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What Happened To The Franchise Sensation - Crumbl Cookies?
POP Pulse #11: What happens when a viral franchise sensation starts losing momentum? Crumbl Cookies exploded in popularity with its rotating menu and social media buzz—but explosive growth doesn’t always translate into a sustainable business.
In this POP Pulse episode, we examine the warning signs behind Crumbl’s struggles, from declining sales and franchise closures to high startup costs and questions about long-term profitability. We break down the risks of chasing hype, relying on a single product, and expanding too quickly.
Thinking about investing in a franchise? Discover the lessons…
The skinny
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