How to Start Planning for January 2024, US Retail Trends Black Friday & Cyber Monday
In a recent interview, Joe Shasteen from Retail Next provided a comprehensive analysis of Black Friday and Cyber Monday trends in the U.S. retail sector. Retail Next, a technology platform, uses advanced analytics, primarily from in-store cameras, to generate traffic data for brick-and-mortar stores, providing invaluable insights into consumer behavior.
One of the standout findings from the data is the resilience of Black Friday as a significant shopping event. Despite the downward trend in customer traffic throughout the summer of 2023, with declines ranging between 1-2% compared to 2022…
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