Above Asking: How Roddy de la Garza Built a $450M Career at Epique Realty
Roddy de la Garza grew up in his family's brokerage in the Rio Grande Valley, went to film school to get away from it, and came back anyway. Thirty years and 800+ transactions later he leads the largest team by volume in his Southern California market at Epique Realty — with nothing spent on portal leads.
Roddy and Mattias get into the advice from his father that shaped everything ("if you chase checks, you're always going to chase checks"), what agents actually owe a client who asks what they're worth, why he calls the old model "the $30,000 lockbox," and how he assigns new agents roles that…
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