76: Putting the "B" Back in B2B w/ Kevin Bobowski
It’s not easy to succeed in a B2B company.
There are tons of distractions that will cause you to stray from what works, and to forget your purpose. It is easy to lose sight of your target market and to spend time marketing to the wrong people.
Kevin Bobowski, SVP of Marketing at BrightEdge, has plenty of experience in this area. He is a leader in development of go-to-market strategy and has tried-and-true B2B strategies that work.
In this one, he shares about his belief in account based marketing, and why this works.
Check out more sessions like Kevin's at the #FlipMyFunnel Conference on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.