11:52
  business
• 11:52
  and
• 11:52
  there
• 11:52
  was
• 11:53
  like,
• 11:53
  hey,
• 11:53
  do
• 11:53
  we
• 11:54
  have
• 11:54
  product
• 11:54
  images?
• 11:54
  And
• 11:55
  then
• 11:55
  they
• 11:55
  were
• 11:55
  like,
• 11:55
  yeah,
• 11:55
  of
• 11:56
  course
• 11:56
  we
• 11:56
  have
• 11:56
  an
• 11:56
  online
• 11:56
  shop.
• 11:58
  And
• 11:58
  I
• 11:58
  had
• 11:59
  a
• 11:59
  look
• 11:59
  at
• 11:59
  the
• 11:59
  pictures
• 11:59
  and
• 12:00
  I
• 12:00
  was
• 12:00
  like,
• 12:02
  okay,
• 12:04
  not
• 12:05
  any
• 12:05
  possibility
• 12:06
  on
• 12:06
  earth
• 12:06
  that
• 12:06
  any
• 12:07
  marketplace
• 12:07
  will
• 12:07
  take
• 12:08
  these
• 12:08
  pictures.
• 12:09
  So
• 12:09
  we
• 12:09
  need
• 12:09
  to
• 12:09
  reshoot
• 12:10
  all
• 12:10
  of
• 12:11
  the
• 12:11
  NOS
• 12:12
  dials
• 12:12
  we
• 12:12
  had.
• 12:14
  We
• 12:14
  need
• 12:14
  this
• 12:14
  Also
• 12:15
  for
• 12:15
  the
• 12:15
  future
• 12:15
  seasons,
• 12:17
  new
• 12:17
  photo
• 12:17
  shootings,
• 12:18
  etc.
• 12:18
  And
• 12:19
  obviously
• 12:20
  we
• 12:20
  had
• 12:20
  this
• 12:20
  like,
• 12:20
  ah,
• 12:21
  we
• 12:21
  have
• 12:21
  an
• 12:21
  internal
• 12:22
  photo
• 12:22
  studio
• 12:23
  and
• 12:24
  the
• 12:24
  marketing
• 12:24
  team
• 12:25
  came
• 12:25
  there
• 12:25
  like,
• 12:25
  yeah,
• 12:26
  but
• 12:26
  we
• 12:26
  want
• 12:26
  to
• 12:26
  have
• 12:26
  our
• 12:27
  look
• 12:27
  and
• 12:27
  feel.
• 12:27
  And
• 12:27
  I
• 12:28
  was
• 12:28
  like,
• 12:28
  yeah,
• 12:29
  I
• 12:29
  understand
• 12:29
  you,
• 12:30
  but
• 12:31
  our
• 12:31
  look
• 12:31
  and
• 12:32
  feel
• 12:32
  doesn't.
• 12:33
  Zalando
• 12:34
  doesn't
• 12:34
  give
• 12:34
  a
• 12:34
  shit
• 12:35
  about
• 12:35
  our
• 12:35
  look
• 12:35
  and
• 12:36
  feel.
• 12:36
  They
• 12:37
  want
• 12:37
  to
• 12:37
  have
• 12:37
  like
• 12:38
  the
• 12:38
  cropping,
• 12:38
  they
• 12:38
  want
• 12:39
  to
• 12:39
  have
• 12:39
  the
• 12:39
  size,
• 12:40
  the
• 12:40
  model,
• 12:42
  the
• 12:43
  lipstick,
• 12:44
  not
• 12:44
  lipstick,
• 12:44
  et
• 12:45
  cetera.
• 12:46
  And
• 12:46
  then
• 12:47
  about.
• 12:47
  You
• 12:47
  had
• 12:47
  different
• 12:48
  guidelines
• 12:48
  and
• 12:49
  Amazon
• 12:49
  has
• 12:49
  different
• 12:50
  guidelines
• 12:50
  and
• 12:50
  Boynegar
• 12:51
  has
• 12:51
  different
• 12:51
  covering.
• 12:52
  And
• 12:52
  then
• 12:52
  you
• 12:53
  say,
• 12:53
  you're
• 12:53
  like,
• 12:54
  okay,
• 12:54
  how
• 12:54
  many
• 12:55
  different
• 12:55
  photo
• 12:56
  shooting
• 12:56
  angles
• 12:57
  for
• 12:57
  one
• 12:57
  article
• 12:58
  shall
• 12:58
  we
• 12:58
  do?
• 12:59
  And
• 12:59
  then
• 13:00
  the
• 13:00
  costs
• 13:00
  are
• 13:01
  like,
• 13:01
  ding,
• 13:01
  ding,
• 13:01
  ding,
• 13:01
  ding,
• 13:02
  ding.
• 13:02
  And
• 13:02
  it's
• 13:02
  like
• 13:02
  getting
• 13:03
  higher
• 13:03
  and
• 13:03
  higher.
• 13:04
  And
• 13:04
  then
• 13:04
  you
• 13:04
  think
• 13:04
  like,
• 13:05
  okay,
• 13:06
  but
• 13:06
  if
• 13:06
  I
• 13:06
  want
• 13:07
  to
• 13:07
  connect
• 13:07
  all
• 13:08
  the
• 13:08
  different
• 13:08
  needs
• 13:09
  from
• 13:09
  different
• 13:10
  departments
• 13:10
  internally,
• 13:12
  this
• 13:12
  is
• 13:12
  like
• 13:12
  insane.
• 13:13
  We
• 13:13
  cannot
• 13:13
  do
• 13:13
  this.
• 13:14
  And
• 13:14
  then
• 13:14
  you
• 13:15
  have
• 13:15
  to
• 13:15
  book
• 13:17
  a
• 13:17
  model
• 13:18
  for
• 13:18
  the
• 13:18
  day
• 13:18
  and
• 13:19
  then
• 13:19
  you
• 13:19
  realize,
• 13:19
  ah,
• 13:20
  but
• 13:20
  not
• 13:20
  all
• 13:20
  the
• 13:20
  samples
• 13:21
  are
• 13:21
  there.
• 13:22
  Oh,
• 13:22
  we
• 13:22
  changed
• 13:23
  something
• 13:23
  at
• 13:23
  a
• 13:23
  simple.
• 13:24
  And
• 13:25
  then
• 13:25
  you
• 13:25
  have
• 13:25
  like
• 13:25
  a
• 13:26
  photo
• 13:26
  shooting
• 13:26
  with
• 13:26
  the
• 13:26
  model
• 13:27
  and
• 13:27
  then
• 13:27
  you
• 13:27
  have
• 13:27
  still
• 13:27
  photography
• 13:28
  on
• 13:28
  another
• 13:28
  day
• 13:29
  and
• 13:29
  then
• 13:30
  you
• 13:30
  upload
• 13:30
  it
• 13:30
  and
• 13:30
  then
• 13:31
  you
• 13:31
  think,
• 13:31
  realize
• 13:32
  this
• 13:33
  blues,
• 13:33
  but
• 13:33
  a
• 13:33
  different
• 13:34
  blue
• 13:34
  than
• 13:34
  the
• 13:34
  other
• 13:34
  one.
• 13:34
  But
• 13:35
  it's
• 13:35
  the
• 13:35
  same
• 13:35
  article,
• 13:35
  so
• 13:36
  what
• 13:36
  is
• 13:36
  the
• 13:36
  right
• 13:36
  blue?
• 13:37
  And
• 13:38
  oh,
• 13:38
  there
• 13:38
  are
• 13:38
  so
• 13:38
  many
• 13:38
  nitty
• 13:39
  gritty
• 13:39
  details.
• 13:39
  And
• 13:40
  I
• 13:40
  don't
• 13:40
  start
• 13:40
  from
• 13:41
  like,
• 13:42
  how
• 13:42
  big
• 13:43
  in
• 13:43
  size
• 13:44
  in
• 13:44
  the
• 13:45
  jpeg,
• 13:45
  like,
• 13:46
  which
• 13:46
  cropping,
• 13:48
  uploading
• 13:48
  it
• 13:49
  to
• 13:49
  different
• 13:49
  middlewares,
• 13:50
  like
• 13:51
  sorting
• 13:52
  out,
• 13:52
  naming
• 13:53
  the
• 13:53
  different
• 13:54
  product
• 13:54
  images
• 13:55
  and
• 13:55
  the
• 13:56
  product.
• 13:57
  Oh
• 13:58
  man,
• 13:58
  it's
• 13:58
  such
• 13:59
  a
• 13:59
  hassle.
• 13:59
  I
• 13:59
  wrote
• 14:00
  a
• 14:00
  style
• 14:00
  guide
• 14:01
  myself
• 14:01
  and
• 14:02
  it's
• 14:02
  really
• 14:02
  like
• 14:03
  seven
• 14:04
  years
• 14:04
  ago,
• 14:05
  so
• 14:05
  really
• 14:05
  a
• 14:05
  long
• 14:06
  time
• 14:06
  ago.
• 14:07
  And
• 14:07
  I
• 14:08
  think
• 14:08
  it
• 14:08
  had
• 14:08
  like
• 14:08
  50
• 14:09
  sites
• 14:09
  and
• 14:09
  it
• 14:10
  was
• 14:10
  just
• 14:10
  like
• 14:10
  underwear,
• 14:11
  nightwear
• 14:12
  and
• 14:12
  swimwear.
• 14:14
  So.
• 14:15
  Oh
• 14:15
  man.
• 14:16
  And
• 14:18
  it's
• 14:18
  such
• 14:18
  a
• 14:18
  hassle
• 14:19
  for
• 14:19
  brands.
• 14:19
  And
• 14:20
  I
• 14:20
  still
• 14:20
  talk
• 14:20
  with
• 14:20
  brands,
• 14:21
  obviously
• 14:21
  I'm
• 14:21
  still
• 14:22
  very
• 14:22
  much
• 14:22
  connected
• 14:23
  to
• 14:23
  them.
• 14:23
  And
• 14:24
  then
• 14:24
  they're
• 14:24
  like,
• 14:24
  yeah,
• 14:24
  we
• 14:24
  still
• 14:25
  have
• 14:25
  our
• 14:25
  internal
• 14:25
  shootings.
• 14:26
  And
• 14:26
  I'm
• 14:26
  like,
• 14:26
  oh
• 14:27
  man,
• 14:28
  I
• 14:28
  feel
• 14:28
  you.
• 14:29
  And
• 14:30
  then
• 14:30
  they
• 14:30
  tell
• 14:30
  me
• 14:30
  like,
• 14:30
  yeah,
• 14:31
  but
• 14:31
  our
• 14:31
  marketing
• 14:31
  team
• 14:32
  has
• 14:32
  the
• 14:32
  lead.
• 14:33
  And
• 14:33
  then
• 14:33
  I'm
• 14:33
  like,
• 14:33
  okay,
• 14:34
  but
• 14:34
  who's
• 14:34
  deciding
• 14:35
  the
• 14:35
  costs?
• 14:37
  And
• 14:37
  then
• 14:37
  we
• 14:37
  are
• 14:38
  in
• 14:38
  the,
• 14:38
  in
• 14:39
  the
• 14:39
  maybe
• 14:40
  talking
• 14:40
  fields,
• 14:41
  because
• 14:41
  I
• 14:41
  would
• 14:41
  say
• 14:42
  marketplace
• 14:43
  managers,
• 14:43
  they
• 14:44
  have
• 14:44
  a
• 14:44
  much
• 14:44
  more
• 14:45
  need
• 14:45
  on
• 14:45
  like,
• 14:46
  yeah,
• 14:46
  obviously
• 14:47
  the
• 14:47
  style
• 14:47
  guide
• 14:48
  approved
• 14:49
  product
• 14:49
  images
• 14:50
  of
• 14:51
  their
• 14:51
  brand
• 14:51
  and
• 14:53
  they
• 14:53
  all,
• 14:54
  I
• 14:54
  mean,
• 14:54
  we
• 14:54
  all
• 14:55
  need
• 14:55
  to
• 14:56
  save
• 14:56
  money,
• 14:57
  right?
• 14:57
  And
• 14:58
  to
• 14:58
  save
• 14:58
  costs,
• 15:00
  especially
• 15:01
  for
• 15:01
  product
• 15:01
  images
• 15:02
  and
• 15:02
  videos.
• 15:02
  And
• 15:02
  then
• 15:03
  on
• 15:03
  the
• 15:03
  other
• 15:03
  Side
• 15:03
  it's
• 15:03
  like,
• 15:04
  yeah,
• 15:04
  but
• 15:04
  can
• 15:04
  we
• 15:04
  do
• 15:04
  a
• 15:04
  video
• 15:05
  here
• 15:05
  and
• 15:05
  there?
• 15:05
  And
• 15:05
  you
• 15:05
  said
• 15:06
  it
• 15:06
  like
• 15:06
  a
• 15:07
  video
• 15:07
  for
• 15:07
  €150
• 15:08
  is
• 15:08
  quite
• 15:09
  a
• 15:09
  usual
• 15:09
  price.
• 15:11
  And
• 15:13
  overall
• 15:13
  photo
• 15:13
  shooting
• 15:14
  costs
• 15:14
  are.
• 15:16
  Then
• 15:16
  you
• 15:16
  have
• 15:16
  like,
• 15:17
  oh,
• 15:17
  styles
• 15:17
  and
• 15:18
  has
• 15:18
  the
• 15:18
  style
• 15:18
  list
• 15:19
  for
• 15:19
  the,
• 15:19
  for
• 15:19
  the
• 15:19
  model
• 15:20
  and
• 15:20
  the
• 15:20
  photographer
• 15:21
  and
• 15:22
  yeah,
• 15:22
  so
• 15:23
  it's,
• 15:26
  I
• 15:26
  think
• 15:26
  it's
• 15:27
  really
• 15:27
  time
• 15:27
  to
• 15:28
  also
• 15:28
  think
• 15:28
  about
• 15:28
  outsourcing
• 15:29
  that
• 15:29
  topic.
• 15:31
  And
• 15:31
  I
• 15:31
  know
• 15:31
  from
• 15:32
  you
• 15:32
  and
• 15:32
  our
• 15:32
  talks,
• 15:33
  Johnny,
• 15:33
  also
• 15:34
  that
• 15:36
  you
• 15:36
  have
• 15:36
  the
• 15:36
  main
• 15:37
  topic
• 15:37
  in
• 15:38
  if
• 15:38
  you
• 15:39
  don't
• 15:39
  get
• 15:39
  a
• 15:39
  client.
• 15:40
  It's
• 15:40
  mostly
• 15:40
  the
• 15:40
  topic
• 15:41
  of
• 15:41
  internal
• 15:42
  teams
• 15:42
  who
• 15:43
  are
• 15:43
  saying,
• 15:43
  oh
• 15:44
  no,
• 15:44
  they
• 15:44
  cannot
• 15:44
  do
• 15:45
  this
• 15:45
  as
• 15:45
  well
• 15:45
  as
• 15:45
  we
• 15:46
  do.
• 15:46
  Right.
• 15:46
  Well,
• 15:47
  it's
• 15:47
  always
• 15:47
  politics
• 15:48
  and
• 15:48
  it's
• 15:48
  change
• 15:48
  resistance.
• 15:50
  When
• 15:51
  people
• 15:51
  are
• 15:51
  objective
• 15:52
  and
• 15:52
  they
• 15:52
  look
• 15:52
  what's
• 15:53
  the
• 15:53
  best
• 15:53
  for
• 15:53
  my
• 15:53
  marketplace
• 15:54
  and
• 15:54
  what's
• 15:55
  the
• 15:55
  best
• 15:55
  of
• 15:55
  my
• 15:55
  brand
• 15:57
  and
• 15:58
  they
• 15:58
  do
• 15:58
  for
• 15:58
  free
• 15:59
  an
• 15:59
  A
• 15:59
  B
• 15:59
  test
• 16:00
  with
• 16:00
  us,
• 16:01
  then
• 16:02
  it's
• 16:02
  as
• 16:02
  clear
• 16:02
  as
• 16:03
  night
• 16:03
  and
• 16:03
  day,
• 16:04
  I'm
• 16:04
  selling
• 16:05
  more,
• 16:05
  I'm
• 16:05
  saving
• 16:06
  usually
• 16:06
  on
• 16:07
  pictures,
• 16:07
  70%,
• 16:08
  on
• 16:08
  videos
• 16:08
  90%.
• 16:09
  There's
• 16:10
  just
• 16:10
  no
• 16:11
  reason
• 16:11
  whatsoever
• 16:12
  not
• 16:12
  to
• 16:13
  implement
• 16:13
  this
• 16:13
  solution.
• 16:15
  But
• 16:15
  we
• 16:15
  understand
• 16:16
  we
• 16:16
  are
• 16:16
  disruptive
• 16:17
  technology
• 16:19
  and
• 16:19
  a
• 16:19
  lot
• 16:19
  of
• 16:20
  people
• 16:20
  or
• 16:21
  brands,
• 16:22
  they
• 16:22
  are
• 16:22
  against
• 16:22
  change
• 16:23
  and
• 16:23
  it's
• 16:23
  a
• 16:23
  human
• 16:24
  being.
• 16:24
  And
• 16:25
  if
• 16:25
  the
• 16:25
  decision
• 16:26
  goes
• 16:26
  into
• 16:26
  the
• 16:27
  hands
• 16:27
  of
• 16:27
  the
• 16:27
  people
• 16:28
  that
• 16:28
  are
• 16:28
  managing
• 16:29
  right
• 16:29
  now
• 16:29
  this
• 16:30
  content
• 16:30
  production,
• 16:31
  then
• 16:31
  it
• 16:31
  becomes
• 16:32
  a
• 16:32
  survival
• 16:33
  instinct.
• 16:34
  You
• 16:34
  know,
• 16:34
  I
• 16:34
  might
• 16:35
  have
• 16:35
  the
• 16:35
  same
• 16:36
  reaction
• 16:36
  if
• 16:36
  I
• 16:36
  were
• 16:37
  in
• 16:37
  their
• 16:37
  shoes.
• 16:37
  You
• 16:37
  know,
• 16:38
  it's,
• 16:39
  you
• 16:39
  know,
• 16:39
  I
• 16:39
  see
• 16:40
  technologies
• 16:40
  within
• 16:40
  my
• 16:41
  lunch
• 16:41
  and
• 16:41
  there's
• 16:42
  resistance
• 16:43
  and
• 16:43
  there
• 16:43
  is
• 16:43
  brands
• 16:44
  and
• 16:44
  companies
• 16:44
  that
• 16:44
  are
• 16:44
  embracing
• 16:45
  it
• 16:46
  and
• 16:46
  they're
• 16:46
  the
• 16:46
  winner
• 16:47
  ones
• 16:47
  and
• 16:48
  there
• 16:48
  is
• 16:48
  brands
• 16:49
  and
• 16:49
  companies
• 16:49
  that
• 16:50
  are
• 16:50
  resisting
• 16:51
  it
• 16:51
  and
• 16:51
  it's
• 16:52
  very
• 16:52
  funny
• 16:52
  because
• 16:53
  like
• 16:53
  we
• 16:53
  have
• 16:53
  two
• 16:53
  clients
• 16:54
  competing
• 16:55
  head
• 16:55
  to
• 16:56
  head
• 16:57
  and
• 16:58
  both
• 16:59
  public
• 17:00
  and
• 17:00
  one,
• 17:01
  as
• 17:01
  you
• 17:02
  know,
• 17:02
  has
• 17:03
  been
• 17:03
  resisting
• 17:03
  and
• 17:04
  resisting
• 17:04
  and
• 17:04
  not
• 17:05
  allow
• 17:05
  and
• 17:05
  not
• 17:05
  giving
• 17:06
  us
• 17:06
  the
• 17:06
  data
• 17:06
  to
• 17:07
  do
• 17:07
  a
• 17:07
  full
• 17:08
  quote
• 17:08
  of
• 17:08
  the
• 17:08
  price,
• 17:09
  not
• 17:09
  even
• 17:09
  the
• 17:09
  data.
• 17:09
  You
• 17:10
  know,
• 17:10
  we
• 17:10
  sign
• 17:10
  all
• 17:10
  the
• 17:11
  NDAs
• 17:11
  of
• 17:11
  the
• 17:11
  world
• 17:12
  not
• 17:12
  allowing
• 17:13
  us
• 17:13
  to
• 17:13
  show
• 17:14
  them
• 17:14
  how
• 17:14
  we
• 17:14
  can
• 17:15
  be
• 17:15
  the
• 17:15
  world's
• 17:15
  most
• 17:16
  perfect
• 17:16
  photocopy
• 17:17
  machine.
• 17:17
  That's
• 17:17
  how
• 17:18
  we
• 17:18
  define
• 17:18
  ourselves,
• 17:18
  you
• 17:19
  know,
• 17:19
  and
• 17:20
  not
• 17:20
  giving
• 17:20
  us
• 17:20
  the
• 17:21
  input
• 17:21
  to
• 17:21
  even
• 17:21
  take
• 17:22
  a
• 17:22
  picture
• 17:22
  even
• 17:22
  if
• 17:22
  we're
• 17:23
  free.
• 17:24
  And
• 17:24
  the
• 17:25
  stock
• 17:25
  price
• 17:25
  went
• 17:25
  down
• 17:26
  like
• 17:26
  97%
• 17:27
  and
• 17:27
  the
• 17:27
  other
• 17:28
  ones
• 17:29
  competing
• 17:29
  in
• 17:29
  the
• 17:29
  same
• 17:30
  market
• 17:30
  head
• 17:30
  to
• 17:30
  head,
• 17:30
  blah
• 17:31
  blah,
• 17:31
  blah.
• 17:31
  And
• 17:31
  the
• 17:31
  stock
• 17:31
  prices
• 17:32
  went
• 17:32
  up
• 17:32
  like
• 17:32
  15%
• 17:34
  and
• 17:34
  it's
• 17:34
  like
• 17:36
  you
• 17:37
  can
• 17:37
  really
• 17:37
  see
• 17:38
  companies
• 17:38
  that
• 17:38
  are
• 17:39
  embracing
• 17:39
  change
• 17:40
  without
• 17:41
  locking
• 17:41
  yourself
• 17:42
  in.
• 17:43
  I
• 17:43
  would
• 17:44
  never
• 17:44
  lock
• 17:44
  myself
• 17:45
  in.
• 17:45
  Even
• 17:45
  with
• 17:46
  us,
• 17:47
  AI
• 17:47
  is
• 17:48
  changing
• 17:48
  so
• 17:48
  fast.
• 17:49
  Both
• 17:49
  the
• 17:49
  gen
• 17:50
  portion
• 17:50
  and
• 17:50
  the
• 17:50
  non
• 17:51
  gen
• 17:51
  portion.
• 17:52
  I
• 17:52
  wouldn't
• 17:53
  want
• 17:53
  to
• 17:53
  lock
• 17:53
  myself
• 17:54
  into
• 17:55
  any
• 17:56
  contract
• 17:56
  or
• 17:56
  anything,
• 17:57
  but
• 17:58
  if
• 17:58
  I
• 17:58
  have
• 17:58
  something
• 17:59
  that
• 17:59
  out
• 18:00
  delivers
• 18:00
  my
• 18:00
  current
• 18:01
  situation
• 18:01
  and
• 18:02
  I
• 18:02
  don't
• 18:02
  embrace
• 18:03
  it,
• 18:03
  I
• 18:04
  should
• 18:04
  really
• 18:04
  think
• 18:04
  that
• 18:05
  by
• 18:05
  doing
• 18:06
  that
• 18:07
  I
• 18:08
  am
• 18:08
  putting
• 18:08
  my
• 18:08
  company
• 18:09
  at
• 18:09
  great
• 18:09
  peril.
• 18:11
  Let's
• 18:11
  talk
• 18:12
  a
• 18:12
  bit
• 18:12
  about
• 18:12
  the
• 18:13
  tech
• 18:13
  side
• 18:13
  of
• 18:13
  this
• 18:14
  because
• 18:14
  you
• 18:14
  have
• 18:14
  been
• 18:15
  mentioning
• 18:15
  again
• 18:15
  and
• 18:15
  again
• 18:16
  that
• 18:17
  PixelModer
• 18:18
  is
• 18:18
  using
• 18:18
  AI
• 18:20
  for
• 18:21
  is
• 18:22
  an
• 18:22
  AI
• 18:22
  assistant
• 18:23
  assisted
• 18:24
  company.
• 18:25
  So
• 18:25
  how
• 18:25
  do
• 18:26
  you
• 18:26
  use
• 18:26
  AI
• 18:27
  and
• 18:27
  what
• 18:27
  is
• 18:27
  the
• 18:27
  difference
• 18:28
  from
• 18:28
  how
• 18:29
  you
• 18:29
  are
• 18:29
  doing
• 18:29
  it
• 18:29
  to
• 18:30
  what
• 18:30
  everyone
• 18:31
  is
• 18:31
  talking
• 18:31
  about
• 18:31
  at
• 18:31
  the
• 18:31
  moment,
• 18:32
  which
• 18:32
  is
• 18:32
  Gen
• 18:33
  AI?
• 18:34
  So
• 18:35
  two
• 18:35
  things.
• 18:37
  First
• 18:38
  of
• 18:38
  all,
• 18:39
  we
• 18:39
  come
• 18:39
  from
• 18:39
  the
• 18:39
  luxury
• 18:40
  world
• 18:40
  originally,
• 18:41
  right?
• 18:41
  So
• 18:41
  our
• 18:41
  first
• 18:42
  clients
• 18:42
  are
• 18:42
  big
• 18:42
  luxury
• 18:43
  clients,
• 18:43
  etc.
• 18:45
  If
• 18:45
  you
• 18:45
  were
• 18:45
  to
• 18:45
  tell
• 18:46
  them
• 18:46
  four
• 18:46
  years
• 18:46
  ago
• 18:46
  we're
• 18:47
  using
• 18:47
  Gen
• 18:47
  AI,
• 18:48
  they
• 18:48
  will
• 18:48
  probably
• 18:49
  kill
• 18:49
  you
• 18:49
  and
• 18:49
  physically
• 18:50
  threaten.
• 18:50
  Okay,
• 18:51
  just
• 18:51
  like,
• 18:51
  let
• 18:51
  me
• 18:52
  like,
• 18:52
  let
• 18:52
  me
• 18:52
  ask.
• 18:52
  Gen
• 18:53
  AI
• 18:53
  means
• 18:54
  I
• 18:54
  have
• 18:54
  a
• 18:55
  like
• 18:55
  a
• 18:56
  really,
• 18:56
  just
• 18:57
  AI
• 18:57
  generated
• 18:58
  image.
• 18:58
  There
• 18:59
  is
• 18:59
  no
• 18:59
  real
• 18:59
  person
• 19:00
  on
• 19:00
  this
• 19:00
  product.
• 19:00
  Right.
• 19:01
  There's
• 19:02
  just
• 19:02
  like
• 19:02
  a
• 19:02
  generated
• 19:03
  product
• 19:04
  image
• 19:04
  with
• 19:05
  the
• 19:05
  product,
• 19:05
  but
• 19:06
  all
• 19:06
  digital.
• 19:07
  Right.
• 19:07
  Just
• 19:08
  like
• 19:08
  to.
• 19:08
  To
• 19:08
  prove
• 19:08
  it.
• 19:09
  Yeah,
• 19:10
  correct.
• 19:10
  Okay.
• 19:11
  It's.
• 19:11
  I
• 19:11
  can
• 19:12
  either
• 19:12
  take
• 19:13
  what
• 19:13
  I
• 19:13
  have
• 19:14
  designed.
• 19:14
  There
• 19:15
  isn't
• 19:15
  even
• 19:15
  a
• 19:15
  physical
• 19:16
  product.
• 19:16
  I
• 19:16
  have
• 19:16
  designed
• 19:17
  something
• 19:18
  and
• 19:18
  before
• 19:19
  it
• 19:19
  goes
• 19:19
  into
• 19:19
  manufacturing,
• 19:20
  I
• 19:20
  can
• 19:21
  have
• 19:21
  an
• 19:21
  AI
• 19:22
  model
• 19:23
  create
• 19:24
  or
• 19:24
  AI
• 19:24
  engine,
• 19:25
  I
• 19:25
  should
• 19:25
  say
• 19:25
  create
• 19:26
  an
• 19:26
  image
• 19:26
  of
• 19:26
  this
• 19:27
  item
• 19:27
  either
• 19:28
  flat
• 19:28
  or
• 19:29
  on
• 19:29
  a
• 19:29
  model
• 19:29
  or
• 19:29
  creative
• 19:30
  in
• 19:30
  a
• 19:30
  video.
• 19:31
  Now
• 19:31
  the
• 19:32
  problem
• 19:32
  is
• 19:33
  what
• 19:33
  I
• 19:33
  design
• 19:34
  and
• 19:34
  what
• 19:34
  comes
• 19:34
  out
• 19:35
  from
• 19:35
  production,
• 19:36
  even
• 19:36
  from
• 19:37
  uber
• 19:37
  luxury
• 19:37
  brands,
• 19:38
  it's
• 19:38
  quite
• 19:39
  significantly
• 19:39
  different.
• 19:40
  And
• 19:40
  if
• 19:41
  my
• 19:41
  black
• 19:41
  comes
• 19:42
  out
• 19:42
  different
• 19:42
  than
• 19:43
  something
• 19:43
  else
• 19:44
  or
• 19:44
  you
• 19:45
  know,
• 19:46
  if,
• 19:47
  if
• 19:47
  the,
• 19:48
  the
• 19:49
  fold
• 19:49
  that
• 19:49
  I
• 19:50
  see
• 19:50
  on
• 19:50
  a
• 19:50
  garment
• 19:51
  are
• 19:51
  different,
• 19:52
  then
• 19:53
  I
• 19:53
  might
• 19:53
  have
• 19:54
  saved,
• 19:54
  you
• 19:55
  know,
• 19:55
  to
• 19:55
  create
• 19:55
  a
• 19:55
  PDP
• 19:56
  could
• 19:56
  be
• 19:56
  as
• 19:56
  low
• 19:56
  as
• 19:57
  20
• 19:57
  bucks
• 19:57
  or
• 19:58
  it
• 19:58
  could
• 19:58
  be
• 19:58
  as
• 19:58
  high
• 19:59
  as
• 19:59
  60
• 19:59
  bucks
• 19:59
  depending
• 20:00
  on
• 20:00
  what
• 20:00
  model
• 20:00
  I
• 20:00
  want,
• 20:01
  how
• 20:01
  many
• 20:01
  views,
• 20:01
  etc,
• 20:02
  you
• 20:02
  know.
• 20:02
  But
• 20:02
  I
• 20:03
  might
• 20:03
  have
• 20:03
  saved,
• 20:04
  you
• 20:04
  know,
• 20:04
  let's
• 20:04
  put
• 20:04
  an
• 20:05
  average
• 20:05
  of
• 20:05
  like
• 20:05
  40
• 20:06
  bucks
• 20:06
  for
• 20:06
  that
• 20:07
  SKU.
• 20:07
  But
• 20:08
  I
• 20:08
  might
• 20:08
  have
• 20:09
  cost
• 20:09
  for
• 20:10
  product
• 20:10
  return
• 20:11
  that
• 20:11
  are
• 20:11
  €4,000.
• 20:13
  Yeah.
• 20:13
  And
• 20:14
  I
• 20:14
  might
• 20:14
  have
• 20:15
  lower,
• 20:15
  lower
• 20:16
  conversion
• 20:16
  that's
• 20:16
  costing
• 20:17
  me
• 20:17
  €40,000.
• 20:19
  So
• 20:19
  I've
• 20:20
  saved
• 20:20
  some
• 20:20
  money,
• 20:21
  but
• 20:21
  I
• 20:22
  have
• 20:22
  really,
• 20:23
  really
• 20:23
  hurt
• 20:24
  my
• 20:24
  P
• 20:24
  and
• 20:24
  L.
• 20:25
  So
• 20:26
  then
• 20:26
  people
• 20:26
  said
• 20:26
  yeah,
• 20:27
  you
• 20:27
  know,
• 20:27
  but
• 20:27
  then
• 20:27
  there's
• 20:28
  a
• 20:28
  second
• 20:28
  way
• 20:28
  of
• 20:28
  using
• 20:29
  the
• 20:29
  Gen
• 20:29
  AI
• 20:30
  which
• 20:30
  is
• 20:30
  I
• 20:30
  still
• 20:31
  take
• 20:31
  the
• 20:32
  garment,
• 20:32
  the
• 20:32
  physical
• 20:33
  garment
• 20:33
  that
• 20:34
  from
• 20:34
  production
• 20:34
  I
• 20:34
  put
• 20:34
  it
• 20:34
  on
• 20:35
  the
• 20:35
  mannequin
• 20:36
  and
• 20:36
  after
• 20:36
  I
• 20:36
  have
• 20:37
  it
• 20:37
  on
• 20:37
  a
• 20:37
  mannequin
• 20:38
  so
• 20:38
  I
• 20:38
  can
• 20:38
  see
• 20:38
  the
• 20:38
  exact
• 20:39
  color.
• 20:40
  The
• 20:41
  problem
• 20:41
  is
• 20:42
  if
• 20:42
  I
• 20:42
  use
• 20:42
  that
• 20:43
  to
• 20:43
  then
• 20:43
  extrapolate
• 20:44
  a
• 20:44
  whole
• 20:45
  bunch
• 20:45
  of
• 20:45
  pictures
• 20:45
  and
• 20:45
  a
• 20:46
  whole
• 20:46
  bunch
• 20:46
  of
• 20:46
  videos
• 20:47
  Again,
• 20:47
  AI
• 20:48
  is
• 20:48
  just
• 20:49
  simulating,
• 20:49
  simulating
• 20:50
  today,
• 20:50
  which
• 20:50
  is
• 20:51
  much
• 20:51
  better
• 20:51
  than
• 20:51
  three
• 20:51
  or
• 20:52
  four
• 20:52
  years
• 20:52
  ago,
• 20:53
  but
• 20:53
  not
• 20:53
  perfect
• 20:54
  and
• 20:54
  can
• 20:54
  just
• 20:54
  simulate
• 20:55
  what
• 20:55
  the
• 20:55
  folds
• 20:56
  are
• 20:56
  going
• 20:56
  to
• 20:56
  be
• 20:57
  from
• 20:57
  a
• 20:57
  2D
• 20:58
  picture.
• 20:59
  I
• 20:59
  cannot
• 20:59
  see
• 21:00
  if
• 21:00
  this
• 21:01
  T
• 21:01
  shirt
• 21:01
  is
• 21:02
  0.1
• 21:03
  millimeter
• 21:03
  or
• 21:03
  0.3
• 21:04
  millimeters
• 21:05
  for
• 21:05
  example.
• 21:06
  So
• 21:06
  the
• 21:06
  gen
• 21:07
  AI
• 21:07
  is
• 21:07
  going
• 21:08
  to
• 21:08
  generate
• 21:08
  a
• 21:08
  bunch
• 21:09
  of
• 21:09
  pictures
• 21:09
  on
• 21:09
  many
• 21:09
  different
• 21:10
  models
• 21:10
  with
• 21:10
  many
• 21:10
  different
• 21:11
  backgrounds.
• 21:11
  But
• 21:12
  it's
• 21:12
  just
• 21:12
  making,
• 21:14
  you
• 21:14
  know,
• 21:14
  it's
• 21:14
  just
• 21:14
  imagining
• 21:15
  what
• 21:15
  the
• 21:15
  folds
• 21:16
  will
• 21:16
  be.
• 21:17
  If
• 21:17
  I
• 21:17
  have
• 21:17
  to
• 21:18
  do
• 21:18
  a
• 21:18
  video,
• 21:19
  it's
• 21:19
  just
• 21:19
  imagining
• 21:20
  how
• 21:20
  this
• 21:20
  product
• 21:21
  is
• 21:21
  going
• 21:21
  to
• 21:21
  fit
• 21:22
  on
• 21:22
  my
• 21:23
  body.
• 21:23
  It
• 21:23
  doesn't
• 21:23
  know
• 21:23
  how
• 21:24
  elastic
• 21:24
  it
• 21:24
  is,
• 21:25
  for
• 21:25
  example,
• 21:26
  because
• 21:26
  I
• 21:27
  just
• 21:27
  taken
• 21:27
  some
• 21:27
  pictures
• 21:28
  on
• 21:28
  a
• 21:28
  mannequin.
• 21:29
  Now
• 21:30
  again,
• 21:31
  this
• 21:31
  is
• 21:32
  lower
• 21:32
  of
• 21:32
  a
• 21:33
  risk,
• 21:33
  but
• 21:33
  it's
• 21:33
  still
• 21:34
  quite
• 21:34
  a
• 21:34
  quite
• 21:34
  significant
• 21:35
  risk
• 21:37
  where
• 21:37
  I
• 21:38
  might
• 21:38
  have
• 21:38
  some
• 21:39
  significant
• 21:39
  returns
• 21:40
  on
• 21:41
  one
• 21:41
  or
• 21:41
  two
• 21:41
  or
• 21:41
  three
• 21:41
  bad
• 21:42
  items
• 21:42
  that
• 21:42
  come
• 21:42
  out
• 21:43
  bad
• 21:43
  that
• 21:44
  wipe
• 21:45
  out
• 21:45
  the
• 21:45
  savings
• 21:46
  that
• 21:46
  I've
• 21:46
  had
• 21:47
  for
• 21:47
  5,000
• 21:48
  SKUs
• 21:48
  that
• 21:49
  I
• 21:49
  shot
• 21:49
  this
• 21:49
  way.
• 21:51
  So
• 21:51
  what
• 21:51
  we
• 21:51
  started
• 21:52
  doing
• 21:52
  since
• 21:52
  the
• 21:52
  beginning
• 21:53
  is
• 21:53
  of
• 21:54
  course
• 21:54
  we
• 21:54
  use
• 21:54
  genai
• 21:55
  only
• 21:55
  if
• 21:56
  the
• 21:56
  client
• 21:56
  access
• 21:57
  and
• 21:57
  we
• 21:58
  use
• 21:58
  the
• 21:58
  best
• 21:58
  partners
• 21:59
  in
• 21:59
  the
• 21:59
  world
• 21:59
  and
• 21:59
  it's
• 22:00
  changing
• 22:00
  so
• 22:00
  fast
• 22:01
  that
• 22:01
  the
• 22:01
  best
• 22:01
  partner
• 22:02
  today
• 22:02
  to
• 22:02
  do
• 22:03
  that
• 22:03
  specific
• 22:03
  thing
• 22:03
  can
• 22:04
  be
• 22:04
  different
• 22:04
  than
• 22:05
  what
• 22:05
  is
• 22:05
  in
• 22:05
  one
• 22:05
  month
• 22:06
  or
• 22:06
  in
• 22:06
  two
• 22:06
  months
• 22:06
  time.
• 22:07
  So
• 22:07
  we
• 22:07
  always
• 22:07
  offer
• 22:07
  to
• 22:08
  our
• 22:08
  partners
• 22:08
  the
• 22:09
  best
• 22:09
  technology
• 22:10
  on
• 22:10
  the
• 22:10
  gen
• 22:10
  AI
• 22:11
  but
• 22:11
  then
• 22:11
  we
• 22:11
  also
• 22:11
  developed
• 22:12
  our
• 22:12
  own
• 22:13
  technology
• 22:13
  which
• 22:14
  is
• 22:14
  as
• 22:14
  far
• 22:14
  as
• 22:14
  we've
• 22:15
  seen,
• 22:15
  we
• 22:15
  haven't
• 22:15
  seen
• 22:15
  anybody
• 22:16
  else
• 22:16
  having
• 22:16
  it
• 22:16
  in
• 22:16
  the
• 22:17
  world
• 22:17
  where
• 22:18
  AI
• 22:19
  is
• 22:19
  helping
• 22:19
  the
• 22:20
  teams
• 22:20
  on
• 22:20
  the
• 22:21
  set
• 22:21
  to
• 22:21
  go
• 22:22
  so
• 22:22
  much
• 22:22
  faster.
• 22:22
  We
• 22:23
  call
• 22:23
  it
• 22:23
  the
• 22:23
  copilot.
• 22:24
  We
• 22:24
  go
• 22:24
  so
• 22:24
  much
• 22:25
  faster
• 22:26
  if
• 22:26
  the
• 22:26
  light
• 22:26
  is
• 22:27
  out,
• 22:27
  the
• 22:27
  copilot
• 22:28
  stops
• 22:28
  and
• 22:28
  tells
• 22:28
  us
• 22:29
  right
• 22:29
  a
• 22:29
  way
• 22:29
  how
• 22:29
  to
• 22:29
  adjust
• 22:30
  it
• 22:30
  if
• 22:30
  the
• 22:30
  model
• 22:31
  doesn't
• 22:31
  have
• 22:31
  the
• 22:31
  right
• 22:31
  pose.
• 22:32
  And
• 22:32
  we
• 22:32
  can
• 22:32
  do
• 22:33
  all
• 22:33
  these
• 22:33
  things
• 22:33
  respecting
• 22:34
  exactly
• 22:35
  the
• 22:36
  DNA
• 22:36
  of
• 22:37
  every
• 22:37
  single
• 22:37
  brand.
• 22:38
  There's
• 22:38
  a
• 22:38
  large
• 22:38
  luxury
• 22:39
  brand
• 22:40
  like
• 22:40
  definitely
• 22:41
  one
• 22:41
  of
• 22:41
  the
• 22:41
  top
• 22:42
  30
• 22:42
  in
• 22:42
  the
• 22:42
  world,
• 22:43
  you
• 22:43
  know,
• 22:43
  that
• 22:44
  took
• 22:44
  one
• 22:44
  of
• 22:45
  our
• 22:45
  B2B
• 22:46
  picture
• 22:46
  like
• 22:46
  a
• 22:46
  seven
• 22:47
  year
• 22:47
  old
• 22:47
  picture
• 22:47
  and
• 22:48
  run
• 22:48
  a
• 22:48
  campaign
• 22:49
  with
• 22:49
  it
• 22:50
  for
• 22:50
  the
• 22:50
  United
• 22:50
  States.
• 22:51
  She's
• 22:51
  a
• 22:51
  massive
• 22:52
  market,
• 22:52
  you
• 22:53
  know.
• 22:53
  And
• 22:54
  the
• 22:54
  reason
• 22:54
  why
• 22:55
  is
• 22:55
  because
• 22:56
  they
• 22:56
  told
• 22:56
  us
• 22:56
  oh
• 22:57
  this
• 22:57
  respects
• 22:57
  so
• 22:58
  much
• 22:58
  our
• 22:58
  DNA.
• 22:59
  Why
• 23:00
  we're
• 23:00
  a
• 23:00
  photocopy
• 23:01
  machine,
• 23:01
  you
• 23:01
  know,
• 23:02
  we
• 23:02
  don't
• 23:02
  take
• 23:02
  good
• 23:03
  or
• 23:03
  bad
• 23:03
  pictures,
• 23:04
  we
• 23:04
  just
• 23:04
  take
• 23:04
  pictures
• 23:05
  which
• 23:05
  are
• 23:05
  very,
• 23:06
  very
• 23:06
  precise
• 23:07
  what
• 23:08
  the
• 23:08
  brand
• 23:08
  tells
• 23:09
  us
• 23:09
  to
• 23:09
  take
• 23:10
  so
• 23:10
  or
• 23:10
  the,
• 23:11
  or
• 23:11
  the
• 23:11
  marketplace
• 23:11
  tells
• 23:12
  us
• 23:12
  to
• 23:12
  take.
• 23:13
  So
• 23:13
  what
• 23:13
  we
• 23:13
  have
• 23:14
  done
• 23:14
  is
• 23:14
  just
• 23:15
  feeding.
• 23:15
  We
• 23:16
  feed,
• 23:16
  you
• 23:16
  know,
• 23:16
  hundreds
• 23:17
  of
• 23:17
  SKUs,
• 23:18
  how
• 23:18
  they
• 23:18
  want
• 23:18
  them
• 23:18
  shot,
• 23:18
  etc.
• 23:19
  What
• 23:19
  they've
• 23:19
  done
• 23:19
  up
• 23:20
  until
• 23:20
  yesterday.
• 23:20
  And
• 23:21
  the
• 23:21
  AI
• 23:21
  learns
• 23:22
  exactly
• 23:22
  what
• 23:23
  that
• 23:23
  brand
• 23:24
  wants,
• 23:24
  and
• 23:25
  we
• 23:25
  deliver
• 23:25
  exactly
• 23:26
  that
• 23:26
  at
• 23:26
  a
• 23:26
  fraction
• 23:27
  of
• 23:27
  the
• 23:27
  cost.
• 23:28
  And
• 23:28
  so
• 23:28
  it
• 23:28
  used
• 23:29
  to
• 23:29
  be
• 23:29
  when
• 23:29
  the
• 23:29
  clients
• 23:30
  ask
• 23:30
  us,
• 23:30
  hey,
• 23:30
  do
• 23:30
  you
• 23:30
  guys
• 23:31
  also
• 23:31
  do
• 23:31
  editorials
• 23:32
  or
• 23:32
  campaigns?
• 23:33
  We
• 23:33
  used
• 23:33
  to
• 23:33
  say
• 23:33
  no.
• 23:34
  Now
• 23:34
  we
• 23:34
  say,
• 23:34
  only
• 23:35
  by
• 23:35
  mistake.
• 23:39
  Okay.
• 23:40
  And
• 23:41
  Danny,
• 23:43
  to
• 23:43
  keep
• 23:43
  it
• 23:43
  more
• 23:44
  on
• 23:44
  the
• 23:45
  AI
• 23:46
  side
• 23:46
  as
• 23:46
  well.
• 23:46
  So
• 23:47
  you
• 23:47
  said
• 23:47
  like,
• 23:47
  it's
• 23:48
  like
• 23:48
  a
• 23:48
  production
• 23:49
  assistant.
• 23:49
  So
• 23:50
  how
• 23:50
  can
• 23:50
  I
• 23:50
  imagine
• 23:50
  this?
• 23:51
  Like,
• 23:52
  you
• 23:52
  have
• 23:52
  like
• 23:53
  the
• 23:53
  photo
• 23:54
  shoot
• 23:55
  and
• 23:56
  there
• 23:56
  is
• 23:57
  like
• 23:57
  an
• 23:57
  AI
• 23:58
  talking
• 23:58
  with
• 23:58
  you
• 23:59
  or
• 23:59
  with
• 23:59
  like
• 23:59
  the.
• 24:01
  How
• 24:02
  does
• 24:02
  it
• 24:02
  work
• 24:02
  in
• 24:03
  reality?
• 24:04
  I
• 24:05
  mean,
• 24:05
  it's
• 24:05
  just
• 24:05
  a
• 24:05
  regular
• 24:06
  team.
• 24:06
  Maybe
• 24:06
  there's
• 24:07
  one
• 24:07
  extra
• 24:07
  person
• 24:07
  on
• 24:08
  the
• 24:08
  set.
• 24:08
  And
• 24:09
  you
• 24:09
  would
• 24:09
  see,
• 24:10
  you
• 24:10
  know,
• 24:10
  the
• 24:10
  photographer,
• 24:11
  you
• 24:11
  would
• 24:11
  see
• 24:11
  the
• 24:11
  stylist,
• 24:12
  that
• 24:12
  they
• 24:12
  receive
• 24:13
  constant
• 24:13
  input,
• 24:14
  you
• 24:14
  know,
• 24:14
  by
• 24:14
  the
• 24:15
  AI,
• 24:15
  so
• 24:15
  that
• 24:15
  they
• 24:16
  move
• 24:16
  forward
• 24:16
  faster.
• 24:17
  And
• 24:17
  you
• 24:17
  would
• 24:17
  see
• 24:18
  the
• 24:18
  whole
• 24:18
  team
• 24:18
  performing
• 24:19
  at
• 24:19
  a
• 24:19
  speed
• 24:19
  that
• 24:20
  is,
• 24:21
  you
• 24:21
  know,
• 24:21
  not
• 24:21
  possible
• 24:22
  just
• 24:22
  with
• 24:22
  humans,
• 24:23
  but
• 24:23
  it's
• 24:24
  possible
• 24:24
  when
• 24:24
  you
• 24:24
  have
• 24:24
  humans
• 24:25
  and
• 24:25
  AI
• 24:25
  working
• 24:26
  together.
• 24:26
  And
• 24:26
  I
• 24:27
  would
• 24:27
  say
• 24:27
  AI,
• 24:27
  but
• 24:27
  there's
• 24:28
  also
• 24:28
  some
• 24:28
  good
• 24:28
  old
• 24:28
  software
• 24:29
  components
• 24:29
  that
• 24:30
  have
• 24:30
  nothing
• 24:30
  to
• 24:30
  do
• 24:30
  with
• 24:30
  AI.
• 24:31
  But
• 24:32
  let's
• 24:32
  say
• 24:32
  humans
• 24:33
  and
• 24:33
  machine
• 24:33
  together
• 24:34
  works
• 24:34
  very
• 24:34
  well.
• 24:35
  And
• 24:35
  that's
• 24:36
  the
• 24:36
  reason
• 24:36
  why
• 24:36
  you
• 24:36
  can
• 24:37
  have
• 24:38
  this
• 24:38
  crazy
• 24:39
  cost
• 24:39
  efficiency.
• 24:41
  Absolutely.
• 24:42
  We
• 24:43
  used
• 24:43
  to
• 24:43
  have
• 24:45
  partners
• 24:45
  where
• 24:46
  they
• 24:46
  say,
• 24:46
  hey,
• 24:46
  we
• 24:47
  usually
• 24:47
  produce
• 24:47
  50
• 24:48
  SKUs
• 24:48
  per
• 24:48
  day
• 24:48
  per
• 24:49
  team.
• 24:50
  And
• 24:51
  once
• 24:51
  we
• 24:51
  train
• 24:51
  the
• 24:51
  AI,
• 24:52
  once
• 24:52
  we
• 24:52
  train
• 24:52
  our
• 24:52
  teams
• 24:53
  and
• 24:53
  our
• 24:53
  trains
• 24:53
  are
• 24:54
  trained
• 24:54
  to
• 24:54
  work
• 24:54
  with
• 24:54
  the
• 24:55
  AI
• 24:56
  the
• 24:56
  same.
• 24:56
  You
• 24:57
  know,
• 24:57
  we
• 24:57
  have
• 24:57
  teams
• 24:58
  that
• 24:58
  work
• 24:59
  and
• 25:00
  our
• 25:00
  throughput
• 25:00
  is
• 25:01
  150
• 25:01
  per
• 25:01
  day.
• 25:02
  But,
• 25:02
  you
• 25:03
  know,
• 25:03
  the
• 25:03
  photographers
• 25:03
  are
• 25:04
  costing
• 25:04
  the
• 25:04
  same,
• 25:04
  the
• 25:04
  models
• 25:05
  are
• 25:05
  costing
• 25:05
  the
• 25:05
  same,
• 25:05
  but
• 25:05
  you
• 25:06
  have
• 25:06
  triple
• 25:06
  the
• 25:06
  throughput.
• 25:07
  So
• 25:07
  the
• 25:07
  cost
• 25:07
  per
• 25:07
  SKU
• 25:07
  is,
• 25:08
  you
• 25:08
  know,
• 25:08
  one
• 25:08
  third
• 25:09
  simple.
• 25:10
  And
• 25:11
  this
• 25:11
  is
• 25:12
  something
• 25:12
  that
• 25:12
  we
• 25:12
  see
• 25:12
  on
• 25:13
  a.
• 25:13
  On
• 25:13
  a
• 25:13
  regular
• 25:13
  basis.
• 25:14
  You
• 25:14
  know,
• 25:15
  it's
• 25:15
  something
• 25:15
  that
• 25:16
  we've
• 25:16
  seen
• 25:16
  over
• 25:16
  and
• 25:16
  over
• 25:17
  again.
• 25:17
  And
• 25:17
  that's
• 25:17
  something
• 25:18
  that
• 25:18
  we
• 25:18
  couldn't
• 25:18
  do
• 25:19
  without
• 25:20
  the
• 25:20
  technology
• 25:20
  aspect.
• 25:21
  And
• 25:22
  that's
• 25:22
  also
• 25:22
  why
• 25:23
  we
• 25:23
  don't
• 25:24
  license
• 25:24
  out
• 25:24
  our
• 25:25
  technology.
• 25:25
  You
• 25:25
  know,
• 25:26
  our
• 25:26
  technology
• 25:26
  needs
• 25:27
  to
• 25:27
  be
• 25:27
  run
• 25:27
  with
• 25:27
  people
• 25:28
  that
• 25:28
  are
• 25:28
  trained
• 25:28
  on
• 25:28
  our
• 25:29
  technology.
• 25:30
  You
• 25:30
  know,
• 25:30
  there's
• 25:30
  a
• 25:31
  whole
• 25:31
  process
• 25:31
  on
• 25:32
  training
• 25:32
  photographers,
• 25:33
  Training
• 25:33
  stylists,
• 25:34
  training
• 25:35
  DJs
• 25:35
  to
• 25:35
  work
• 25:36
  with
• 25:36
  our
• 25:37
  tech.
• 25:37
  You
• 25:37
  know,
• 25:38
  and
• 25:38
  that's
• 25:39
  why
• 25:39
  we
• 25:39
  have
• 25:39
  our
• 25:39
  own
• 25:40
  hubs.
• 25:40
  The
• 25:40
  goods
• 25:41
  can
• 25:41
  travel
• 25:41
  all
• 25:41
  over
• 25:41
  the
• 25:41
  world.
• 25:42
  When
• 25:42
  you're
• 25:42
  saving
• 25:43
  200
• 25:43
  bucks,
• 25:44
  300
• 25:44
  bucks
• 25:45
  per
• 25:45
  sku,
• 25:46
  when
• 25:46
  you
• 25:46
  include
• 25:46
  both
• 25:47
  the
• 25:47
  savings
• 25:47
  on
• 25:47
  pictures
• 25:48
  and
• 25:48
  on
• 25:48
  videos,
• 25:48
  you
• 25:49
  know,
• 25:49
  it
• 25:50
  just
• 25:50
  makes
• 25:50
  no
• 25:50
  sense
• 25:51
  trying
• 25:51
  to
• 25:51
  optimize
• 25:52
  for
• 25:52
  the
• 25:53
  €5
• 25:54
  that
• 25:54
  you
• 25:54
  would
• 25:54
  save.
• 25:55
  Avoiding
• 25:56
  the
• 25:56
  shipment
• 25:57
  from
• 25:57
  New
• 25:58
  York
• 25:58
  to
• 25:58
  Miami
• 25:59
  or
• 25:59
  from
• 25:59
  New
• 25:59
  York
• 25:59
  to
• 26:00
  Milan,
• 26:00
  for
• 26:00
  example,
• 26:01
  you
• 26:01
  know,
• 26:01
  and
• 26:01
  we
• 26:02
  have
• 26:02
  bonded
• 26:02
  facilities
• 26:03
  so
• 26:03
  we're
• 26:03
  super
• 26:03
  fast.
• 26:04
  You
• 26:04
  don't
• 26:04
  have
• 26:04
  to
• 26:04
  even
• 26:04
  to
• 26:05
  go
• 26:05
  through
• 26:05
  customs,
• 26:06
  you
• 26:06
  know,
• 26:06
  like
• 26:06
  everything
• 26:07
  is
• 26:07
  super
• 26:07
  organized.
• 26:08
  I
• 26:08
  mean
• 26:08
  it's
• 26:09
  not,
• 26:09
  not
• 26:09
  by
• 26:10
  surprise
• 26:10
  that
• 26:11
  you
• 26:11
  know,
• 26:11
  the
• 26:11
  largest
• 26:12
  players
• 26:12
  in
• 26:12
  the
• 26:12
  world,
• 26:13
  you
• 26:13
  know,
• 26:13
  they're
• 26:13
  with
• 26:14
  us.
• 26:14
  And
• 26:15
  most
• 26:15
  pain
• 26:16
  in
• 26:16
  the
• 26:16
  neck
• 26:16
  clients,
• 26:17
  which
• 26:17
  we
• 26:17
  welcome
• 26:18
  very
• 26:18
  much
• 26:18
  on
• 26:18
  the
• 26:18
  luxury
• 26:19
  side
• 26:19
  there
• 26:19
  with
• 26:19
  us.
• 26:20
  Okay,
• 26:21
  but
• 26:22
  it's
• 26:22
  not
• 26:22
  just
• 26:23
  luxury
• 26:23
  you
• 26:24
  do.
• 26:24
  Right.
• 26:24
  You
• 26:24
  also
• 26:24
  do
• 26:25
  like
• 26:25
  all
• 26:25
  kind
• 26:26
  of
• 26:26
  fashion
• 26:26
  and
• 26:26
  sports
• 26:27
  fashion.
• 26:27
  Right.
• 26:28
  Listen,
• 26:29
  when
• 26:29
  you
• 26:29
  can
• 26:29
  do
• 26:29
  the
• 26:30
  uber
• 26:30
  luxury
• 26:30
  brands
• 26:31
  and
• 26:31
  when
• 26:31
  you
• 26:31
  can
• 26:32
  do
• 26:32
  the
• 26:32
  uber
• 26:33
  large
• 26:33
  marketplaces
• 26:34
  that
• 26:35
  need
• 26:35
  super
• 26:35
  high
• 26:35
  throughput
• 26:36
  and
• 26:36
  cannot
• 26:37
  afford
• 26:37
  one
• 26:38
  hour
• 26:38
  of
• 26:38
  delay,
• 26:39
  then
• 26:40
  you
• 26:40
  can
• 26:40
  do
• 26:40
  all
• 26:40
  the
• 26:41
  rest
• 26:41
  of
• 26:41
  the
• 26:41
  market.
• 26:42
  So
• 26:42
  we
• 26:43
  by
• 26:43
  purpose
• 26:44
  we
• 26:44
  started
• 26:44
  with
• 26:45
  the
• 26:45
  most
• 26:45
  and
• 26:46
  hardest
• 26:46
  clients.
• 26:47
  So
• 26:47
  then
• 26:47
  the
• 26:47
  rest
• 26:48
  feels
• 26:49
  like,
• 26:49
  you
• 26:49
  know,
• 26:49
  easy.
• 26:50
  Yeah,
• 26:50
  that's
• 26:51
  also
• 26:51
  what
• 26:51
  I
• 26:51
  usually
• 26:52
  say
• 26:52
  is
• 26:52
  like
• 26:52
  start
• 26:52
  with
• 26:52
  Solando
• 26:53
  marketplace
• 26:53
  and
• 26:53
  then
• 26:54
  the
• 26:54
  other
• 26:54
  ones
• 26:54
  are
• 26:54
  much
• 26:54
  easier.
• 26:58
  I
• 26:58
  mean
• 26:58
  from
• 26:58
  the
• 26:58
  brand
• 26:59
  perspective,
• 26:59
  like
• 26:59
  selling
• 27:00
  there.
• 27:00
  Yeah,
• 27:01
  because
• 27:02
  that's,
• 27:03
  I
• 27:03
  obviously
• 27:04
  am
• 27:04
  different
• 27:05
  than
• 27:05
  luxury
• 27:05
  brands
• 27:06
  from
• 27:07
  the
• 27:07
  fashion
• 27:07
  industry.
• 27:08
  But
• 27:09
  yeah,
• 27:09
  in
• 27:10
  terms
• 27:10
  of
• 27:10
  like
• 27:10
  a
• 27:10
  brand's
• 27:11
  perspective,
• 27:11
  that's
• 27:12
  what
• 27:12
  I
• 27:12
  usually
• 27:12
  say.
• 27:14
  Yeah.
• 27:16
  So
• 27:16
  how
• 27:17
  fast
• 27:17
  are
• 27:17
  you?
• 27:17
  I
• 27:18
  mean
• 27:18
  you
• 27:18
  always
• 27:18
  said,
• 27:18
  you
• 27:19
  said
• 27:19
  already
• 27:19
  like
• 27:20
  your
• 27:20
  processes
• 27:20
  are
• 27:21
  very,
• 27:22
  very
• 27:23
  fast.
• 27:24
  And
• 27:25
  I
• 27:25
  mean
• 27:26
  usually
• 27:26
  when
• 27:27
  I
• 27:27
  think
• 27:27
  about
• 27:27
  like
• 27:27
  planning
• 27:28
  a
• 27:28
  photo
• 27:28
  shooting
• 27:29
  or
• 27:29
  like.
• 27:29
  Yeah,
• 27:29
  there's
• 27:30
  no
• 27:30
  photographer
• 27:30
  today.
• 27:31
  So
• 27:31
  you
• 27:31
  are
• 27:32
  in
• 27:32
  Milan,
• 27:32
  in
• 27:33
  Europe,
• 27:34
  like
• 27:34
  headquarter
• 27:35
  of
• 27:36
  models,
• 27:37
  I
• 27:37
  would
• 27:38
  say,
• 27:40
  or
• 27:40
  town
• 27:40
  of
• 27:41
  the
• 27:41
  models
• 27:41
  in
• 27:42
  Europe.
• 27:44
  Do
• 27:44
  you
• 27:44
  have
• 27:44
  some
• 27:45
  examples?
• 27:45
  If
• 27:45
  I
• 27:46
  would
• 27:46
  come
• 27:46
  to
• 27:47
  you
• 27:47
  today
• 27:48
  as
• 27:48
  a
• 27:48
  fashion
• 27:48
  brand
• 27:48
  and
• 27:49
  I
• 27:49
  want
• 27:49
  some
• 27:50
  product,
• 27:50
  images
• 27:51
  and
• 27:51
  videos,
• 27:52
  when
• 27:53
  would
• 27:53
  I
• 27:53
  have
• 27:53
  my
• 27:54
  final
• 27:54
  picture
• 27:54
  with
• 27:55
  me?
• 27:56
  So
• 27:58
  I
• 27:58
  can
• 27:58
  give
• 27:58
  you
• 27:58
  an
• 27:58
  upper
• 27:59
  bound
• 27:59
  and
• 27:59
  a
• 27:59
  lower
• 27:59
  bound.
• 28:02
  There
• 28:02
  are
• 28:02
  some
• 28:03
  clients
• 28:03
  that
• 28:03
  say
• 28:04
  just
• 28:04
  give
• 28:04
  us
• 28:04
  the
• 28:05
  best
• 28:05
  price
• 28:05
  that
• 28:06
  you
• 28:06
  guys
• 28:06
  can.
• 28:07
  You
• 28:07
  know,
• 28:09
  we
• 28:09
  don't
• 28:09
  care
• 28:09
  about
• 28:10
  having
• 28:10
  the
• 28:10
  pictures
• 28:11
  and
• 28:11
  the
• 28:11
  video
• 28:11
  super
• 28:12
  fast
• 28:12
  because
• 28:12
  in
• 28:12
  any
• 28:12
  case
• 28:13
  we
• 28:13
  put
• 28:13
  them
• 28:13
  online
• 28:14
  the
• 28:14
  same
• 28:14
  day
• 28:15
  that
• 28:15
  we
• 28:15
  put
• 28:15
  them
• 28:15
  in
• 28:15
  our,
• 28:16
  in
• 28:16
  our
• 28:16
  stores.
• 28:17
  So
• 28:18
  you
• 28:18
  know,
• 28:18
  right
• 28:19
  now
• 28:19
  we
• 28:19
  are
• 28:19
  running
• 28:20
  a
• 28:20
  production
• 28:20
  that
• 28:20
  takes
• 28:21
  three
• 28:21
  weeks
• 28:22
  and
• 28:22
  we
• 28:22
  tell
• 28:22
  them,
• 28:22
  listen,
• 28:23
  for
• 28:23
  us,
• 28:23
  give
• 28:24
  us
• 28:24
  four
• 28:24
  days,
• 28:25
  five
• 28:25
  days
• 28:26
  maximum.
• 28:26
  We
• 28:27
  don't
• 28:27
  have
• 28:27
  any
• 28:27
  client
• 28:28
  that
• 28:28
  is
• 28:28
  above
• 28:29
  five
• 28:29
  days.
• 28:30
  Okay,
• 28:31
  and
• 28:31
  then
• 28:32
  the
• 28:32
  others,
• 28:33
  when
• 28:33
  do
• 28:33
  you
• 28:33
  start
• 28:34
  counting?
• 28:35
  Oh,
• 28:35
  when
• 28:35
  they
• 28:35
  give
• 28:36
  us
• 28:36
  the
• 28:36
  product.
• 28:36
  When
• 28:37
  they
• 28:37
  give
• 28:37
  us
• 28:37
  the
• 28:37
  product.
• 28:37
  When
• 28:37
  you
• 28:37
  have
• 28:38
  the
• 28:38
  product
• 28:38
  in
• 28:38
  Milan,
• 28:38
  for
• 28:39
  example.
• 28:39
  Yeah,
• 28:39
  well,
• 28:40
  either
• 28:40
  in
• 28:40
  Milan
• 28:41
  or
• 28:41
  we
• 28:41
  have
• 28:41
  facilities,
• 28:43
  we
• 28:43
  have
• 28:43
  logistic
• 28:44
  partners.
• 28:44
  So
• 28:44
  we
• 28:45
  have
• 28:45
  a
• 28:45
  facility,
• 28:45
  jfk,
• 28:46
  we
• 28:46
  have
• 28:46
  facility
• 28:47
  at
• 28:47
  lax,
• 28:48
  we
• 28:48
  have
• 28:48
  facility
• 28:49
  in
• 28:49
  London
• 28:49
  Heathrow.
• 28:50
  So
• 28:50
  when
• 28:50
  they
• 28:51
  deliver
• 28:51
  to
• 28:52
  one
• 28:52
  of
• 28:52
  our
• 28:52
  facilities
• 28:53
  globally,
• 28:53
  Hong
• 28:54
  Kong.
• 28:54
  We
• 28:55
  have,
• 28:55
  you
• 28:55
  know,
• 28:56
  when
• 28:56
  they
• 28:56
  deliver
• 28:56
  to
• 28:57
  us,
• 28:57
  then
• 28:57
  we
• 28:57
  take
• 28:57
  care
• 28:57
  of
• 28:57
  all
• 28:58
  the
• 28:58
  rest.
• 28:58
  Okay,
• 28:59
  so
• 28:59
  if
• 28:59
  there
• 28:59
  is
• 29:00
  shipment
• 29:00
  included,
• 29:00
  it
• 29:01
  will
• 29:01
  take
• 29:01
  five
• 29:02
  days.
• 29:02
  You
• 29:02
  know,
• 29:03
  it's,
• 29:03
  it's.
• 29:04
  I
• 29:04
  don't
• 29:05
  remember.
• 29:05
  Maybe
• 29:05
  there's
• 29:06
  a
• 29:06
  few
• 29:06
  exceptions,
• 29:06
  but
• 29:07
  I
• 29:07
  don't
• 29:07
  remember
• 29:07
  anything
• 29:08
  about
• 29:08
  five
• 29:08
  days.
• 29:09
  And
• 29:09
  then
• 29:09
  you
• 29:10
  have
• 29:10
  the
• 29:10
  opposite.
• 29:10
  You
• 29:10
  have
• 29:11
  some
• 29:11
  clients
• 29:11
  that
• 29:11
  say,
• 29:12
  hey,
• 29:12
  typically
• 29:13
  they
• 29:13
  are
• 29:13
  the
• 29:13
  multi
• 29:14
  brands
• 29:14
  or
• 29:14
  you
• 29:15
  know,
• 29:15
  some
• 29:15
  brands
• 29:16
  that
• 29:16
  do
• 29:16
  not
• 29:16
  have
• 29:17
  a
• 29:17
  lot
• 29:17
  of
• 29:18
  time
• 29:18
  to
• 29:18
  shoot
• 29:19
  because
• 29:20
  they
• 29:20
  have
• 29:20
  sample
• 29:20
  sets
• 29:21
  and
• 29:21
  they
• 29:21
  want
• 29:21
  it
• 29:21
  shot
• 29:22
  super
• 29:22
  fast.
• 29:23
  And
• 29:23
  then
• 29:23
  we
• 29:23
  say,
• 29:24
  hey,
• 29:24
  you
• 29:24
  know,
• 29:25
  on
• 29:25
  the
• 29:26
  opposite
• 29:26
  side,
• 29:27
  we
• 29:28
  run
• 29:28
  production
• 29:29
  on
• 29:30
  0.5
• 29:31
  days.
• 29:32
  So
• 29:32
  in
• 29:32
  four
• 29:32
  hours,
• 29:33
  in
• 29:33
  five
• 29:33
  hours,
• 29:34
  it's
• 29:34
  time
• 29:34
  to
• 29:34
  online.
• 29:35
  So
• 29:36
  in
• 29:36
  five
• 29:36
  hours,
• 29:36
  it's
• 29:37
  on
• 29:37
  your
• 29:37
  website,
• 29:39
  it's
• 29:39
  checked,
• 29:40
  checked
• 29:40
  by
• 29:41
  your
• 29:41
  teams,
• 29:41
  you
• 29:42
  know,
• 29:42
  post
• 29:42
  produced,
• 29:43
  you
• 29:43
  know,
• 29:44
  reformatted,
• 29:45
  put
• 29:45
  in
• 29:46
  your
• 29:46
  payment
• 29:46
  dam.
• 29:47
  Sometimes
• 29:48
  we
• 29:48
  even
• 29:48
  do
• 29:48
  the
• 29:48
  copy
• 29:49
  if
• 29:49
  they
• 29:49
  ask
• 29:49
  us,
• 29:50
  you
• 29:50
  know,
• 29:50
  like,
• 29:50
  it's
• 29:51
  full
• 29:51
  service
• 29:51
  and
• 29:52
  super
• 29:52
  speedy
• 29:53
  and
• 29:53
  it
• 29:53
  goes
• 29:53
  up
• 29:53
  there.
• 29:53
  Of
• 29:53
  course,
• 29:54
  the
• 29:54
  cost
• 29:54
  is,
• 29:54
  it's
• 29:55
  higher
• 29:55
  when
• 29:55
  we
• 29:55
  have
• 29:55
  to
• 29:55
  run
• 29:56
  like
• 29:56
  this.
• 29:57
  We
• 29:57
  run
• 29:57
  our
• 29:57
  facilities
• 29:58
  24
• 29:58
  7.
• 29:59
  So
• 29:59
  we
• 29:59
  can
• 29:59
  shoot
• 29:59
  during
• 30:00
  the
• 30:00
  weekends,
• 30:00
  we
• 30:00
  can
• 30:00
  shoot
• 30:00
  during
• 30:01
  the
• 30:01
  night.
• 30:01
  You
• 30:02
  know,
• 30:02
  we're
• 30:02
  very
• 30:02
  flexible,
• 30:03
  very
• 30:03
  flexible,
• 30:04
  you
• 30:04
  know,
• 30:05
  and
• 30:05
  that
• 30:05
  gives
• 30:06
  us.
• 30:06
  Again,
• 30:06
  this
• 30:07
  is
• 30:07
  something
• 30:07
  that
• 30:07
  we've
• 30:07
  learned
• 30:08
  working
• 30:08
  with
• 30:08
  the
• 30:09
  Uber
• 30:09
  luxury.
• 30:09
  You
• 30:09
  cannot
• 30:10
  say
• 30:10
  you
• 30:11
  brand,
• 30:11
  you.
• 30:11
  You
• 30:11
  can
• 30:12
  only
• 30:12
  do
• 30:12
  these
• 30:12
  things
• 30:12
  when
• 30:13
  you're
• 30:13
  an
• 30:13
  Uber
• 30:13
  luxury
• 30:14
  brand.
• 30:14
  They'll
• 30:14
  tell
• 30:14
  you,
• 30:14
  no,
• 30:15
  we
• 30:16
  tell
• 30:16
  you
• 30:16
  how
• 30:16
  we
• 30:16
  want
• 30:16
  to
• 30:17
  shoot
• 30:17
  and
• 30:17
  then
• 30:17
  you,
• 30:18
  you
• 30:18
  build
• 30:18
  your
• 30:18
  business
• 30:19
  model
• 30:19
  so
• 30:19
  you
• 30:19
  can
• 30:19
  be
• 30:20
  super
• 30:20
  flexible
• 30:20
  on
• 30:20
  that.
• 30:20
  Okay,
• 30:21
  I
• 30:21
  would
• 30:21
  say
• 30:21
  let's
• 30:21
  connect
• 30:22
  a
• 30:22
  bit
• 30:22
  to
• 30:22
  just
• 30:22
  performance.
• 30:23
  Right.
• 30:24
  What's
• 30:24
  the
• 30:24
  roe
• 30:25
  of
• 30:25
  good
• 30:25
  imagery
• 30:26
  on
• 30:26
  marketplaces?
• 30:27
  So
• 30:27
  how
• 30:27
  can
• 30:27
  brands
• 30:28
  shift
• 30:28
  their
• 30:28
  mindset
• 30:29
  from
• 30:29
  seeing
• 30:29
  content
• 30:30
  as
• 30:30
  a
• 30:30
  cost
• 30:31
  center
• 30:31
  to
• 30:31
  recognizing
• 30:32
  it's
• 30:32
  a
• 30:32
  conversion
• 30:33
  driver?
• 30:33
  How
• 30:34
  do
• 30:34
  you
• 30:34
  do
• 30:34
  this?
• 30:35
  That's
• 30:35
  a
• 30:35
  good
• 30:36
  question.
• 30:36
  And
• 30:37
  we
• 30:37
  have
• 30:37
  a
• 30:37
  funny,
• 30:38
  funny
• 30:38
  answers.
• 30:38
  And
• 30:39
  then,
• 30:39
  and
• 30:39
  then
• 30:39
  we
• 30:39
  have
• 30:39
  some
• 30:40
  numbers
• 30:40
  to
• 30:40
  back
• 30:40
  it
• 30:41
  up.
• 30:41
  So
• 30:41
  the
• 30:41
  funny
• 30:42
  answer
• 30:42
  is
• 30:42
  it's
• 30:43
  infinite
• 30:44
  because
• 30:44
  to
• 30:45
  have
• 30:45
  a
• 30:45
  return
• 30:45
  on
• 30:45
  investments
• 30:46
  or
• 30:47
  you
• 30:47
  need
• 30:47
  an
• 30:48
  investment
• 30:48
  here
• 30:49
  you
• 30:49
  don't
• 30:50
  like,
• 30:50
  there
• 30:50
  isn't
• 30:50
  any
• 30:51
  single
• 30:51
  client,
• 30:52
  Even
• 30:52
  the
• 30:52
  client
• 30:52
  that
• 30:52
  went
• 30:53
  from
• 30:53
  having
• 30:53
  4
• 30:54
  picture
• 30:54
  to
• 30:55
  having
• 30:55
  11
• 30:56
  pictures
• 30:56
  and
• 30:57
  2
• 30:57
  videos,
• 30:57
  they're
• 30:58
  still
• 30:58
  spending
• 30:58
  less
• 30:59
  than
• 31:00
  4
• 31:00
  pixels.
• 31:01
  Like
• 31:01
  I
• 31:02
  cannot
• 31:02
  recall
• 31:03
  a
• 31:03
  single
• 31:03
  client
• 31:04
  that
• 31:04
  is
• 31:04
  not
• 31:04
  pocketing
• 31:05
  some
• 31:05
  very,
• 31:06
  very
• 31:06
  healthy
• 31:06
  savings.
• 31:07
  And
• 31:07
  we've
• 31:07
  had
• 31:07
  luxury
• 31:08
  brands
• 31:08
  telling
• 31:09
  us,
• 31:09
  you
• 31:09
  must
• 31:10
  be
• 31:10
  losing
• 31:10
  money
• 31:11
  on
• 31:11
  this.
• 31:11
  You
• 31:12
  must.
• 31:12
  The
• 31:12
  company
• 31:13
  is
• 31:13
  very
• 31:13
  healthy.
• 31:14
  We
• 31:15
  pay
• 31:15
  back
• 31:15
  all
• 31:15
  of
• 31:15
  our
• 31:16
  debt,
• 31:16
  we're
• 31:16
  debt
• 31:16
  free.
• 31:18
  We
• 31:18
  keep
• 31:18
  on
• 31:19
  Growing,
• 31:20
  absolutely.
• 31:21
  Cash
• 31:21
  flow
• 31:21
  positive,
• 31:22
  EBDA
• 31:23
  positive.
• 31:23
  Etc,
• 31:24
  like,
• 31:24
  we're
• 31:24
  seeing
• 31:25
  your
• 31:25
  part,
• 31:25
  a
• 31:25
  serious
• 31:26
  partner,
• 31:26
  but
• 31:27
  you
• 31:27
  know,
• 31:27
  like,
• 31:28
  don't
• 31:28
  worry
• 31:28
  about
• 31:29
  counterpart
• 31:29
  risk,
• 31:29
  but
• 31:30
  believe
• 31:30
  us,
• 31:30
  we
• 31:31
  have
• 31:31
  our
• 31:31
  own
• 31:31
  margins
• 31:31
  in
• 31:32
  there
• 31:32
  and
• 31:32
  they're
• 31:32
  healthy.
• 31:33
  That's,
• 31:33
  that's
• 31:33
  a
• 31:34
  fair
• 31:34
  partnership,
• 31:35
  you
• 31:35
  know,
• 31:35
  that's
• 31:36
  that,
• 31:36
  that's
• 31:37
  the,
• 31:37
  that's
• 31:37
  the
• 31:37
  thing.
• 31:37
  So
• 31:38
  you
• 31:38
  cannot
• 31:39
  really
• 31:39
  have,
• 31:39
  you
• 31:40
  know,
• 31:40
  a
• 31:40
  return
• 31:41
  on
• 31:41
  investment
• 31:41
  because
• 31:42
  there
• 31:42
  is
• 31:42
  no
• 31:42
  investment.
• 31:42
  It's
• 31:43
  a
• 31:43
  negative
• 31:43
  investment.
• 31:46
  And
• 31:46
  it
• 31:47
  happens
• 31:47
  many
• 31:48
  times.
• 31:48
  The
• 31:48
  brands,
• 31:48
  they
• 31:48
  say,
• 31:49
  but
• 31:49
  what
• 31:49
  if
• 31:49
  I,
• 31:50
  what
• 31:50
  if
• 31:50
  we
• 31:50
  don't
• 31:50
  want
• 31:50
  to
• 31:51
  save
• 31:51
  money,
• 31:51
  we
• 31:51
  just
• 31:51
  want
• 31:51
  to
• 31:52
  reinvest?
• 31:52
  And
• 31:52
  we
• 31:52
  tell
• 31:52
  them,
• 31:52
  like,
• 31:54
  I
• 31:54
  don't
• 31:54
  think
• 31:54
  you
• 31:55
  can
• 31:55
  reinvest
• 31:55
  all
• 31:55
  of
• 31:56
  that,
• 31:56
  all
• 31:56
  of
• 31:56
  that.
• 31:56
  At
• 31:57
  least
• 31:57
  not
• 31:57
  with
• 31:57
  us.
• 31:57
  I
• 31:57
  mean,
• 31:58
  go
• 31:58
  out
• 31:58
  and
• 31:58
  do
• 31:58
  some
• 31:59
  more
• 31:59
  campaigns,
• 31:59
  go
• 32:00
  out,
• 32:00
  do
• 32:00
  some
• 32:00
  more
• 32:00
  editorial,
• 32:01
  but
• 32:02
  you
• 32:02
  can't
• 32:02
  reinvest
• 32:02
  all
• 32:03
  of
• 32:03
  this
• 32:03
  money
• 32:03
  with
• 32:03
  us.
• 32:03
  Your
• 32:04
  collection
• 32:04
  is
• 32:04
  not
• 32:04
  big
• 32:05
  enough.
• 32:05
  I
• 32:05
  mean,
• 32:06
  if
• 32:06
  you
• 32:06
  wear,
• 32:07
  you
• 32:07
  know,
• 32:07
  as
• 32:07
  a
• 32:08
  land,
• 32:08
  or
• 32:08
  if
• 32:08
  you
• 32:08
  wear
• 32:08
  a
• 32:08
  mitre,
• 32:09
  etc.
• 32:09
  Then
• 32:09
  you
• 32:10
  would
• 32:10
  have
• 32:10
  much
• 32:10
  bigger
• 32:10
  production
• 32:11
  on
• 32:11
  which
• 32:11
  you
• 32:12
  can
• 32:12
  kill
• 32:12
  these
• 32:12
  costs.
• 32:13
  But
• 32:13
  you're
• 32:14
  a
• 32:14
  brand,
• 32:15
  you
• 32:15
  can't
• 32:15
  reinvest
• 32:16
  all
• 32:16
  of
• 32:16
  this
• 32:16
  money.
• 32:17
  And
• 32:18
  we
• 32:18
  told
• 32:18
  them,
• 32:18
  you
• 32:18
  know,
• 32:19
  sometimes
• 32:19
  they
• 32:19
  ask
• 32:19
  us,
• 32:19
  but
• 32:20
  can
• 32:20
  you
• 32:20
  also
• 32:20
  help
• 32:21
  us
• 32:21
  do
• 32:21
  better
• 32:21
  pictures?
• 32:22
  And
• 32:22
  like,
• 32:22
  I
• 32:23
  don't
• 32:23
  know
• 32:23
  what
• 32:23
  is
• 32:23
  better.
• 32:24
  I
• 32:24
  mean,
• 32:24
  I
• 32:25
  really
• 32:25
  don't
• 32:25
  know
• 32:25
  what
• 32:25
  is
• 32:25
  better.
• 32:26
  You
• 32:26
  are
• 32:26
  the
• 32:26
  brand,
• 32:27
  you're
• 32:27
  the
• 32:27
  only
• 32:27
  one.
• 32:28
  We
• 32:28
  have
• 32:28
  some
• 32:28
  creative
• 32:29
  teams,
• 32:29
  but
• 32:29
  you
• 32:29
  can
• 32:30
  work
• 32:30
  even
• 32:30
  without
• 32:30
  them.
• 32:31
  You
• 32:31
  can,
• 32:31
  you
• 32:32
  know,
• 32:32
  with
• 32:32
  all
• 32:32
  the
• 32:32
  money
• 32:32
  that
• 32:33
  you
• 32:33
  saved,
• 32:33
  you
• 32:33
  can
• 32:33
  call
• 32:33
  Steven
• 32:34
  Maisel
• 32:34
  and
• 32:35
  decide
• 32:35
  with
• 32:35
  him,
• 32:36
  you
• 32:36
  know,
• 32:36
  how
• 32:36
  your
• 32:36
  picture
• 32:37
  should
• 32:37
  be.
• 32:37
  Do
• 32:38
  a
• 32:38
  production
• 32:38
  for
• 32:38
  50
• 32:39
  SKUs
• 32:39
  and
• 32:39
  then
• 32:39
  we
• 32:40
  will
• 32:40
  be
• 32:40
  that
• 32:40
  perfect
• 32:41
  photocopy
• 32:42
  machine
• 32:42
  that
• 32:42
  you
• 32:42
  scale
• 32:42
  from
• 32:43
  50
• 32:43
  to
• 32:43
  the
• 32:43
  other,
• 32:44
  you
• 32:44
  know,
• 32:44
  5,000
• 32:45
  SKUs
• 32:45
  that
• 32:45
  are
• 32:46
  going
• 32:46
  to
• 32:46
  be
• 32:46
  perfectly
• 32:47
  aligned
• 32:47
  with
• 32:47
  that
• 32:47
  and
• 32:47
  you're
• 32:48
  not
• 32:48
  going
• 32:48
  to
• 32:48
  see
• 32:48
  the
• 32:48
  difference.
• 32:49
  What
• 32:49
  was
• 32:49
  shot
• 32:49
  by
• 32:49
  Steven
• 32:49
  Baizel,
• 32:50
  what
• 32:50
  was
• 32:50
  shot
• 32:50
  by
• 32:50
  us,
• 32:51
  you
• 32:51
  know,
• 32:51
  and
• 32:51
  we
• 32:52
  super
• 32:52
  much
• 32:53
  respect
• 32:53
  that.
• 32:54
  I
• 32:54
  just
• 32:54
  say,
• 32:55
  as
• 32:55
  an
• 32:55
  example
• 32:56
  of
• 32:56
  one
• 32:56
  of
• 32:56
  the
• 32:56
  greatest,
• 32:57
  greatest
• 32:57
  photographers
• 32:57
  that
• 32:58
  is
• 32:58
  out
• 32:58
  there
• 32:58
  today.
• 32:59
  The
• 33:00
  other
• 33:01
  serious
• 33:02
  answer
• 33:02
  to
• 33:02
  your
• 33:03
  question
• 33:03
  is,
• 33:03
  okay,
• 33:04
  even
• 33:04
  if
• 33:04
  there
• 33:04
  is
• 33:04
  no
• 33:04
  investment,
• 33:05
  what
• 33:05
  are
• 33:05
  the
• 33:05
  results
• 33:06
  that
• 33:06
  we
• 33:06
  can
• 33:06
  expect?
• 33:07
  Yeah,
• 33:07
  typically
• 33:08
  is
• 33:08
  that
• 33:09
  plus
• 33:09
  5
• 33:09
  to
• 33:10
  plus
• 33:10
  15%.
• 33:11
  That
• 33:12
  all
• 33:12
  comes
• 33:13
  from
• 33:13
  increased
• 33:15
  conversion.
• 33:16
  So
• 33:16
  plus
• 33:16
  5
• 33:16
  to
• 33:16
  plus
• 33:17
  16%
• 33:17
  is
• 33:17
  something
• 33:18
  that
• 33:18
  we
• 33:18
  see
• 33:18
  regularly.
• 33:21
  You
• 33:21
  mean
• 33:22
  in
• 33:23
  total
• 33:24
  sales.
• 33:25
  So
• 33:25
  the
• 33:25
  same
• 33:25
  sku,
• 33:26
  the
• 33:27
  same
• 33:27
  SKU
• 33:27
  with
• 33:28
  more
• 33:28
  content,
• 33:28
  the
• 33:28
  same
• 33:28
  SKU
• 33:29
  that
• 33:29
  had
• 33:29
  four
• 33:30
  or
• 33:30
  five
• 33:30
  pictures,
• 33:30
  that
• 33:30
  now
• 33:31
  has
• 33:31
  nine
• 33:32
  pictures,
• 33:33
  some
• 33:33
  of
• 33:33
  them
• 33:33
  with
• 33:34
  virtual
• 33:34
  background
• 33:34
  if
• 33:35
  the
• 33:35
  client
• 33:35
  wants,
• 33:36
  and
• 33:36
  have
• 33:36
  two
• 33:36
  Videos.
• 33:37
  Videos
• 33:37
  has
• 33:38
  a
• 33:38
  huge
• 33:38
  impact
• 33:38
  by
• 33:39
  the
• 33:39
  way,
• 33:39
  and
• 33:39
  has
• 33:40
  a
• 33:40
  couple
• 33:40
  of
• 33:40
  videos
• 33:41
  and
• 33:41
  as
• 33:41
  a
• 33:41
  size
• 33:41
  and
• 33:42
  fit
• 33:42
  video,
• 33:42
  you
• 33:43
  would
• 33:43
  see,
• 33:43
  you
• 33:43
  know
• 33:44
  that
• 33:45
  you
• 33:45
  know,
• 33:45
  plus
• 33:45
  5
• 33:45
  to
• 33:46
  plus
• 33:46
  15%.
• 33:47
  And
• 33:47
  then
• 33:48
  on
• 33:48
  the,
• 33:50
  on
• 33:50
  the
• 33:50
  return
• 33:50
  rate,
• 33:51
  if
• 33:51
  you
• 33:51
  add
• 33:52
  a
• 33:52
  size
• 33:52
  and
• 33:53
  fit
• 33:53
  video
• 33:54
  and
• 33:54
  a
• 33:55
  couple
• 33:55
  of
• 33:55
  close
• 33:55
  ups
• 33:56
  on
• 33:57
  the
• 33:57
  details
• 33:57
  pictures,
• 33:59
  you
• 33:59
  would
• 33:59
  see,
• 34:00
  you
• 34:00
  know,
• 34:00
  reduction
• 34:01
  that
• 34:01
  can
• 34:01
  go
• 34:02
  between
• 34:02
  -5
• 34:03
  and
• 34:03
  -20%
• 34:04
  of
• 34:04
  your
• 34:04
  returns,
• 34:06
  you
• 34:06
  know,
• 34:06
  which
• 34:06
  again,
• 34:07
  big
• 34:07
  impact
• 34:07
  on.
• 34:08
  Your
• 34:08
  P
• 34:08
  and
• 34:08
  L.
• 34:08
  Yeah,
• 34:09
  definitely.
• 34:10
  Absolutely.
• 34:12
  I
• 34:13
  have
• 34:13
  to
• 34:13
  look
• 34:13
  at
• 34:13
  the
• 34:13
  time
• 34:14
  a
• 34:14
  bit,
• 34:14
  Janni,
• 34:14
  because
• 34:15
  we're
• 34:15
  already
• 34:15
  over,
• 34:16
  but
• 34:16
  I'd
• 34:17
  like
• 34:17
  to
• 34:17
  come
• 34:17
  back
• 34:17
  to
• 34:17
  the
• 34:18
  topic
• 34:18
  of
• 34:18
  AI
• 34:19
  just
• 34:19
  for
• 34:19
  a
• 34:19
  final
• 34:20
  question
• 34:20
  because
• 34:21
  you
• 34:21
  said
• 34:21
  before,
• 34:22
  things
• 34:22
  are
• 34:22
  changing
• 34:23
  so
• 34:23
  fast
• 34:23
  and
• 34:23
  the
• 34:24
  technology
• 34:24
  is
• 34:24
  moving
• 34:25
  extremely
• 34:25
  fast.
• 34:26
  And
• 34:26
  as
• 34:26
  you
• 34:26
  are
• 34:28
  developing
• 34:29
  yourself
• 34:29
  but
• 34:29
  also
• 34:29
  working
• 34:30
  with
• 34:30
  partners,
• 34:31
  what
• 34:31
  do
• 34:31
  you
• 34:32
  see
• 34:33
  for
• 34:33
  image
• 34:34
  AI
• 34:34
  in
• 34:34
  fashion
• 34:35
  specifically
• 34:36
  in
• 34:36
  the
• 34:36
  next
• 34:36
  years,
• 34:37
  what
• 34:38
  is
• 34:38
  coming?
• 34:40
  What
• 34:40
  developments
• 34:41
  are
• 34:41
  you
• 34:41
  most
• 34:41
  excited
• 34:42
  about?
• 34:44
  So
• 34:44
  our
• 34:44
  point
• 34:45
  of
• 34:45
  view
• 34:46
  is
• 34:47
  quite
• 34:47
  precise.
• 34:49
  I
• 34:49
  have
• 34:49
  no
• 34:49
  idea
• 34:49
  if
• 34:50
  it's
• 34:50
  right
• 34:50
  or
• 34:50
  wrong.
• 34:51
  Time
• 34:51
  will
• 34:51
  tell.
• 34:52
  You
• 34:52
  will
• 34:53
  call
• 34:53
  me
• 34:53
  back
• 34:53
  in
• 34:53
  a
• 34:53
  few
• 34:54
  years
• 34:54
  and
• 34:55
  tell
• 34:55
  me
• 34:55
  how
• 34:55
  wrong
• 34:56
  I
• 34:56
  was.
• 34:56
  But
• 34:58
  we
• 34:58
  see
• 34:59
  AI
• 34:59
  as
• 35:00
  a
• 35:00
  multiplier
• 35:01
  of
• 35:01
  content.
• 35:02
  So
• 35:03
  you
• 35:03
  cannot
• 35:04
  have
• 35:04
  just
• 35:05
  unleash
• 35:05
  Gen
• 35:06
  AI
• 35:06
  unless
• 35:07
  you're
• 35:07
  a
• 35:07
  very
• 35:08
  low
• 35:08
  end
• 35:08
  market,
• 35:09
  you're
• 35:09
  selling
• 35:10
  super
• 35:10
  low
• 35:10
  end
• 35:11
  dirt
• 35:11
  and
• 35:12
  and
• 35:12
  you
• 35:12
  don't
• 35:13
  care
• 35:13
  about
• 35:13
  return
• 35:13
  because
• 35:14
  people
• 35:14
  cannot
• 35:14
  return
• 35:15
  the
• 35:15
  product
• 35:15
  easily
• 35:16
  to
• 35:16
  you.
• 35:17
  And
• 35:17
  you
• 35:17
  don't
• 35:18
  care
• 35:18
  about
• 35:18
  having
• 35:18
  the
• 35:18
  right
• 35:19
  perfect
• 35:19
  color,
• 35:20
  the
• 35:20
  right
• 35:20
  perfect
• 35:20
  folder.
• 35:22
  Then
• 35:23
  that
• 35:23
  part
• 35:23
  is
• 35:23
  going
• 35:23
  to
• 35:23
  go
• 35:24
  gen
• 35:24
  AI.
• 35:24
  But
• 35:24
  maybe
• 35:25
  it's
• 35:25
  10%
• 35:25
  of
• 35:26
  the
• 35:26
  market.
• 35:26
  It's
• 35:27
  the
• 35:27
  real,
• 35:27
  real
• 35:27
  low
• 35:27
  end
• 35:28
  of
• 35:28
  the
• 35:28
  market.
• 35:29
  But
• 35:29
  then
• 35:29
  what
• 35:30
  AI
• 35:30
  can
• 35:30
  do.
• 35:30
  What
• 35:31
  we
• 35:31
  see
• 35:31
  over
• 35:31
  and
• 35:31
  over
• 35:32
  is
• 35:32
  the
• 35:32
  brands
• 35:33
  and
• 35:33
  the
• 35:33
  multi
• 35:33
  brands
• 35:34
  should
• 35:34
  not
• 35:34
  be
• 35:34
  thinking
• 35:34
  about
• 35:35
  what's
• 35:35
  the
• 35:35
  best
• 35:36
  shadow,
• 35:37
  what's
• 35:37
  the
• 35:37
  best
• 35:37
  model
• 35:38
  that
• 35:38
  we
• 35:38
  can
• 35:38
  put
• 35:38
  there.
• 35:39
  This
• 35:39
  influencer
• 35:40
  brand
• 35:40
  plus
• 35:41
  your
• 35:41
  sales
• 35:41
  plus
• 35:42
  or
• 35:42
  minus
• 35:42
  5%.
• 35:43
  The
• 35:43
  brand
• 35:43
  should
• 35:43
  really
• 35:44
  focus
• 35:44
  on
• 35:44
  like
• 35:44
  oh
• 35:44
  my
• 35:44
  gosh,
• 35:45
  if
• 35:45
  I
• 35:45
  put
• 35:45
  two
• 35:45
  videos
• 35:46
  that
• 35:46
  maybe
• 35:46
  are
• 35:46
  not
• 35:46
  that
• 35:47
  great,
• 35:47
  but
• 35:48
  there
• 35:48
  are
• 35:48
  two
• 35:48
  videos
• 35:49
  while
• 35:49
  I
• 35:50
  design
• 35:50
  what
• 35:50
  is
• 35:50
  the
• 35:51
  great
• 35:51
  video
• 35:51
  for
• 35:52
  me.
• 35:52
  But
• 35:52
  while
• 35:53
  I
• 35:53
  am
• 35:53
  waiting
• 35:53
  to
• 35:54
  design
• 35:54
  that
• 35:54
  which
• 35:54
  we
• 35:55
  can
• 35:55
  replicate,
• 35:56
  start
• 35:56
  putting
• 35:57
  some
• 35:57
  basic
• 35:57
  videos
• 35:58
  out
• 35:58
  there
• 35:59
  and
• 35:59
  this
• 35:59
  is
• 35:59
  increasing
• 36:00
  your
• 36:00
  sales
• 36:01
  5,
• 36:01
  10,
• 36:02
  15%.
• 36:02
  You
• 36:02
  should
• 36:02
  do
• 36:03
  it
• 36:03
  tomorrow
• 36:03
  morning.
• 36:03
  Like
• 36:04
  the
• 36:04
  opportunity
• 36:04
  cost
• 36:05
  of
• 36:05
  waiting
• 36:05
  is
• 36:05
  huge.
• 36:07
  So
• 36:07
  what
• 36:07
  we
• 36:07
  believe
• 36:07
  is
• 36:08
  that
• 36:08
  in
• 36:08
  the
• 36:08
  future
• 36:10
  you
• 36:10
  need
• 36:10
  somebody
• 36:11
  to
• 36:11
  take
• 36:11
  the
• 36:12
  first
• 36:12
  four
• 36:12
  or
• 36:12
  five
• 36:13
  pictures,
• 36:14
  okay?
• 36:14
  And
• 36:15
  the
• 36:15
  first
• 36:15
  one
• 36:15
  or
• 36:15
  two
• 36:16
  videos
• 36:16
  in
• 36:17
  a
• 36:17
  super
• 36:17
  efficient
• 36:18
  and
• 36:18
  super
• 36:18
  perfect
• 36:19
  way.
• 36:19
  And
• 36:19
  we
• 36:20
  want
• 36:20
  to
• 36:20
  be
• 36:20
  that
• 36:20
  player.
• 36:21
  Then
• 36:22
  you
• 36:22
  feed
• 36:23
  that
• 36:23
  to
• 36:23
  the
• 36:24
  AI
• 36:24
  machine.
• 36:25
  At
• 36:25
  that
• 36:25
  point
• 36:26
  the
• 36:26
  AI
• 36:26
  will
• 36:26
  know
• 36:27
  how
• 36:27
  the
• 36:27
  folds
• 36:28
  are
• 36:28
  working.
• 36:28
  The
• 36:29
  AI
• 36:29
  will
• 36:29
  know
• 36:29
  what
• 36:29
  is
• 36:30
  the
• 36:30
  perfect
• 36:30
  color.
• 36:31
  The
• 36:31
  AI
• 36:31
  will
• 36:31
  know
• 36:32
  what
• 36:32
  are
• 36:32
  the
• 36:32
  shadows
• 36:33
  that
• 36:33
  this
• 36:33
  product
• 36:34
  is
• 36:34
  creating.
• 36:35
  They
• 36:35
  will
• 36:35
  know,
• 36:36
  you
• 36:36
  know,
• 36:36
  and
• 36:36
  then
• 36:37
  from
• 36:37
  there,
• 36:39
  for
• 36:39
  example,
• 36:39
  there's
• 36:39
  a
• 36:40
  size
• 36:40
  and
• 36:40
  fit
• 36:40
  video
• 36:40
  where
• 36:41
  I'm
• 36:41
  pulling
• 36:41
  my
• 36:42
  garment.
• 36:42
  The
• 36:42
  AI
• 36:43
  doesn't
• 36:43
  know
• 36:43
  how
• 36:43
  elastic
• 36:44
  it
• 36:44
  is.
• 36:44
  You
• 36:45
  can
• 36:45
  just
• 36:45
  make
• 36:45
  it
• 36:45
  up.
• 36:47
  But
• 36:47
  if
• 36:47
  you
• 36:48
  do
• 36:48
  this
• 36:48
  first,
• 36:49
  you
• 36:49
  know,
• 36:49
  five,
• 36:50
  six,
• 36:50
  seven
• 36:50
  pictures
• 36:51
  and
• 36:51
  one
• 36:51
  and
• 36:51
  two
• 36:52
  videos,
• 36:52
  you
• 36:53
  know,
• 36:53
  and
• 36:53
  this
• 36:54
  can
• 36:54
  be
• 36:54
  done
• 36:54
  super
• 36:55
  efficiently.
• 36:55
  It's
• 36:56
  going
• 36:56
  to
• 36:56
  cost
• 36:56
  you
• 36:56
  less
• 36:57
  than
• 36:57
  what
• 36:57
  it
• 36:57
  cost
• 36:57
  you
• 36:58
  today
• 36:58
  to
• 36:58
  take
• 36:58
  four
• 36:58
  pictures,
• 36:59
  you
• 36:59
  know,
• 36:59
  way
• 37:00
  less
• 37:00
  than
• 37:00
  that.
• 37:01
  Then
• 37:01
  you
• 37:01
  use
• 37:01
  AI
• 37:02
  to
• 37:02
  do,
• 37:02
  hey,
• 37:03
  I
• 37:03
  want
• 37:03
  to
• 37:03
  have
• 37:04
  another
• 37:04
  three
• 37:05
  videos
• 37:06
  or
• 37:06
  hey,
• 37:06
  I
• 37:06
  want
• 37:07
  to
• 37:07
  have.
• 37:07
  I
• 37:07
  want
• 37:07
  to
• 37:07
  do
• 37:08
  a
• 37:08
  face
• 37:08
  swap
• 37:08
  for
• 37:08
  the
• 37:09
  model.
• 37:09
  Because,
• 37:10
  for
• 37:10
  example,
• 37:11
  this
• 37:11
  is
• 37:11
  something
• 37:12
  that
• 37:12
  we
• 37:12
  brought
• 37:12
  to
• 37:13
  a
• 37:13
  luxury
• 37:13
  brand
• 37:14
  this
• 37:14
  year
• 37:14
  which
• 37:14
  is
• 37:15
  working
• 37:15
  super
• 37:15
  well.
• 37:15
  They
• 37:16
  increased
• 37:16
  the
• 37:16
  sales
• 37:16
  over
• 37:17
  30%
• 37:17
  in
• 37:18
  Asia
• 37:18
  because
• 37:19
  they
• 37:19
  took
• 37:19
  our
• 37:20
  pictures
• 37:20
  and
• 37:20
  we
• 37:21
  helped
• 37:21
  them
• 37:21
  do
• 37:21
  the
• 37:21
  face
• 37:22
  swap
• 37:22
  with
• 37:22
  Asia
• 37:23
  models
• 37:23
  for
• 37:23
  the
• 37:24
  Asian
• 37:24
  markets.
• 37:24
  It
• 37:25
  seems
• 37:25
  stupid,
• 37:25
  it
• 37:26
  seems
• 37:26
  easy,
• 37:27
  but
• 37:27
  that
• 37:28
  was
• 37:28
  close
• 37:28
  to
• 37:28
  30%
• 37:30
  higher
• 37:30
  conversion
• 37:31
  rate
• 37:32
  and
• 37:32
  they
• 37:32
  never
• 37:32
  wanted
• 37:33
  to
• 37:33
  do
• 37:33
  anything
• 37:33
  with
• 37:34
  Gen
• 37:34
  AI.
• 37:34
  The
• 37:35
  face
• 37:35
  swap
• 37:35
  is
• 37:36
  Gen
• 37:36
  AI
• 37:36
  because
• 37:37
  we're
• 37:37
  not
• 37:37
  touching
• 37:37
  the
• 37:38
  product.
• 37:39
  So
• 37:39
  they
• 37:39
  were
• 37:40
  absolutely
• 37:40
  against
• 37:41
  Gen,
• 37:41
  you
• 37:41
  know.
• 37:42
  But
• 37:42
  we
• 37:42
  said,
• 37:42
  listen,
• 37:42
  it's
• 37:43
  not
• 37:43
  gen
• 37:43
  on
• 37:43
  the
• 37:43
  product.
• 37:44
  Nothing
• 37:44
  has
• 37:44
  changed
• 37:44
  on
• 37:45
  the
• 37:45
  product.
• 37:45
  It's
• 37:45
  just
• 37:45
  the
• 37:45
  face
• 37:46
  of
• 37:46
  the
• 37:46
  model.
• 37:46
  Then
• 37:47
  they
• 37:47
  did
• 37:47
  it.
• 37:47
  They
• 37:47
  could
• 37:48
  never
• 37:48
  shoot
• 37:48
  before
• 37:48
  on
• 37:49
  Asian
• 37:49
  models
• 37:49
  because
• 37:49
  they
• 37:50
  didn't
• 37:50
  have
• 37:50
  the
• 37:50
  budget
• 37:50
  used
• 37:51
  to
• 37:51
  cost
• 37:51
  them
• 37:51
  €600,
• 37:52
  €700
• 37:53
  per
• 37:53
  sku.
• 37:54
  Just
• 37:54
  the
• 37:54
  pictures
• 37:55
  without
• 37:55
  the
• 37:55
  video.
• 37:56
  Now
• 37:56
  we
• 37:57
  can
• 37:57
  do
• 37:57
  that
• 37:57
  face
• 37:57
  swap
• 37:58
  and
• 37:58
  they've
• 37:58
  seen
• 37:58
  these
• 37:58
  huge
• 37:59
  results
• 37:59
  and
• 37:59
  I'm
• 37:59
  like,
• 38:00
  great.
• 38:01
  Now
• 38:01
  you
• 38:01
  see.
• 38:02
  So
• 38:03
  I
• 38:04
  believe
• 38:04
  that
• 38:04
  there's
• 38:04
  a
• 38:04
  role
• 38:05
  for,
• 38:05
  from.
• 38:06
  For
• 38:06
  a
• 38:07
  player
• 38:07
  that
• 38:07
  gives
• 38:08
  you
• 38:08
  super,
• 38:08
  super
• 38:09
  good,
• 38:09
  super
• 38:10
  high
• 38:10
  quality
• 38:12
  pictures
• 38:13
  and
• 38:13
  videos
• 38:14
  that
• 38:14
  are
• 38:14
  not
• 38:14
  Gen
• 38:15
  AI,
• 38:16
  okay?
• 38:17
  That
• 38:18
  respect
• 38:18
  100%
• 38:19
  the
• 38:19
  brand
• 38:19
  DNA
• 38:20
  and
• 38:21
  that
• 38:21
  are
• 38:21
  shot
• 38:21
  in
• 38:22
  a
• 38:22
  super
• 38:22
  efficient
• 38:23
  way.
• 38:23
  And
• 38:24
  then
• 38:24
  there's
• 38:24
  going
• 38:24
  to
• 38:25
  be
• 38:25
  a
• 38:25
  layer
• 38:25
  of
• 38:25
  Gen
• 38:25
  AI
• 38:26
  where
• 38:26
  it's
• 38:26
  going
• 38:26
  to
• 38:27
  double
• 38:27
  or
• 38:27
  triple
• 38:27
  my
• 38:28
  account
• 38:28
  of
• 38:28
  content.
• 38:29
  And
• 38:29
  then
• 38:29
  the
• 38:30
  players
• 38:30
  are
• 38:30
  going
• 38:30
  to
• 38:30
  be
• 38:30
  winning
• 38:31
  are
• 38:31
  the
• 38:31
  ones
• 38:31
  that
• 38:32
  are
• 38:33
  using
• 38:33
  it
• 38:33
  in
• 38:33
  a
• 38:33
  smart
• 38:34
  way.
• 38:34
  If
• 38:34
  I
• 38:35
  know
• 38:35
  that
• 38:35
  that
• 38:35
  customer
• 38:36
  has
• 38:36
  a
• 38:36
  high
• 38:36
  chance,
• 38:37
  it's
• 38:37
  going
• 38:37
  to
• 38:37
  be
• 38:37
  Asian.
• 38:37
  I'm
• 38:38
  going
• 38:38
  to
• 38:38
  show
• 38:38
  you
• 38:38
  in
• 38:38
  the
• 38:38
  Asian
• 38:39
  model
• 38:39
  with
• 38:39
  this
• 38:39
  type
• 38:39
  of
• 38:40
  video.
• 38:40
  If
• 38:40
  I
• 38:40
  know
• 38:41
  that
• 38:41
  that
• 38:41
  customer
• 38:42
  is
• 38:42
  going
• 38:42
  to
• 38:42
  be
• 38:42
  in
• 38:42
  this
• 38:43
  segment,
• 38:43
  I'm
• 38:44
  going
• 38:44
  to
• 38:44
  use
• 38:44
  it
• 38:45
  in
• 38:45
  the
• 38:45
  young
• 38:45
  fashion
• 38:46
  segment.
• 38:46
  I'm
• 38:46
  going
• 38:46
  to
• 38:46
  show
• 38:47
  in
• 38:47
  this
• 38:47
  other
• 38:47
  picture
• 38:48
  with
• 38:48
  these
• 38:48
  other
• 38:48
  poses,
• 38:49
  with,
• 38:49
  with
• 38:49
  this
• 38:49
  other
• 38:50
  face
• 38:50
  model
• 38:50
  and
• 38:51
  with
• 38:51
  this
• 38:51
  other
• 38:51
  video.
• 38:52
  And
• 38:52
  they're
• 38:53
  going
• 38:53
  to
• 38:53
  be
• 38:53
  optimizing
• 38:54
  for
• 38:54
  higher
• 38:54
  conversion.
• 38:57
  Right?
• 38:58
  Yeah.
• 38:58
  That's
• 38:59
  an
• 38:59
  interesting
• 38:59
  lookout.
• 39:00
  Johnny,
• 39:00
  I
• 39:01
  don't
• 39:01
  think
• 39:01
  I
• 39:01
  will
• 39:01
  be
• 39:02
  calling
• 39:02
  you
• 39:02
  in
• 39:02
  five
• 39:02
  years
• 39:02
  and
• 39:03
  tell
• 39:03
  you
• 39:03
  how
• 39:03
  wrong
• 39:03
  it
• 39:03
  is
• 39:03
  because
• 39:04
  it
• 39:05
  sounds
• 39:05
  very
• 39:05
  sound
• 39:06
  to
• 39:06
  me.
• 39:07
  But
• 39:07
  yeah,
• 39:07
  thanks
• 39:08
  for
• 39:08
  joining
• 39:08
  us
• 39:08
  today
• 39:09
  and
• 39:09
  for
• 39:09
  your
• 39:10
  insights
• 39:10
  on
• 39:10
  this
• 39:11
  very
• 39:11
  much
• 39:12
  evolving
• 39:12
  and
• 39:12
  interesting
• 39:13
  market.
• 39:13
  Thank
• 39:13
  you.
• 39:14
  Thank
• 39:15
  you
• 39:15
  very
• 39:15
  much,
• 39:15
  pixelmodel.net,
• 39:17
  anybody
• 39:17
  that
• 39:17
  wants
• 39:17
  to
• 39:17
  get
• 39:18
  in
• 39:18
  contact
• 39:18
  with
• 39:18
  us
• 39:18
  and
• 39:19
  we'd
• 39:19
  love
• 39:19
  to
• 39:20
  help
• 39:20
  you
• 39:21
  in
• 39:21
  this
• 39:21
  journey.
• 39:22
  Yeah.
• 39:22
  Thank
• 39:23
  you
• 39:23
  so
• 39:23
  much,
• 39:23
  Sunny.
• 39:25
  It
• 39:25
  was
• 39:25
  really
• 39:26
  a
• 39:27
  pleasure.
• 39:28
  And
• 39:28
  for
• 39:29
  all
• 39:29
  of
• 39:29
  those
• 39:29
  of
• 39:30
  you
• 39:30
  are
• 39:30
  listening,
• 39:30
  if
• 39:30
  you
• 39:31
  want
• 39:31
  to
• 39:31
  learn
• 39:31
  more
• 39:31
  about
• 39:31
  Pixel
• 39:32
  Motor
• 39:32
  and
• 39:33
  how
• 39:33
  they
• 39:33
  help
• 39:33
  brands
• 39:34
  get
• 39:34
  Marketplace
• 39:35
  ready
• 39:35
  with
• 39:35
  AI
• 39:36
  powered
• 39:36
  imagery,
• 39:38
  well
• 39:38
  link
• 39:39
  our
• 39:39
  extensive
• 39:39
  service
• 39:40
  provider
• 39:41
  portrait
• 39:41
  in
• 39:42
  the
• 39:42
  show
• 39:42
  notes.
• 39:42
  And
• 39:43
  we
• 39:43
  also
• 39:43
  have
• 39:43
  a
• 39:44
  webinar
• 39:44
  together
• 39:44
  in
• 39:45
  December,
• 39:46
  I
• 39:46
  guess.
• 39:46
  December.
• 39:46
  Yes,
• 39:47
  in
• 39:47
  December.
• 39:48
  That's
• 39:48
  true.
• 39:49
  Yeah.
• 39:49
  And
• 39:50
  that's
• 39:50
  it
• 39:50
  for
• 39:50
  today.
• 39:51
  So
• 39:51
  don't
• 39:51
  forget
• 39:52
  to
• 39:52
  subscribe
• 39:52
  to
• 39:52
  our
• 39:53
  podcast
• 39:53
  on
• 39:53
  YouTube,
• 39:54
  Spotify,
• 39:55
  Apple
• 39:55
  Podcast,
• 39:56
  wherever
• 39:56
  so
• 39:57
  you
• 39:57
  don't
• 39:57
  miss
• 39:57
  out
• 39:58
  the
• 39:58
  next
• 39:58
  one
• 39:58
  where
• 39:59
  we
• 39:59
  will
• 39:59
  give
• 39:59
  you
• 39:59
  an
• 40:00
  update
• 40:00
  on
• 40:00
  everything
• 40:00
  important
• 40:01
  that
• 40:01
  happened
• 40:01
  in
• 40:01
  the
• 40:02
  Marketplace
• 40:02
  world
• 40:02
  in
• 40:02
  September.
• 40:03
  So
• 40:03
  see
• 40:04
  you
• 40:04
  then.
• 40:04
  Bye
• 40:04
  bye.
• 40:05
  Bye
• 40:05
  bye.
• 40:10
  You
• 40:10
  listen
• 40:11
  to
• 40:11
  let's
• 40:11
  Talk
• 40:12
  Marketplace,
• 40:12
  the.
• 40:13
  Marketplace
• 40:13
  podcast
• 40:14
  with
• 40:14
  Ingrid
• 40:14
  Lommer
• 40:15
  and
• 40:15
  Valerie
• 40:16
  Dichtel.