035 - Micro Living: Closing- Training or Talent Issue
Why is closing the deal such a challenge in the multifamily leasing industry?
In this thought-provoking episode of Rooms with Ronald, host Ronald Harrington takes a hard look at the obstacles leasing agents face when it comes to sealing the deal. Is the problem a lack of talent, inadequate training, or both?
Ronald delves into the importance of reshaping how we view leasing—treating it as a dynamic sales role rather than just customer service.
He shares actionable strategies for improving closing ratios, including role-playing, performance tracking, and fostering a culture of accountability…
The skinny
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