086 | Launching with a minimum viable product with Natasha Case, Coolhaus (Part 1)
Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. The inspiration for Coolhaus started when Natasha was exploring the concept of "Farchitecture" – or, Food + Architecture – in her graduate architecture program. She began baking cookies, making ice cream, and combining them into "cool houses". In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus' unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.
In less than ten years, Coolhaus has snowballed into a…
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