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Transcript

Is Renting LinkedIn Profiles the Next Big Scam? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome. My name is Tavishima Ayede.
• 0:04
  I'm the host of the podcast and I'm making today's recording at
• 0:07
  home, so you will hear some noise in the background.
• 0:10
  Now today we're going to be looking at whether renting a
• 0:13
  LinkedIn profile is good business practice.
• 0:16
  Again, I repeat, the question we're going to be looking at
• 0:19
  today is whether renting somebody else's LinkedIn profile
• 0:23
  or renting another person's Instagram profile or you know,
• 0:27
  whatever. Is that good business practice?
• 0:31
  Now before we continue, remember if you'd love to connect, you
• 0:34
  can call SMS or WhatsApp me on 08064662140.
• 0:42
  All right, now let's look at some definitions before we
• 0:45
  continue because some of you will hear like a renting
• 0:49
  LinkedIn profile. What is that?
• 0:51
  When did that one start? What does it mean?
• 0:53
  So picture this, you're a business person.
• 0:56
  Well, most of us listening to this podcast right now, you
• 0:58
  know, we are business people or we intend to be in business at
• 1:01
  some point in the future. And of course, especially in
• 1:05
  these days of social media, all of us are looking for more
• 1:07
  clout. We're looking for more audience,
• 1:11
  we're looking for more engagement.
• 1:13
  We're looking for more opportunities to talk about our
• 1:15
  product or our service, to promote the things that we do.
• 1:18
  We're all looking for it. Let me not allow you even
• 1:22
  myself, I'm looking for more clout.
• 1:25
  So this is what some people think.
• 1:30
  You're looking for more clouds. You now see that somebody else
• 1:34
  has maybe like 15,000,000 followers, you know, on their
• 1:37
  LinkedIn handle. You check yourself.
• 1:40
  You now see that you you only have like 200 followers on your
• 1:42
  profile. You know, it's normal profile
• 1:45
  envy. You know, it happens because me,
• 1:47
  I have like I have 3000 yeah, I have about 3000 followers on on
• 1:54
  LinkedIn. And then I look at some of my
• 1:56
  contemporaries and I'll select 15,000 and I'll say chat, I'm on
• 1:59
  see audience. So it happens.
• 2:03
  And you know, I'll be honest in the beginning, I used to be
• 2:07
  ashamed about this, ashamed of the size of my podcast.
• 2:09
  You know, I would like because right now I have about 3000
• 2:13
  subscribers on Spotify. Total downloads is like 40
• 2:18
  something 1000, but it was one of my guys, you know when we
• 2:22
  started together. He does mention casual wanted
• 2:26
  that he is a 13 million downloads.
• 2:27
  In my mind I was like what downloads like what you know, so
• 2:33
  all these things happen. So I'm looking for more clubs.
• 2:36
  Somebody has 15,000,000 followers, you have 200
• 2:38
  followers. So you know come up with a
• 2:40
  brilliant idea. You know say guy, you have
• 2:43
  15,000,000 followers. So you know what, let me give
• 2:46
  you some small coins. Let me give you some money.
• 2:49
  I will now take over your profile for a limited time.
• 2:53
  You know, one week, one month, one year, whatever.
• 2:57
  During that period when I am controlling your profile, I will
• 3:02
  now have the opportunity to sell or promote my product, promote
• 3:06
  my service to your 15,000,000 followers.
• 3:09
  After the deadline don't reach like that one week, that one
• 3:13
  month. I will now give you back your
• 3:16
  LinkedIn handle. I'll be how you see her.
• 3:20
  So that is 1 relationship that people are doing nowadays
• 3:24
  online. You, you have the audience.
• 3:28
  Me, I want to access that audience.
• 3:30
  I have the money. So we approach you man to man,
• 3:34
  woman to woman. Gentleman agreement.
• 3:38
  Give me control of your profile for XYZ period of time.
• 3:41
  Let me see if I can sell to your audience.
• 3:45
  So that is what is called LinkedIn renting.
• 3:50
  Some of you will be shocked, and to be honest, I was shocked when
• 3:55
  somebody approached me early in the year with this arrangement.
• 3:59
  That's the first time I knew that this was happening.
• 4:01
  I say, yeah. Then they rent a social media
• 4:05
  handle like, I didn't know, but I've been approached twice
• 4:09
  already. So I figured, look, it's time
• 4:11
  for me to make this episode because it's possible that some
• 4:16
  of you doing a good job at what you're doing.
• 4:19
  Eventually you will get to that stage when you have some kind of
• 4:24
  audience. Like I mentioned, I am at 3000
• 4:27
  right now on LinkedIn. So I assume that that's the
• 4:30
  reason why I've been proposition twice this year.
• 4:33
  So eventually you 2 you will get to that stage where you have
• 4:36
  3005 thousand 10,000 and somebody will come and
• 4:39
  proposition you and say how far. Let me rent your social media
• 4:43
  handle. I'm doing this podcast episode
• 4:46
  now so that when that time comes and people start to proposition
• 4:49
  you, you'll be able to think about things the right way.
• 4:53
  Is this name pure? Should I go ahead?
• 4:55
  What's new for me? I want to make sure that we're
• 4:58
  thinking about these things in the best possible way.
• 5:02
  So now, First off, let me answer the question.
• 5:04
  Let's start with the question. This thing renting another
• 5:08
  person's LinkedIn handle or social media handle.
• 5:11
  I don't know if they do it for Instagram and Tiktoko because
• 5:15
  you know, I've killed all my other social media candles.
• 5:18
  So I'm only on LinkedIn. That's why a lot of times, you
• 5:21
  know, the things I'm talking about are LinkedIn related
• 5:23
  related because that's the one that me I'm seeing on the
• 5:26
  day-to-day because I'm here. So is this a good practice?
• 5:35
  Because I've been seeing posts about it and I've been
• 5:37
  propositioned twice. So I know that this thing is
• 5:39
  already happening. Now the answer about whether it
• 5:42
  is good or not, I would like to give you a straightforward yes
• 5:44
  or no answer. But anyway, let me just try and
• 5:47
  be objective. But I'm sure that as I go on,
• 5:49
  you get a sense of where I fall on the matter.
• 5:53
  So whether this is a good practice or not depends on the
• 5:57
  number of factors. Number one, it depends on ideal
• 6:00
  audience #2 it depends on Linkedin's official terms of
• 6:05
  what's it called, the terms of reference.
• 6:07
  I'd be terms of operation, terms of something, something, sure.
• 6:10
  You know when we first download the app and then you scroll,
• 6:12
  scroll, scroll. And then at the bottom they say
• 6:15
  click on I agree. And then you click on I agree.
• 6:18
  So what are in Linkedin's terms? Then another thing we need to
• 6:22
  consider is long term trust and credibility in your own brand.
• 6:30
  That's the brand of the person who has the handle and then the
• 6:33
  brand of the person who is trying to rent the handle.
• 6:37
  We'll look at that and then we're going to look at online
• 6:39
  best practices for security because even though these things
• 6:43
  are intangible assets, your social media accounts, your
• 6:46
  e-mail, you know, whatever, they still are digital
• 6:50
  representations of you and they still contain lots of
• 6:52
  information about you that people can use or people can
• 6:56
  harvest to now call and do some anyhow, anyhow things somewhere
• 7:01
  in the future. So we also have to be looking at
• 7:04
  this. So for now, this is where my
• 7:08
  thinking on the matter has evolved.
• 7:10
  Let's look at ideal audience, let's look at the LinkedIn
• 7:13
  terms. Let's look at long term trust
• 7:15
  and credibility, all these brand effects.
• 7:18
  Then let's try and look at online best practices for
• 7:21
  security. So let's try and look at these
• 7:22
  things now, one by one. At the end of the day, you will
• 7:25
  now decide whether this is a good deal so that when you reach
• 7:28
  that level where you have 5000 followers and somebody says,
• 7:31
  boy, how far now or go, how now you have 5000 followers, what's
• 7:35
  up? Let me give you that one, M Give
• 7:38
  me control of your profile for one week.
• 7:42
  Let me see if I can sell something.
• 7:43
  If I can sell, good. If I can sell, no problem.
• 7:45
  After one week I'll give you your profile back.
• 7:48
  So you see now whether you have all the information to be able
• 7:52
  to make the best decision for you.
• 7:57
  So ideal audience, too many people are paying attention to
• 8:01
  the size of the audience. So now two people have
• 8:06
  approached me because I have now hit above 3000.
• 8:10
  So they are thinking OK, this guy don't get following
• 8:14
  therefore we can approach him. But it's not a matter of just
• 8:18
  the size of the audience. Sorry about the chickens in the
• 8:21
  background. You know I'm living in, you know
• 8:23
  how Niger people can be now. So they say no rearing of
• 8:28
  animals in this place. But I know keeping pets in this
• 8:32
  estate officially when we're coming in, they said no pets.
• 8:35
  My wife was even happy because my wife doesn't like animals.
• 8:39
  But as we moved in, now we see that, oh boy, he's free for all
• 8:42
  in this place. People have dogs, people have
• 8:44
  cats, people have chickens, people have Peacocks.
• 8:47
  The only thing I've not seen here is cow and goat, where
• 8:51
  everything else is here is even rumor that somebody has pet
• 8:55
  snake. But that's the society that we
• 8:58
  live in on the news, in channels TVI think was like last month
• 9:03
  did not one guy in Lagos, the guy has pet lions in a
• 9:07
  residential area. And so that's what we see on.
• 9:10
  So don't vex that chickens are growing up.
• 9:11
  My windows. Yeah, my neighbors have
• 9:13
  chickens. Yeah.
• 9:15
  What was I? OK, so it's not just the size of
• 9:19
  the audience. Now it's about whether the thing
• 9:24
  that you want to sell, whether I put it, whether there's
• 9:29
  resonance, whether there's relevance, whether it's
• 9:32
  targeted, there needs to be a match between the audience and
• 9:36
  the thing that you're selling or the thing that you want to
• 9:38
  promote. So it's not just how big is the
• 9:40
  crowd, but is there a connection?
• 9:43
  Is there a Nexus? Is there a reasonable link
• 9:47
  between the audience and then what you want to sell?
• 9:50
  So let's say one day I get to that stage where my following or
• 9:55
  LinkedIn is, let's say 15,000,015 million followers.
• 10:02
  Of course, you guys who've been following me for a while, you
• 10:04
  know that all I do is business content strictly.
• 10:09
  But let's say somebody looks at me like this guy has 15,000,000
• 10:13
  now. So let me approach the guy, let
• 10:15
  me rent the profile. Well, let's say the person now
• 10:18
  who wants to rent my profile, what they sell is lactation
• 10:21
  supplements. The reason why I'm saying
• 10:24
  lactation supplements is because, you know, it's the most
• 10:26
  unrelated thing I can think of at the moment.
• 10:28
  So let's say lactation supplements.
• 10:32
  Lactation is how do I produce OK Lactation is how do I describe
• 10:37
  it now OK? Lactation is a normal process.
• 10:40
  You know that the female body goes through after pregnancy so
• 10:43
  that it can produce milk, you know, for babies.
• 10:46
  So I have 15,000,000 followers, but I do only business content.
• 10:50
  Somebody wants to rent my profile, but the person sells
• 10:53
  lactation supplements. So the kind of mathematics the
• 10:57
  person will be doing will be like this.
• 10:58
  The person will say this guy has 15,000,000 followers.
• 11:01
  So that means anyhow, anyhow there must be a couple of
• 11:06
  mumsies in the audience. So therefore it will be worth
• 11:11
  it. Let me approach this guy, give
• 11:13
  him money, have access to his profile.
• 11:16
  Then over the course of like one month, I should be able to sell
• 11:19
  lactation supplements to his audience because anyhow, anyhow
• 11:23
  somebody that has 15,000,000 followers anyhow Shah brand new
• 11:27
  mothers must be inside there. Now, is this a reasonable
• 11:30
  assumption? The answer is yes.
• 11:32
  There's an assumption about 15,000,000 followers definitely
• 11:37
  do be a few moms is there? They have just given birth by
• 11:44
  the way, is also a stretch. What are the probabilities that
• 11:48
  within my audience they are mum sees?
• 11:55
  And not only that, there are brand new mothers that have
• 11:58
  lactation issues because it's not every single woman that
• 12:00
  gives birth that has lactation issues.
• 12:02
  There's a woman who give birth and the thing just flows.
• 12:05
  It flows like a river. And then there's a woman who
• 12:08
  give birth and then they struggle.
• 12:11
  Some of you will be asking how do you know about all this?
• 12:13
  I know about all this because don't forget I'm a parent.
• 12:16
  Sure. You've heard them running in the
• 12:17
  background now, back in the days when they were tiny, that diaper
• 12:20
  stage, that's where my eyes became open, you know, to all
• 12:23
  the things that women have been suffering when it comes to
• 12:27
  motherhood, you know, because when you're a kid now, you know,
• 12:32
  life is just going on, OK? But then you get married, your
• 12:35
  friends get married, and then you're having kids.
• 12:37
  Some people are not having kids. For those of us that having
• 12:39
  kids, you have some issues, you know, things like that.
• 12:43
  So, yeah. So just one of these things that
• 12:45
  women go through. So please, mothers who are
• 12:48
  listening to the podcast right now, you know, we value, we
• 12:51
  respect you. And for those of you who went
• 12:53
  through lactation issues, I know it's it's stress.
• 12:57
  It's it's really, really, it's really, really tough.
• 13:00
  And our prayers are with you. You know that you will go
• 13:04
  through it because it can't be a nightmare when you want to feed
• 13:06
  your baby, but you're not producing enough.
• 13:08
  The baby is crying now. Your in laws are not be looking
• 13:11
  at you somehow like, you know, isn't on breastfeeding.
• 13:13
  Everybody breastfeeds. Why are you behaving like this
• 13:16
  now? You're behaving you're doing to
• 13:18
  dismiss men. You're behaving like you're a
• 13:19
  fine girl. That isn't all just milk.
• 13:21
  Go on and unleash. So you understand that women in
• 13:26
  those situations are going through lots of mental language.
• 13:31
  But anyway, the Lord is your strength for those of you brand
• 13:33
  new mommies out there. And it's so back to my example
• 13:36
  now. So the guy will be calculating
• 13:38
  this guy has 15,000,000. Any which way, there must be
• 13:41
  some brand new moms, is there? So is it a reasonable
• 13:43
  assumption? It is, by the way, it's also a
• 13:45
  stretch because how do we know there is nothing that you can
• 13:52
  say. There's nothing from all the
• 13:54
  things I talk about on the podcast.
• 13:56
  There's no way that you can guess if there are mothers in my
• 13:59
  audience and how many mothers they are in that my 15,000,000
• 14:02
  audience. So in this scenario, now if you
• 14:06
  sell lactation products, instead of looking for somebody that has
• 14:10
  50 million followers and you're just trying based on
• 14:13
  probability, you're better off targeting another person who has
• 14:21
  a profile. Maybe the person only has 500
• 14:23
  followers, but at least not followers because of the kinds
• 14:26
  of things that the guy or the girl talks about.
• 14:28
  You know that a person's followers are post Natal
• 14:32
  mothers. That's a monster when unborn.
• 14:36
  So those women now you know, now you now know that there's a
• 14:38
  strong chance that you will find your ideal audience there, even
• 14:43
  though the size of the audience is smaller.
• 14:44
  I know some of you disagree, but take it from me, very, very
• 14:48
  assigned to the is it a way to go and meet that person that has
• 14:50
  50 million followers? And then you try your luck, but
• 14:54
  the person talks about unrelated content, which is business.
• 14:57
  Go and meet the person that has 500 followers.
• 14:59
  But you know that that person talks about these sorts of
• 15:02
  things. Are you a mother?
• 15:03
  Are you a brand new mother? Are you suffering this?
• 15:05
  Are you going through those challenges?
• 15:07
  You're better off going to that other person that has 500
• 15:09
  followers because you know that that 500 your target audience,
• 15:13
  they are there. The reason why is this?
• 15:18
  Because if you go where the ideal audience is, you're going
• 15:20
  to achieve lots of benefits #1 traction will be quick.
• 15:24
  If you're trying to sell lactation supplements to an
• 15:30
  audience where I normally talk about business, business will be
• 15:33
  hard. In fact, the first time you
• 15:35
  start selling your supplements, people will be like, what is
• 15:37
  this? I came here for sales and
• 15:40
  marketing. Why is this guy talking
• 15:42
  lactation? Don't be confusion.
• 15:44
  Somebody will now check which podcast am I even listening to
• 15:46
  yourself. But then if you go to the place
• 15:50
  where the person is talking to mothers who have just given
• 15:53
  birth, the thing flows. As a natural consequence, you
• 15:59
  will gain traction. Your sales will move quicker.
• 16:04
  You're also going to be able to figure out if there is traction
• 16:09
  for this idea, if there's market demand because it's possible
• 16:14
  that lactation is a big issue amongst women in Nigeria.
• 16:18
  But maybe they're already some traditional remedies like people
• 16:20
  say kunu, kunu yada, that's the kunu that you make with
• 16:24
  groundnut that is enough to solve lactation issues.
• 16:27
  So maybe there's already local remedies on ground.
• 16:29
  They're already working, so there's no need for you to come
• 16:31
  and come up with your new lactation vitamin.
• 16:37
  But these are the kind of questions that you'll be able to
• 16:40
  answer very quickly if you go to the ideal audience is the ideal
• 16:43
  audience that will tell you like, ah, this thing truly,
• 16:48
  truly this thing is a blessing from God.
• 16:51
  We have been trying everything. He has not been working.
• 16:53
  This is your vitamin now, Baba. It is only when you're with the
• 16:58
  ideal audience that you will know.
• 17:01
  We call all these things traction.
• 17:03
  Some people call it product market fit, some people call it
• 17:06
  market validation. Whatever it is that you call it,
• 17:09
  the idea is just do people like this thing?
• 17:11
  Do they need this thing? How many people need it?
• 17:14
  The people that even need it, how quickly do they lap it up?
• 17:17
  Do they buy quick, quick, quick, or do they waste time?
• 17:20
  We need to figure out all this information because that's now
• 17:23
  what will now tell us what the next stage, whether this is a
• 17:26
  good idea to now throw money behind it and invest time to try
• 17:30
  and build this business and let this thing blow.
• 17:33
  It's from going to the ideal audience that you get all the
• 17:35
  information that you need so you can start approaching investors
• 17:38
  who say you know what, I have this milk lactation or vitamin,
• 17:42
  this thing works. We've tried it.
• 17:44
  This is the sample size. This is whatever I now need XYZ
• 17:48
  so that we can scale to XYZ. You know, so this is the benefit
• 17:53
  of no matter the business that you are involved in, it's not
• 17:57
  just big community, big community, big community.
• 17:59
  It is relevant community, targeted community.
• 18:04
  That's where you should be looking at first.
• 18:08
  All these benefits I'm talking about, this is qualitative data,
• 18:13
  qualitative data, good quality data that you will now know is
• 18:16
  my business working or not. So don't be looking at the
• 18:19
  person that has 15,000,000 followers, but you're not sure
• 18:23
  whether your target audience is there.
• 18:25
  Instead, go to the person that has 500 followers and you know
• 18:28
  for a fact the audience is there because of the things that the
• 18:34
  content creator is talking about and because of the kind of
• 18:38
  things that people talk about in the community.
• 18:40
  So summary, don't focus on the size of the audience.
• 18:45
  Be looking at whether it is your ideal audience.
• 18:49
  Of course, the people who are trying to rent my profile, the
• 18:52
  moment I discovered that that's what they're doing me, I just
• 18:55
  once I know that is what they want, I just ignore them.
• 18:57
  I don't continue the conversation at all because I'm
• 19:00
  not tech savvy. I don't know how somebody you
• 19:03
  know how if I type too much or if I click on something before I
• 19:06
  knew it bombed. If I Jack my profile so me I do
• 19:09
  even follow up on that conversation.
• 19:10
  Once I know that and is where this person is going, I just
• 19:13
  lock up. But if I was brave enough I'll
• 19:21
  tell them you know why you're approaching me.
• 19:23
  Go and approach someone else based on what you sell.
• 19:27
  I don't think there's any link with what it is that you do like
• 19:31
  those people who are into crypto, AI, algorithmic trading,
• 19:34
  and then they'll be approaching me on face value.
• 19:38
  There's nothing that says my community is into AI, my
• 19:42
  community is into algorithmic trading, my communities into
• 19:45
  forex, like nothing. If you look at the podcast and
• 19:49
  look at the list of questions I've answered, do you see AI and
• 19:52
  algorithmic trading there? If you check my LinkedIn handle
• 19:56
  and you see the kind of comments that I put up, do you see
• 19:58
  anything AI algorithmic trading there?
• 20:00
  But for some reasons, these boys keep approaching me.
• 20:04
  Only I approach somebody that you see that there is some
• 20:08
  interlink, some connectivity between the audience and what it
• 20:11
  is that you're selling. So it's not the size of the
• 20:13
  audience, but whether this audience is ideal.
• 20:16
  Then the next thing now is LinkedIn terms.
• 20:19
  Now, whether we like it or not, all of us.
• 20:22
  Well, most of us, to be honest, myself, I'd even read it.
• 20:26
  It's just as I'm doing and you know, there's a problem.
• 20:30
  I'll now go and check whether the thing violates LinkedIn
• 20:33
  terms or not, but it's a term as part of Linkedin's terms of
• 20:37
  service. You can't sell your profile, You
• 20:42
  can't write your profile because LinkedIn goes through the
• 20:44
  problems, the hassle of trying to verify that it is you.
• 20:48
  Like LinkedIn has been sending me messages like, oh boy, verify
• 20:50
  yourself, verify yourself, use your passport.
• 20:53
  So I tried it, but I still need a passport that has a microchip.
• 20:57
  So maybe after I renew my passport, I can now verify.
• 21:02
  So they go through all this trouble.
• 21:03
  LinkedIn is telling you, oh boy, verify or girl verify.
• 21:07
  So when they verify that it is you, they don't like that you
• 21:10
  now take this profile. I hand over to somebody else.
• 21:13
  So if they verify me now and they are now carrying my profile
• 21:17
  and I give it to Emmanuel getting big, LinkedIn will be
• 21:19
  upset though. Like whose profile is this?
• 21:21
  Is it Tabishima or Abby? Is it Emmanuel getting B?
• 21:25
  LinkedIn doesn't like it. These are the kind of things
• 21:28
  that gets people blocked. They'll now suspend you, delete
• 21:31
  you from LinkedIn. Do delete the two of us, me,
• 21:34
  they'll delete me. Emmanuel getting big, they'll
• 21:36
  delete his profile too. So it's against LinkedIn terms.
• 21:41
  So even if you want to do this kind of thing, just know that As
• 21:44
  for LinkedIn, O was against their terms.
• 21:46
  For Instagram, for TikTok, I can't tell you because I haven't
• 21:50
  researched it and I'm not on those communities.
• 21:54
  So excuse me, but for LinkedIn it's against their terms.
• 21:57
  Then long term cross time credibility.
• 22:00
  Let's look at things from the renter.
• 22:04
  So you take time and you build an audience.
• 22:08
  That's somebody like me. I've taken time and I've built
• 22:11
  this audience. I've been podcasting for
• 22:13
  5:00-ish years. I've been on LinkedIn for
• 22:18
  longer. So the small audience that I'm
• 22:20
  managing, the small of you that I've gathered around me is
• 22:24
  because people know me. You like me, you trust me, You
• 22:27
  expect to hear certain kinds of things from me.
• 22:30
  So why would I take all these hard work I've done over these
• 22:35
  five years and then sell out? Why only for somebody should now
• 22:40
  be selling things that you wouldn't sign up for?
• 22:42
  Because like I've said it, if somebody says come and take
• 22:45
  15,000,000, OK, you have 15,000,000 audience, therefore
• 22:51
  we'll pay you 15,000,000. Let's give you a profile for one
• 22:53
  year. Let's try and sell our lactation
• 22:55
  supplements. Lots of you will bounce.
• 22:59
  Some of you will be confused and maybe you might stay, but lots
• 23:01
  of you will bounce that I didn't sign up for this.
• 23:06
  Lots of you say I didn't sign up for this.
• 23:08
  Lots of you who listen to this podcast are men.
• 23:10
  Now for the women who listen to me, they don't come here because
• 23:13
  of personal issues. They come here because of
• 23:15
  business issues. The women will say I didn't sign
• 23:17
  up for this. Yes, I'm having issues like
• 23:21
  dating, but you know, that's not the focus.
• 23:22
  The focus is on to increase my business.
• 23:26
  I will lose trust with my audience.
• 23:28
  I will start hemorrhaging followers.
• 23:29
  My followers will leave. So for the renter, is it worth
• 23:34
  it? Think about it, long term, long
• 23:38
  term brand, long term trust, long term credibility.
• 23:40
  Is it worth it? I really don't think it's worth
• 23:46
  it. I really don't.
• 23:51
  So summary, I'm sure you figured out where I'm heading there.
• 23:56
  In my own opinion, don't rent your profile to anybody.
• 24:00
  That's my own opinion. So you might say the money is
• 24:03
  good, but I really don't think it's worth it.
• 24:05
  Do not rent your profile to anybody.
• 24:08
  That's why when these people approach me and I figure out,
• 24:11
  oh, is where this guy is coming from, I just lock up.
• 24:15
  Now let's look at online best practices for security.
• 24:18
  These people are saying we will rent your handle.
• 24:22
  So we'll still give it back to you.
• 24:25
  You hand over control of the profile to the person now
• 24:28
  because it always involves control.
• 24:30
  It's not a matter they're not saying you will keep the handle.
• 24:33
  We will give you what you want to share or we want to post you.
• 24:38
  You will now be posting. It always involves them having
• 24:40
  control. They'll be signing in or your
• 24:43
  profile. So for those of you who think is
• 24:48
  good practice and ask you a couple of questions, how do you
• 24:50
  know this person is not going to steal your identity?
• 24:53
  Especially now that LinkedIn verification is through
• 24:55
  passport. So that means your passport
• 24:57
  details are online. LinkedIn has access to your
• 25:00
  passport details. You now give this person access
• 25:02
  to your profile. They can see your passport
• 25:05
  details, name, date of birth, Popsy's village, what else?
• 25:10
  Spouse's name, everything about your life.
• 25:14
  They not have access to it. How do you know they won't steal
• 25:17
  your identity? How do you know they won't clone
• 25:20
  your identity? Which is the reason why I don't
• 25:22
  even talk to these people. How do you know they're not
• 25:24
  going to take your identity and then engage in fraud?
• 25:31
  If they're engaging in fraud, I don't like it.
• 25:32
  While they have control, How will you stop them?
• 25:35
  So let's say they said want to sell lactation products and it's
• 25:38
  OK, no problem, give me money. They start.
• 25:41
  But I now realize that actually Zebo that they are selling,
• 25:44
  they're using my profile to sell EBO.
• 25:45
  How will I stop them when they now have control over my
• 25:50
  profile? How you know how you stop them
• 25:56
  then? Assuming everything is OK, how
• 25:59
  do you know you will get back control of your profile 100%?
• 26:03
  How do you know they're not going to install Trojans or
• 26:05
  viruses? Forgive me, I'm not tech savvy,
• 26:07
  but you understand what I'm saying.
• 26:09
  How do you know they're not going to install something that
• 26:11
  would give backdoor access to your profile?
• 26:14
  In fact, maybe even backdoor access to your device so that by
• 26:17
  the time you take your profile back and you log in using your
• 26:19
  own phone, bam did not have access to some things on your
• 26:22
  phone. How do you know?
• 26:25
  Honestly, is this worth the risk?
• 26:29
  My own opinion, this profile renting thing sounds like a very
• 26:34
  bad idea. So even if you want to rent my
• 26:37
  profile for 50 million naira, you give me quote hard cash now
• 26:40
  50 million naira. I mean, I would lie, I'll be
• 26:42
  tempted. But if you won't change the fact
• 26:44
  that 50 million naira will finish soon.
• 26:47
  We know how Nigel nowadays is. We know 50 million naira will
• 26:54
  run out. What about my reputation on my
• 26:57
  credibility? If it becomes damaged, I'll not
• 26:59
  have to start again another five years to start building.
• 27:04
  What it is that the small thing that I've built so far, given
• 27:07
  the thing that I've built self is nice.
• 27:09
  If I've started reaping the rewards, I'll not have to start
• 27:11
  again because of what by all I'll be temperature. 50 M is not
• 27:17
  bad, some of you say, is it not just profile?
• 27:21
  Bring the 50 M now, by the way, I'm just guessing.
• 27:24
  I don't know how much it is because like I said, I've not
• 27:26
  entertained any conversations with these people.
• 27:28
  So I don't even know how much that we need to pay.
• 27:30
  But The thing is, I doubt to even be good money self.
• 27:35
  So have you been approached? Is somebody trying to rent your
• 27:37
  Instagram handle or your LinkedIn handle or your TikTok
• 27:42
  handle? These are kind of questions you
• 27:44
  should be asking yourself. The money self is worth it.
• 27:47
  When I consider any possible damages to my brand and what
• 27:50
  I've been doing, all of this, is it ethical?
• 27:54
  Does the social media platform allow this?
• 27:57
  Think well about it now. If you're the one approaching
• 28:00
  people because you want to collect their profile, you want
• 28:03
  to rent it, ask yourself, is there a match with the audience?
• 28:07
  Those of you who have been approaching me, I mean, check it
• 28:09
  now, see what your profile says. The profile says algorithmic
• 28:14
  trading platform, AI, something, something, something.
• 28:16
  Why are you approaching me? Did you see anything AI in my
• 28:19
  own profile? What makes you assume that my
• 28:21
  audience wants to listen to the thing that you have?
• 28:26
  Is there a match with the audience?
• 28:27
  If there's a match, is the audience problem aware?
• 28:31
  Problem aware are people who are in the thick of it.
• 28:33
  They know there's a problem. And so because of that, they're
• 28:35
  looking from pillar to post to find a solution because there
• 28:40
  are some others who have lactation issues, but there are
• 28:42
  some of them who say, you know what?
• 28:43
  I can't go and kill myself, my dear, let us go and buy baby
• 28:48
  formula. I won't kill myself.
• 28:54
  That kind of mumsy. She's problem aware.
• 28:57
  But is she seeking a solution? As far as she's concerned, baby
• 29:00
  formula is a solution. She will just cover up.
• 29:03
  Stop stressing herself. Don't go and buy formula.
• 29:06
  Don't load up. Buy 6 cans a week.
• 29:11
  I say baby is crying or my dear, take this bottle.
• 29:15
  Shock his mouth does it. So it's not even that there's a
• 29:20
  match with the audience. Is the audience problem aware?
• 29:22
  Are they seeking a solution? These are the things you have to
• 29:25
  ask before you try and take over somebody else's profile or try
• 29:28
  and engage with another person's audience.
• 29:33
  And then even if you want to rent somebody's profile, what
• 29:36
  are the chances that you can make enough conversions to
• 29:38
  justify your investment? What are the chances that enough
• 29:44
  people will buy to make sure that the money that you spent
• 29:47
  renting this other person's LinkedIn handle is worth it?
• 29:51
  You also have to consider if the platform, if LinkedIn or TikTok
• 29:55
  discovers this and they decide to block the two of you, they
• 29:58
  block you, they block the other person.
• 30:00
  How are you going to recover from this?
• 30:02
  What other channels do you have in mind to gain access to
• 30:05
  markets and customers? These are all the questions we
• 30:10
  should be asking ourselves. Both the person who wants to
• 30:13
  rent out the handle, the owner of the handle, and the person
• 30:16
  who wants to buy the handle. Rent the handle for a while now,
• 30:23
  why are we looking at this topic today?
• 30:27
  The reason why I wanted us to look at it is not just because,
• 30:30
  you know, this is a practice that is out there, but it's
• 30:32
  because there are lots of you who are looking at online
• 30:37
  collaborations. It might not be renting, it
• 30:40
  might be collaborating. Let me pay this person.
• 30:43
  So I can be posting on the person's page, or the person
• 30:45
  will be posting certain kinds of things on my behalf, or we'll
• 30:50
  collaborate on one or two projects and hopefully some of
• 30:52
  the people's audience will now become my own.
• 30:55
  So even if we're not looking at things from the angle of renting
• 31:00
  somebody's profile, all the principles that we're talking
• 31:03
  about, it still applies when it comes to online collaborations.
• 31:08
  So even if you don't want to run profiles and you're trying to do
• 31:11
  something that is legal or ethical or permissible, like
• 31:15
  getting people to post on your behalf or doing before I left
• 31:21
  Instagram, you could do collaborations on Instagram.
• 31:25
  Like back in my wedding photography days, I could
• 31:27
  partner with an event planner and partner with a makeup
• 31:31
  stylist and maybe a cake Baker, and then we do a themed shoot
• 31:36
  and then, you know, Instagram will say that it's a branded
• 31:39
  collaboration. So those things are allowed, but
• 31:42
  the factors are the same before we do our online collaboration.
• 31:47
  Ideal audience, our audiences, are they the same?
• 31:50
  There's no point in me collaborating with someone else
• 31:53
  if the person's audience and my own audience or the person's
• 31:56
  business interests and my own business and interest not in
• 31:59
  Gomos together. If not in Gomos, there's no need
• 32:02
  for this collaboration, even if the person has 15,000,000
• 32:06
  followers, because on the face of it, no linkage when it comes
• 32:12
  to audience, no linkage, no point.
• 32:16
  Then also consider the terms of the platform Instagram are used
• 32:21
  to, well, while I was there, used to allow for branded
• 32:24
  content, branded collaborations, you know, stuff like that.
• 32:27
  You know, I hear that there's some platforms I hear that later
• 32:30
  on LinkedIn start, sorry, Instagram started restricting
• 32:34
  how those things worked. But you know, I was never good
• 32:37
  on my Instagram game. So I don't know and I also hear
• 32:40
  that what's it called? What is another one?
• 32:44
  This one that is for pictures Pinterest that Pinterest also
• 32:47
  has restrictions on some of these things.
• 32:49
  But you know, my Pinterest game, in fact, my Pinterest game was
• 32:52
  was we if I had no game when it came to Pinterest, my Pinterest
• 32:55
  game was 0. So Instagram game was rubbish.
• 32:58
  My LinkedIn game was 0. So Bobby, asking yourself what
• 33:04
  do the platforms say are permissible?
• 33:06
  Then you also have to think about long term trust and
• 33:09
  credibility in your brand. So me as a wedding photographer,
• 33:13
  the person has 15,000,000 audiences.
• 33:16
  But let's say the person is a relationship guru for instance,
• 33:22
  but the person is relationship guru, but the person's specialty
• 33:25
  is is a divorce and ending unions.
• 33:30
  Yes, because there are people like that.
• 33:31
  They are gurus who are relationship gurus but who also
• 33:35
  strongly believe in divorce and promote what is it called, you
• 33:41
  know, like Safeways for divorce and stuff like that.
• 33:43
  As a wedding photographer, my own focus is joining people.
• 33:46
  Should I be collaborating with somebody who you know, doesn't
• 33:51
  make sense even if the person has 15,000,000 followers, Should
• 33:55
  I be doing branded collaborations with this person?
• 33:59
  So long term trust and collab credibility, of course, if
• 34:05
  you're doing other kinds of collaborations, then online
• 34:08
  practices, you know, for security doesn't really apply.
• 34:11
  But you can see that these are the things that we have to
• 34:13
  consider before you rent out your profile or before you
• 34:17
  approach someone to rent that profile or before you
• 34:19
  collaborate in any single way. These are the things to
• 34:21
  consider. But just in case you haven't got
• 34:24
  it, let me repeat it again. In my own opinion, this is a
• 34:26
  very bad idea. If somebody has said please rent
• 34:29
  me your Instagram handle, it is tempting.
• 34:32
  I don't think the offer is going to be good, but assuming the
• 34:34
  offer is going to be good, I really don't think it is a good
• 34:38
  idea. The dangers far outweigh the the
• 34:45
  rewards in my own opinion. So like I said, if somebody gave
• 34:48
  me 50 MI said I can handle my profile, I won't lie I will be
• 34:52
  tempted because 50 M will solve a few problems but I doubt they
• 34:58
  will. I'm not there yet, you know,
• 35:00
  only have 3000 followers. Maybe when I have, who knows,
• 35:03
  250 million followers, maybe that's when people will approach
• 35:07
  me with good money to rent my profile.
• 35:11
  But anyway, yeah, if the audience is ideal, if the social
• 35:17
  media platform allows it, it was going to build long term trust
• 35:21
  and credibility for your brand and there's no threat to your
• 35:24
  online security now. OK, sure, no problem.
• 35:27
  Whatever it is that you want to do, go ahead and do it.
• 35:29
  Watch out my own. I think it's a bad idea.
• 35:31
  So thanks for your time and attention.
• 35:34
  Remember, if you'd love to connect, you can call SMS or
• 35:37
  WhatsApp me on 08064662140. So thanks for your time and
• 35:43
  attention. I'll catch you.
• 35:44
  I'll catch you guys later.