Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Does Feminine Energy Really Boost Business?

Transcript

Does Feminine Energy Really Boost Business? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello, and welcome to the show. It's available on YouTube, Apple
• 0:04
  Podcast and Spotify. And I'm your host, Tavi Shima
• 0:08
  IED. Today's going to be a noisy
• 0:10
  episode because I'm home. I'm not an audio booth.
• 0:12
  And so expect to hear some interruptions, especially since
• 0:15
  my neighbor, you know, the one with the cosmetic, I said
• 0:17
  commerce, cosmetic, commercial kitchen.
• 0:21
  Yeah. So his staff are around and, you
• 0:22
  know, as usual, they're yapping on about.
• 0:24
  So expect to hear them coming in through the recording.
• 0:28
  Then if you'd love to connect with me and explore
• 0:30
  opportunities, then call me on 08064662140 or you can WhatsApp
• 0:37
  me on the same number. The country code is +234.
• 0:41
  For those of you who are not Nigerians, then for social
• 0:43
  media, connect with me on LinkedIn.
• 0:47
  Today on the show, I'd like us to explore how you should hire a
• 0:51
  female salesperson, a female customer service Rep and a
• 0:55
  female front desk person. Now, the reason why I want us to
• 0:59
  tackle this topic today was because I had a rather
• 1:03
  interesting and sometimes worrying troubling conversation
• 1:09
  with some people who are not participants of the training
• 1:12
  that I did recently with Avon Innovation Hub that I called
• 1:16
  based out in Abuja. So recently we collaborated on a
• 1:19
  training on digital marketing for women where we brought
• 1:23
  together a bunch of women from different spheres of life.
• 1:29
  We had two people who run NGOs, 1 in the environmental space,
• 1:33
  another one in the mental health for female adolescents.
• 1:43
  We had a few people in fashion, one person who was a chef trying
• 1:46
  to branch out into real estate sales, Let's see what else.
• 1:50
  And then one person who works with a startup in the business
• 1:53
  networking space. What else?
• 1:56
  Anyway, we had a whole bunch of women put together.
• 1:58
  I was really interesting course. And I've made some episodes
• 2:02
  around that. So when you're done listening to
• 2:04
  this, you can just look for the podcast episode before this one.
• 2:08
  I think they were titled Day one, day 2, day three, digital
• 2:13
  marketing for women or something like that.
• 2:15
  So if you listen to those episodes, you're going to get
• 2:18
  caught up to speed. Now some participants, sorry,
• 2:22
  non participants, you know, people who happen to be passing
• 2:25
  through, wanted my opinion on a couple of things.
• 2:27
  Obviously because I'm into sales and obviously because of the
• 2:32
  kind of topics that we were addressing during the training
• 2:34
  session. So on one of those days, the day
• 2:39
  for the demo day, that was after we're done with everything,
• 2:43
  we're about to graduate the whole class, and then we're
• 2:45
  having a few test sessions to be able to see how well they
• 2:48
  internalize the concepts that we discussed.
• 2:51
  I wanted to be sure that we're going to be able to take the
• 2:53
  things that we had learned and then apply them to their
• 2:56
  businesses, specific things that they would do in marketing and
• 3:00
  social media to move their businesses forward.
• 3:03
  And so somebody wanted my opinion and the question was how
• 3:06
  you should you hire a female salesperson, customer service
• 3:10
  Rep or front desk person? In fact, I'm the one who is
• 3:12
  putting it in such elevated language because the question
• 3:15
  actually was, can you identify feminine aura?
• 3:19
  Can you identify feminine energy?
• 3:21
  Should you hire somebody because of primal sex appeal or how do
• 3:24
  you hire the most charming woman for the job?
• 3:27
  That was actually the those the kind of questions that I was
• 3:29
  posed. What is feminine aura?
• 3:32
  How do you identify feminine aura?
• 3:36
  How do you get those sorts of people to come and walk for you?
• 3:38
  What is feminine energy? How can we get women to be much
• 3:41
  more feminine? What is it that makes men want
• 3:45
  to buy from certain women? Is it primal sex appeal?
• 3:48
  How do we get people to become more charming so that they can
• 3:50
  sell more? So those were the kinds of
• 3:52
  questions that I was I was asked actually.
• 3:55
  So I am the one who is now trying to tidy up the question
• 3:58
  by saying, how should you hire a female salesperson, customer
• 4:00
  service Rep or a front desk person?
• 4:03
  And I'm going to dedicate not just this episode, but the next
• 4:06
  couple of episodes to answering this question.
• 4:08
  Is feminine aura important when it comes to these kinds of
• 4:13
  roles? Is feminine energy important
• 4:17
  when it comes to these sorts of roles?
• 4:19
  Is primal sex appeal important when it comes to these sorts of
• 4:23
  roles? And is it necessary that a
• 4:26
  female salesperson, a female customer service Rep, or a
• 4:29
  female front desk person, is it absolutely necessary that she
• 4:33
  should be charming? Now, before I start answering
• 4:37
  the question, let me give you what my main thesis is, at least
• 4:40
  for now. Eventually, I'm going to refine
• 4:42
  my ideas a little bit more on the topic, but I have a core
• 4:45
  thesis and my core thesis is this.
• 4:48
  These factors are absolutely great.
• 4:51
  Yes, a woman should have family in aura, a woman should have
• 4:54
  family in energy, a woman should have primal sex appeal, and a
• 4:57
  woman should have charm. Yes, these things are absolutely
• 4:59
  important, but they are great for other kinds of roles and
• 5:04
  other kinds of contexts, but they are not essential when
• 5:09
  we're talking about customer facing roles.
• 5:11
  So let me repeat before somebody quotes me out of context.
• 5:15
  If you're worried as a woman about whether your family aura
• 5:19
  or your family in chakra or your family in whatever is developed
• 5:22
  and it's manifest and is and is on point, I mean, that's
• 5:25
  fantastic. By all means, working in family,
• 5:27
  in aura, if you're worried about your family and energy, maybe
• 5:31
  you want to downplay masculine energy and you want your family
• 5:33
  and energy to be more upfront. I mean, whatever rocks your boat
• 5:39
  is fantastic if you want to walk on your primal sexual appeal or
• 5:42
  that that that is not a problem. And if you want to walk on your
• 5:45
  charm, it's beautiful. But this is my thesis.
• 5:49
  These things are great for other kinds of roles and for other
• 5:53
  kinds of contexts. But when we are talking about
• 5:56
  business and customer facing roles, aura, feminine energy,
• 6:01
  primal sex appeal and charm are not essential for customer
• 6:06
  facing roles. And This is why when we have
• 6:11
  customer facing roles in the business like sales, like
• 6:14
  customer service or like a front desk person or a receptionist or
• 6:19
  a TE or APA or whatever it is I want to call them.
• 6:22
  By the way, these roles are not exclusively female.
• 6:24
  The only reason why I'm tackling this from a female perspective
• 6:26
  is because the question I was asked was specifically around
• 6:31
  feminine aura, feminine energy, primal sex appeal, and then
• 6:35
  charm. And then of course, the
• 6:36
  conversation went into that whole thing about how men of one
• 6:42
  track focused, you know, women can twist men anyhow to buy
• 6:45
  anything, to do anything and blah, blah, blah.
• 6:48
  And of course, at some point I had to keep reminding them like,
• 6:50
  hey guys, like I'm here, I'm a guy.
• 6:54
  You know, we men, we can't think.
• 6:55
  We have brains. We're not as susceptible to some
• 6:59
  of these things as you may think.
• 7:01
  Well, and it turned out to be a real nice, interesting
• 7:02
  conversation. But anyway, these things are not
• 7:05
  essential for customer facing rules because for customer
• 7:08
  facing rules, whoever is doing this job is going to be
• 7:13
  concerned primarily with problem solving.
• 7:19
  A salesperson is always solving a problem.
• 7:22
  A customer service Rep is always solving a problem.
• 7:25
  A front desk person is always solving a problem.
• 7:28
  ATA is always solving a problem. APA is always solving a problem,
• 7:33
  and none of these criteria help with problem solving.
• 7:37
  Feminine Aura will not help you solve more problems.
• 7:40
  Feminine energy will not help you solve more problems.
• 7:43
  Primal sex appeal will not help you solve more problems.
• 7:47
  In fact, in my own opinion, primal sex appeal will cause
• 7:50
  more problems in the business context.
• 7:54
  Why do you think this fellow that owns this restaurant,
• 7:57
  what's it called? As this restaurant is big in the
• 8:00
  east, some places in Abuja and some places in the Hegevinic,
• 8:04
  some places in Lagos. Why do you think he only has men
• 8:06
  working in his restaurants? I asked the question a while
• 8:10
  back and I thought, this guy doesn't want to make money
• 8:13
  because everybody knows you want to make money.
• 8:15
  Have pleasant, wonderful women serving your restaurants and
• 8:19
  then sell alcohol. And then you have patrons
• 8:21
  coming, coming and coming. But there's no alcohol in those
• 8:24
  restaurants and it's only men that serve.
• 8:29
  And I got the answer back and the answer was, look, this guy
• 8:31
  just wants to do clean business with no funny business
• 8:36
  whatsoever. So no alcohol, you come in, you
• 8:39
  eat great food and then you leave.
• 8:41
  There's no such thing as, oh, somebody came here, somebody
• 8:44
  stole my husband, somebody's harassing my staff.
• 8:46
  None of those issues whatsoever. So prime and sex appeal can
• 8:52
  actually cause complications in your business.
• 8:55
  Charm is not going to help you with solving problems.
• 8:59
  And that is reason why these things, even though they are
• 9:02
  important and they are wonderful and it is good for people to try
• 9:06
  and work on those, you know, both men and women, they are not
• 9:10
  going to help you in the business context because the
• 9:13
  salesperson, the customer service Rep, the front desk
• 9:16
  person, they are concerned with problem, sorry, solving problems
• 9:20
  every single day. And feminine aura, feminine
• 9:23
  energy, primal sex appeal and charm are not going to help you.
• 9:28
  In fact, let me give you a warning.
• 9:31
  If you induce a sale, if you get somebody to buy and you're not
• 9:36
  using good sales practice or not using good sales discipline,
• 9:40
  there's something called buyers remorse or buyers regret.
• 9:43
  Buyers remorse and buyers regret cover scenarios where somebody
• 9:47
  has already bought something, confirmed they've given you the
• 9:50
  money, but now they feel like they have bought the wrong thing
• 9:54
  or they have bought a useless thing and because of that they
• 9:57
  are either angry with you, the business, the business owner, or
• 10:01
  they're angry with themselves. Like how could I have been that
• 10:03
  stupid to buy this sort of thing?
• 10:06
  So when you induce a sale and you don't use core sales
• 10:10
  practice, you end up with buyers remorse.
• 10:12
  Buyers regret because people have unutilised purchases or
• 10:17
  unfulfilled purchases. So the reason why this is
• 10:21
  important is this, a sexy woman can sell a product or service
• 10:26
  once, but a sexy woman can't guarantee a repeat customer
• 10:34
  except in certain contexts. And business is all about repeat
• 10:37
  customers and repeat purchases. Which is the reason why in
• 10:41
  traditional sales we worry so much about badge remorse and
• 10:43
  badge regret. Because it does not pay you for
• 10:46
  somebody to come and buy once and then the person is angry and
• 10:49
  the person doesn't come back. If you're selling something and
• 10:52
  your profit margin is 10K only thing, it makes more sense for
• 10:55
  you to try and see how you can get one customer to buy this 10K
• 10:59
  thing. But for him to come and buy it
• 11:00
  30 times in a year, that is where you will make money.
• 11:04
  If the person comes and buys the item once and you make your 10K
• 11:07
  margin once and the person never comes back, or the person never
• 11:10
  tells his friends or his family members or his associates or
• 11:13
  people from his church or whatever, then you're not making
• 11:17
  as much money as you should. So it's all about repeat
• 11:19
  business. Now, a woman who has feminine
• 11:21
  aura, feminine energy, primal sex appeal and the charm can get
• 11:26
  a sale once yet as possible, but does that mean she's going to be
• 11:29
  able to get repeat purchase? She can in certain kinds of
• 11:34
  scenarios, but for the sorts of things that we do, I'm selling
• 11:37
  consultancy services. I've been a wedding
• 11:39
  photographer, sell media services.
• 11:42
  You listening to do show, you probably sell cakes, party
• 11:45
  planning, solar panels, what else?
• 11:51
  Yams, roasted fish, you're starting a fintech, Whatever it
• 11:57
  is, you might be able to get somebody to give you a sale or a
• 12:02
  donation or whatever once because of your feminine aura or
• 12:06
  your feminine energy or your primal sex appeal or your charm.
• 12:10
  But that will not help you to create a repeat customer in
• 12:14
  certain contexts. So that is my warning to you
• 12:17
  guys who have this point of view anyway, because it was a soft,
• 12:23
  casual conversation and I was not there to lecture these sorts
• 12:25
  of people. And also because we're in the
• 12:27
  public place, I didn't grill them and lecture them the way
• 12:34
  I'm going to grill you guys and lecture you guys now.
• 12:38
  And yes, this is going to be a grill and a lecture.
• 12:40
  The reason why I'm going to lecture you guys or mansplain
• 12:43
  you guys, especially for women who believe these sorts of
• 12:46
  things is because these things are harmful and these things set
• 12:52
  women back a great deal. And I don't want any of you
• 12:56
  listening to this podcast now because I'm trying to grow the
• 12:58
  female listenership based on the podcast.
• 13:00
  And I have a bunch of you listening now.
• 13:02
  You know, the ladies from UI who are currently on the service
• 13:05
  here, the other lady from University of Port Harcourt,
• 13:11
  Miss Oma in, I think she's in the new goo, who again, you
• 13:17
  know, some young ladies here and there who've reached out to me
• 13:20
  one-on-one. And you know, we chat every now
• 13:22
  and then and they listen to the show.
• 13:24
  I don't want any of you, my sisters, my cousins, my, I don't
• 13:32
  want any of you carrying this baggage in your head.
• 13:34
  Please. The problem with your business,
• 13:37
  there's no lack of feminine aura or feminine energy or primal sex
• 13:41
  appeal or charm. So if you want BBL, it's good.
• 13:44
  Go ahead and do it if you have the money.
• 13:46
  If you want feminine aura, fine, go ahead, go and do it.
• 13:50
  If you want feminine energy, whatever that means, go and do
• 13:53
  it. If you want to be charming, you
• 13:54
  think that'll make you happier, Oh, by all means, go ahead and
• 13:56
  do it. But don't think that this is the
• 13:58
  thing that's going to solve your problem in business.
• 14:02
  And anyway, let me stop with the rat.
• 14:05
  We'll continue this conversation tomorrow and we're going to now
• 14:10
  examine in detail the things that you should look for when
• 14:13
  you are hiring a female sales Rep, when you are hiring a
• 14:16
  female customer service Rep, when you are hiring a female
• 14:20
  front desk officer. Maybe we might also look for
• 14:23
  things for female TE and female PA.
• 14:28
  Oh, by the way, define these terms.
• 14:30
  These terms are, I can't define these terms.
• 14:33
  It's not my area of specialty. You know, feminine aura,
• 14:35
  feminine energy, primal sex abuse, and then charm.
• 14:40
  I can't define them, so I'm not even going to bother trying.
• 14:43
  Although we had some interesting conversations trying to define
• 14:45
  these things. Anyway, let me just leave it at
• 14:50
  that. But summary, these things are
• 14:53
  good. All well and good, they're
• 14:56
  great, but they're not great for business roles and business
• 15:02
  contexts that are focused on customer facing scenarios.
• 15:08
  Let us not use feminine aura, feminine energy, primal sex
• 15:11
  appeal and charm to induce a sale.
• 15:14
  Because if you induce a sale once, you will not be able to
• 15:19
  induce a sale and get a repeat customer over and over and over
• 15:22
  again. It's hard.
• 15:25
  I'm trying to keep it clean here, keep it PG, but you can't
• 15:29
  read in between the lines. You are able to get him to buy
• 15:32
  once because of aura, feminine energy, primal sex appeal and
• 15:35
  charm. Now let's think about it.
• 15:39
  How do you think you're going to induce a second sale and the 3rd
• 15:43
  and the 4th and the 5th and the 6th?
• 15:46
  How do you think you're going to induce it?
• 15:49
  Anyway, let me leave you there before I end up saying something
• 15:50
  that is of kilter. So tomorrow we're going to go
• 15:53
  into the specifics. What do you need in a female
• 15:55
  customer service Rep, in a female customer service person,
• 15:58
  female sales person, female front desk person?
• 16:01
  And then again, let me cap off this episode.
• 16:03
  The reason why I'm talking about women now is because that was
• 16:09
  the question that I was asked. OK, So I'm not trying to stay in
• 16:13
  any trouble here. I was just asked a question was
• 16:16
  an interesting conversation. I figured, let me come here and
• 16:19
  educate some of you in case they're a bunch of you here,
• 16:22
  some of my sisters, some of my aunties, some of my cousins,
• 16:26
  some of our friends, some of our colleagues who have these sorts
• 16:29
  of ideas. Let me just let's just have the
• 16:32
  conversation that as far as business is concerned and as far
• 16:35
  as sales and customer facing rules is concerned, you guys are
• 16:39
  looking at the wrong thing. Yeah.
• 16:43
  So that's it for today. So remember if you'd love to
• 16:45
  connect with me and explore opportunities, call me
• 16:48
  08064662140 or WhatsApp me on the same number.
• 16:53
  The country code is lost 234 for those of you who are not
• 16:56
  Nigerian. And if you'd love to connect
• 16:58
  with me on social media, then collect with me on LinkedIn
• 17:01
  because that's where I spend most of my time.
• 17:03
  If you look for me on the other socials, then I'll probably
• 17:05
  respond to you maybe next month. But you check me out on
• 17:09
  LinkedIn, you will hear from me pretty soon.
• 17:13
  And yes, it is my phone number. And yes, I am the one who
• 17:16
  answers the phone call. And yes, I'm the one who
• 17:18
  responds to the messages. I have to point this out because
• 17:21
  there's a lady who reached out a couple of days ago and she was
• 17:24
  surprised, OK, I didn't write her name down.
• 17:26
  That's why I'm not giving her a shout out now.
• 17:28
  You know, she was surprised that I was the one who was with the
• 17:30
  phone. It's me.
• 17:31
  It's not APA yet. When I become a genuine big boy
• 17:36
  and I have too many speaking opportunities and too many
• 17:38
  clients and too many whatever, yeah, then it won't be me on the
• 17:40
  phone. But for now, it's me.
• 17:42
  So take advantage of that. Reach out, say hello.
• 17:46
  If you have a question, ask a question, let's chat.
• 17:49
  I like to know the listeners of the show.
• 17:51
  It helps to influence and inform the things that we talk about
• 17:56
  over here on the podcast. So thanks for your time and
• 17:58
  attention and I will catch you guys tomorrow.