Measure important stuff or die trying w/ Pranav Piyush
Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise?
Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:
The "HIPPO problem" destroying 90% of PMM effectiveness
The three data pitfalls that…
The skinny
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