🎧 Brands, please get better at reading the room
Today’s topics: Callaway and Good Good Golf are facing backlash over a brand collab that went very wrong, Lovesac learned the hard way that snarky brand responses don’t always land, and we’re asking whether brands should be focusing less on being funny and more on being useful.
Timestamps:
⛳ 0:00 - When a brand collab goes very wrong. We break down the viral Callaway and Good Good Golf ad that depicted violence against a woman, why the concept raised bigger questions about the culture of the golf creator space, and what happens when a brand’s partnership strategy doesn’t match the values of…
The skinny
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