158: The Content Engine Behind Lawyer Referrals: Uma Damodaran on StoryLeads, LinkedIn Strategy, and Turning Legal Work Into Stories
Welcome back to the Lead Counsel Podcast. In this episode, host Tom Tona sits down with Uma Damodaran, the Head of Content and Strategy at StoryLeads, to dissect the content engine that drives high value lawyer referrals and law firm growth. Most lawyers approach LinkedIn by humble bragging or posting dry verdict alerts, but true market leadership requires turning your regular case updates into memorable stories.
Uma breaks down the highly systematized, technical approach StoryLeads uses to extract an attorney's authentic tone of voice and capture compelling case narratives without getting…
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