320 | The challenges of bringing a new product to life with Zeba Parkar, Treleaf

Proof to Product · Nov 28, 2023 · 26m

The best products solve a problem or create an emotional connection. The ideas for these products stem from our own pain points or challenges as well as the joys in our lives. That is what our guest today did when she brought a new product to market.

Today's guest is a scientist by training, a creative tinkerer, and a natural show entrepreneur. Zeba Parkar is the owner of Treleaf, a product line that was created from Zeba's own needs as a plant owner and lover during the pandemic.

Zeba was looking for beautiful and functional ways to support her plants, and after trying multiple products, she…