Latest / The Six Strand Weave Podcast
Harald Horgen- What makes a channel partner productive—and why are so many software companies struggling to generate new growth through their existing partner ecosystem?
James Massa speaks with Harald Horgen, longtime channel strategist and CEO of The York Group, with more than 30 years of experience helping technology companies build and improve partner programs across global markets.
At the center of the discussion is a practical executive question:
How do you turn an existing channel ecosystem into a more effective engine for growth?
Harald explains how the shift from perpetual software licenses to subscription and SaaS models has changed partner behavior. In the past, channel organizations had to continually hunt for new business. Today, recurring revenue…
The skinny
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