Latest / Business Brain – The Entrepreneurs’ Podcast / Don't Make L-C-D Rules

Transcript

Don't Make L-C-D Rules · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 802 for Wednesday, November 4th. Use your Common Sense Day 2026.
• 0:09
  Shannon Jean: We're often in short supply.
• 0:11
  Dave Hamilton: Yeah, if it were common, we wouldn't need it so much.
• 0:16
  Shannon Jean: It's an oxymoron, right?
• 0:17
  Dave Hamilton: It is. Yeah, there's a lot of morons. Wait, no, that's not what we're saying.
• 0:22
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show where we take some
• 0:25
  Dave Hamilton: ideas, we crunch them, we dissect them, we use them to tune our business brains
• 0:30
  Dave Hamilton: so we can keep on living those charmed lives
• 0:33
  Dave Hamilton: our sponsors for this week include steo.com slash business brain where you can
• 0:38
  Dave Hamilton: get 20 off of your orders and nordlayer.com slash ai-scout slash business brain uh
• 0:47
  Dave Hamilton: where you can use nordlayer ai scout to see all the ai usage across your company
• 0:52
  Dave Hamilton: it's really cool and you can click the link in our show notes you don't have to um
• 0:57
  Dave Hamilton: uh you don't have to to remember that link uh we'll talk about those in a little
• 1:01
  Dave Hamilton: bit for now here in durham new hampshire i'm dave hamilton
• 1:04
  Shannon Jean: And out here in northern california i'm shannon gene i just happen to be wearing
• 1:08
  Shannon Jean: i can't make the heart over the steo but i wanted to uh my steo jacket today
• 1:13
  Shannon Jean: i didn't know weird that they were on the show today i knew they were coming
• 1:16
  Shannon Jean: on but that's great i love this thing same.
• 1:18
  Dave Hamilton: Super comfortable yeah they it's comfortable they fits well yeah we'll talk
• 1:21
  Dave Hamilton: about it a little bit lightweight Lightweight, lightweight, yes, yes.
• 1:24
  Shannon Jean: It's super great, I love it. Yeah, I'm a big fan of layering.
• 1:28
  Shannon Jean: Hey, I wanna talk about rules. Can we talk about rules for a little bit?
• 1:32
  Dave Hamilton: I hate rules, Shannon.
• 1:33
  Shannon Jean: I do too. However, when you build your business, you know, you kinda have to
• 1:39
  Shannon Jean: have some rules. I agree. You try to keep it, and what I've noticed over time,
• 1:47
  Shannon Jean: What often happens is that the rules start to stack up.
• 1:52
  Dave Hamilton: Yeah, okay. Yeah, sure.
• 1:54
  Shannon Jean: Things happen. Things happen. And what I want to suggest is what I call LCD rules.
• 2:01
  Shannon Jean: Don't make LCD rules. And LCD stands for lowest common denominator.
• 2:06
  Dave Hamilton: No, not liquid crystal display rules. So we're still allowed to use LCDs. Okay, got it.
• 2:10
  Shannon Jean: Yes, there's no trademark. But it's very appropriate that it's on use your common
• 2:15
  Shannon Jean: sense day because many of the things that happen in your business that,
• 2:24
  Shannon Jean: you would think you may need a policy, a procedure, a rule, if you will, you actually don't.
• 2:33
  Shannon Jean: And I'm here to tell you that if you make LCD lowest common denominator rules,
• 2:38
  Shannon Jean: you're going to regret it.
• 2:40
  Shannon Jean: And what I mean by that is if a customer has a problem, if an employee has a
• 2:46
  Shannon Jean: problem, if something happens,
• 2:49
  Shannon Jean: I suggest that you should study and think about it and see if it starts happening more than once.
• 2:55
  Dave Hamilton: Well, that was where I was going to go with this. I was going to say don't make
• 3:01
  Dave Hamilton: rules for the first time something happens.
• 3:06
  Dave Hamilton: Address it. Deal with it.
• 3:08
  Shannon Jean: Of course. You have to solve the problem.
• 3:10
  Dave Hamilton: And move on.
• 3:11
  Shannon Jean: Yeah, resist the and I would say the more managers and supervisors you have
• 3:16
  Shannon Jean: in your organization, the more you have to fight against this.
• 3:20
  Shannon Jean: Yeah, because they're trying to do their job.
• 3:22
  Shannon Jean: And they say, Oh, look, this customer had a problem and this happened.
• 3:25
  Shannon Jean: So we're going to change, we're going to set this procedure now that every time
• 3:29
  Shannon Jean: something we do this, we're going to we're going to change this because we don't
• 3:33
  Shannon Jean: want that to happen again.
• 3:34
  Shannon Jean: And my comment is always like, okay, is this a one-time problem or a systemic problem?
• 3:42
  Shannon Jean: Yes. If it's a systemic problem that you see happening, reoccurring,
• 3:46
  Shannon Jean: then all for, you know, yes, I'm all for implementing change.
• 3:51
  Dave Hamilton: Well, and I mean, the nice part about these kinds of rules is they're not so
• 3:56
  Dave Hamilton: much rules in the sense of like the rules I don't like.
• 4:00
  Dave Hamilton: They are, if this, then that. They are procedures, right?
• 4:03
  Dave Hamilton: Procedures. We know what to do when some, when X happens, we do Y,
• 4:09
  Dave Hamilton: right. But the, the, like, I am very much on board with the don't race to make
• 4:14
  Dave Hamilton: these for a one time thing.
• 4:19
  Dave Hamilton: Uh, I mean, unless, and of course there's exceptions to every rule,
• 4:23
  Dave Hamilton: uh, but you know, there are, there are some of these things where it's like,
• 4:27
  Dave Hamilton: actually we should make one of those for this because we don't want to miss
• 4:30
  Dave Hamilton: this ever again. You know, that kind of thing.
• 4:32
  Shannon Jean: Yeah, something serious and different things, especially like customer complaints
• 4:37
  Shannon Jean: or feedback. Oh, good, no.
• 4:39
  Shannon Jean: Because you can't, you're going to get all kinds of feedback.
• 4:42
  Shannon Jean: And one of the things that you taught me years ago, Dave, was it's way more
• 4:47
  Shannon Jean: likely that you're going to get negative feedback.
• 4:49
  Shannon Jean: It's just, you know, you're going to always hear that 10 times or 20 times more
• 4:54
  Shannon Jean: than you would a customer taking time out of their day to leave some positive feedback, right?
• 5:00
  Shannon Jean: Yep. It's just, I don't know if that's part of the human condition or what it
• 5:03
  Shannon Jean: is. But so don't, you could also say, don't be so reactive. Solve the problem.
• 5:08
  Shannon Jean: You know, use the two tokens method of customer service. If you don't know what
• 5:12
  Shannon Jean: that is, businessbrain.show, search for token, you'll find it.
• 5:17
  Shannon Jean: And move on. And if you start to see similar things happen again,
• 5:21
  Shannon Jean: okay, hey, you know what? This is an ongoing problem.
• 5:24
  Dave Hamilton: Let's address it. Yeah. Yeah.
• 5:26
  Shannon Jean: Let's address it.
• 5:27
  Dave Hamilton: Yeah.
• 5:28
  Shannon Jean: That's my small tip of the day, but I think it's important.
• 5:31
  Dave Hamilton: I think it's a really important one because it'll save you a lot of time.
• 5:37
  Dave Hamilton: And it'll save you from having a laundry list of procedures that are,
• 5:43
  Dave Hamilton: that are wasting time that nobody follows. Yeah. Right. Yeah. Yeah.
• 5:47
  Dave Hamilton: I would say audit your, you know, related to this audit, your list of,
• 5:52
  Dave Hamilton: of rules, procedures, whatever you want to call them, uh, on a regular basis,
• 5:56
  Dave Hamilton: you know, twice a year so that you're like, is this still relevant?
• 6:01
  Dave Hamilton: Let's yeah. And, and do we still want it?
• 6:04
  Shannon Jean: Yeah. Yeah, like we shipped, I shipped tons of stuff every day in all these businesses.
• 6:09
  Shannon Jean: And so it's always packing boxes. And it's like from a most basic level,
• 6:14
  Shannon Jean: there really is like, if you have more than three or four like steps to ship
• 6:20
  Shannon Jean: an order, it's a problem.
• 6:23
  Shannon Jean: Because you may not be hiring the most skilled workers to put things in boxes.
• 6:30
  Shannon Jean: And you need to have things posted that are correct. If you have a 10-step process
• 6:35
  Shannon Jean: to ship a package, you're not going to get consistent things.
• 6:39
  Shannon Jean: You need to boil it down. You're making it too complicated.
• 6:42
  Shannon Jean: Simplify and look at how things are done around you so you don't have to give
• 6:47
  Shannon Jean: so much instruction because nobody reads.
• 6:49
  Shannon Jean: It's like we always say here, your terms and conditions are not going to protect you.
• 6:53
  Dave Hamilton: Right? No, no.
• 6:56
  Shannon Jean: You're arguing after the fact
• 6:57
  Shannon Jean: and they didn't read your terms and conditions and it doesn't go well.
• 7:02
  Dave Hamilton: Love it. No, it's good advice. It's good advice. If you have advice that you
• 7:06
  Dave Hamilton: want to share, folks, feedback at businessbrain.show. Make sure we know about
• 7:11
  Dave Hamilton: it or tag us on the socials, whatever it is.
• 7:13
  Dave Hamilton: We have, I want to ask you a question.
• 7:16
  Shannon Jean: Very important.
• 7:18
  Dave Hamilton: I want to ask you a very important question later, Shannon. In fact,
• 7:22
  Dave Hamilton: I'll tell you what the question is.
• 7:24
  Dave Hamilton: And then I want to tell you about our sponsors. The question is,
• 7:27
  Dave Hamilton: should we talk about the government?
• 7:30
  Dave Hamilton: And now we're not going to talk about the government. We're going to talk about our sponsors.
• 7:36
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• 7:41
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• 7:49
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• 7:54
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• 7:58
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• 8:03
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• 8:16
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• 8:20
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• 8:24
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• 8:30
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• 8:35
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• 8:39
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• 8:43
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• 8:47
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• 8:51
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• 8:59
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• 9:00
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• 9:06
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• 9:10
  Dave Hamilton: And our thanks to Steele for sponsoring Business Brain.
• 9:14
  Dave Hamilton: And sooner or later, a customer is going to ask you how you govern AI at your company.
• 9:22
  Dave Hamilton: And trust us is not an answer, right? A report is. I saw this first come up
• 9:27
  Dave Hamilton: in a contract that we had to sign, you know, or that somebody proposed that we sign.
• 9:31
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• 9:37
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• 10:02
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• 10:08
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• 10:12
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• 10:16
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• 10:18
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• 10:22
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• 10:24
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• 10:27
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• 10:34
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• 10:37
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• 10:39
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• 10:42
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• 10:46
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• 10:50
  Dave Hamilton: All right, Shannon. So we got we got two options in our business.
• 10:54
  Dave Hamilton: We can talk about the weather. We can talk about the government.
• 10:58
  Dave Hamilton: Now, I the question, it's something we've discussed a few times over the 12
• 11:04
  Dave Hamilton: plus years that we've been doing this show.
• 11:06
  Dave Hamilton: But it I don't want us to talk about the government here.
• 11:11
  Dave Hamilton: And maybe that that that gives the answer to the yes or no question,
• 11:14
  Dave Hamilton: which you should never have a segment with just a yes or no question.
• 11:17
  Dave Hamilton: But but should we talk about the government in our businesses?
• 11:20
  Dave Hamilton: We see business owners doing it. We see businesses in general doing it,
• 11:26
  Dave Hamilton: you know, guiding people telling sharing their political feelings,
• 11:30
  Dave Hamilton: all of that stuff, including politics in their business.
• 11:36
  Dave Hamilton: That's not a political business, right? You know, making their business political when it's not.
• 11:41
  Dave Hamilton: And like, it's fascinating to me that
• 11:45
  Dave Hamilton: I'm even having this conversation, but I see so many small business owners feeling
• 11:52
  Dave Hamilton: like this is something that they want to do.
• 11:58
  Dave Hamilton: And I've never understood it, but I've always said I lack the gene that makes
• 12:08
  Dave Hamilton: me emotional about national politics.
• 12:10
  Dave Hamilton: Doesn't mean I don't have thoughts about national politics. I just,
• 12:14
  Dave Hamilton: I don't know. I don't know.
• 12:15
  Shannon Jean: Well, yeah, I don't think it's a good idea, but I also think there is a difference
• 12:22
  Shannon Jean: between talking about...
• 12:25
  Shannon Jean: Government and talking about politics. Sure. And I think there is a fine line.
• 12:30
  Shannon Jean: Like, for example, I tend, when I'm talking to someone and something comes up,
• 12:38
  Shannon Jean: I always try to, I'm critical of both sides, right? Or all sides,
• 12:43
  Shannon Jean: let's say, because there's more than two.
• 12:45
  Shannon Jean: I'm very critical of the primarily physical responsibility in the government.
• 12:52
  Shannon Jean: Okay. I'm very critical of that.
• 12:53
  Shannon Jean: So my advice this election cycle, if anybody asked me about it, I would just say – See.
• 12:59
  Dave Hamilton: I didn't want to talk about politics on the show, so we're not going to do that.
• 13:03
  Dave Hamilton: So I'm going to stop you. There's no advice to share.
• 13:06
  Shannon Jean: No, no. But I would say it's an overall – that's where it comes down to government
• 13:10
  Shannon Jean: versus politics. I think you can say – but why do you want to do it as a business owner?
• 13:16
  Dave Hamilton: Because you have a platform? I think to me both of these things are the same question.
• 13:23
  Dave Hamilton: Should we talk about the government? Should we talk about politics?
• 13:27
  Dave Hamilton: Because invariably, it is going to be divisive.
• 13:32
  Dave Hamilton: Yes, it is. And if it's not related to your business, there are some businesses
• 13:38
  Dave Hamilton: that are actually in the political. And there are some podcasts.
• 13:42
  Dave Hamilton: Like, obviously, there are podcasts that are about politics.
• 13:46
  Dave Hamilton: If they didn't talk about politics on those, I would be disappointed in them.
• 13:50
  Dave Hamilton: Yeah, exactly. But everything else, it just doesn't – I've never understood
• 13:56
  Dave Hamilton: the desire. I guess maybe the way to say it.
• 13:59
  Shannon Jean: Oh, I think I understand it.
• 14:00
  Dave Hamilton: Oh, no, I understand it. I've never understood the desire.
• 14:08
  Dave Hamilton: The wisdom behind the decision to choose to build in a platform in some way,
• 14:15
  Dave Hamilton: right? Every business becomes its own platform, right? It does.
• 14:18
  Dave Hamilton: You know, in its own various ways, you will get customers. They are your audience.
• 14:24
  Dave Hamilton: And there's this temptation, and this part I do understand for sure,
• 14:28
  Dave Hamilton: a human temptation that when you have an audience that is paying attention to you for one thing
• 14:36
  Dave Hamilton: that you start to believe that they want to hear what you have to say about other things
• 14:43
  Dave Hamilton: right and generally speaking they don't and also generally speaking that's correct
• 14:49
  Dave Hamilton: when you bring in a topic that is polarizing
• 14:54
  Dave Hamilton: and you start to talk about it you wind up alienating half of your potential
• 15:00
  Dave Hamilton: customers audience whatever you want to call it again
• 15:03
  Dave Hamilton: unless your business is in one of these realms and it just it always fascinates
• 15:08
  Dave Hamilton: me when i see a business choose to do this and i don't think the choice is being made
• 15:16
  Dave Hamilton: objectively i think it's being made emotionally most of the time yeah it
• 15:19
  Shannon Jean: Definitely being made emotionally i think.
• 15:21
  Dave Hamilton: You you're frustrated themselves like yeah like they're like like you could
• 15:25
  Dave Hamilton: almost not help yourself i yes yes yes right you know it's like you get
• 15:28
  Shannon Jean: Frustrated with certain.
• 15:29
  Dave Hamilton: Things of course you
• 15:31
  Shannon Jean: You have this audience and you're like wow uh how do how do I vent,
• 15:35
  Shannon Jean: a lot of it is how do I vent things? That's it. And so,
• 15:42
  Shannon Jean: yeah, and I think now it's even a little stickier because even beyond,
• 15:48
  Shannon Jean: politics or government there's certain individuals that you have to be careful
• 15:52
  Shannon Jean: uh associating talking about in relation to your business you can do whatever
• 15:57
  Shannon Jean: in your personal life of course but,
• 16:00
  Shannon Jean: uh you know it it's just better not not to do it just find some other way find
• 16:05
  Shannon Jean: some other release valve for your uh whatever admittedly frustration with whatever,
• 16:13
  Shannon Jean: i think that's that's the way to go all.
• 16:15
  Dave Hamilton: Right so we've made that decision great yes that we are we are we our our advice is don't
• 16:24
  Dave Hamilton: incorporate don't unnecessarily incorporate politics into your business if it's
• 16:31
  Dave Hamilton: correct contextually relevant then it's already there you're done
• 16:35
  Dave Hamilton: but if it's not don't shove it in now yes okay so we've now i'm gonna
• 16:41
  Dave Hamilton: i'm definitely gonna like manipulate what we're saying here so you're saying
• 16:46
  Dave Hamilton: yes not to politics we're are we saying yes don't um
• 16:53
  Dave Hamilton: i'm actually i'm not gonna ask the question i'm gonna use the transitive property
• 16:56
  Dave Hamilton: i'm gonna shove words in in our mouths here so we say no to politics therefore we say no
• 17:02
  Dave Hamilton: to divisive subject matter in general right same same policy applies i i realize
• 17:08
  Dave Hamilton: just bear with me okay it's great license here right it seems same
• 17:13
  Dave Hamilton: it like you're still going to divide your if the subject matter is divisive
• 17:17
  Dave Hamilton: you will divide your audience right uh so
• 17:22
  Dave Hamilton: Should we talk about AI in our businesses? If your business has nothing to do
• 17:27
  Dave Hamilton: with AI, but you happen to be choosing to use it or happen to be choosing not
• 17:35
  Dave Hamilton: to use it in your business,
• 17:36
  Dave Hamilton: AI in many circles is a divisive topic.
• 17:42
  Dave Hamilton: Should we, whether you use it or not, should you talk about it?
• 17:48
  Shannon Jean: Yeah, that's good.
• 17:51
  Shannon Jean: But I would use the same rule. Unless it's part of your business,
• 17:57
  Shannon Jean: there is no need to discuss it, what you're doing with it.
• 18:01
  Shannon Jean: Because I think, and we can have a discussion of whether this is right or wrong,
• 18:07
  Shannon Jean: but the narrative on AI is negative in the sense of from a human standpoint.
• 18:14
  Dave Hamilton: And if this is my opinion. i think some i i think it is negative with some groups of people
• 18:21
  Shannon Jean: Yes some groups of people and it is positive with others oh of course uh i think that.
• 18:28
  Dave Hamilton: Uh just like politics
• 18:29
  Shannon Jean: Just like politics so there is you don't need to mention it uh however if your business does um,
• 18:41
  Shannon Jean: It could be a competitive advantage if you promoted that, look,
• 18:45
  Shannon Jean: you get to talk to an actual human.
• 18:48
  Shannon Jean: You get to, we're going to have, there's actually a human behind the chat or
• 18:53
  Shannon Jean: there is no AI slop. I mean, I could see companies going the opposite to try
• 18:59
  Shannon Jean: to build on the human connection aspect of it.
• 19:02
  Shannon Jean: That maybe some demographics perceive as a negative.
• 19:07
  Dave Hamilton: I can see that. And I see businesses doing that. yeah of course
• 19:13
  Dave Hamilton: that is alienating to the people who are all in on ai all in on ai right i mean
• 19:20
  Dave Hamilton: it winds up it winds up sending the message to those people like the message
• 19:25
  Dave Hamilton: that you get when somebody says yeah you know we have no ai slop here we have
• 19:28
  Dave Hamilton: no like to me when somebody says we have no ai slop
• 19:34
  Dave Hamilton: we because we don't use ai what what that tells me because i'm and i know this
• 19:40
  Dave Hamilton: is true of all of us who are listening here
• 19:44
  Dave Hamilton: Uh i'm capable of nuanced thinking right it's not binary everything of course
• 19:48
  Dave Hamilton: everything that ai generates is not slop there there is a lot of slop in the
• 19:53
  Dave Hamilton: wrong hands or in in the hands of someone being lazy even if it's the right
• 19:56
  Dave Hamilton: hand Yes, I can generate a I slop to I'm
• 19:59
  Dave Hamilton: I'm also quite skilled with with a I and I know how to generally not create
• 20:04
  Dave Hamilton: stop, but I certainly can if I'm being lazy. Uh.
• 20:08
  Dave Hamilton: When someone, but I don't communicate, we don't generate AI slop.
• 20:13
  Dave Hamilton: What I do is I don't generate AI slop. Yeah, got it. Right?
• 20:19
  Dave Hamilton: And if I were to, there's a distinction there. Because if I'm out there beating
• 20:23
  Dave Hamilton: a drum saying, I don't generate AI slop, that's going to alienate someone who doesn't understand.
• 20:30
  Dave Hamilton: If all they're hearing from me is that, they don't know how nuanced it is for me.
• 20:37
  Dave Hamilton: And that's what I'm saying. You've got to be really careful with how is this
• 20:40
  Dave Hamilton: going to come across, not how do you think about it. You already know everything you know.
• 20:46
  Dave Hamilton: Someone who is hearing you say something for the first time,
• 20:50
  Dave Hamilton: did they just choose not to do business with you because they think that you
• 20:54
  Dave Hamilton: are ignorant about AI, for example?
• 20:58
  Shannon Jean: Yeah, maybe. And I think, yeah, I would say you should be,
• 21:06
  Shannon Jean: there's no reason to discuss how you're going to answer their call in 30 seconds
• 21:11
  Shannon Jean: because you've got an AI agent or you've got whatever.
• 21:14
  Shannon Jean: You just need to provide the best service possible. That's it.
• 21:17
  Shannon Jean: And the best product possible. And it's the same with politics and government.
• 21:22
  Shannon Jean: You know, people don't want to hear it. And we get it enough,
• 21:25
  Shannon Jean: right? We're almost, thank goodness, at the end of this midterm election cycle
• 21:30
  Shannon Jean: we're going through right now.
• 21:31
  Dave Hamilton: By the time this episode comes out, it's over. Yeah, it'll be over. Maybe.
• 21:35
  Shannon Jean: We hope so. It won't be over. I live in California. It takes months.
• 21:42
  Shannon Jean: But, yeah, I'm very, I think that's a really good way to look at it,
• 21:46
  Shannon Jean: is that any divisive topic you should consider, if it's not,
• 21:54
  Shannon Jean: If you're not in the business, like if you're an AI consultant or,
• 21:59
  Shannon Jean: hey, I can help your business integrate AI into your systems,
• 22:02
  Shannon Jean: that's different, right?
• 22:03
  Dave Hamilton: Very different, obviously.
• 22:04
  Shannon Jean: Very different, obviously. But if you're an HVAC company or,
• 22:11
  Shannon Jean: an advertising company or whatever, I don't think you should be discussing it.
• 22:16
  Dave Hamilton: I agree. No.
• 22:17
  Shannon Jean: Keep it to when you're hanging out around the campfire.
• 22:19
  Dave Hamilton: Yeah, well, keep it until you can actually have a conversation with someone,
• 22:23
  Dave Hamilton: right? The problem is in your marketing, which includes your social media,
• 22:28
  Dave Hamilton: any one person might only see one sliver of what you're saying.
• 22:34
  Dave Hamilton: And you don't have the opportunity to read their reaction, right?
• 22:39
  Dave Hamilton: Right. You lose them before you know them.
• 22:41
  Shannon Jean: The nuance that you discussed.
• 22:42
  Dave Hamilton: Yeah, the nuance is gone. It doesn't exist. Yeah. So that's the thing. I agree.
• 22:48
  Shannon Jean: So what's the big takeaway here today?
• 22:51
  Dave Hamilton: Man, I still think the big takeaway is don't make a rule the first time something
• 22:57
  Dave Hamilton: happens. Be very careful with your lowest common denominator rules. Yeah.
• 23:02
  Shannon Jean: Yeah. So don't make rules for idiots. But we'll say it a little nicer.
• 23:06
  Dave Hamilton: Well, don't make rules when common sense applies.
• 23:12
  Shannon Jean: There we go.
• 23:13
  Dave Hamilton: Yeah.
• 23:14
  Shannon Jean: Only make rules for systemic problems or procedures, whatever you want to call it.
• 23:18
  Dave Hamilton: Yeah, it's great.
• 23:19
  Shannon Jean: So we're going to dig deeper into that topic. And you can get that business
• 23:23
  Shannon Jean: blueprint, essentially a business plan that talks about more in depth of what
• 23:28
  Shannon Jean: we think about this stuff.
• 23:29
  Shannon Jean: Businessbrain.show slash blueprints. You can pick up your copy there. It's free.
• 23:35
  Dave Hamilton: Like he said, businessbrain.show slash blueprints. And send in your stuff.
• 23:38
  Dave Hamilton: Feedback at businessbrain.show.
• 23:39
  Dave Hamilton: We love hearing from you. And have a great week. And we'll see you on Friday.
• 23:45
  Dave Hamilton: Keep living that chart life. See you Friday.