How Magnum, Guinness, Marmite, Pokémon, Waitrose & Tesco Build Unforgettable Brand Moments
In this episode of The Retail Podcast, Alex speaks with Rupert Pick, Global MD of Hot Pickle, the award-winning brand experience agency behind iconic activations for Magnum, Guinness, Marmite, Pokémon, Waitrose, Tesco, and more.
From physical brand homes to cultural relevance, Rupert reveals how Hot Pickle blends creativity, product innovation, and immersive retail activations to keep global CPG brands connected to their audiences. He explains why sampling should never be transactional, the formula for scaling playfulness, and how to avoid the “brand irrelevance” trap that’s hit names like…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.