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The Small-Market World Series Opens With 12.2 Million Viewers
Game 1 of the Rays–Brewers World Series averaged 12.2 million viewers across Fox and Univision, according to preliminary numbers reported by Sports Business Journal's Austin Karp, peaking at just over 13 million. That trails the Dodgers-led openers of 2025 (13.3 million) and 2024 (15.2 million) but beats 2023's record-low 9.4 million, and outside the two Dodgers years it's the most-watched Game 1 since 2019. Final Nielsen figures with Big Data are due this afternoon, after a bogus 15.2 million figure, traced to an AI answer, spread over the weekend. Also today: DAZN's five exclusive NBA teams…
The skinny
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