Latest / Influencer Confidential / How To Repurpose Content as a Creator (Creator Hacks) #271

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How To Repurpose Content as a Creator (Creator Hacks) #271 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
• 0:07
  Speaker 1: working with brands and influencers on all things business strategy.
• 0:11
  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the curtain? Well,
• 0:16
  Speaker 1: let's jump in. In today's day and age, it can
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  Speaker 1: be so overwhelming to be a creator because there's so
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  Speaker 1: many platforms and just so little time. So what I
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  Speaker 1: want to talk about today is how can we repurpose
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  Speaker 1: our content to not only save our time and energy,
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  Speaker 1: but also maximize the potential of the content we're already making.
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  Speaker 1: When I talk about repurposing content, I mean if we
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  Speaker 1: already made it, how do we make it live longer? Right?
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  Speaker 1: And I'm going to give you guys some actionable strategies
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  Speaker 1: of how you guys can repurpose based on what we
• 0:50
  Speaker 1: do here at our company and the creators in our community.
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  Speaker 1: One of the pushbacks I get, especially from you creators
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  Speaker 1: who aren't doing this professionally, is like, am I annoying
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  Speaker 1: my audience? Right? Because if you make piece of content,
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  Speaker 1: let's just say, on YouTube, and then you slice it
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  Speaker 1: up and post it on other places, and then you
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  Speaker 1: put it in your email, and then you put it
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  Speaker 1: all over. Sometimes creators kind of push back on me
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  Speaker 1: and they're like, it's so annoying, I'm overdoing it. But
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  Speaker 1: here's the thing about reach. You care about your content
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  Speaker 1: way more than anyone else does. Like we think that
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  Speaker 1: people are sitting there like watching every single thing that
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  Speaker 1: we do. I assume no one has seen my content anywhere,
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  Speaker 1: and I'm actually helping them find it because a lot
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  Speaker 1: of the content I'm doing is helping someone. So for me,
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  Speaker 1: repurposing is just maximizing my chances of helping someone with
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  Speaker 1: the solutions that they're looking for. So don't enter the
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  Speaker 1: mindset of repurposing is annoying your audience or overwhelming them,
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  Speaker 1: because chances are they haven't even seen it. And even me,
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  Speaker 1: for example, sometimes I'll get an email from a newsletter
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  Speaker 1: that I'm on and I don't read it, and then
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  Speaker 1: I'll see a YouTube short that they do and I
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  Speaker 1: don't fully like finish it or something or the other,
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  Speaker 1: and then I finally find it somewhere else and I'm like, oh,
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  Speaker 1: that was good. I think there's just a nvictual tendency
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  Speaker 1: for people not to click on things and consume content
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  Speaker 1: right away. They delay. So the more you repurpose, the
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  Speaker 1: more chances of getting eyeballs on your content. There's also
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  Speaker 1: different formats for different people, Like my YouTube family. Chances
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  Speaker 1: are the people that watch my content they don't follow
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  Speaker 1: me on Instagram, but chances are they just stay here
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  Speaker 1: on YouTube. They like YouTube, they don't want to follow
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  Speaker 1: me in other places, So different formats for different people.
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  Speaker 1: My Instagram family, my TikTok family, they like to watch
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  Speaker 1: me there, my email lists people they love my emails.
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  Speaker 1: My podcast people, they just want to hear me. But
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  Speaker 1: the value that I'm bringing in my content deserves to
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  Speaker 1: be on all the platforms, but they have to be
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  Speaker 1: messaged in different ways. We'll talk about that as we
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  Speaker 1: get in, but remember when you repurpose, you're giving different
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  Speaker 1: types of learners an opportunity to jump into your message.
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  Speaker 1: Because not everyone likes audio. Some people want to read,
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  Speaker 1: some people want to quick thirty seconds, some people want
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  Speaker 1: to be there for longer. So you're giving people the
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  Speaker 1: opportunity and finding them where they are at. Also, from
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  Speaker 1: an SEO stand point, a search standpoint, a consistency standpoint,
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  Speaker 1: when you repurpose, you make content lasts longer, you show
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  Speaker 1: up more often, and you're easily found and discovered. If
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  Speaker 1: your content is searchable, you are just opening up the
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  Speaker 1: opportunity to get found, to get more eyeballs on your content,
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  Speaker 1: and then again hopefully grow those brand partnerships or potentially
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  Speaker 1: grow sales if you're selling direct to your audience, et cetera.
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  Speaker 1: And just lastly, like from an ROI perspective, your time
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  Speaker 1: is worth money and if you spent a bunch of time,
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  Speaker 1: why not make it last? Like I think of myself
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  Speaker 1: here on the YouTube channel, I am setting up my
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  Speaker 1: YouTube in the studio, having to book this film, my scripts,
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  Speaker 1: put so much effort into my scripts, into my screen chairs,
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  Speaker 1: into the editing, and that's it just going on YouTube.
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  Speaker 1: I'm like, no way, we need to make this less
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  Speaker 1: and we need to make this go. You're just valuing
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  Speaker 1: your time at a whole different level when you repurpose. Now,
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  Speaker 1: I want to share the strategies that we use here
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  Speaker 1: at Sidewalker, And again, repurposing is more of an art
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  Speaker 1: than a science. There's not a perfect way. This is
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  Speaker 1: just our way, and I'll try my best to make
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  Speaker 1: examples that will work for you along the way. So
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  Speaker 1: I like to start with what we call our anchor content.
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  Speaker 1: This is that big, meaty piece of content that we
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  Speaker 1: spend so much time doing. Oftentimes, this is our YouTube.
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  Speaker 1: When we first started Sidewalker, like back in the day,
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  Speaker 1: it was actually our blog. Our blog was our anchor
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  Speaker 1: content because our blog served as our scripts. So I
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  Speaker 1: used to write these long blog posts that I would
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  Speaker 1: come and film YouTube using my blog. Right, I'm repurposing
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  Speaker 1: a blog article into a video because not everyone wants
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  Speaker 1: to read and not everyone wants to watch same messages.
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  Speaker 1: If you head back into the blog, you're going to
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  Speaker 1: see all of these articles had matching videos. So whatever
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  Speaker 1: it is that you like to do, think of that
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  Speaker 1: as your anchor content. Maybe it's your substack that you're
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  Speaker 1: writing for. Maybe it's your email newsletter that you put
• 4:58
  Speaker 1: a lot of effort for. Maybe it's your YouTube videos
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  Speaker 1: or your podcast. These are the anchor long pieces of content,
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  Speaker 1: and that's where everything is going to stem from. Now.
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  Speaker 1: One of the things I want to share before I
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  Speaker 1: talk about how we can reuse this content. If you
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  Speaker 1: do YouTube and you do helpful YouTube content. One of
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  Speaker 1: the things that I noticed from my community just listening
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  Speaker 1: to them is they're like, oh, I loved listening to
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  Speaker 1: your video. Listening to your video, and that signified people
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  Speaker 1: were not watching. So our team from a repurpose effort
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  Speaker 1: decided to rip the audio from all of our YouTube's
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  Speaker 1: and slap it on a podcast. People have been listening
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  Speaker 1: to our podcasts just as much as they were watching
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  Speaker 1: our videos. Now I have people that say I found
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  Speaker 1: you through the podcast. I found you through the podcast.
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  Speaker 1: I listened to you on my morning walk on my
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  Speaker 1: drive to work. Now I'm giving people another way to
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  Speaker 1: reach me. It's the same content. Now, head over to
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  Speaker 1: my Spotify go scroll you guys see all of these
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  Speaker 1: podcast episodes. They're also on YouTube. The audio from my
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  Speaker 1: YouTube is being repurposed onto my podcast. Now that works
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  Speaker 1: for me because my content content is very talking head teaching.
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  Speaker 1: So if that's the type of content that you make
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  Speaker 1: as well, then I think it would work really well
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  Speaker 1: for you to take the audio from your YouTube's and
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  Speaker 1: repurpose onto podcasts. Now, one thing that a lot of
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  Speaker 1: creators used to do in the repurpose world is take
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  Speaker 1: their long form and splice it up into little things
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  Speaker 1: for short form. Okay, but like here's what I really think.
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  Speaker 1: I think we all did that in the beginning, and
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  Speaker 1: then you would go to TikTok and YouTube and you
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  Speaker 1: would see like clips from someone's YouTube channel. But I
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  Speaker 1: just feel like that type of content doesn't really work
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  Speaker 1: particularly well for us because people that are on Instagram
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  Speaker 1: are TikTok, They're looking for a different experience. Like I
• 6:38
  Speaker 1: always think about TikTok like it's often content that's shot
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  Speaker 1: in the car or shot while someone's cooking. It's the
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  Speaker 1: same message, it's the same content, but it's delivered differently.
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  Speaker 1: So when you think of repurposing on short form, rather
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  Speaker 1: than splicing up your videos and taking clips and putting
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  Speaker 1: it on TikTok and Instagram, refilm it using your script
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  Speaker 1: so you can now take the anchor content, post it
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  Speaker 1: on short form, but not necessarily splice it. Now, if
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  Speaker 1: you do want to splice it and cut it up
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  Speaker 1: and that works for your niche, you should. If you
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  Speaker 1: are someone that rather refilm, like me, I literally just
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  Speaker 1: go into my scripts and I make them for short form.
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  Speaker 1: Let's just say I have a video that's like five
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  Speaker 1: ways to do this at the other on YouTube. That
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  Speaker 1: video will take me twenty minutes. Because I'm showing screenshas
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  Speaker 1: I'm like going behind the scenes. If I go on social,
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  Speaker 1: I'm like very different. I'm like, you, guys, these five
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  Speaker 1: ways have changed my life on xyz, and I just
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  Speaker 1: spit them out and I talk about it. It's like
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  Speaker 1: basically trunk creating my YouTube script into a format that
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  Speaker 1: works for social. Sometimes I only take one of the tips,
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  Speaker 1: not all five. If you're doing carousels on Instagram, then
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  Speaker 1: your golden because you can take all of the script
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  Speaker 1: and kind of break it up into carousel posts. Our
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  Speaker 1: team does that all the time. I'm like, guys, look
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  Speaker 1: at the YouTube script. I did so much work on it.
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  Speaker 1: Make this into a carousel because it's going to work.
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  Speaker 1: Or take a quote from here and use it in
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  Speaker 1: a caption, or just use this as your base. Right.
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  Speaker 1: So using your long form but also for your short
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  Speaker 1: form content is a win win. Arguably, I could take
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  Speaker 1: my long form videos and revert and turn them into
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  Speaker 1: blog posts, or turn them into newsletters, or turn them
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  Speaker 1: into substocks. Arguably I could just get my YouTube script
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  Speaker 1: and send an email, which I do, and I tease
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  Speaker 1: the email usually to include parts of my script, and
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  Speaker 1: then I'll say, if you want everything, go watch the YouTube.
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  Speaker 1: So that's what I tend to do. But again, you
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  Speaker 1: guys can work in a different manner. You can take
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  Speaker 1: from your scripts and put them onto your newsletter. So
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  Speaker 1: many creators are using threads nowadays as well. Same thing.
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  Speaker 1: If you have that long form content, you can just
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  Speaker 1: take it and put it into threads, into micro versions,
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  Speaker 1: even asking AI, hey, take this long post that I did,
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  Speaker 1: or this long script that I did and make it
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  Speaker 1: into bite sized threads or bite sized caresels. So you
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  Speaker 1: can use chat gibt to help you in this process
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  Speaker 1: because you already did the thinking. Now it's important when
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  Speaker 1: you guys are repurposing content to know again what type
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  Speaker 1: of content does well on what type of format. Now,
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  Speaker 1: let's just say you don't do long form, and you're like, Nina,
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  Speaker 1: I don't do long form. What are you doing to me?
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  Speaker 1: I only do short form. If that's the case, and
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  Speaker 1: you're only doing Instagram videos, that one Instagram video can
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  Speaker 1: live on Pinterest, it can live on LinkedIn, it can
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  Speaker 1: live on Instagram, it can live on TikTok, and it
• 9:30
  Speaker 1: can live on YouTube shorts. Right, So do not limit
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  Speaker 1: yourself if you already put all this love into your
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  Speaker 1: thirty second reel, which I know took you more than
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  Speaker 1: thirty seconds to make. How many times y'all does that
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  Speaker 1: thirty second video take you hours right between editing and stuff.
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  Speaker 1: Why just post it on one place? Take the extra
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  Speaker 1: thirty minutes to make that content the last across platforms. Now,
• 9:54
  Speaker 1: if you're using a social media manager like a metricool
• 9:58
  Speaker 1: or a tool of that nature, oftentimes that lets you
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  Speaker 1: schedule out your content and makes repurposing really simple. I'll
• 10:05
  Speaker 1: actually leave a link below to signing up for a
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  Speaker 1: tool like metricool if that would be easier for you.
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  Speaker 1: But if you want to just do it yourself in
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  Speaker 1: the beginning to build the muscle, I'm down and people
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  Speaker 1: always ask me, oh, I made this TikTok. I'm like,
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  Speaker 1: is it on YouTube shorts? Is it on Instagram? They're like, no,
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  Speaker 1: it's different. I'm like, just post it, Like, just post it,
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  Speaker 1: you know, just try and see how the content does,
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  Speaker 1: because again, ouri of your time, you already made the content.
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  Speaker 1: Let's make it live longer. We are seeing more and
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  Speaker 1: more creators in need of content that is humanistic and natural,
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  Speaker 1: and how many of us have so much behind the
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  Speaker 1: scenes content that we don't use. It just goes thrown away.
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  Speaker 1: We just edit it, make it perfect, and send it up.
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  Speaker 1: From a repurposing standpoint, you could do like behind the
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  Speaker 1: scenes of my YouTube and show your bloopers or behind
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  Speaker 1: the scenes of your short form using that footage that's
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  Speaker 1: already shot to show again a quick humanistic approach to
• 10:57
  Speaker 1: your content creator process. People love to see that. Even
• 11:00
  Speaker 1: though that's not necessarily repurposing, it's maximizing your content, and
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  Speaker 1: I wanted just to throw that in there for y'all.
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  Speaker 1: If you are ever sharing content that includes stats, let's
• 11:09
  Speaker 1: just say you know twenty percent of moms need support
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  Speaker 1: in this I don't know, or fifty percent of moms
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  Speaker 1: are doing this. I say moms because I think about
• 11:18
  Speaker 1: like the mom creators I have. But it doesn't matter.
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  Speaker 1: Travel thirty percent of travelers are using direct flights versus not.
• 11:25
  Speaker 1: Those graphics make really simple canva templates that you can
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  Speaker 1: turn in to carousels and other types of graphic content.
• 11:34
  Speaker 1: We do this all the time as well, because again
• 11:37
  Speaker 1: we have those stats that we often talk about, and
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  Speaker 1: using the statistics or that type of information but making
• 11:43
  Speaker 1: it very visual. Canva is your best friend to do this,
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  Speaker 1: And again, it's just such an easy way to use
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  Speaker 1: your longer content or your research and make it something
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  Speaker 1: that your audience can digest, but in more of a
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  Speaker 1: graphic style approach. Now from a cross posting standpoint right,
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  Speaker 1: short form can go on all the short forms. You
• 12:02
  Speaker 1: can decide if that's too much for you. But again,
• 12:05
  Speaker 1: I'm team. You made a TikTok, why should it not
• 12:07
  Speaker 1: live at least on Instagram and YouTube shorts? At least
• 12:09
  Speaker 1: those three because again, what happens if something happens to
• 12:12
  Speaker 1: one of those platforms or you get kicked out or
• 12:14
  Speaker 1: you get banned, you only have one. You've been spending
• 12:17
  Speaker 1: so much time making those videos. Post it somewhere else,
• 12:19
  Speaker 1: so at least you have a backup plan. If your
• 12:22
  Speaker 1: team long form, you can turn that long form into
• 12:24
  Speaker 1: a blog post, you can use to pin those blog posts,
• 12:28
  Speaker 1: you can use it into podcasts, YouTube newsletter. You can
• 12:32
  Speaker 1: really have a better chance of strengthening and stretching out
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  Speaker 1: that content when you have a long form piece of
• 12:38
  Speaker 1: content to support it. And again, when it comes to systems,
• 12:41
  Speaker 1: having some sort of schedule or some sort of sop
• 12:44
  Speaker 1: for yourself, like a checklist, like did it go up
• 12:46
  Speaker 1: on all these places? Right? If you're doing it for yourself,
• 12:49
  Speaker 1: create that checklist for yourself. Batching content as well, so
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  Speaker 1: that you have content that lasts you and you're not
• 12:57
  Speaker 1: day to day creating, Like I'm in the studio for
• 13:00
  Speaker 1: hours today, but this is going to bank me in
• 13:02
  Speaker 1: so many different ways in my business, Like I'm getting
• 13:04
  Speaker 1: newsletter content, I'm getting carousel content, I'm getting podcast content,
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  Speaker 1: I'm getting YouTube content. We're getting content that our team
• 13:11
  Speaker 1: is going to translate into short form. I'm going to
• 13:14
  Speaker 1: make short form videos of all of this, Like I'm
• 13:16
  Speaker 1: literally gonna take today's video and be like, guys, if
• 13:20
  Speaker 1: you're looking to repost on content on social media, this
• 13:23
  Speaker 1: is what I would do. And I'm going to turn
• 13:24
  Speaker 1: this video into thirty seconds right for people who just
• 13:27
  Speaker 1: want quick bite size, not y'all y'all like it when
• 13:29
  Speaker 1: I really go into it and share what I mean.
• 13:31
  Speaker 1: And I just want to add that when you repurpose,
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  Speaker 1: you have more chances of making money with brands. Brands
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  Speaker 1: want to see the content live in multiple places. You
• 13:40
  Speaker 1: can charge more for this. It will grow your reach.
• 13:43
  Speaker 1: Think about going to the casino every day you're putting
• 13:45
  Speaker 1: a little quarter into the slot machine and then boom,
• 13:48
  Speaker 1: one day, your quarter takes off when your content goes viral, Right,
• 13:52
  Speaker 1: you are upping your chances of visibility. If you post
• 13:56
  Speaker 1: once a week, you're getting four chances of getting your
• 13:59
  Speaker 1: content seen. If you take those four posts and make
• 14:02
  Speaker 1: them into sixteen, think about what that does exponentially to
• 14:06
  Speaker 1: your chances of discoverability and again growth and working with brands.
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  Speaker 1: Brands want to see that you're on other platforms. They
• 14:13
  Speaker 1: want to activate different campaigns on different platforms. So from
• 14:17
  Speaker 1: a brand partnership monetization standpoint, if you're just dollars incentive,
• 14:21
  Speaker 1: you're just thinking money, then repurposing is going to help
• 14:23
  Speaker 1: you make more money period, because you are showing your
• 14:26
  Speaker 1: client you are versatile and you have opportunities for them
• 14:30
  Speaker 1: to post there content in a variety different ways. Think
• 14:32
  Speaker 1: about it. You get on a call with a brand
• 14:33
  Speaker 1: and you're like, we could do this, we could do this,
• 14:35
  Speaker 1: we could do this, we could do this. Think about
• 14:37
  Speaker 1: the packages you could put together or the offers you
• 14:39
  Speaker 1: could put together. Now, if you're a content creator or
• 14:42
  Speaker 1: an influencer that has not worked with brands yet and
• 14:44
  Speaker 1: you're interested in starting, go ahead and check out my
• 14:47
  Speaker 1: free training. It is available. It is free. It's a
• 14:50
  Speaker 1: great forty five minute free training to help you with
• 14:54
  Speaker 1: the brand deal portion. I even read a script out
• 14:57
  Speaker 1: loud that y'all can use in your outbound. If you're
• 15:00
  Speaker 1: a creator who's already actively pitching and already actively working
• 15:03
  Speaker 1: with brands and looking to scale that portion, go ahead
• 15:07
  Speaker 1: and set up a call with our success manager. She
• 15:10
  Speaker 1: will share different ways that I can jump into your
• 15:12
  Speaker 1: business and help you pitch. Because again, if you are
• 15:15
  Speaker 1: a content beast, if you are repurposing, we should charge
• 15:19
  Speaker 1: for that and we could make some really really exciting packages.
• 15:23
  Speaker 1: That's my specialty is putting these offers together for your
• 15:26
  Speaker 1: brand partners so that they bite and that they want
• 15:29
  Speaker 1: to work with you and continue working with you. So,
• 15:31
  Speaker 1: if that sounds like you and you're needing help and
• 15:34
  Speaker 1: putting those packages together, pricing yourself all of that, I'd
• 15:37
  Speaker 1: love to get into your business and support you. So
• 15:39
  Speaker 1: you can go ahead and book a call below and
• 15:41
  Speaker 1: we'll share how we can support you in this part
• 15:42
  Speaker 1: of your business. Some other repurposing scenarios that I forgot
• 15:46
  Speaker 1: to mention was if you are a live streamer. You
• 15:49
  Speaker 1: can always take that live stream content and post it
• 15:52
  Speaker 1: into a podcast because podcasts tend to do really well
• 15:55
  Speaker 1: with live stream style of content. Remember, you are building
• 15:58
  Speaker 1: your portfolio. You were showing that you can create different
• 16:01
  Speaker 1: types of content in different formats. This is going to
• 16:03
  Speaker 1: help you increase your brand deals in growth. And when
• 16:06
  Speaker 1: you think of your content as a seed and you
• 16:08
  Speaker 1: see it go into the way, it can grow into
• 16:10
  Speaker 1: this fruitful garden for you, it's going to help you
• 16:13
  Speaker 1: get a bunch of different results. I hope you enjoyed
• 16:16
  Speaker 1: today's episode. If you did, make sure to rate, review,
• 16:19
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 16:24
  Speaker 1: for more resources on all things influencer marketing and social media.
• 16:28
  Speaker 1: Until next time,