skinny.

Latest / STR Unpacked

Greece's 2026 booking pace is in. And the headline isn't what you'd expect.

Cyclades — Mykonos, Santorini, Paros: → RevPAR +41% → Revenue per property +41% → Occupancy +33% → Average nightly rate +3.95%

Ionian Islands: → RevPAR +36% → Revenue per property +37% → Occupancy +23% → Average nightly rate +2.82%

Read those numbers again.

This is not a price-led recovery.

After two years of correction in the headline islands, hosts have stopped chasing 2022 rates.

The market is filling because the pricing finally makes sense.

Demand absorption, not aggressive hikes.

The full breakdown — and what it means for operators going into peak season — in today's video.

The skinny

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