Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How One Boutique Hotel Scaled to 15 Million Without a Booking Site
Lucas and Luna explore how a 12-room boutique hotel in Portland grew from $600k to $15 million in revenue without ever listing on Expedia, Booking.com, or any third-party platform. They break down the owner's counterintuitive strategy: investing in a tiny in-house call center, building a hyper-local referral network with 60+ Portland businesses, and using a 'stay three nights, get the fourth free' physical punch card system that guests actually keep in their wallets. The episode reveals the specific revenue breakdown — 47% direct bookings from repeat guests, 34% from referrals…
The skinny
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