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Luck Isn’t Random—It’s Designed | Judd B. Kessler

Why do some people always seem “lucky” while others miss out? In this episode, AJ and Johnny sit down with Wharton economics professor Judd Kessler, author of Lucky by Design, to reveal the hidden rules that govern life’s most important markets—from dating to job hunting to Taylor Swift tickets. These “choose me” markets don’t run on money alone; they run on signals, timing, and strategy.

You’ll learn why signaling interest often beats being perfect, how “settling for silver” can land you gold, and why gaming the system sometimes backfires. Judd breaks down strategies for college admissions…

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