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41: How To Scale Your Wellness Business with Cate Stillman · Worth Your Salt

0:10
Hey, Shaker and welcome to Worth salt, The
0:11
podcast that shakes up your marketing game in
0:13
the health and wellness industry. Worth your salt
0:15
is brought to you by salt marketing. Salt
0:17
Marketing helps Health and wellness practitioners build trust
0:19
and authority to attract a steady stream of
0:21
inbound wellness seekers. For more information you can
0:23
visit us online at salt marketing dot c.
0:25
I'm Jennifer Or story brand certified guide, marketing
0:27
strategist with salt marketing and your host for
0:29
today's episode of worth your salt.
0:31
Now, in today's world where wellness practices are
0:34
more essential than ever, finding effective ways to
0:37
scale your wellness business can be a game
0:38
changer. Today, I wanna help you discover actionable
0:41
strategies to expand your reach, your impact and
0:43
your profitability
0:44
in the realm of illness without compromising your
0:46
authenticity. I'm honored welcome a true visionary in
0:49
wellness industry Kate Still. With a rich tapestry
0:51
of experience as an entrepreneur arabic practitioner and
0:54
certified yoga teacher, Kate has been at the
0:56
forefront of guiding individuals to optimal health and
0:58
well being since 2001.
1:00
As the founder of yoga healer dot com
1:02
and yoga health coaching, she has cultivated a
1:04
vibrant global community of wellness enthusiasts eager to
1:07
elevate their personal and collective wellness. With a
1:10
wealth of knowledge to still from years of
1:11
dedicated practice and study, Kate is uniquely positioned
1:14
to share invaluable insights on how you can
1:16
scale your wellness business. Get ready for transformative
1:19
wisdom that will help you unlock the secrets
1:20
to thriving in this ever evolving landscape of
1:22
wellness. Kate, I really appreciate you joining me
1:25
today on worth yourself. Thanks, Jennifer. I'm excited
1:27
to be here. It's okay. We almost always
1:29
start with a backstory in yourself. So share
1:31
with us how you came to this point
1:32
in your journey? Yeah. So I started yoga
1:36
healer dot com in in early days. Like,
1:39
2001,
1:41
San Francisco, I was
1:43
training as an medicine practitioner and as a
1:46
I yoga.
1:47
Teacher, which were both, like, 2 year program.
1:49
So it was like before, like, the weekend
1:51
workshop via a yoga teacher kind of training.
1:54
And I
1:56
found that I was a content creator. So,
1:59
like, back before we had those words, I
2:01
would naturally create tip sheets and things for
2:03
my
2:04
friends and. You know, basically found that
2:07
I had a knack for simplifying
2:10
ancient wisdom in a way that people could
2:12
benefit in their just day to day experience.
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Like they could incorporate things daily that would
2:16
make a big difference
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fast forward a few years later. And I
2:21
found by about 20 10:20 12. Other wellness
2:24
pros were asking me why I was successful.
2:27
And so then I started to shared, like,
2:29
the behind the scenes of how you
2:31
how do you grow your wellness business?
2:34
I found that most wellness pros are not
2:35
centered on on results. They're centered on variance.
2:38
Mh and that if they could become a
2:40
little bit more results focused in their business
2:42
model that that would greatly
2:45
advantage both them enjoying the impact of Of
2:48
their work, but they also set their clients
2:50
were actually, like, not just you know,
2:53
signing up for an experience, but but more
2:55
of to solve, like, really deep problems. Mh.
2:57
And and that's different than teaching or that's
2:59
different than being a practitioner. So all that
3:02
grew into Wellness Pro academy. Very nice. And,
3:04
you know, that that discovery of the... That
3:06
it needed to be results focused, and that
3:08
translated not just for your clients, but also
3:09
for yourself as a business.
3:11
Brilliant. And I know you you mentioned to
3:13
me earlier that you just hired 5 new
3:15
employees. You just had a birthday yesterday. You're
3:17
an Avid skier, you're a Mountain biker, your
3:18
surfer
3:19
you know, you run this online wellness community,
3:21
you host your own podcast. You've written 8
3:23
books over the last 9 years. How do
3:25
you do all of this?
3:28
You know, I have had a lifestyle driven
3:31
business the whole time, which means that
3:33
I lead from my lifestyle. And so that
3:36
actually has opened up an enormous amount of
3:38
time. I mean, we'd all do have 24
3:40
hours in a day, but most of it
3:41
using really differently. And what I found early
3:44
early days as a... Are your vi medicine
3:46
practitioner?
3:48
Where does my unique genius intersect the marketplace.
3:50
And and when I'm in that, I'm in
3:52
a flow state. And there's a lot of
3:54
ways to work. Mh. I'm very
3:57
impact driven. I have a lot of ambition.
3:58
I've always had a lot of ambition for
4:00
for impact, I found that if It I
4:02
couldn't scale, my impact, like what was I
4:04
doing? Mh. And I find that the books...
4:07
Either books are so efficient away because they
4:09
are very internally
4:12
rewarding, Like, they're a way of going into
4:14
the deepest work. They're very much sa symbolic.
4:17
Mh type work there also a way that
4:19
I don't have to repeat myself. So Mh.
4:21
I can say, like chapter 3 and get
4:23
a whole community
4:25
adopted to chapter 3. Right? Mh.
4:27
No much lower leverage. And then if they
4:29
can adopt their communities to chapter 3. Yeah.
4:32
Well, and I love what you were saying
4:33
about it. It's a system. You know, go
4:35
go here, go here to chapter 3 and
4:36
and we're teaching the same thing. Does that
4:38
make sense to people and clearly it helps
4:40
you be scalable.
4:42
I wanna go back to what you're seeing
4:43
is a second go about finding where your
4:45
genius intersect the market. I wanna I wanna
4:47
talk about your book how to scale your
4:48
wellness business.
4:49
Because in it, you talk about making that
4:51
impact and reaching as many people as possible.
4:53
So leveraging your expertise and your convictions to
4:56
make yourself the go to wellness authority. Like,
4:58
you talk about, authentically building a club around
5:01
your expertise. Can you talk about that a
5:02
little bit? Yeah. And I just wanna I
5:04
just wanna say 1 thing to you right
5:05
off the bat because some people I know.
5:07
I mean, I just know wellness this pros
5:08
inside out a because I am 1 of
5:10
you. We haven't seen and.
5:12
I'm being because I've been working with Office
5:14
Pros for 20 years. Some of us are
5:16
meant to do really deep work with a
5:18
small group of people, and I just wanna
5:19
honor that first and foremost. And then others
5:21
of us are more like me where it's
5:22
like, the more the the more the mer,
5:25
and we really do wanna work with big
5:26
numbers. Most wellness pros have no idea how
5:28
many people they wanna impact. Mh. Wellness Pro
5:30
academy, we help Wellness pros of all
5:32
shapes and sizes. I mean, everything from, like,
5:35
the most
5:36
woo
5:37
energy, healer to a functional medicine or, you
5:40
know, how do we develop a club around
5:42
their unique expertise around their vibe, around their
5:44
convictions and around their habits?
5:46
Everything is lead from lifestyle. So we want
5:48
wellness pros to be in integrity with who
5:51
they are and what they're here to do,
5:52
both from their, you know, for some people,
5:54
they have 5 degrees.
5:55
You know, backing up their wellness wisdom for
5:57
other people,
5:58
it's very experiential. Mh right. And we don't
6:01
say that 1 is better than the other.
6:02
It's like, if you can guide your people
6:04
to results, that's how we're gonna judge you.
6:06
Right? Right? And so then the club model
6:08
what we find with that is this it's
6:10
pretty simple concept to understand. It's like if
6:12
you have a community of belonging and becoming
6:14
if you have a club that a very
6:16
specific kind of person wants to be in
6:17
to get your results they don't actually wanna
6:19
leave. Mh. So once they find it, they
6:20
find also
6:22
people they can grow with. We call that
6:23
a growth group. Right? So your club is
6:25
a growth group, and then having an annual
6:27
subscription. That's a serious enough investment for people
6:30
to be invested. Yeah. So that's it. You
6:33
know, it's like, wisdom habits, convictions and then
6:35
vibe is the other thing it's, like, at
6:37
if you read Sally Hogs head, I'm sure
6:39
you have.
6:40
Her whole personality, Mh. Typing system, how you
6:43
fa.
6:44
So I'm a I'm a big fan of
6:47
her
6:48
thought leadership around, like, if you can accurately
6:52
portray other people's experience of you. Mh. Right?
6:55
It just makes it easier. Yeah. That makes
6:57
perfect sense. And I know you've studied Alex
6:59
from and, you know, the whole idea of
7:00
building a club and building that community and
7:02
offering more value. I would love to hear
7:04
if you have some practical tips and this
7:06
goes right along with, you know how you
7:07
you encourage people to be more ambitious. How
7:10
can you effectively communicate your value proposition? So,
7:13
like, you do that very well You articulate
7:15
it very clearly, but a lot of wellness
7:16
practitioners have difficulty.
7:18
Like you said, their support. They're thinking of
7:19
everybody else. How do they articulate their own
7:21
value prop. I mean, it takes us... It
7:24
honestly takes us 3 months. Which
7:27
right. Yep. Because they come in and they
7:30
have a mix of certifications and they identify
7:32
with their certifications. Mh. I or through more
7:35
than their value proposition. So if they don't
7:37
know the end results they can guide someone
7:38
into. They don't know their value prop exactly.
7:40
They don't Right? So then it's like, what
7:42
is their offer? Mh. It's like, okay. Now
7:44
we're gonna we're gonna take your offer, and
7:46
we're gonna implement it. And it's still gonna
7:47
take us a couple months.
7:49
To identify more with. Mh. Okay. I will
7:52
adopt the club model, and I'm gonna guide
7:54
people to results through, you know, through an
7:56
experience where they have time
7:58
Yep. I mean, we're changing our brain.
8:01
Mh. Right? To be a much better leader.
8:02
Mh. Be a much better guide to people
8:04
to results, and that's where we do
8:07
experience the true value. Right? Of like, wow.
8:10
I can I can lead from my lifestyle?
8:11
I can mh from my conviction. I can
8:13
lead from me and my own personality. I
8:15
don't have to be somebody else.
8:16
I can lead from my wellness expertise. Mh.
8:19
Right? And you're gonna get better at guiding
8:21
people to results. And then when you meet
8:22
someone you're like, oh, my gosh. The only
8:24
way I can help you. Is you're in
8:26
my club. Mh. The only way I can
8:27
guide you to results is if you're in
8:29
my club. So that proposing of the value,
8:32
right? What is The only way I can
8:33
help you is to get to the specific
8:35
end results that this person in front of
8:36
me means prospect wants to get to. Mh.
8:39
I propose I can get you there if
8:41
you're in my club because I'm already delivered
8:43
this value and I have all these member
8:44
stories.
8:45
And then, you know, of course, the this
8:47
idea of of enjoying the journey, not necessarily
8:49
knowing what the outcome is. You've done a
8:51
really fantastic job of finding opportunities to to
8:53
scale your business. Like, looking for those things
8:55
that people were leaning into and places that
8:57
you could leverage your expertise how can how
9:00
can practitioners do that? How do we identify
9:02
opportunities to to scale what we're doing? I
9:04
mean, to me it all goes down to
9:06
the business model. So most people have a
9:09
dollar... Like, I I call transactional. So most
9:11
people come to us with a transactional business
9:13
model, meaning that
9:14
they're
9:16
their client patient or students to the end
9:18
results of the client patients students want that
9:20
the Wellness pro most wants to guide them
9:22
to because they have a transactional business model,
9:24
which means that the they're paying by the
9:26
service or they're paying by the product. Right?
9:28
So it's not a business model that creates
9:31
the community of belonging and becoming or something
9:35
can actually get even... It's why all what
9:37
happens. I mean, I've been doing this for
9:39
so long. And I'm like, my club thrive
9:41
members that have been into 2 to 3
9:43
years
9:44
Like, they can they can x the results
9:47
the longer they're in their in the club.
9:49
Mh. No one's taking on that
9:52
responsibility.
9:53
Mh. I'm saying like, hey, let me sit
9:55
down and really figure out what's going on
9:56
with you. Let me really figure out what
9:57
you're gonna need over the next year or
9:59
2.
10:00
To experience what you're gonna wanna experience next
10:02
in your life. And let me and let
10:04
me package, Like, let me create an offering
10:08
Right? That's actually gonna get you there. What
10:09
where I'm gonna commit to getting you there
10:11
as the Wellness pro. And you're gonna commit
10:13
to getting there with your investment. And well,
10:15
we goes back to what you're saying earlier
10:16
about trading time for money as opposed to
10:19
coming up with a system in a process
10:20
that's going to get results. So I love
10:22
that. Yeah. And of those that don't think
10:24
they're doing it because they're offering a course
10:25
or program. They don't realize that, well, what
10:28
happens when it ends. Mh. Right? Now that
10:31
person who's built this bond,
10:33
maybe with a group. Right? In a community,
10:36
maybe met their new best friends, maybe actually
10:38
had a true
10:39
mentor, guide, leader.
10:41
Alright, Kate, I'm hoping our listeners are beginning
10:43
to understand how you've intentionally created success not
10:45
just for yourself, but for others. I have
10:47
to take a quick sponsorship break right now,
10:49
but when we come, I wanna bring the
10:50
conversation around to your specific habits and systems.
10:53
The worth your sold podcast is great to
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our partners and sponsors.
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We know you're here because you want to
10:59
build and scale your wellness business by providing
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11:53
I'm back here on the worth salt podcast
11:55
with Kate S, author entrepreneur and highly successful
11:57
wellness practitioner. So, Kate, can you elaborate on
12:00
your view of the role of habits both
12:02
in achieving wellness goals and in successfully scaling
12:04
a business. Yeah. Absolutely. So habits is the
12:07
core of my work and all I'll just
12:10
tell a quick story about how I figured
12:12
this out.
12:13
Early days as an medicine practitioner and a
12:16
yoga teacher yoga studio owner, and I started
12:20
in 2002 offering the yogi detox, which still
12:23
exists at yogi detox dot com. And I
12:26
found that people joining a 3 week detox
12:28
where we focused on... We basically
12:31
rewire someone's daily habits and seasonal habits. Mh
12:34
So I've got all this 1 on 1
12:35
work. And then I've got this, like 3
12:37
week habit change group work. Now, all my
12:39
1 on 1 work involved habit evolution. Right?
12:41
Like, we need to change these habits in
12:43
order for you to feel better.
12:45
But also take these, you know, take these
12:46
supplements
12:47
and follow the specific diet and blah blah
12:50
blah blah. So what I found is, like,
12:52
3 week detox,
12:54
was massive evolution. Like massive breakthroughs. Mh. I
12:57
was like holy cow like it creates this
13:00
community.
13:01
Around habits. And these people have breakthroughs and
13:03
they change
13:04
how they are with each other. They keep
13:06
their habits up. You know, even between detox
13:08
Like, yeah, They've totally slide in backtracking and
13:10
all that, but they kinda on the back
13:12
of their mind what works for them. So
13:13
my work just kept coming back to habits
13:15
habits habits,
13:16
I... For the first
13:18
I don't know. 20 years was in the
13:21
habits of Circadian rhythm, And what they brought
13:23
me to was the habits of the primal
13:25
habits
13:25
this people say they want the science they
13:27
don't. Mh. Right. They just wanna know that
13:29
someone knows what the science is. Mh. You
13:30
just wanna know, like, what are the habits
13:32
I'm supposed to be doing. Yeah. And that's
13:34
primal habits and the habits before agriculture. So
13:36
those are the habits that I do. They're
13:37
the habits of why I have so much
13:38
focus and so much free time and autonomy.
13:41
In my life. Why my child? Like, yesterday,
13:44
we were... Was my birthday. We snow into
13:46
a hot spring at a waterfall.
13:49
And, you know, she She was honestly in
13:51
the cold water as much as the hot
13:52
water. Like, she's automated cryo therapy as a
13:55
16 year old. Mh.
13:56
She does cryo therapy every day, at least
13:58
once a day. She intermittent fast. She's automated
14:01
the primal habits. And she has so much
14:03
autonomy over her life. She's a 4 student.
14:07
She, you know, without honestly very much effort.
14:09
And she does what she wants to do.
14:11
She... I've raised her primarily, like, beyond Mister
14:14
aca, you know, beyond and, like, these are
14:16
the basic things to do.
14:18
Yeah. Yeah. I love that. And going back
14:20
to what you're saying about how habits, people
14:22
with the habits actually have more success than
14:24
those who are, you know, paying into giant
14:26
transformations. So
14:27
how can wellness practitioners sort of create that
14:30
system to transform client habits and get them
14:32
to success? I mean, that's what we do
14:33
in the business. Like that's that's why we've
14:35
gonna the is, like, we know that our...
14:37
We are an ultra social species. This is,
14:40
like, the data's is in on this, Like,
14:41
humans are an ultra social species. You pick
14:42
up the habits of the people you're around.
14:44
So if your family has, you know, say
14:47
you're buying more processed food, you're picking up
14:49
more pizzas to go or whatever, you're kind
14:51
of, you know, in the, like, I'm busy
14:53
all the time I don't have enough time.
14:54
Right? Then Mh. The loser are, the habits
14:57
that you're prop
14:59
around.
15:00
So what we find in the club models
15:02
is if wellness pros can... And we we
15:05
do this with them in their offer. Is
15:06
like, we figure out what are the habits
15:08
that'll actually get their clients to results. What
15:10
are the habits that they wish they personally
15:12
had more integrity with. And we build the
15:14
club around their habits. And then and then
15:15
we do a lot
15:17
of coaching around
15:19
habit evolution science or behavioral science of, like,
15:21
how do you how do you get a
15:23
group of people to, You know, both slowly
15:25
and steadily Kai, change their habits, but also
15:28
have would I call great leaps forward? Let's
15:30
let's dig in a little bit on on
15:31
the Clubs idea. You know, in your your
15:34
offering you talk about, you know, wellness those
15:35
professionals can triple their profits without increasing overhead.
15:38
I'm sure everyone listening is thinking, how how
15:40
do I do this? So how how how
15:42
is that done? How do you teach people?
15:43
Yeah. So, I mean, at Wellness Pro academy,
15:45
it is a club. For wellness Pros where
15:47
we have this 6 step system. So the
15:50
first the first is offer. Like, we figure
15:52
out what is what is in your club
15:54
offer, then
15:55
to is club, like how we're gonna build
15:57
your club. We've we've used school since before
16:00
Alex Mo invested in Sam Evans company. We
16:02
were, extremely early.
16:04
Into school and into even Sam Evans consulting
16:07
programs, etcetera. We kinda grew up on
16:10
on on that. Mh. So that's number 2,
16:13
and then 3 sales for leads, 5 coaching,
16:15
wellness coaching and 6 systems, and we... It
16:18
takes us you know, depends on the Wellness
16:20
pros. Some some wellness pros come in, they
16:22
already have an email list. They already have,
16:23
you know, a book down clientele, and they're
16:25
just looking for they're looking for scale. Others
16:27
come to us, and they've got, like, 25
16:29
offerings and there's, like 2 people in each
16:31
kind thing
16:32
all over the board, and they have, like,
16:33
a little bit of a following in Instagram
16:35
and, you know, a couple hundred people on.
16:37
So we we're like, hey, just plug and
16:39
play this stuff in. Mh. Focus on leads
16:41
and sales, start coaching. Right? As you start
16:44
coaching your members in your club, you're gonna
16:45
find out what they actually need. Then
16:47
build your content right now. Yeah.
16:50
More reason to reinvent the Whale. Might as
16:51
well lean into what we know works for
16:53
sure. Yeah. Exactly. Exactly. And then you just
16:55
get really good
16:57
transformation. Mh. If you're with people jumping in
16:59
the freezing cold water, it's way easier to
17:02
do it together then it is alone. If
17:04
everyone's doing it's easier to get Absolutely.
17:06
I'm wondering a little bit about, more experienced
17:09
practitioners and you you alluded to this and
17:11
varying levels that people come to you. But
17:12
how do more experienced practitioners
17:15
optimize profitability and sustainability. Once they've sort of
17:18
been through? Because you like you're saying, you
17:19
know, we're always by your side, we're gonna
17:20
guide you through. So how do you get
17:22
when you
17:23
optimized everything. How do you get to that
17:24
point of profitability and sustainability? It's scalable Because
17:27
they're either gonna to scale of scarcity or
17:29
they're gonna... You know, or they're gonna scale
17:32
more basically, more people in transformation. They're gonna
17:35
scale with marketing. Mh. So 1 or the
17:37
other. Right? So say they're, you know, an
17:39
in demand hot in demand functional medicine doctor
17:42
and their club 10, you know, 10 k,
17:43
and they wanna work with 20 people that's,
17:45
you know, that's a 200 k business, say
17:47
they decide they wanna work with 40 people.
17:49
Now they have a know, it's like, it
17:50
just scales. Mh. Right? And so it's already
17:53
a Vip offering that that they have. Mh.
17:55
That our clubs become networks. So they're also
17:58
a people set. Like Wellness Pro had made
18:00
the power in there is like, you are
18:01
hanging out in a collaborative leadership experience
18:04
with a hundred other wellness pros.
18:06
Right? Mh. And as we're teaching them that
18:08
model. They naturally are like, oh my gosh.
18:10
I get it. I'm experiencing it, we model
18:12
everything we teach. At of clubs arrive on
18:15
this pro academy? So all they have to
18:16
think of is, like, how's Kate doing it?
18:18
Or what are they... What am I already
18:19
experiencing over here? And then they get to
18:21
collaborate
18:22
I love that. Alright, Kate, Fantastic insight. It's
18:24
time for another quick break while be right
18:26
back after this. Pace salt Nation, you're listening
18:28
to the Worth salt podcast. I'm Jennifer Oracle.
18:30
And today, I'm talking with Kate film about
18:32
how you can successfully scale your wellness practice.
18:34
We'd love to hear how you're creating mindset
18:36
and habits essential to grow and scale, so
18:38
be sure to join us over on Instagram,
18:40
Linkedin or Facebook and let us know how
18:41
you're positioning your practice to take advantage of
18:43
growth opportunities.
18:46
Kate, you have such an impressive body of
18:47
work that I'm sure many of our listeners
18:49
will want to explore it.
18:51
But you're known for your ability to grow
18:52
your audience and you're following to build your
18:54
many enterprises. So how do you cultivate and
18:57
maintain that sense of community within this this
18:59
wellness space? I'm very clear
19:02
on my convictions?
19:04
Around wellness. I'm very clear on my daily
19:06
habits that that I I do and I
19:09
aspire to. You know, if all my clubs,
19:11
I'm a member, as well as a leader.
19:13
Right. And so based on
19:15
based on that, I can just speak from
19:17
the experience, and I can speak from my
19:19
members experiences. Mh. And what that does is
19:22
it creates a community of belonging and becoming.
19:24
So we're... It's a it's a... You know,
19:26
whether you're on my email newsletter you listen
19:27
to my podcast or you're on 1 of
19:29
my free Facebook groups, it's like,
19:32
there's something in here that there's a vibe
19:34
that there's a reason to tune in. Mh.
19:37
So then when people meet me, they're just,
19:39
like, oh, my gosh. Exactly like I expected
19:41
you. Mh. You know, it's like, I've only
19:43
heard that for over a decade, and I'm
19:44
like, oh, that's good. Because we've all met
19:47
people that are different in person they are
19:49
online. Mh. And it's it's unsettling. Definitely. Well...
19:53
And I'm wondering that authenticity that plays in
19:55
there. Any advice on navigating
19:57
the challenges of this this industry because there
19:59
are a lot of people who don't walk
20:00
the talk So how do we how do
20:02
we navigate that? Oh, my gosh. It's like,
20:03
you know, I find, like, client repel is
20:09
And I, you know, I grew up in
20:10
a very classical classical yoga system, which I
20:13
feel like had its own client repel, which
20:15
is like, where you put yourself in a
20:16
pedestal.
20:17
Or you put the teachings on a pedestal,
20:19
and they become... It becomes so fragile because
20:21
first of all, then you have impostor syndrome
20:24
because you're not you know you can't be
20:26
in integrity with perfection because you're not because
20:28
you're human. Right? And because you're not willing
20:30
to call yourself out, and and I've seen
20:32
it in coaching Wellness pros for well over
20:34
a decade It's like, the ones that
20:36
can't shake the, like, this is how I
20:38
wanna appear. They may just can never get
20:41
a gathering. They can't create a following. Mh.
20:44
You know? And then. They find that, you
20:47
know, there's, like, 1 or 2 people that
20:48
are kinda just like them.
20:50
That are trying to do this perfection. Mh.
20:52
So the more you're trying to portray yourself
20:54
as, like, the perfect picture of health or
20:56
the perfect picture of This or that. Like,
20:59
the more you're gonna lose in the marketplace.
21:01
Yeah. And I honestly think as a society,
21:02
we're we're moving away from that idea of
21:04
influencers who have cultivated this particular way of
21:06
being and definitely leaning into people who are
21:08
more authentic who who are really there with
21:10
us and and understand what what we've been
21:12
through. Yeah. Yeah. Exact. But that's a whole
21:15
their. Of of understanding and that's what you
21:18
lead from. Mh. Brian? And so you can
21:20
tell this... You can tell those stories from
21:22
that place. I could've have written which is
21:23
Cancer Journal
21:24
in my twenties thirties or forties. Like, that
21:26
was my 50 year old book. There's just
21:28
no no doubt. I had to cross a
21:30
threshold. Yeah. In order to do that. So
21:32
I just advised too if, like, you are
21:33
a younger Wellness pro, have some respect for
21:36
the aging process. Again, we're back to community
21:39
of belonging and becoming. Mh. You know, so
21:41
if you're sharing from Wellness the raw experience
21:44
without AAA deeper cultivated
21:47
timeless wisdom, Like, it's not gonna work that
21:49
way either. I know.
21:51
So, yeah,
21:52
Yeah. But you make a really good point
21:54
about crushing that threshold, you know, into your
21:55
fifties where you've
21:57
you've gotten to that point where you do
21:58
have that wisdom that perspective that someone who's
22:00
younger might not and and we all need
22:02
to respect to that. So I... I definitely,
22:04
you've you've named a few of your websites
22:06
and locations that people can find more information,
22:08
but if I wanna know more about you
22:10
about your online communities, books any of the
22:12
many things that you offer, where can we
22:13
go online? Yeah. So for wellness Pros looking
22:16
for Wellness Pro business stuff, Go to? Wellness
22:18
pro dot academy.
22:19
And there, you'll see in the upper operate
22:21
corner, you'll see a free training, and that's
22:23
really the best way for you to wellness
22:25
tap into what we're doing. Is just go
22:27
there. If you're into primal habits and wanna
22:30
know me more as thought leader go to
22:32
club drive dot global,
22:34
you know, to see what... If you're a
22:36
good fit to be in Club drive. And
22:38
if you just wanna follow me, kate s
22:40
dot com. So CATESTILLMAN
22:44
dot com. And that's where, you know, if
22:46
you want me to speak on your podcast
22:47
or whatnot, you can go there. Perfect. And,
22:49
of course, Links to Kate's website and social
22:51
platforms as well as the ways you can
22:53
connect with her resources will be available on
22:54
our website at salt marketing dot c. And
22:57
I will definitely put that coupon code that
22:58
you mentioned earlier there as well. But right
23:00
now is time for our lightning round questions.
23:02
So these are a few quick questions I
23:03
like to ask of every guest. Are you
23:05
ready?
23:05
Yeah.
23:06
Alright. First question is what something about you
23:08
that often surprises people? The depth of
23:11
my urine therapy practice?
23:14
Interesting. Interesting. It's a good answer. That's gonna
23:17
make everybody
23:19
Yeah. There you go. Alright. Normal have it.
23:22
There you go. Alright. Next question, What is
23:23
your favorite thing about the work that you
23:25
do? Getting people to results? Yeah. I figured
23:27
That was the that was the right answer.
23:29
Alright. Next question. What's the best piece of
23:30
advice you've ever been given? You're the hardest
23:32
thing first thing. Yeah. Eat that fraud frog.
23:34
Great. Alright. Last question, who is inspiring you
23:37
right now? What podcast you're listening to? What's
23:39
the best book you've read recently? I am.
23:40
My whole team plugged into her nation. Okay.
23:44
That makes perfect sense. Alright, Kate, thank you
23:46
so much for joining me on this week's
23:47
episode of with yourself. Thank you, Jennifer. Really
23:50
a pleasure.
23:53
I also wanna thank our audience and let
23:54
you know that if you're ready for your
23:55
worth your salt debut, tell us about your
23:57
expertise by Eva. Us at grow at salt
23:58
marketing dot c. Be sure to subscribe on
24:00
our website so you never miss an episode.
24:02
And finally, leave us a review or give
24:03
the show a handful of stars wherever you
24:05
get your content, lang all for this episode
24:06
of worth your yourself. Be sure to join
24:08
me again next time. In the meantime, let's
24:09
get out there and shake things up.