Latest / Women in The Coaching Arena / 110 | Behind the scenes of my LinkedIn growth

Transcript

110 | Behind the scenes of my LinkedIn growth · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:40
  Hello.
• 0:41
  Welcome
• 0:41
  to
• 0:41
  episode
• 0:42
  110
• 0:42
  of
• 0:43
  Women
• 0:43
  in
• 0:43
  the
• 0:43
  Coaching
• 0:43
  Arena.
• 0:44
  I
• 0:44
  am
• 0:44
  so
• 0:44
  glad
• 0:45
  you
• 0:45
  are
• 0:45
  here.
• 0:45
  I
• 0:45
  feel
• 0:46
  like
• 0:46
  I
• 0:46
  haven't
• 0:46
  done
• 0:47
  a
• 0:47
  solo
• 0:47
  episode
• 0:48
  for
• 0:48
  ages
• 0:49
  because
• 0:49
  I've
• 0:49
  had
• 0:49
  case
• 0:49
  studies
• 0:50
  and
• 0:50
  a
• 0:50
  few
• 0:50
  guests.
• 0:52
  And
• 0:52
  I
• 0:52
  have
• 0:52
  a
• 0:53
  really,
• 0:53
  really
• 0:53
  good
• 0:54
  one
• 0:54
  for
• 0:54
  you
• 0:54
  because
• 0:55
  this
• 0:55
  quarter
• 0:56
  I
• 0:56
  have
• 0:56
  been
• 0:57
  doubling
• 0:57
  down
• 0:57
  on
• 0:57
  my
• 0:58
  LinkedIn
• 0:58
  growth.
• 0:59
  Posting
• 1:00
  more
• 1:00
  intentionally,
• 1:01
  experimenting
• 1:02
  with
• 1:02
  new
• 1:03
  things,
• 1:03
  tracking
• 1:04
  my
• 1:04
  results,
• 1:05
  and
• 1:05
  I
• 1:05
  wanted
• 1:06
  to
• 1:06
  share
• 1:06
  what
• 1:07
  I
• 1:07
  have
• 1:07
  learned
• 1:07
  with
• 1:07
  you.
• 1:08
  It's
• 1:09
  been
• 1:09
  wonderful
• 1:10
  because
• 1:10
  I
• 1:10
  have
• 1:11
  had
• 1:11
  a
• 1:11
  social
• 1:11
  media
• 1:12
  manager
• 1:12
  for
• 1:13
  18
• 1:13
  months
• 1:13
  prior
• 1:14
  to
• 1:14
  this
• 1:14
  quarter,
• 1:15
  so
• 1:16
  it's
• 1:16
  been
• 1:17
  really
• 1:17
  exciting
• 1:17
  to
• 1:18
  take
• 1:18
  back
• 1:18
  my
• 1:19
  own
• 1:19
  content,
• 1:19
  start
• 1:20
  to
• 1:20
  feel
• 1:20
  my
• 1:20
  way,
• 1:21
  start
• 1:21
  to
• 1:21
  figure
• 1:22
  out
• 1:22
  what
• 1:22
  I
• 1:22
  want
• 1:22
  to
• 1:23
  share.
• 1:23
  I
• 1:23
  also
• 1:24
  think
• 1:24
  creating
• 1:24
  content
• 1:25
  actually
• 1:26
  helps
• 1:26
  you
• 1:26
  clarify
• 1:27
  your
• 1:27
  voice,
• 1:28
  clarify
• 1:28
  your
• 1:29
  own
• 1:29
  thoughts.
• 1:30
  So
• 1:30
  it's
• 1:30
  been
• 1:30
  a
• 1:30
  really
• 1:31
  enjoyable
• 1:31
  if
• 1:32
  hectic
• 1:32
  experience
• 1:33
  because
• 1:34
  one
• 1:34
  of
• 1:34
  my
• 1:34
  previous
• 1:35
  clients
• 1:35
  messaged
• 1:36
  me
• 1:36
  going,
• 1:36
  is
• 1:37
  this
• 1:37
  some
• 1:37
  sort
• 1:37
  of
• 1:38
  AI
• 1:38
  wizardry
• 1:39
  that
• 1:39
  you're
• 1:39
  just
• 1:39
  whipping
• 1:40
  up
• 1:40
  these
• 1:40
  amazing
• 1:41
  looking
• 1:41
  posts
• 1:42
  at
• 1:42
  pace?
• 1:42
  And
• 1:43
  I
• 1:43
  replied
• 1:43
  back
• 1:43
  going,
• 1:44
  sadly
• 1:45
  not.
• 1:45
  No.
• 1:45
  It
• 1:46
  is
• 1:46
  just
• 1:46
  me
• 1:46
  copying
• 1:47
  pasting
• 1:47
  into
• 1:47
  Canva,
• 1:48
  figuring
• 1:48
  out
• 1:48
  how
• 1:49
  to
• 1:49
  make
• 1:49
  things
• 1:49
  look
• 1:50
  amazing.
• 1:51
  If
• 1:51
  you
• 1:51
  are
• 1:52
  going
• 1:52
  to
• 1:52
  invest
• 1:52
  time
• 1:53
  into
• 1:53
  LinkedIn,
• 1:54
  my
• 1:55
  new
• 1:55
  thinking
• 1:55
  is
• 1:56
  that
• 1:56
  it
• 1:56
  really
• 1:56
  needs
• 1:57
  to
• 1:57
  count.
• 1:58
  When
• 1:58
  I
• 1:58
  set
• 1:58
  this
• 1:59
  goal
• 1:59
  of
• 1:59
  doubling
• 2:00
  my
• 2:00
  LinkedIn
• 2:01
  followers
• 2:01
  in
• 2:02
  one
• 2:02
  quarter,
• 2:03
  and
• 2:03
  bearing
• 2:03
  in
• 2:03
  mind
• 2:03
  it's
• 2:04
  taken
• 2:04
  me
• 2:04
  five
• 2:05
  years
• 2:06
  to
• 2:06
  build
• 2:06
  up
• 2:06
  my
• 2:07
  current
• 2:07
  LinkedIn
• 2:08
  connections.
• 2:09
  My
• 2:09
  thinking
• 2:10
  was
• 2:10
  why
• 2:11
  take
• 2:11
  10
• 2:11
  years
• 2:12
  to
• 2:12
  do
• 2:12
  something
• 2:13
  that
• 2:13
  I
• 2:13
  could
• 2:13
  do
• 2:13
  in
• 2:14
  10
• 2:14
  weeks
• 2:15
  if
• 2:15
  I'm
• 2:15
  truly
• 2:16
  intentional
• 2:17
  and
• 2:17
  set
• 2:17
  an
• 2:17
  audacious
• 2:18
  goal
• 2:18
  to
• 2:19
  achieve.
• 2:20
  So,
• 2:20
  no,
• 2:21
  I
• 2:21
  have
• 2:21
  not
• 2:22
  managed
• 2:22
  to
• 2:23
  double
• 2:23
  my
• 2:23
  five
• 2:23
  years
• 2:24
  followers
• 2:24
  in
• 2:24
  10
• 2:25
  weeks,
• 2:26
  but
• 2:26
  what
• 2:26
  I
• 2:26
  have
• 2:26
  done
• 2:27
  is
• 2:27
  created
• 2:28
  the
• 2:28
  amount
• 2:28
  of
• 2:28
  followers
• 2:29
  that
• 2:29
  I
• 2:29
  would
• 2:29
  normally
• 2:29
  get
• 2:29
  in
• 2:30
  12
• 2:30
  months,
• 2:31
  in
• 2:31
  two
• 2:31
  months,
• 2:32
  so
• 2:32
  that
• 2:33
  is
• 2:33
  pretty
• 2:33
  good
• 2:34
  growth.
• 2:34
  I
• 2:34
  honestly
• 2:35
  think
• 2:36
  aim
• 2:36
  for
• 2:36
  the
• 2:36
  moon
• 2:37
  and
• 2:37
  you
• 2:37
  might
• 2:37
  reach
• 2:37
  the
• 2:38
  stars,
• 2:38
  and
• 2:38
  it's
• 2:39
  worked
• 2:39
  for
• 2:39
  me
• 2:39
  to
• 2:39
  set
• 2:40
  that
• 2:40
  audacious
• 2:40
  goal
• 2:41
  which
• 2:41
  has
• 2:41
  helped
• 2:42
  me
• 2:42
  to
• 2:42
  make
• 2:42
  this
• 2:42
  a
• 2:43
  priority
• 2:43
  in
• 2:43
  my
• 2:44
  business.
• 2:45
  Another
• 2:45
  thing
• 2:45
  I've
• 2:46
  really
• 2:46
  learned
• 2:46
  from
• 2:47
  making
• 2:47
  this
• 2:47
  my
• 2:47
  priority
• 2:48
  for
• 2:48
  this
• 2:48
  quarter
• 2:49
  is
• 2:49
  how
• 2:49
  lovely
• 2:50
  it
• 2:50
  is
• 2:50
  to
• 2:51
  have
• 2:51
  one
• 2:51
  big
• 2:52
  goal
• 2:53
  for
• 2:53
  this
• 2:53
  quarter.
• 2:54
  Looking
• 2:54
  at
• 2:55
  my
• 2:55
  clients
• 2:55
  and
• 2:55
  the
• 2:56
  things
• 2:56
  they
• 2:56
  are
• 2:56
  trying
• 2:56
  to
• 2:57
  achieve,
• 2:57
  I'm
• 2:57
  often
• 2:58
  like,
• 2:58
  wow,
• 2:59
  how
• 2:59
  have
• 3:00
  you
• 3:00
  got
• 3:00
  such
• 3:00
  high
• 3:01
  ambitions?
• 3:02
  For
• 3:02
  example,
• 3:02
  when
• 3:03
  they
• 3:03
  create
• 3:03
  their
• 3:03
  first
• 3:04
  lead
• 3:04
  magnet
• 3:04
  and
• 3:05
  nurture
• 3:05
  sequence,
• 3:06
  they
• 3:06
  often
• 3:07
  want
• 3:07
  to
• 3:07
  create
• 3:07
  several
• 3:08
  at
• 3:08
  the
• 3:08
  same
• 3:09
  time,
• 3:09
  and
• 3:09
  I'm
• 3:10
  like,
• 3:10
  oh
• 3:10
  my
• 3:11
  gosh,
• 3:11
  that's
• 3:11
  so
• 3:11
  tiring.
• 3:12
  So
• 3:12
  sometimes
• 3:13
  when
• 3:13
  you
• 3:13
  are
• 3:13
  in
• 3:14
  it,
• 3:14
  you
• 3:14
  just
• 3:14
  want
• 3:15
  so
• 3:15
  many
• 3:15
  things
• 3:16
  often
• 3:17
  aren't
• 3:17
  really
• 3:18
  that
• 3:18
  essential.
• 3:19
  And
• 3:19
  it's
• 3:19
  been
• 3:19
  so
• 3:19
  nice
• 3:20
  to
• 3:20
  allow
• 3:21
  myself
• 3:21
  to
• 3:21
  set
• 3:22
  a
• 3:22
  goal
• 3:23
  that
• 3:23
  was
• 3:23
  kind
• 3:24
  of
• 3:24
  achievable.
• 3:25
  I
• 3:25
  just
• 3:25
  wanna
• 3:25
  grow
• 3:25
  my
• 3:26
  LinkedIn
• 3:26
  followers
• 3:27
  this
• 3:27
  quarter
• 3:28
  rather
• 3:28
  than
• 3:29
  have
• 3:29
  so
• 3:30
  many
• 3:30
  things
• 3:31
  on
• 3:31
  my
• 3:31
  to-do
• 3:31
  list
• 3:32
  as
• 3:32
  my
• 3:32
  priority
• 3:33
  for
• 3:33
  this
• 3:33
  quarter.
• 3:34
  So
• 3:34
  that
• 3:34
  was
• 3:34
  my
• 3:35
  one
• 3:35
  learning,
• 3:35
  and
• 3:35
  I'm
• 3:35
  actually
• 3:36
  really
• 3:36
  looking
• 3:37
  forward
• 3:37
  to
• 3:37
  this
• 3:37
  quarter
• 3:38
  ending
• 3:38
  and
• 3:39
  starting
• 3:39
  to
• 3:39
  think
• 3:39
  about
• 3:40
  what
• 3:40
  is
• 3:40
  my
• 3:40
  next
• 3:41
  big
• 3:41
  priority
• 3:42
  for
• 3:42
  next
• 3:43
  quarter,
• 3:44
  whereas
• 3:44
  I've
• 3:44
  never
• 3:44
  really
• 3:45
  done
• 3:45
  that
• 3:45
  before
• 3:46
  in
• 3:46
  my
• 3:46
  business.
• 3:46
  Had
• 3:47
  a
• 3:47
  quarterly
• 3:47
  priority
• 3:48
  that
• 3:49
  was
• 3:49
  achievable,
• 3:50
  that
• 3:50
  made
• 3:51
  me
• 3:51
  remember
• 3:52
  what
• 3:52
  is
• 3:52
  my
• 3:52
  focus
• 3:53
  this
• 3:53
  quarter
• 3:54
  really
• 3:54
  easily,
• 3:55
  because
• 3:55
  there
• 3:55
  was
• 3:55
  one
• 3:56
  big
• 3:56
  goal.
• 3:57
  So
• 3:57
  for
• 3:57
  example,
• 3:58
  that
• 3:58
  might
• 3:58
  be
• 3:58
  for
• 3:59
  you
• 3:59
  setting
• 4:00
  up
• 4:00
  your
• 4:00
  email
• 4:00
  list
• 4:01
  and
• 4:01
  therefore
• 4:02
  how
• 4:02
  can
• 4:02
  you
• 4:02
  make
• 4:02
  it
• 4:03
  absolutely
• 4:03
  amazing
• 4:04
  in
• 4:05
  your
• 4:05
  next
• 4:05
  quarter?
• 4:06
  So
• 4:06
  yeah,
• 4:06
  it's
• 4:07
  really,
• 4:07
  really
• 4:07
  exciting
• 4:08
  and
• 4:08
  I
• 4:08
  hope
• 4:08
  you
• 4:08
  gain
• 4:09
  from
• 4:09
  that
• 4:09
  learning
• 4:09
  too.
• 4:11
  So
• 4:11
  let's
• 4:11
  get
• 4:11
  started.
• 4:12
  My
• 4:12
  first
• 4:13
  learning,
• 4:13
  which
• 4:14
  is
• 4:14
  crazy
• 4:15
  that
• 4:15
  it's
• 4:15
  taken
• 4:15
  me
• 4:16
  this
• 4:16
  long
• 4:16
  to
• 4:17
  learn
• 4:17
  this
• 4:17
  in
• 4:17
  business,
• 4:18
  is
• 4:19
  your
• 4:19
  content
• 4:20
  has
• 4:20
  to
• 4:20
  be
• 4:21
  so
• 4:21
  good
• 4:22
  that
• 4:23
  your
• 4:23
  people
• 4:24
  want
• 4:24
  to
• 4:24
  share
• 4:25
  it
• 4:25
  with
• 4:25
  everyone
• 4:25
  else
• 4:26
  they
• 4:26
  know.
• 4:27
  In
• 4:27
  all
• 4:27
  honesty,
• 4:28
  up
• 4:28
  until
• 4:29
  now,
• 4:29
  I've
• 4:29
  never
• 4:29
  had
• 4:30
  people
• 4:31
  really
• 4:31
  reposting
• 4:32
  my
• 4:32
  posts
• 4:33
  or
• 4:33
  doing
• 4:33
  that
• 4:34
  type
• 4:34
  of
• 4:34
  thing.
• 4:35
  Whereas
• 4:35
  this
• 4:35
  quarter
• 4:36
  I
• 4:36
  have
• 4:36
  had
• 4:36
  posts
• 4:36
  that
• 4:37
  have
• 4:37
  had
• 4:37
  maybe
• 4:38
  25
• 4:39
  plus
• 4:39
  reposts,
• 4:40
  maybe
• 4:40
  more
• 4:40
  than
• 4:40
  that.
• 4:41
  I
• 4:41
  haven't
• 4:41
  really
• 4:41
  checked
• 4:42
  as
• 4:42
  I'm
• 4:42
  recording
• 4:43
  this,
• 4:43
  but
• 4:44
  a
• 4:44
  lot
• 4:44
  of
• 4:45
  reposts.
• 4:45
  So
• 4:45
  in
• 4:45
  other
• 4:45
  words,
• 4:46
  people
• 4:46
  like
• 4:46
  your
• 4:46
  content
• 4:47
  that
• 4:47
  much,
• 4:49
  that
• 4:49
  they
• 4:49
  want
• 4:49
  to
• 4:50
  share
• 4:50
  it
• 4:50
  with
• 4:51
  their
• 4:51
  own
• 4:51
  friends,
• 4:52
  family,
• 4:52
  and
• 4:52
  network.
• 4:54
  So
• 4:54
  you
• 4:54
  are
• 4:55
  not
• 4:55
  just
• 4:55
  creating
• 4:56
  content
• 4:56
  for
• 4:56
  your
• 4:57
  ideal
• 4:57
  client,
• 4:58
  you
• 4:58
  are
• 4:58
  actually
• 4:59
  creating
• 4:59
  it,
• 5:00
  to
• 5:00
  their
• 5:01
  network
• 5:01
  as
• 5:01
  well.
• 5:02
  So
• 5:02
  you're
• 5:02
  creating
• 5:02
  it
• 5:02
  for
• 5:03
  them
• 5:04
  to
• 5:04
  share
• 5:04
  with
• 5:05
  their
• 5:05
  network.
• 5:07
  Think
• 5:07
  about
• 5:07
  the
• 5:07
  last
• 5:08
  time
• 5:08
  you
• 5:08
  shared
• 5:09
  someone
• 5:09
  else's
• 5:09
  post,
• 5:10
  maybe
• 5:10
  in
• 5:11
  Slack
• 5:11
  or
• 5:11
  you
• 5:12
  WhatsApped
• 5:12
  it
• 5:12
  because
• 5:13
  something
• 5:13
  was
• 5:13
  so
• 5:14
  valuable.
• 5:15
  You
• 5:15
  couldn't
• 5:15
  help
• 5:16
  but
• 5:16
  share
• 5:16
  it
• 5:16
  with
• 5:16
  your
• 5:17
  coach
• 5:18
  friends
• 5:18
  or
• 5:18
  whoever
• 5:19
  it
• 5:19
  might
• 5:19
  be
• 5:19
  for
• 5:19
  you.
• 5:20
  You
• 5:21
  didn't
• 5:21
  do
• 5:21
  it
• 5:21
  because
• 5:22
  the
• 5:22
  post
• 5:22
  was
• 5:23
  okay.
• 5:24
  You
• 5:24
  did
• 5:24
  it
• 5:24
  because
• 5:25
  it
• 5:25
  was
• 5:25
  supremely
• 5:26
  valuable.
• 5:28
  It
• 5:28
  maybe
• 5:28
  gave
• 5:29
  you
• 5:29
  a
• 5:29
  new
• 5:29
  perspective.
• 5:30
  You
• 5:30
  feel
• 5:31
  like
• 5:31
  it
• 5:31
  gave
• 5:31
  you
• 5:31
  huge
• 5:32
  knowledge
• 5:33
  or
• 5:33
  education
• 5:34
  that
• 5:34
  you
• 5:34
  didn't
• 5:34
  have
• 5:34
  previously.
• 5:35
  It
• 5:35
  made
• 5:36
  you
• 5:36
  think
• 5:36
  differently,
• 5:37
  or
• 5:37
  maybe
• 5:38
  it
• 5:38
  just
• 5:38
  nailed
• 5:39
  something
• 5:40
  that
• 5:40
  you
• 5:40
  have
• 5:40
  been
• 5:40
  struggling
• 5:41
  to
• 5:41
  put
• 5:41
  into
• 5:41
  words.
• 5:42
  So
• 5:42
  for
• 5:43
  me,
• 5:43
  one
• 5:43
  of
• 5:43
  my
• 5:44
  best
• 5:44
  performing
• 5:44
  posts
• 5:45
  was
• 5:46
  'everyone
• 5:46
  looks
• 5:47
  at
• 5:47
  the
• 5:47
  cost
• 5:47
  of
• 5:48
  working
• 5:48
  with
• 5:48
  a
• 5:48
  coach.
• 5:49
  Nobody
• 5:50
  considers
• 5:50
  the
• 5:50
  cost
• 5:51
  of
• 5:51
  being
• 5:51
  in
• 5:51
  the
• 5:52
  same
• 5:52
  place
• 5:52
  as
• 5:52
  they
• 5:53
  are
• 5:53
  now.'
• 5:54
  So
• 5:54
  the
• 5:54
  best
• 5:55
  thing
• 5:55
  about
• 5:55
  that
• 5:55
  quote
• 5:56
  is
• 5:56
  that
• 5:56
  it
• 5:57
  resonates
• 5:57
  with
• 5:57
  my
• 5:58
  ideal
• 5:58
  clients
• 5:59
  to
• 5:59
  want
• 6:00
  to
• 6:00
  share
• 6:00
  that
• 6:01
  message
• 6:01
  with
• 6:01
  their
• 6:02
  audience
• 6:02
  because
• 6:03
  they
• 6:03
  are
• 6:03
  also
• 6:03
  thinking,
• 6:04
  honestly,
• 6:05
  invest
• 6:06
  in
• 6:06
  a
• 6:06
  coach
• 6:06
  because
• 6:07
  how
• 6:07
  much
• 6:07
  time
• 6:08
  are
• 6:08
  you
• 6:08
  wasting,
• 6:08
  staying
• 6:09
  stuck?
• 6:09
  Just
• 6:10
  like
• 6:10
  I
• 6:10
  am
• 6:10
  thinking
• 6:11
  as
• 6:11
  well.
• 6:12
  We
• 6:12
  share
• 6:12
  that
• 6:13
  same
• 6:13
  belief
• 6:13
  that
• 6:14
  you
• 6:14
  really
• 6:14
  need
• 6:14
  to
• 6:15
  invest
• 6:15
  in
• 6:15
  your
• 6:15
  own
• 6:16
  development
• 6:16
  in
• 6:17
  this
• 6:17
  world
• 6:17
  if
• 6:17
  you
• 6:17
  want
• 6:18
  to
• 6:18
  make
• 6:18
  progress.
• 6:19
  People
• 6:20
  also
• 6:20
  want
• 6:20
  to
• 6:21
  share
• 6:21
  content
• 6:21
  that
• 6:21
  makes
• 6:22
  them
• 6:22
  look
• 6:22
  smart,
• 6:23
  informed,
• 6:24
  ahead
• 6:24
  of
• 6:24
  the
• 6:24
  curve
• 6:25
  in
• 6:25
  some
• 6:25
  way.
• 6:26
  So
• 6:26
  when
• 6:26
  you
• 6:26
  write
• 6:26
  a
• 6:26
  post,
• 6:27
  ask
• 6:27
  yourself,
• 6:28
  would
• 6:28
  someone
• 6:29
  share
• 6:29
  this
• 6:29
  in
• 6:30
  a
• 6:30
  group
• 6:30
  of
• 6:30
  peers?
• 6:32
  Would
• 6:32
  they
• 6:32
  save
• 6:33
  this
• 6:33
  or
• 6:34
  bookmark
• 6:34
  it?
• 6:35
  Would
• 6:36
  this
• 6:36
  start
• 6:37
  a
• 6:37
  conversation
• 6:38
  in
• 6:38
  the
• 6:38
  dms?
• 6:40
  If
• 6:40
  not,
• 6:41
  you
• 6:41
  need
• 6:42
  to
• 6:42
  uplevel
• 6:43
  your
• 6:43
  content.
• 6:44
  I
• 6:44
  was
• 6:45
  on
• 6:45
  a
• 6:45
  mastermind
• 6:45
  recently
• 6:46
  and
• 6:46
  they
• 6:46
  said,
• 6:47
  what's
• 6:47
  your
• 6:47
  biggest
• 6:47
  learning?
• 6:48
  And
• 6:48
  it
• 6:48
  was,
• 6:49
  my
• 6:49
  content
• 6:50
  was
• 6:50
  not
• 6:51
  good
• 6:51
  enough
• 6:52
  to
• 6:52
  gain
• 6:52
  followers
• 6:53
  previously.
• 6:54
  Whereas
• 6:54
  now
• 6:54
  people
• 6:55
  are
• 6:55
  choosing
• 6:56
  to
• 6:56
  follow
• 6:56
  me
• 6:57
  rather
• 6:57
  than
• 6:57
  me
• 6:58
  connecting
• 6:58
  with
• 6:59
  them.
• 6:59
  I
• 6:59
  am
• 7:00
  literally
• 7:00
  attracting
• 7:01
  in
• 7:01
  the
• 7:01
  most
• 7:02
  amazing
• 7:03
  people
• 7:04
  who
• 7:04
  are
• 7:04
  actually
• 7:05
  hitting
• 7:05
  follow
• 7:06
  on
• 7:06
  my
• 7:06
  profile
• 7:07
  without
• 7:08
  me
• 7:09
  reaching
• 7:09
  out
• 7:09
  first
• 7:10
  and
• 7:10
  saying,
• 7:11
  do
• 7:11
  you
• 7:11
  want
• 7:11
  to
• 7:11
  connect?
• 7:12
  And
• 7:12
  that
• 7:13
  is
• 7:13
  just
• 7:13
  because
• 7:14
  my
• 7:14
  content
• 7:14
  is
• 7:15
  good
• 7:15
  enough
• 7:15
  that
• 7:15
  they
• 7:15
  think
• 7:16
  I
• 7:16
  don't
• 7:16
  wanna
• 7:17
  miss
• 7:17
  something
• 7:18
  else
• 7:18
  she
• 7:18
  shares
• 7:19
  in
• 7:19
  case
• 7:19
  I'm
• 7:20
  missing
• 7:20
  out
• 7:20
  on
• 7:20
  value.
• 7:22
  So
• 7:22
  fear
• 7:23
  of
• 7:23
  missing
• 7:23
  out
• 7:23
  is
• 7:23
  a
• 7:23
  good
• 7:24
  one
• 7:24
  to
• 7:24
  touch
• 7:24
  on
• 7:24
  here.
• 7:25
  I
• 7:25
  often
• 7:26
  follow
• 7:26
  people
• 7:26
  also,
• 7:27
  even
• 7:27
  if
• 7:27
  I
• 7:27
  don't
• 7:28
  particularly
• 7:28
  like
• 7:28
  their
• 7:28
  headline,
• 7:29
  if
• 7:29
  they've
• 7:30
  created
• 7:30
  such
• 7:31
  a
• 7:31
  good
• 7:31
  post.
• 7:32
  I
• 7:32
  honestly
• 7:33
  hit
• 7:33
  follow
• 7:34
  because
• 7:34
  I
• 7:34
  think,
• 7:34
  what
• 7:35
  if
• 7:35
  I
• 7:35
  miss
• 7:35
  something
• 7:36
  else
• 7:36
  that
• 7:36
  they
• 7:37
  post?
• 7:38
  So
• 7:38
  how
• 7:38
  can
• 7:38
  you
• 7:39
  create
• 7:39
  such
• 7:40
  good
• 7:40
  content
• 7:41
  that
• 7:41
  people
• 7:41
  do
• 7:42
  not
• 7:42
  want
• 7:42
  to
• 7:42
  miss
• 7:42
  out
• 7:43
  on
• 7:43
  whatever
• 7:43
  might
• 7:43
  be
• 7:44
  next.
• 7:45
  Okay.
• 7:46
  My
• 7:46
  second
• 7:46
  learning
• 7:47
  is
• 7:47
  that
• 7:47
  the
• 7:47
  visual
• 7:48
  matters.
• 7:49
  Creative
• 7:50
  visuals
• 7:50
  are
• 7:50
  my
• 7:51
  least
• 7:51
  favorite
• 7:52
  thing.
• 7:52
  I
• 7:52
  have
• 7:53
  very
• 7:53
  little
• 7:53
  visual
• 7:54
  capacity.
• 7:55
  I
• 7:55
  am
• 7:55
  not
• 7:56
  one
• 7:56
  to
• 7:56
  spend
• 7:56
  hours
• 7:57
  in
• 7:57
  Canva,
• 7:57
  or
• 7:57
  if
• 7:57
  I
• 7:58
  do,
• 7:58
  it
• 7:58
  never
• 7:59
  looks
• 7:59
  quite
• 7:59
  right.
• 8:00
  But
• 8:01
  what
• 8:01
  I've
• 8:01
  learned
• 8:01
  is
• 8:02
  it
• 8:02
  is
• 8:02
  really
• 8:03
  important
• 8:04
  and
• 8:04
  a
• 8:04
  well-designed
• 8:05
  carousel
• 8:05
  or
• 8:06
  infographic,
• 8:07
  or
• 8:07
  like
• 8:07
  a
• 8:07
  branded
• 8:08
  quote,
• 8:08
  for
• 8:09
  example,
• 8:10
  really
• 8:10
  can
• 8:10
  stop
• 8:11
  the
• 8:11
  scroll.
• 8:11
  What
• 8:12
  I
• 8:12
  have
• 8:12
  been
• 8:12
  seeking
• 8:13
  this
• 8:13
  quarter
• 8:13
  is
• 8:14
  to
• 8:14
  make
• 8:14
  something
• 8:15
  that
• 8:16
  the
• 8:16
  average
• 8:16
  person
• 8:17
  cannot
• 8:17
  just
• 8:17
  produce
• 8:18
  themselves
• 8:19
  in
• 8:19
  Canva
• 8:20
  because
• 8:20
  anything
• 8:21
  that
• 8:21
  is
• 8:21
  generic
• 8:22
  and
• 8:23
  anyone
• 8:24
  can
• 8:24
  produce
• 8:25
  it's
• 8:25
  just
• 8:25
  not
• 8:25
  interesting
• 8:26
  enough
• 8:26
  for
• 8:26
  people
• 8:27
  to
• 8:27
  stop
• 8:27
  in
• 8:27
  their
• 8:28
  feed.
• 8:28
  So
• 8:29
  I've
• 8:29
  been
• 8:29
  playing
• 8:29
  around
• 8:30
  with
• 8:30
  different
• 8:30
  AIs
• 8:31
  to
• 8:31
  create
• 8:31
  really
• 8:32
  great
• 8:32
  images.
• 8:33
  Playing
• 8:33
  around
• 8:33
  with
• 8:34
  different
• 8:34
  formats
• 8:35
  that
• 8:35
  can
• 8:35
  fit
• 8:36
  a
• 8:36
  lot
• 8:36
  of
• 8:36
  condensed
• 8:37
  text
• 8:37
  onto
• 8:38
  one
• 8:38
  page,
• 8:38
  so
• 8:38
  it's
• 8:39
  called
• 8:39
  a
• 8:39
  cheat
• 8:39
  sheet.
• 8:40
  How
• 8:40
  you
• 8:40
  can
• 8:41
  create
• 8:41
  something
• 8:41
  that's
• 8:42
  supremely
• 8:42
  valuable
• 8:43
  just
• 8:43
  in
• 8:43
  that
• 8:43
  one
• 8:44
  page.
• 8:45
  Because
• 8:46
  people
• 8:46
  are
• 8:47
  scrolling
• 8:47
  fast.
• 8:48
  You
• 8:48
  have
• 8:48
  one
• 8:49
  second.
• 8:50
  Probably
• 8:50
  less.
• 8:51
  To
• 8:51
  attract
• 8:52
  their
• 8:52
  attention.
• 8:53
  Enough
• 8:53
  for
• 8:53
  them
• 8:54
  to
• 8:54
  hit
• 8:54
  see
• 8:54
  more.
• 8:55
  So
• 8:56
  if
• 8:56
  visuals
• 8:56
  aren't
• 8:57
  your
• 8:57
  thing,
• 8:58
  you
• 8:58
  can
• 8:58
  also
• 8:58
  hire
• 8:59
  a
• 8:59
  designer.
• 9:00
  I
• 9:00
  worked
• 9:00
  with
• 9:00
  someone
• 9:01
  amazing
• 9:02
  to
• 9:02
  create
• 9:03
  a
• 9:03
  few
• 9:03
  of
• 9:03
  the
• 9:03
  posts,
• 9:04
  and
• 9:04
  then
• 9:04
  I've
• 9:04
  been
• 9:04
  using
• 9:04
  those
• 9:05
  templates
• 9:05
  to
• 9:06
  copy
• 9:06
  and
• 9:06
  paste
• 9:07
  new
• 9:07
  things
• 9:07
  into.
• 9:08
  It's
• 9:08
  been
• 9:09
  really,
• 9:09
  really
• 9:09
  valuable
• 9:10
  paying
• 9:10
  for
• 9:11
  that
• 9:11
  and
• 9:12
  obviously
• 9:12
  I
• 9:12
  would
• 9:13
  love
• 9:13
  to
• 9:14
  have
• 9:14
  her
• 9:15
  permanently
• 9:15
  in
• 9:15
  my
• 9:16
  business
• 9:16
  so
• 9:16
  I
• 9:16
  can
• 9:16
  just
• 9:17
  send
• 9:17
  my
• 9:17
  ideas.
• 9:18
  And
• 9:18
  she
• 9:19
  just
• 9:19
  creates
• 9:19
  that
• 9:20
  visual
• 9:20
  and
• 9:20
  she's
• 9:21
  so
• 9:21
  talented
• 9:22
  at
• 9:22
  it.
• 9:23
  So
• 9:23
  what
• 9:23
  it's
• 9:23
  highlighted
• 9:24
  is
• 9:25
  that
• 9:25
  even
• 9:25
  if
• 9:26
  you
• 9:26
  are
• 9:26
  what
• 9:26
  I
• 9:26
  would
• 9:27
  call
• 9:27
  a
• 9:27
  non-visual
• 9:28
  person,
• 9:29
  I
• 9:29
  don't
• 9:29
  know
• 9:29
  if
• 9:30
  that's
• 9:30
  what
• 9:30
  I
• 9:30
  would
• 9:30
  call
• 9:30
  myself,
• 9:31
  but
• 9:31
  in
• 9:31
  other
• 9:31
  words.
• 9:32
  I
• 9:32
  just
• 9:33
  can't
• 9:33
  get
• 9:33
  things
• 9:33
  to
• 9:34
  look
• 9:34
  like
• 9:34
  she
• 9:34
  does
• 9:34
  in
• 9:35
  Canva.
• 9:35
  It's
• 9:35
  just
• 9:35
  not
• 9:36
  my
• 9:36
  thing.
• 9:37
  There
• 9:37
  are
• 9:37
  other
• 9:37
  ways
• 9:38
  to
• 9:38
  get
• 9:38
  that
• 9:39
  support
• 9:39
  and
• 9:39
  get
• 9:39
  that
• 9:40
  help
• 9:40
  to
• 9:40
  make
• 9:41
  things
• 9:41
  look
• 9:41
  amazing.
• 9:43
  Okay.
• 9:44
  My
• 9:44
  third
• 9:44
  learning
• 9:45
  is
• 9:45
  top
• 9:45
  of
• 9:45
  funnel
• 9:46
  content
• 9:46
  really
• 9:47
  brings
• 9:47
  people
• 9:47
  in.
• 9:49
  The
• 9:49
  most
• 9:50
  important
• 9:50
  things
• 9:51
  that
• 9:51
  you
• 9:51
  need
• 9:51
  to
• 9:51
  work
• 9:51
  on
• 9:52
  is
• 9:52
  your
• 9:52
  first
• 9:53
  two
• 9:53
  lines
• 9:54
  on
• 9:54
  LinkedIn,
• 9:55
  and
• 9:55
  they
• 9:55
  have
• 9:56
  very
• 9:56
  specific
• 9:56
  character
• 9:57
  counts.
• 9:58
  So
• 9:58
  you
• 9:58
  get
• 9:59
  to
• 9:59
  read
• 9:59
  both
• 10:00
  sentences
• 10:01
  before
• 10:01
  you
• 10:01
  hit
• 10:02
  see
• 10:02
  more.
• 10:03
  Plus
• 10:04
  your
• 10:05
  image
• 10:06
  is
• 10:06
  your
• 10:06
  hook.
• 10:07
  So
• 10:07
  those
• 10:08
  things
• 10:08
  together,
• 10:08
  incorporate
• 10:09
  your
• 10:09
  hook.
• 10:10
  A
• 10:10
  hook
• 10:10
  is
• 10:11
  anything
• 10:11
  that
• 10:11
  stops
• 10:12
  people
• 10:13
  scrolling
• 10:13
  mindlessly
• 10:14
  on
• 10:14
  LinkedIn
• 10:15
  enough
• 10:16
  for
• 10:16
  them
• 10:16
  to
• 10:16
  actually
• 10:17
  hit
• 10:17
  see
• 10:17
  more
• 10:18
  because
• 10:18
  they're
• 10:18
  interested
• 10:19
  in
• 10:19
  what
• 10:19
  you
• 10:19
  have
• 10:19
  to
• 10:20
  say.
• 10:21
  So
• 10:21
  the
• 10:21
  hook
• 10:22
  needs
• 10:22
  to
• 10:22
  be
• 10:22
  good
• 10:23
  enough
• 10:23
  that
• 10:24
  people
• 10:24
  will
• 10:24
  actually
• 10:25
  stop
• 10:25
  and
• 10:25
  want
• 10:26
  to
• 10:26
  read
• 10:26
  it.
• 10:27
  Usually
• 10:27
  things
• 10:28
  that
• 10:28
  bring
• 10:28
  up
• 10:29
  curiosity,
• 10:30
  fear
• 10:30
  of
• 10:30
  missing
• 10:31
  out,
• 10:32
  things
• 10:32
  that
• 10:32
  they
• 10:32
  think,
• 10:33
  what
• 10:33
  is
• 10:33
  the
• 10:33
  answer?
• 10:35
  For
• 10:35
  example,
• 10:36
  it
• 10:36
  might
• 10:36
  be
• 10:36
  three
• 10:36
  things
• 10:37
  successful
• 10:38
  entrepreneurs
• 10:38
  do
• 10:39
  that
• 10:39
  others
• 10:39
  don't.
• 10:40
  So
• 10:40
  you're
• 10:40
  thinking,
• 10:41
  do
• 10:41
  I
• 10:41
  do
• 10:41
  these
• 10:41
  things?
• 10:42
  I'm
• 10:42
  not
• 10:42
  sure.
• 10:42
  Shall
• 10:43
  I
• 10:43
  just
• 10:43
  check?
• 10:43
  And
• 10:44
  you
• 10:44
  can't
• 10:44
  resist
• 10:45
  hitting.
• 10:45
  See
• 10:45
  more.
• 10:47
  It
• 10:47
  could
• 10:47
  be
• 10:47
  something
• 10:48
  like
• 10:48
  feeling
• 10:48
  stuck,
• 10:49
  here's
• 10:49
  what
• 10:49
  that
• 10:50
  might
• 10:50
  be
• 10:50
  trying
• 10:50
  to
• 10:50
  tell
• 10:50
  you.
• 10:51
  So
• 10:51
  again,
• 10:52
  if
• 10:52
  someone's
• 10:52
  feeling
• 10:53
  stuck,
• 10:53
  they're
• 10:54
  thinking,
• 10:54
  am
• 10:54
  I
• 10:54
  missing
• 10:55
  something?
• 10:55
  Why
• 10:56
  am
• 10:56
  I
• 10:56
  getting
• 10:56
  this
• 10:56
  feeling?
• 10:57
  So
• 10:58
  anything
• 10:58
  like
• 10:58
  that
• 10:59
  can
• 10:59
  be
• 10:59
  really,
• 10:59
  really
• 10:59
  great
• 11:00
  to
• 11:00
  help
• 11:00
  people
• 11:00
  stop
• 11:01
  the
• 11:01
  scroll.
• 11:02
  I've
• 11:03
  also
• 11:03
  learned
• 11:03
  that
• 11:03
  all
• 11:04
  your
• 11:04
  posts
• 11:04
  don't
• 11:05
  need
• 11:05
  to
• 11:05
  be
• 11:06
  hyper
• 11:06
  niche.
• 11:07
  Previously,
• 11:08
  I'd
• 11:08
  always
• 11:08
  advise
• 11:08
  my
• 11:08
  clients
• 11:09
  to
• 11:09
  speak
• 11:10
  very
• 11:10
  directly
• 11:11
  to
• 11:11
  their
• 11:11
  ideal
• 11:12
  client.
• 11:13
  This
• 11:14
  quarter
• 11:15
  I
• 11:15
  have
• 11:15
  experimented
• 11:16
  with
• 11:16
  loads
• 11:16
  of
• 11:16
  different
• 11:17
  things.
• 11:17
  Really
• 11:18
  wide
• 11:18
  content
• 11:19
  like
• 11:19
  five
• 11:19
  steps
• 11:20
  to
• 11:20
  becoming
• 11:20
  more
• 11:21
  confident,
• 11:21
  which
• 11:22
  obviously
• 11:22
  could
• 11:22
  be
• 11:22
  useful
• 11:23
  for
• 11:23
  anyone.
• 11:24
  Coaches,
• 11:24
  entrepreneurs,
• 11:25
  people
• 11:25
  working
• 11:26
  in
• 11:26
  organizations.
• 11:27
  It's
• 11:27
  very
• 11:27
  generic.
• 11:28
  And
• 11:28
  previously
• 11:29
  I
• 11:29
  would've
• 11:29
  really
• 11:30
  advised
• 11:30
  against
• 11:31
  that
• 11:31
  type
• 11:31
  of
• 11:31
  content
• 11:32
  and
• 11:32
  said,
• 11:33
  you
• 11:33
  wanna
• 11:33
  get
• 11:33
  known
• 11:33
  for
• 11:33
  your
• 11:34
  thing.
• 11:34
  But
• 11:35
  it's
• 11:35
  been
• 11:35
  fun
• 11:35
  to
• 11:36
  experiment
• 11:36
  with
• 11:37
  it
• 11:37
  and
• 11:37
  it
• 11:37
  has
• 11:38
  had
• 11:38
  a
• 11:38
  few
• 11:38
  of
• 11:38
  my
• 11:38
  posts
• 11:39
  go
• 11:39
  way
• 11:40
  more
• 11:40
  viral
• 11:40
  than
• 11:41
  usual.
• 11:41
  So
• 11:41
  for
• 11:42
  example,
• 11:42
  things
• 11:43
  like
• 11:43
  25,000
• 11:44
  impressions
• 11:45
  with
• 11:46
  posts
• 11:46
  on
• 11:47
  communicating
• 11:47
  clearly,
• 11:48
  and
• 11:48
  things
• 11:49
  that
• 11:49
  are
• 11:49
  more
• 11:49
  generic
• 11:50
  and
• 11:50
  the
• 11:50
  benefit
• 11:51
  of
• 11:51
  this
• 11:52
  is
• 11:52
  that
• 11:53
  LinkedIn
• 11:53
  start
• 11:54
  to
• 11:54
  think,
• 11:55
  okay,
• 11:55
  this
• 11:55
  person
• 11:56
  is
• 11:56
  gaining
• 11:57
  views.
• 11:57
  Therefore,
• 11:58
  when
• 11:58
  you
• 11:58
  do
• 11:59
  share
• 11:59
  a
• 11:59
  more
• 12:00
  niche,
• 12:00
  specific
• 12:01
  post,
• 12:02
  then
• 12:02
  LinkedIn
• 12:02
  will
• 12:03
  show
• 12:03
  those
• 12:04
  people
• 12:04
  your
• 12:05
  post.
• 12:06
  So
• 12:06
  having
• 12:07
  those
• 12:07
  few
• 12:08
  posts
• 12:08
  that
• 12:08
  do
• 12:08
  really,
• 12:09
  really
• 12:09
  well
• 12:09
  can
• 12:10
  really
• 12:10
  improve
• 12:10
  your
• 12:10
  reach.
• 12:12
  Fourth
• 12:12
  learning
• 12:13
  is
• 12:13
  to
• 12:13
  give
• 12:14
  an
• 12:14
  opinion.
• 12:14
  Create
• 12:15
  an
• 12:15
  aha
• 12:15
  moment,
• 12:16
  or
• 12:16
  share
• 12:16
  a
• 12:16
  stat.
• 12:18
  This
• 12:18
  has
• 12:18
  really
• 12:19
  helped
• 12:19
  me
• 12:19
  to
• 12:20
  create
• 12:20
  authority
• 12:21
  content.
• 12:22
  Posts
• 12:23
  about
• 12:23
  amazing
• 12:24
  stats
• 12:24
  from
• 12:24
  the
• 12:25
  ICF
• 12:25
  for
• 12:25
  example,
• 12:26
  because
• 12:26
  then
• 12:26
  if
• 12:27
  you
• 12:27
  can
• 12:28
  assimilate
• 12:28
  that
• 12:29
  very
• 12:29
  complex
• 12:30
  information
• 12:31
  that
• 12:31
  the
• 12:31
  ICF
• 12:31
  have
• 12:32
  maybe
• 12:32
  created
• 12:33
  into
• 12:33
  an
• 12:34
  easy
• 12:34
  to
• 12:34
  digest
• 12:35
  carousel,
• 12:36
  then
• 12:36
  your
• 12:36
  clients
• 12:37
  will
• 12:37
  want
• 12:37
  to
• 12:37
  share
• 12:37
  that
• 12:38
  information
• 12:38
  with
• 12:38
  their
• 12:39
  network.
• 12:41
  It
• 12:41
  is
• 12:41
  such
• 12:41
  a
• 12:41
  skill
• 12:42
  to
• 12:42
  be
• 12:42
  able
• 12:42
  to
• 12:43
  take
• 12:43
  a
• 12:43
  lot
• 12:43
  of
• 12:43
  information
• 12:44
  and
• 12:44
  make
• 12:45
  it
• 12:45
  simple.
• 12:46
  So
• 12:46
  I've
• 12:46
  really
• 12:46
  utilized
• 12:47
  this
• 12:47
  skill
• 12:48
  this
• 12:49
  quarter
• 12:49
  in
• 12:49
  how
• 12:50
  can
• 12:50
  I
• 12:51
  pull
• 12:51
  out
• 12:51
  the
• 12:51
  most
• 12:52
  exciting
• 12:52
  parts,
• 12:53
  the
• 12:54
  most
• 12:54
  shocking
• 12:55
  parts,
• 12:55
  the
• 12:56
  most
• 12:56
  controversial
• 12:57
  parts,
• 12:58
  and
• 12:58
  it
• 12:58
  has
• 12:59
  created
• 12:59
  conversations
• 13:00
  for
• 13:00
  me
• 13:01
  with
• 13:01
  really
• 13:02
  key
• 13:02
  players
• 13:03
  in
• 13:03
  the
• 13:03
  industry
• 13:04
  who
• 13:04
  want
• 13:05
  to
• 13:05
  hear
• 13:05
  my
• 13:05
  opinion
• 13:06
  on
• 13:06
  these
• 13:06
  things.
• 13:07
  So
• 13:07
  even
• 13:08
  though
• 13:08
  I
• 13:08
  haven't
• 13:09
  done
• 13:09
  the
• 13:09
  research,
• 13:10
  I've
• 13:10
  shared
• 13:10
  the
• 13:10
  research
• 13:11
  with
• 13:11
  my
• 13:12
  own
• 13:12
  unique
• 13:13
  slant
• 13:14
  on
• 13:14
  my
• 13:14
  own
• 13:14
  personal
• 13:15
  experience,
• 13:16
  and
• 13:16
  it
• 13:16
  has
• 13:17
  helped
• 13:17
  people
• 13:17
  to
• 13:17
  see
• 13:18
  me
• 13:18
  as
• 13:18
  an
• 13:18
  authority
• 13:19
  in
• 13:19
  the
• 13:19
  coaching
• 13:20
  space.
• 13:21
  The
• 13:21
  next
• 13:22
  one,
• 13:22
  which
• 13:22
  I
• 13:22
  avoided
• 13:23
  for
• 13:23
  a
• 13:23
  while
• 13:23
  is
• 13:24
  case
• 13:24
  studies
• 13:24
  convert.
• 13:26
  Because
• 13:26
  I
• 13:27
  was
• 13:27
  aiming
• 13:27
  for
• 13:27
  follower
• 13:28
  growth
• 13:28
  initially,
• 13:29
  I
• 13:29
  avoided
• 13:30
  any
• 13:31
  testimonials
• 13:31
  or
• 13:32
  case
• 13:32
  studies
• 13:32
  that
• 13:32
  generally
• 13:33
  are
• 13:33
  never
• 13:34
  gonna
• 13:34
  get
• 13:34
  that
• 13:34
  reach.
• 13:35
  People
• 13:35
  know
• 13:36
  that
• 13:36
  they
• 13:36
  are
• 13:36
  a
• 13:36
  sales
• 13:37
  tool,
• 13:38
  so
• 13:38
  therefore
• 13:38
  it's
• 13:39
  not
• 13:39
  like
• 13:39
  people
• 13:40
  are
• 13:40
  gonna
• 13:40
  really
• 13:41
  like
• 13:41
  them
• 13:41
  that
• 13:41
  often,
• 13:42
  but
• 13:43
  your
• 13:43
  ideal
• 13:43
  clients
• 13:44
  will
• 13:44
  want
• 13:45
  to
• 13:45
  see
• 13:45
  them
• 13:45
  and
• 13:46
  they
• 13:46
  will
• 13:46
  see
• 13:46
  secretly
• 13:47
  be
• 13:47
  interested
• 13:48
  in
• 13:48
  your
• 13:48
  case
• 13:48
  studies.
• 13:50
  So
• 13:50
  you
• 13:50
  can
• 13:51
  talk
• 13:51
  about
• 13:51
  your
• 13:51
  program
• 13:52
  all
• 13:52
  day
• 13:52
  long,
• 13:53
  but
• 13:53
  what
• 13:53
  really
• 13:54
  converts
• 13:54
  is
• 13:55
  real
• 13:55
  life
• 13:56
  proof.
• 13:57
  If
• 13:57
  you
• 13:57
  are
• 13:58
  listening
• 13:58
  to
• 13:58
  this,
• 13:58
  you
• 13:58
  may
• 13:58
  have
• 13:59
  already
• 13:59
  heard
• 13:59
  last
• 13:59
  week's
• 14:00
  episode
• 14:00
  with
• 14:00
  Merve.
• 14:02
  I
• 14:02
  really
• 14:03
  prioritize
• 14:03
  this
• 14:04
  in
• 14:04
  my
• 14:04
  business
• 14:05
  and
• 14:05
  have
• 14:05
  worked
• 14:06
  with
• 14:06
  my
• 14:06
  clients
• 14:07
  to
• 14:07
  help
• 14:07
  this
• 14:08
  be
• 14:08
  a
• 14:08
  celebration
• 14:09
  for
• 14:09
  them
• 14:10
  on
• 14:10
  how
• 14:10
  far
• 14:10
  they
• 14:10
  have
• 14:11
  come
• 14:11
  as
• 14:11
  well.
• 14:13
  So
• 14:13
  if
• 14:13
  you
• 14:13
  are
• 14:14
  saying
• 14:14
  to
• 14:14
  yourself
• 14:15
  that
• 14:15
  no
• 14:15
  one
• 14:15
  will
• 14:15
  give
• 14:16
  you
• 14:16
  a
• 14:16
  case
• 14:16
  study
• 14:16
  because
• 14:17
  you
• 14:17
  don't
• 14:17
  work
• 14:18
  with
• 14:18
  business
• 14:18
  owners,
• 14:18
  for
• 14:18
  example,
• 14:19
  just
• 14:20
  know
• 14:20
  that
• 14:20
  that
• 14:21
  isn't
• 14:21
  always
• 14:21
  true.
• 14:22
  I
• 14:22
  used
• 14:22
  to
• 14:22
  get
• 14:22
  video
• 14:23
  case
• 14:23
  studies,
• 14:23
  even
• 14:24
  when
• 14:24
  I
• 14:24
  was
• 14:24
  doing
• 14:24
  career
• 14:24
  coaching.
• 14:25
  So
• 14:26
  it
• 14:26
  may
• 14:26
  just
• 14:26
  be
• 14:27
  a
• 14:27
  story
• 14:27
  you
• 14:27
  are
• 14:27
  telling
• 14:28
  yourself,
• 14:28
  and
• 14:28
  there
• 14:29
  will
• 14:29
  be
• 14:29
  a
• 14:29
  way
• 14:30
  to
• 14:30
  invite
• 14:31
  people
• 14:31
  to
• 14:31
  do
• 14:31
  this
• 14:32
  if
• 14:32
  you
• 14:32
  make
• 14:32
  it
• 14:33
  a
• 14:33
  benefit
• 14:33
  for
• 14:33
  them,
• 14:34
  not
• 14:34
  just
• 14:35
  as
• 14:35
  a
• 14:35
  testimonial
• 14:36
  for
• 14:36
  you,
• 14:37
  which
• 14:37
  clearly
• 14:37
  many
• 14:37
  people
• 14:38
  won't
• 14:38
  be
• 14:39
  bothered
• 14:39
  to
• 14:39
  take
• 14:39
  their
• 14:39
  time
• 14:40
  to
• 14:40
  do.
• 14:41
  Okay.
• 14:42
  My
• 14:42
  final
• 14:42
  point
• 14:42
  is
• 14:43
  selling
• 14:43
  happens
• 14:43
  off
• 14:44
  LinkedIn,
• 14:45
  so
• 14:45
  this
• 14:46
  is
• 14:46
  a
• 14:46
  big
• 14:46
  one.
• 14:46
  Quite
• 14:47
  different
• 14:47
  from
• 14:47
  what
• 14:47
  I
• 14:47
  used
• 14:48
  to
• 14:48
  teach,
• 14:48
  and
• 14:49
  I've
• 14:49
  always
• 14:49
  taught
• 14:50
  email
• 14:50
  lists
• 14:51
  and
• 14:51
  webinars
• 14:51
  and
• 14:52
  different
• 14:52
  approaches
• 14:53
  as
• 14:53
  well,
• 14:54
  but
• 14:54
  I
• 14:54
  had
• 14:54
  never
• 14:54
  really
• 14:56
  thought
• 14:56
  about
• 14:57
  never
• 14:58
  selling
• 14:59
  on
• 14:59
  social
• 14:59
  media,
• 15:00
  and
• 15:01
  now
• 15:01
  I
• 15:01
  am
• 15:01
  moving
• 15:02
  far
• 15:02
  more
• 15:02
  that
• 15:03
  way
• 15:03
  because
• 15:04
  people
• 15:04
  don't
• 15:05
  wanna
• 15:05
  be
• 15:05
  sold
• 15:05
  to
• 15:06
  on
• 15:06
  social
• 15:06
  media.
• 15:07
  They
• 15:07
  are
• 15:07
  scrolling
• 15:07
  on
• 15:08
  their
• 15:08
  phone,
• 15:08
  chilling
• 15:09
  out.
• 15:09
  It's
• 15:09
  Saturday
• 15:10
  night,
• 15:10
  they're
• 15:11
  just
• 15:11
  looking
• 15:11
  for
• 15:11
  entertainment.
• 15:13
  Where
• 15:13
  you
• 15:13
  can
• 15:13
  do
• 15:13
  your
• 15:13
  selling
• 15:14
  is
• 15:15
  emails,
• 15:15
  your
• 15:16
  workshops,
• 15:16
  your
• 15:17
  podcast
• 15:17
  like
• 15:18
  this,
• 15:18
  for
• 15:18
  example,
• 15:19
  anywhere
• 15:19
  else
• 15:20
  you
• 15:20
  are
• 15:20
  directing
• 15:21
  people
• 15:21
  to
• 15:22
  when
• 15:22
  they
• 15:22
  are
• 15:22
  in
• 15:22
  a
• 15:23
  different
• 15:23
  headspace
• 15:24
  than
• 15:24
  scrolling
• 15:25
  on
• 15:25
  social
• 15:25
  media.
• 15:27
  So
• 15:27
  this
• 15:27
  is
• 15:28
  where
• 15:28
  the
• 15:28
  real
• 15:28
  conversations
• 15:29
  happen
• 15:30
  and
• 15:30
  conversations
• 15:31
  lead
• 15:31
  to
• 15:32
  conversions,
• 15:33
  and
• 15:33
  you
• 15:33
  can't
• 15:33
  really
• 15:34
  often
• 15:35
  have
• 15:35
  those
• 15:35
  conversations
• 15:36
  with
• 15:36
  social
• 15:36
  media
• 15:37
  alone.
• 15:38
  So
• 15:38
  I've
• 15:39
  started
• 15:39
  to
• 15:39
  really
• 15:39
  use
• 15:39
  LinkedIn
• 15:40
  to
• 15:40
  start
• 15:41
  the
• 15:41
  relationship.
• 15:42
  It
• 15:42
  is
• 15:42
  my
• 15:43
  top
• 15:43
  of
• 15:43
  funnel
• 15:44
  if
• 15:44
  you
• 15:44
  want
• 15:44
  to
• 15:44
  talk
• 15:45
  technical.
• 15:46
  And
• 15:46
  then
• 15:47
  over
• 15:47
  to
• 15:47
  the
• 15:48
  podcast
• 15:48
  and
• 15:48
  workshops
• 15:49
  is
• 15:49
  my
• 15:50
  middle
• 15:50
  of
• 15:50
  funnel,
• 15:51
  and
• 15:51
  then
• 15:51
  the
• 15:51
  case
• 15:52
  studies
• 15:52
  sales
• 15:52
  page.
• 15:53
  All
• 15:53
  of
• 15:53
  that
• 15:53
  is
• 15:53
  the
• 15:54
  bottom
• 15:54
  of
• 15:54
  funnel.
• 15:55
  So
• 15:55
  don't
• 15:55
  expect
• 15:56
  your
• 15:56
  social
• 15:56
  media
• 15:57
  to
• 15:57
  carry
• 15:57
  the
• 15:58
  weight
• 15:58
  alone.
• 15:59
  If
• 15:59
  I
• 15:59
  was
• 15:59
  to
• 16:00
  rely
• 16:00
  on
• 16:01
  LinkedIn
• 16:01
  posting
• 16:02
  as
• 16:02
  my
• 16:02
  only
• 16:03
  way
• 16:03
  of
• 16:03
  getting
• 16:03
  clients,
• 16:04
  I
• 16:04
  would
• 16:05
  tell
• 16:05
  you
• 16:05
  I
• 16:05
  have
• 16:06
  zero
• 16:07
  clients
• 16:07
  with
• 16:07
  that
• 16:07
  strategy.
• 16:08
  So
• 16:09
  if
• 16:09
  you
• 16:09
  have
• 16:10
  zero
• 16:10
  clients
• 16:11
  right
• 16:11
  now
• 16:12
  and
• 16:12
  you
• 16:12
  are
• 16:12
  posting
• 16:13
  all
• 16:13
  the
• 16:13
  time
• 16:13
  and
• 16:14
  you're
• 16:14
  wondering
• 16:14
  what's
• 16:14
  gone
• 16:14
  wrong,
• 16:15
  I.
• 16:15
  I
• 16:16
  know
• 16:16
  it's
• 16:16
  not
• 16:17
  just
• 16:17
  you.
• 16:18
  There
• 16:18
  is
• 16:18
  quite
• 16:19
  a
• 16:19
  lot
• 16:19
  to
• 16:19
  build,
• 16:19
  especially
• 16:20
  at
• 16:20
  the
• 16:20
  start
• 16:20
  of
• 16:20
  your
• 16:21
  business,
• 16:21
  to
• 16:22
  gain
• 16:22
  that
• 16:22
  authority,
• 16:23
  to
• 16:23
  build
• 16:23
  that
• 16:24
  relationship
• 16:24
  with
• 16:24
  your
• 16:24
  people.
• 16:25
  I
• 16:25
  know
• 16:26
  that's
• 16:26
  depressing.
• 16:26
  I
• 16:27
  know
• 16:27
  it's
• 16:27
  already
• 16:27
  hard
• 16:27
  work
• 16:28
  doing
• 16:28
  the
• 16:28
  work
• 16:29
  you
• 16:29
  are
• 16:29
  doing,
• 16:30
  but
• 16:30
  really
• 16:30
  think
• 16:30
  about
• 16:31
  how
• 16:31
  you
• 16:31
  can
• 16:31
  build
• 16:32
  out
• 16:32
  your
• 16:32
  full
• 16:33
  ecosystem
• 16:34
  that
• 16:34
  helps
• 16:34
  people
• 16:35
  to
• 16:35
  keep
• 16:36
  taking
• 16:36
  those
• 16:37
  steps
• 16:37
  towards
• 16:37
  you
• 16:38
  in
• 16:38
  your
• 16:38
  business.
• 16:39
  Okay.
• 16:40
  I'm
• 16:40
  not
• 16:40
  ready
• 16:40
  to
• 16:40
  finish
• 16:41
  just
• 16:41
  yet
• 16:41
  because
• 16:42
  I
• 16:42
  have
• 16:42
  one
• 16:43
  extra
• 16:43
  bonus
• 16:43
  for
• 16:44
  you,
• 16:44
  which
• 16:44
  is
• 16:44
  the
• 16:44
  hidden
• 16:45
  upside
• 16:46
  of
• 16:46
  LinkedIn,
• 16:47
  even
• 16:47
  if
• 16:47
  you
• 16:47
  are
• 16:48
  not
• 16:48
  selling
• 16:49
  yet.
• 16:50
  So
• 16:50
  if
• 16:50
  you
• 16:51
  are
• 16:51
  perhaps
• 16:52
  in
• 16:52
  coach
• 16:52
  training
• 16:53
  and
• 16:53
  you
• 16:53
  are
• 16:54
  not
• 16:54
  really
• 16:54
  looking
• 16:55
  to
• 16:55
  get
• 16:55
  clients
• 16:55
  yet,
• 16:56
  it's
• 16:56
  still
• 16:57
  great
• 16:57
  for
• 16:57
  you
• 16:57
  to
• 16:57
  post
• 16:58
  on
• 16:58
  social
• 16:58
  media.
• 16:59
  Even
• 17:00
  if
• 17:00
  you
• 17:00
  are
• 17:00
  posting
• 17:01
  for
• 17:01
  years
• 17:02
  and
• 17:02
  you're
• 17:02
  feeling
• 17:02
  like
• 17:02
  nothing's
• 17:03
  working,
• 17:03
  this
• 17:03
  is
• 17:03
  completely
• 17:04
  pointless.
• 17:04
  I've
• 17:04
  wasted
• 17:05
  years
• 17:05
  of
• 17:05
  my
• 17:05
  life
• 17:06
  posting.
• 17:07
  Please
• 17:07
  know
• 17:07
  that
• 17:07
  you
• 17:08
  haven't.
• 17:09
  So
• 17:09
  here
• 17:09
  is
• 17:10
  why.
• 17:10
  First
• 17:11
  you're
• 17:11
  becoming
• 17:11
  layoff
• 17:12
  proof.
• 17:13
  If
• 17:13
  your
• 17:13
  business
• 17:14
  disappeared
• 17:14
  tomorrow,
• 17:15
  or
• 17:15
  your
• 17:15
  job
• 17:16
  or
• 17:16
  your
• 17:16
  coach
• 17:16
  training,
• 17:17
  whatever
• 17:17
  it
• 17:17
  might
• 17:17
  be
• 17:18
  for
• 17:18
  you,
• 17:18
  your
• 17:19
  audience
• 17:19
  and
• 17:19
  visibility
• 17:20
  will
• 17:20
  carry
• 17:21
  you
• 17:21
  through
• 17:21
  so
• 17:22
  much
• 17:22
  more
• 17:22
  powerfully
• 17:23
  than
• 17:24
  someone
• 17:24
  who
• 17:24
  has
• 17:25
  20
• 17:25
  LinkedIn
• 17:26
  connections.
• 17:27
  A
• 17:27
  single
• 17:28
  post
• 17:28
  once
• 17:28
  you
• 17:28
  have
• 17:29
  built
• 17:29
  up
• 17:29
  your
• 17:29
  audience
• 17:30
  can
• 17:30
  land
• 17:30
  you
• 17:31
  consulting
• 17:31
  gigs,
• 17:32
  amazing
• 17:33
  employment
• 17:33
  gigs,
• 17:34
  whatever
• 17:34
  you
• 17:34
  are
• 17:35
  seeking,
• 17:36
  you
• 17:36
  can
• 17:36
  gain
• 17:36
  from
• 17:37
  the
• 17:37
  work
• 17:37
  you
• 17:37
  have
• 17:37
  done
• 17:38
  in
• 17:38
  building
• 17:38
  your
• 17:38
  LinkedIn.
• 17:40
  Second
• 17:41
  is
• 17:41
  your
• 17:41
  future
• 17:42
  proofing
• 17:42
  your
• 17:42
  career.
• 17:43
  So
• 17:43
  networks
• 17:44
  fade,
• 17:44
  but
• 17:44
  LinkedIn
• 17:45
  lets
• 17:45
  you
• 17:45
  stay
• 17:45
  visible,
• 17:46
  relevant
• 17:47
  top
• 17:47
  of
• 17:47
  mind.
• 17:49
  You
• 17:49
  are
• 17:49
  building
• 17:49
  that
• 17:50
  platform
• 17:50
  that
• 17:51
  keeps
• 17:51
  eyes
• 17:51
  on
• 17:52
  you.
• 17:52
  So
• 17:52
  whatever
• 17:53
  you
• 17:53
  choose
• 17:53
  to
• 17:53
  do,
• 17:54
  you
• 17:54
  will
• 17:54
  gain
• 17:54
  that
• 17:55
  support.
• 17:56
  Third
• 17:56
  is
• 17:57
  you
• 17:57
  are
• 17:57
  more
• 17:57
  valuable
• 17:58
  to
• 17:58
  employers
• 17:58
  and
• 17:59
  to
• 17:59
  your
• 17:59
  clients.
• 18:00
  Visibility
• 18:01
  equals
• 18:01
  leverage.
• 18:03
  Companies
• 18:04
  pay
• 18:04
  big
• 18:04
  money
• 18:05
  for
• 18:05
  attention.
• 18:06
  If
• 18:06
  you
• 18:06
  go
• 18:07
  to
• 18:07
  a
• 18:07
  company
• 18:08
  and
• 18:08
  you've
• 18:08
  already
• 18:08
  built
• 18:09
  up
• 18:09
  followers,
• 18:10
  you
• 18:10
  have
• 18:10
  got
• 18:11
  that
• 18:11
  negotiating
• 18:12
  power.
• 18:12
  They
• 18:12
  automatically
• 18:13
  assume
• 18:13
  you've
• 18:14
  got
• 18:14
  something
• 18:15
  interesting
• 18:15
  to
• 18:16
  say
• 18:16
  that
• 18:16
  people
• 18:16
  have
• 18:16
  chosen
• 18:17
  to
• 18:17
  follow
• 18:17
  you.
• 18:19
  Fourth
• 18:19
  is
• 18:19
  you
• 18:19
  unlock
• 18:20
  opportunities
• 18:21
  that
• 18:21
  don't
• 18:21
  exist
• 18:21
  on
• 18:22
  job
• 18:22
  boards.
• 18:22
  So
• 18:23
  you
• 18:23
  have
• 18:23
  that
• 18:23
  opportunity
• 18:24
  to
• 18:25
  get
• 18:25
  people
• 18:25
  headhunting
• 18:26
  you,
• 18:26
  speaking
• 18:27
  gigs,
• 18:28
  board
• 18:28
  seats,
• 18:29
  collaborations.
• 18:30
  These
• 18:31
  all
• 18:31
  come
• 18:31
  to
• 18:32
  people
• 18:32
  who
• 18:32
  are
• 18:33
  seen
• 18:33
  in
• 18:33
  this
• 18:33
  space.
• 18:35
  And
• 18:35
  my
• 18:35
  final
• 18:36
  point
• 18:36
  here
• 18:36
  is
• 18:37
  your
• 18:37
  learning
• 18:37
  career
• 18:38
  long
• 18:38
  skills
• 18:38
  that
• 18:39
  last.
• 18:39
  So
• 18:40
  positioning,
• 18:41
  marketing,
• 18:41
  sales.
• 18:42
  These
• 18:42
  are
• 18:42
  not
• 18:43
  just
• 18:43
  useful
• 18:43
  in
• 18:43
  your
• 18:44
  business.
• 18:44
  Whatever
• 18:45
  you
• 18:45
  do
• 18:45
  in
• 18:45
  life,
• 18:46
  you'll
• 18:46
  use
• 18:47
  these
• 18:47
  skills.
• 18:48
  One
• 18:48
  of
• 18:48
  my
• 18:49
  favorite
• 18:49
  examples
• 18:50
  of
• 18:50
  this
• 18:50
  is
• 18:50
  a
• 18:50
  client
• 18:51
  of
• 18:51
  mine
• 18:51
  who
• 18:52
  has
• 18:52
  relocated
• 18:53
  to
• 18:53
  the
• 18:53
  Caribbean.
• 18:55
  Imagine
• 18:55
  that,
• 18:56
  and
• 18:56
  she
• 18:56
  used
• 18:56
  to
• 18:56
  live
• 18:57
  in
• 18:57
  London
• 18:58
  and
• 18:58
  she
• 18:59
  didn't
• 18:59
  move
• 19:00
  with
• 19:00
  her
• 19:00
  coaching
• 19:00
  business
• 19:01
  in
• 19:01
  the
• 19:01
  end
• 19:01
  because
• 19:02
  as
• 19:02
  a
• 19:02
  single
• 19:02
  person,
• 19:03
  she
• 19:04
  felt
• 19:04
  very
• 19:04
  lonely
• 19:05
  in
• 19:05
  running
• 19:05
  her
• 19:06
  business
• 19:06
  from
• 19:06
  home.
• 19:07
  So
• 19:07
  it'd
• 19:07
  always
• 19:07
  been
• 19:07
  her
• 19:07
  dream.
• 19:08
  But
• 19:08
  actually
• 19:09
  in
• 19:09
  the
• 19:09
  end
• 19:10
  she
• 19:10
  was
• 19:10
  like,
• 19:10
  do
• 19:10
  you
• 19:10
  know
• 19:10
  what?
• 19:11
  I
• 19:11
  actually
• 19:12
  quite
• 19:12
  want
• 19:12
  a
• 19:13
  team.
• 19:13
  I
• 19:13
  wanna
• 19:13
  get
• 19:14
  out
• 19:14
  the
• 19:14
  house.
• 19:15
  This
• 19:15
  isn't
• 19:15
  what
• 19:15
  I
• 19:15
  want.
• 19:16
  So
• 19:16
  she
• 19:17
  has
• 19:17
  landed
• 19:18
  herself
• 19:18
  a
• 19:19
  really
• 19:19
  senior
• 19:20
  role
• 19:20
  in
• 19:20
  a
• 19:20
  different
• 19:21
  country
• 19:21
  off
• 19:22
  her
• 19:22
  dreams.
• 19:23
  Due
• 19:23
  to
• 19:24
  the
• 19:24
  marketing,
• 19:25
  the
• 19:25
  sales,
• 19:26
  all
• 19:26
  of
• 19:26
  the
• 19:26
  things
• 19:26
  she
• 19:27
  learned
• 19:27
  in
• 19:27
  my
• 19:28
  program,
• 19:29
  despite
• 19:29
  the
• 19:29
  fact
• 19:29
  she
• 19:30
  learned
• 19:30
  that
• 19:30
  solo
• 19:30
  entrepreneurship
• 19:31
  was
• 19:31
  not
• 19:32
  for
• 19:32
  her.
• 19:33
  So
• 19:33
  it
• 19:33
  still
• 19:33
  helped
• 19:34
  her
• 19:34
  to
• 19:34
  gain
• 19:34
  a
• 19:34
  better
• 19:35
  job
• 19:35
  and
• 19:36
  move
• 19:37
  completely
• 19:37
  across
• 19:38
  the
• 19:38
  world
• 19:38
  and
• 19:38
  have
• 19:38
  an
• 19:38
  entirely
• 19:39
  different
• 19:39
  lifestyle.
• 19:41
  The
• 19:41
  best
• 19:41
  part
• 19:42
  is
• 19:42
  everything
• 19:43
  you
• 19:43
  are
• 19:43
  doing
• 19:44
  is
• 19:44
  leading
• 19:44
  towards
• 19:45
  your
• 19:45
  future
• 19:45
  success,
• 19:46
  whatever
• 19:47
  that
• 19:47
  path
• 19:47
  may
• 19:47
  be
• 19:48
  for
• 19:48
  you.
• 19:49
  So
• 19:49
  if
• 19:49
  you
• 19:49
  have
• 19:49
  been
• 19:50
  sitting
• 19:50
  on
• 19:50
  the
• 19:50
  sidelines,
• 19:51
  not
• 19:51
  knowing
• 19:51
  whether
• 19:52
  to
• 19:52
  post,
• 19:52
  whether
• 19:53
  it's
• 19:53
  worth
• 19:53
  it,
• 19:53
  are
• 19:53
  you
• 19:54
  wasting
• 19:54
  your
• 19:54
  time?
• 19:55
  I
• 19:55
  hope
• 19:55
  this
• 19:56
  episode
• 19:56
  has
• 19:56
  helped
• 19:57
  you
• 19:57
  see
• 19:57
  how
• 19:58
  very
• 19:58
  valuable
• 19:59
  it
• 19:59
  can
• 19:59
  be
• 20:00
  to
• 20:00
  build
• 20:00
  your
• 20:00
  LinkedIn,
• 20:01
  build
• 20:01
  your
• 20:02
  personal
• 20:02
  brand.
• 20:03
  Start
• 20:03
  to
• 20:04
  find
• 20:04
  your
• 20:04
  voice
• 20:05
  and
• 20:05
  attract
• 20:06
  all
• 20:06
  of
• 20:06
  the
• 20:06
  opportunities
• 20:07
  that
• 20:07
  you
• 20:07
  want
• 20:08
  into
• 20:08
  your
• 20:08
  life.
• 20:09
  That's
• 20:10
  all
• 20:10
  I've
• 20:10
  got
• 20:10
  for
• 20:10
  you
• 20:10
  today.
• 20:11
  I
• 20:11
  hope
• 20:11
  it
• 20:11
  was
• 20:12
  super
• 20:12
  helpful.
• 20:13
  If
• 20:13
  you
• 20:13
  work
• 20:13
  with
• 20:13
  me,
• 20:14
  I'm
• 20:14
  intending
• 20:14
  to
• 20:15
  build
• 20:15
  out
• 20:16
  much,
• 20:16
  much
• 20:16
  more
• 20:17
  on
• 20:17
  this
• 20:17
  to
• 20:18
  share
• 20:18
  my
• 20:18
  LinkedIn
• 20:18
  learnings.
• 20:19
  My
• 20:19
  current
• 20:20
  clients
• 20:20
  have
• 20:21
  been
• 20:21
  on
• 20:21
  this
• 20:21
  journey
• 20:22
  with
• 20:22
  me,
• 20:22
  and
• 20:22
  it's
• 20:22
  been
• 20:23
  so,
• 20:23
  so
• 20:23
  fun
• 20:24
  to
• 20:24
  have
• 20:24
  90
• 20:24
  minutes
• 20:25
  on
• 20:25
  a
• 20:25
  Monday
• 20:25
  together
• 20:26
  to
• 20:27
  really
• 20:27
  double
• 20:27
  down.
• 20:28
  So
• 20:28
  like
• 20:28
  I
• 20:28
  say
• 20:29
  at
• 20:29
  the
• 20:29
  end
• 20:29
  of
• 20:29
  every
• 20:30
  episode,
• 20:30
  trust
• 20:31
  yourself,
• 20:31
  believe
• 20:32
  in
• 20:32
  yourself,
• 20:32
  and
• 20:32
  be
• 20:33
  the
• 20:33
  wise
• 20:33
  gardener
• 20:34
  who
• 20:34
  keeps
• 20:34
  on
• 20:34
  watering
• 20:35
  the
• 20:35
  seed.
• 20:36
  Microphone (Samson Q2U Microphone): Thank
• 20:36
  Microphone (Samson Q2U Microphone): you
• 20:36
  Microphone (Samson Q2U Microphone): so
• 20:37
  Microphone (Samson Q2U Microphone): much
• 20:37
  Microphone (Samson Q2U Microphone): for
• 20:37
  Microphone (Samson Q2U Microphone): listening
• 20:37
  Microphone (Samson Q2U Microphone): to
• 20:38
  Microphone (Samson Q2U Microphone): this
• 20:38
  Microphone (Samson Q2U Microphone): episode
• 20:38
  Microphone (Samson Q2U Microphone): of
• 20:39
  Microphone (Samson Q2U Microphone): Women
• 20:39
  Microphone (Samson Q2U Microphone): in
• 20:39
  Microphone (Samson Q2U Microphone): the
• 20:40
  Microphone (Samson Q2U Microphone): Coaching
• 20:40
  Microphone (Samson Q2U Microphone): Arena.
• 20:41
  Microphone (Samson Q2U Microphone): I
• 20:41
  Microphone (Samson Q2U Microphone): have
• 20:41
  Microphone (Samson Q2U Microphone): a
• 20:41
  Microphone (Samson Q2U Microphone): mess
• 20:42
  Microphone (Samson Q2U Microphone): of
• 20:42
  Microphone (Samson Q2U Microphone): free
• 20:42
  Microphone (Samson Q2U Microphone): resources
• 20:43
  Microphone (Samson Q2U Microphone): on
• 20:43
  Microphone (Samson Q2U Microphone): my
• 20:43
  Microphone (Samson Q2U Microphone): website
• 20:44
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 20:47
  Microphone (Samson Q2U Microphone): That's
• 20:48
  Microphone (Samson Q2U Microphone): Joanna
• 20:48
  Microphone (Samson Q2U Microphone): with
• 20:48
  Microphone (Samson Q2U Microphone): an
• 20:48
  Microphone (Samson Q2U Microphone): A
• 20:49
  Microphone (Samson Q2U Microphone): and
• 20:49
  Microphone (Samson Q2U Microphone): Lott
• 20:50
  Microphone (Samson Q2U Microphone): with
• 20:50
  Microphone (Samson Q2U Microphone): two
• 20:50
  Microphone (Samson Q2U Microphone): T's.
• 20:51
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 20:53
  Microphone (Samson Q2U Microphone): And
• 20:54
  Microphone (Samson Q2U Microphone): I'll
• 20:54
  Microphone (Samson Q2U Microphone): also
• 20:54
  Microphone (Samson Q2U Microphone): put
• 20:54
  Microphone (Samson Q2U Microphone): links
• 20:55
  Microphone (Samson Q2U Microphone): in
• 20:55
  Microphone (Samson Q2U Microphone): the
• 20:55
  Microphone (Samson Q2U Microphone): show
• 20:55
  Microphone (Samson Q2U Microphone): notes.
• 20:57
  Microphone (Samson Q2U Microphone): Let
• 20:57
  Microphone (Samson Q2U Microphone): me
• 20:57
  Microphone (Samson Q2U Microphone): know
• 20:58
  Microphone (Samson Q2U Microphone): if
• 20:58
  Microphone (Samson Q2U Microphone): you
• 20:58
  Microphone (Samson Q2U Microphone): found
• 20:58
  Microphone (Samson Q2U Microphone): this
• 20:58
  Microphone (Samson Q2U Microphone): episode
• 20:59
  Microphone (Samson Q2U Microphone): useful.
• 21:00
  Microphone (Samson Q2U Microphone): Share
• 21:00
  Microphone (Samson Q2U Microphone): it
• 21:00
  Microphone (Samson Q2U Microphone): with
• 21:00
  Microphone (Samson Q2U Microphone): a
• 21:00
  Microphone (Samson Q2U Microphone): friend
• 21:01
  Microphone (Samson Q2U Microphone): and
• 21:01
  Microphone (Samson Q2U Microphone): leave
• 21:01
  Microphone (Samson Q2U Microphone): me
• 21:02
  Microphone (Samson Q2U Microphone): a
• 21:02
  Microphone (Samson Q2U Microphone): review,
• 21:02
  Microphone (Samson Q2U Microphone): and
• 21:02
  Microphone (Samson Q2U Microphone): I
• 21:03
  Microphone (Samson Q2U Microphone): will
• 21:03
  Microphone (Samson Q2U Microphone): personally
• 21:04
  Microphone (Samson Q2U Microphone): thank
• 21:04
  Microphone (Samson Q2U Microphone): you
• 21:04
  Microphone (Samson Q2U Microphone): for
• 21:04
  Microphone (Samson Q2U Microphone): that.
• 21:06
  Microphone (Samson Q2U Microphone): Remember
• 21:06
  Microphone (Samson Q2U Microphone): to
• 21:06
  Microphone (Samson Q2U Microphone): trust
• 21:07
  Microphone (Samson Q2U Microphone): yourself,
• 21:07
  Microphone (Samson Q2U Microphone): believe
• 21:08
  Microphone (Samson Q2U Microphone): in
• 21:08
  Microphone (Samson Q2U Microphone): yourself
• 21:08
  Microphone (Samson Q2U Microphone): and
• 21:09
  Microphone (Samson Q2U Microphone): be
• 21:09
  Microphone (Samson Q2U Microphone): the
• 21:09
  Microphone (Samson Q2U Microphone): wise
• 21:09
  Microphone (Samson Q2U Microphone): Gardner
• 21:10
  Microphone (Samson Q2U Microphone): who
• 21:10
  Microphone (Samson Q2U Microphone): keeps
• 21:11
  Microphone (Samson Q2U Microphone): on
• 21:11
  Microphone (Samson Q2U Microphone): watering
• 21:11
  Microphone (Samson Q2U Microphone): the
• 21:11
  Microphone (Samson Q2U Microphone): seed.
• 21:12
  Microphone (Samson Q2U Microphone): Get
• 21:13
  Microphone (Samson Q2U Microphone): into
• 21:13
  Microphone (Samson Q2U Microphone): the
• 21:13
  Microphone (Samson Q2U Microphone): arena
• 21:14
  Microphone (Samson Q2U Microphone): dare,
• 21:14
  Microphone (Samson Q2U Microphone): greatly
• 21:15
  Microphone (Samson Q2U Microphone): and
• 21:15
  Microphone (Samson Q2U Microphone): try.