233: Leveraging Email Marketing for Client Retention with Host Kendrra Corman
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Kendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.
Highlights:
The cost advantages of retaining customers versus acquiring new ones
Techniques for building a quality email list with compelling lead magnets
How personalization and segmentation enhance email marketing effectiveness
Essential types of retention emails, including welcome, thank you, and re-engagement messages
Insights from HubSpot's successful B2B email marketing approach
In the world of marketing, perfection is…
The skinny
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