Latest / The Wellness in Hospitality Podcast
60. How to Create Wellness Concepts that Resonate & Endure
How do you create wellness concepts that resonate & endure?
This is a question I often get from my wellness and hospitality clients. How do you create a wellness concept that truly resonates with your target guests and stands the test of time?
The challenge lies in the diversity of ideal guests, each with unique buying and consumption habits. With so many different segments, it can be overwhelming to decide who to serve. The natural instinct is to target all of them.
This choice overload often stems from creating concepts from a brand or marketing perspective. While using multiple marketing…
The skinny
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