#306: A Better Way For Hotel Marketing | with Evan Saunders
How can hotels use AI and location intelligence to attract new guests instead of spending marketing dollars on travelers who were already planning to book?
In this special HITEC edition of The Modern Hotelier, David Millili sits down with Evan Saunders, who shares how Azira is helping hotels rethink marketing through AI-powered location intelligence and attribution. Rather than focusing on vanity metrics like inflated return on ad spend, Evan explains how hotels can identify untapped travelers, win guests away from competitors, and measure the true impact of their campaigns.
The conversation…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.