Latest / Pathmonk Presents Podcast
Aayush Bucha on CRO, Meta Creative Volume and AI for E-commerce Growth
Before you scale paid traffic for a Shopify brand, fix the funnel: CRO is where the smart money is.
On Pathmonk Presents, host Adrián García Ramos talks with Aayush Bucha, founder and digital marketing lead at AAA Digital. AAA Digital is an omnichannel growth agency for Shopify and WooCommerce brands, mostly in fashion and home essentials, and it only takes on brands doing at least $10,000 a month in revenue. Aayush explains why his team fixes CRO before spending more on ads. He also shares what his agency has seen across client accounts: on Google, cost per click has gone up about 15–20% a…
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