Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Sales Desk Strategy: The Nigerian Social Media Rulebook

Transcript

Sales Desk Strategy: The Nigerian Social Media Rulebook · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at how
• 0:04
  social media managers can help business make more money.
• 0:08
  Also, if you're a social media manager, how you can get more
• 0:11
  respect from your clients, from your oga.
• 0:14
  Again today what we're going to be looking at is why social
• 0:18
  media managers are important, how social media managers can
• 0:21
  help businesses make more money. And also if you're a social
• 0:25
  media manager, how you can get more respect from your clients,
• 0:30
  from your customers or from your Olga if you happen to work in
• 0:34
  house. And the reason why was because I
• 0:37
  saw a post today on LinkedIn by Timmy Chakra or Ulubiri already
• 0:48
  mentioned her in the past and I don't mention her in the past on
• 0:53
  the podcast. I can't remember why.
• 0:54
  Anyway, anyway, so one of her posts where she was complaining
• 0:58
  about how when she started off in the social media management
• 1:02
  business years ago, she was happy to get a job that paid her
• 1:07
  30,000 there and then now, you know, it's been close to a
• 1:10
  decade and still people are calling jobs and people are
• 1:13
  calling job for like, you know, 50K.
• 1:16
  And she thought it was wicked and she thought it was unfair.
• 1:19
  I happened to comment on the post.
• 1:21
  In fact, I even wrote my own post and then other people
• 1:24
  commented on it and then certain kinds of things or certain kinds
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  of opinions started coming out and I thought, you know what?
• 1:32
  These are interesting perspectives.
• 1:33
  So let me hope over here on the podcast, share these
• 1:36
  perspectives with you so that if you're a business owner, you can
• 1:39
  see why social media managers are important.
• 1:42
  If you're a social media manager, you can see how you can
• 1:44
  be taken much more seriously by your customers, by your peers,
• 1:48
  by your clients, by your OGA. So that's those are the sorts of
• 1:53
  things that we're going to be talking about today.
• 1:55
  Now I'm making today's recording at home.
• 1:58
  The house is being cleaned. Then wifey's on leave, so she's
• 2:01
  watching TV in the living room. So there's going to be noise in
• 2:04
  the background. So if you're looking for these
• 2:08
  sorts of things, that's why you discovered my show.
• 2:11
  How do you make more money? How do you get more customers?
• 2:14
  What marketing things work? What marketing things don't
• 2:17
  work? If these are the sorts of things
• 2:18
  that you're looking for, then you are in the right place and
• 2:22
  this podcast is your jam. So welcome to the podcast.
• 2:26
  I'm your host, Tavishima Ayede, and for years this is what I've
• 2:30
  been doing every week, giving you relevant, practical,
• 2:35
  realistic insights so that we can get results in the Nigerian
• 2:39
  market. So if you're tired of listening
• 2:41
  to all those generic podcasts, then come on, stay locked in
• 2:45
  over here. Subscribe on Spotify, YouTube,
• 2:49
  Apple or any player of your choice.
• 2:51
  And if you want to connect with me, you can call, send me a text
• 2:53
  message or a WhatsApp message on 08064662140.
• 3:00
  So like I said, now today we're going to be looking at how
• 3:03
  social media managers can help the business make more money.
• 3:06
  And then also if you're a social media manager, you're tired of
• 3:09
  people pricing you like groundnuts.
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  You'll be calling 50K on top of your head calling 80K, calling
• 3:14
  25K, you're tired of that rubbish.
• 3:16
  Then these are the sorts of things that we are going to talk
• 3:19
  about. So when I responded to tell me
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  talk where or Luby erase post, the first thing I like to tell I
• 3:27
  was like, look, I know you think it's wicked, but actually nobody
• 3:31
  wickedness. Well, that is what's going on.
• 3:34
  And the reason why I know this is because you know, of course,
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  you know, I do consulting in sales and business development.
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  So whenever I come inside the business, usually I see this
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  tension on live playing out because most of the businesses
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  that bring me in the ready have social media manager.
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  They already have content person.
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  And you know, I see the tension. Most business owners when they
• 3:58
  see you social media manager, look, this is the truth.
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  Whether you like it or not, when the business owner is looking at
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  you as social media manager, the only thing that they are seeing
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  is cost. As far as the business owner is
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  concerned, salary, that's all. When they see you, that's all
• 4:12
  they see. They're paying salary only.
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  Now the reason why the business owner sees you as a cost centre,
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  that's what we call call centres in business.
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  Parts of the business where you're throwing in money, just
• 4:27
  be throwing money, throwing money, throwing money, you're
• 4:29
  not seeing anything good. Nothing is coming out.
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  That's a cost centre. So the reason why the business
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  owner sees you as a call centre is because of this.
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  When a business man, a business owner or an entrepreneur decides
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  to hire a social media manager or a content person, this is
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  what the person is thinking. If you're a social media
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  manager, listen now. If you're in the business of
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  creating content, listen now. Because you social media
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  managers and you content people, you believed all people are
• 4:59
  paying for is content. I don't know about other parts
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  of the world, but in Nigeria, when somebody says let me hire a
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  social media manager, the person is looking for revenue, the
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  person is looking for profit. The person is hoping that when
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  you come and you create posts now, from now posts, we will see
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  money. This is the heart of the tension
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  of what is going on. Business owners are paying for
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  social media managers and content creators because they
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  are looking for profits. But use social media managers
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  and content creators. You guys feel as if your job is
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  just to create content and you see that look, you can't hold me
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  responsible for revenue and that is the tension that I see in
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  every single business. The business owner is paying you
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  salary but he's angry because he's not seeing sales.
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  You will shout, you talk back and forth and then you say, look
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  me, I'm just creating content, how can you hold me responsible
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  for sales? That is the reason why business
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  owners in Nigeria are pricing all of you, content creators and
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  social media managers as reason why they're pricing you like
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  groundhogs. And they'll be calling 25K on
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  your head because as far as they're concerned, this content
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  is not bringing in customers, it's not bringing in anything.
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  What is the point of spending 200K every month?
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  I might as well pay the least amount possible to fulfill all
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  righteousness. So social media managers, I know
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  you think you're worth more, but The thing is you will keep
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  thinking that your job is posting content, posting on
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  time, posting wonderful content. So as the business owner is
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  concerned, what he's paying for, he has seen Shishi, he has seen
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  nothing. The business owner thinks of you
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  as a cost centre and that will continue to be the case and
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  people will continue to price you 25 K 50K.
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  People will continue to do that so long as you social media
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  managers and so long as you content production people refuse
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  to be a part of the revenue conversation.
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  Because any time the thing comes up, you will just remove your
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  hand. You wash your hand clean.
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  You say me, my job is creating content.
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  Don't hold me responsible for revenue.
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  So the value conversation here is is is mismatched.
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  That is the problem. You think your job is pretty
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  Instagram posts the business owner he thinks your job is give
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  me customers, give me money. Business owners expect revenue
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  from social media functions. So social media managers, you
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  people should add, very least acknowledge now that is a
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  reality because now you are burying your head in the sand
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  and it's not helping right now because people are not getting
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  value from the posts. They are not seeing customers as
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  far as they're concerned. You social media managers, you
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  content creators. So excuse me, you all over now.
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  You are clerical staff, you are secretary.
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  People are the same. That's how they reach you
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  because they don't know what I'm even paying for because as far
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  as they're concerned, excuse me, they will pay and we're doing
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  low value activities. They're putting on posts.
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  Now look at it from their own point of view.
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  Nobody posting at the post. If it's just post, who is it
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  that cannot post? Even me myself, I can post now.
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  You see how it works? You see how you will be looking
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  cheap in the eye because an ordinary post.
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  So that's the reason why I've become so much.
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  They can't even tell you get out and then they'll go and tell
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  their nephew who is, you know, year one in uni.
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  So I had a nephew come and manage my social media handle.
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  So as a social media manager, this is what your true value
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  should be. Listen to me.
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  This is what your true value should be.
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  First of all, you need to understand how businesses work.
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  You need to understand the revenue equation.
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  You need to understand how does this business make money.
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  Then since your job is putting a post the way you see it, at
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  least you can be providing A valuable insights that will help
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  the business when it comes to conversions because it's that
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  conversions that will give more money.
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  So I'm not saying you'd be responsible for revenue, but at
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  least you tell the business owner that OK, Olga, I
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  understand you're hiring me because you want profits.
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  I'll be the guy will say yes, of course I'm looking for profit.
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  What will I be hiring if I'm not looking for profit?
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  Now explain Olga, profits I can't give you.
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  It's not my skill set. What I can do is I can create
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  content, but however, based on my experience and based on the
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  insights that I've gotten out of these last XYZ number of years
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  in the business, I can be advising you people on the kind
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  of campaigns you should be running when people respond.
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  I can be advising you people on the kind of conversations you
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  should be having that you believe that should be leading
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  to conversions that should be leading to people becoming
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  customers. Social media manager, don't just
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  be putting our posts, be giving insights to the sales team onto
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  the business owner that will help them to get more customers.
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  It is then that they'll stop pricing you like Groundnut.
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  Until then, they will call 25K for you, 50K for you.
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  If they call 150K for you, know that they reach you as a big boy
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  or a big girl. Just being frank here.
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  Social media managers, content producers, please do not be
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  angry with me. I'm just telling you the truth.
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  They need to hear. So you need to be having frank
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  conversations. When somebody calls you up and
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  they say social media manager want to hire you something,
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  something, something, something, just know that this is the
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  expectation. So don't wait until they pay or
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  until you get into the business and then you stop quarreling.
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  Front load the conversation yourself.
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  You say, oh, good morning, Madam, really appreciate all the
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  meetings that we've been having so far.
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  But Ma, you know, before we start, there are some questions
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  I need to ask. I want to be absolutely sure on
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  something. Most times some people hire
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  social media manager, they're hoping that the social media
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  manager is going to come and improve their sales, Madame, is
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  that correct? And the Madame will say, of
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  course, now why do you think I'm hiring you?
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  I want to increase sales for my shop.
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  You will not have the conversation.
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  Oh, Madam, Actually, social media managers, we were not
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  responsible for sales. It's up to your sales team and
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  it's up to the sales girl who is in front of the shop.
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  They are the ones that are responsible.
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  But Ma, because I've been doing this business for the last 10
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  years and because of the experience that I have, I have
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  certain key insights when it comes to promos, interacting
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  with customers, you know, things like that.
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  So I can be liaising with this girl in front of the shop.
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  I can be lasting with your sales team.
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  We can be coming up with correct, correct promos that
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  should be bringing people into the shop when the people come
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  into the shop. May have done my own, though.
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  Whether the deal will close or not, it's not up to me or it's
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  up to the sales people and it's up to the girl at the front
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  desk. You can see that by having this
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  conversation at the beginning, this person will rate you more.
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  First of all, this person will see that oh, OK, besides just
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  creating posts, you actually have sense on one or two things.
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  In fact, they will they will start inviting you for meetings
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  once in a while to say, look, this is all we're thinking want
• 13:15
  to increase sales, want to do is want to do this or a social
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  media manager. What do you feel those are
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  inviting you for meeting You start becoming a valuable member
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  of the team. If your insights panel correct
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  and this business indeed grows. By the time you leave and you're
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  looking for referrals, this Madam will have no problem
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  referring you to another person because they will say you know
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  the social media managers, but this particular guy, this
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  particular girl, this person is a social media manager with a
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  difference. And we'll have no problem
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  recommending you for other people.
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  So these frank conversations are key.
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  Have the conversations upfront. I keep saying it about social
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  media. Managers continue to argue
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  whether you like it or not, when somebody has you as a social
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  media manager, they think they are paying for revenue.
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  You think they're paying for posts.
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  I'm telling you they're not paying for posts, They are
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  paying for revenue. Have that conversation now.
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  I agree with Timmy Topper and a couple of other people on some
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  points though. You know, fair compensation
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  because nowadays, you know, minimum wage IS70K.
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  So I understand that you know, to be pressing 50K on top
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  somebody's head, you know, it's somehow, you know, at least I
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  guess make it sound ticket at least Basha just know that this
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  is where the tension comes from between business owners and
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  social media managers. So, so social media manager,
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  please be proactive and address this matter of sales
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  expectations. Have the conversation.
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  Who is responsible for sales? You, you're not responsible for
• 14:56
  sales. What are the insights and the
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  contributions that you can bring to the business that will help
• 15:01
  the business to grow more sales? Even though at the end of the
• 15:04
  day, you social media manager, you're not the one who's going
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  to be responsible. So say it Madam, I cannot
• 15:13
  guarantee sales, but I can be advising your people on one or
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  two things that they can do when they're interacting with
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  customers so that it will increase conversions and give
• 15:25
  U.S. sales. Then another thing, social media
• 15:31
  managers, you guys should be integrating yourselves with the
• 15:33
  sales team. Social media managers, you know,
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  when are they feel too big? You carry your shoulder up, you
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  stay in your office, you stay in the AC sales people, they're the
• 15:43
  ones that are going outside. So you feel as if you're bigger
• 15:45
  than them, you're better than them.
• 15:46
  No hang out with the sales team because the sales team are the
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  people who are talking to customers live and in the flesh.
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  one-on-one conversation with customers direct.
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  When you hang out with them, you'll be hearing conversations
• 15:59
  that they're having with customers.
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  Who I was talking to Madam BC, Well, I was talking to Madam BC.
• 16:04
  Mazam BC said this. I was talking to Orga Bio.
• 16:06
  Orga Bio said this. I was talking to Aleji Aldo
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  Rahman. Alhaji said this, from the
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  things that the sales team are saying, you will now have your
• 16:17
  finger on the pulse. You will now know exactly what
• 16:20
  the business owners, customers are talking about, the things
• 16:22
  that are choking them. It is then you'll be able to now
• 16:25
  create relevant content that ministers to the audience of
• 16:30
  that business. Your content will now be
• 16:32
  effective because it is actually is hitting the pain point, is on
• 16:37
  the pulse. What people want to know, what
• 16:39
  people want to hear, but you social media managers, you
• 16:43
  content creation of people you stay inside AC are becoming up
• 16:46
  with beautiful ideas. Beautiful ideas from where?
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  From the top of your head, you really think your inspiration is
• 16:52
  that great that you becoming up with wonderful posts.
• 16:55
  Get out of that office and go and chill with the salespeople.
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  In fact, once in a while ask your guy for tea fair.
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  Should I you you won't destroy your small salary.
• 17:05
  Ask your guy for tea fair. Follow the salespeople out into
• 17:08
  the field. Go and see the team waiting in
• 17:10
  AC hear the conversations that they're hearing.
• 17:13
  Let that inform the content that you are making.
• 17:17
  Social media managers, stop feeling too big.
• 17:20
  Integrate yourself with the sales team.
• 17:23
  All of us now revenue function of the business, all of us.
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  That's what we do. So suppose they you know, while
• 17:33
  I put the Esperia decor, all of US1 team cause revenue.
• 17:38
  That's all we're after. Integrate yourself with the
• 17:41
  sales team, Spend time with them, be talking to them once in
• 17:45
  a while, come out from the AC in the office.
• 17:50
  By talking to them, you will get real customer data, real
• 17:55
  customer information, real customer content, real customer
• 17:59
  stories, real customer context. You don't have to be
• 18:02
  manufacturing anything because by hanging with the sales team,
• 18:05
  by following them outside, you will see live the content.
• 18:11
  The social media content you're producing will be based on
• 18:14
  actual content, say content actually questions.
• 18:19
  Your post will become more relevant, more effective.
• 18:22
  By the way, social media managers, since people are
• 18:24
  obsessed with engagements and likes and reshares.
• 18:27
  Do you see how your post will not be getting likes and
• 18:30
  reshares like comments because it is based on real life stuff
• 18:36
  instead of you sitting down in AC and then coming up with good
• 18:39
  ideas on your own based on ChatGPT?
• 18:43
  See this is also another source of tension.
• 18:45
  You sit down in the office, you brainstorm 3 or 4 hours, you
• 18:50
  come up with a brilliant campaign and you know that the
• 18:52
  campaign is brilliant. You run the thing, the thing
• 18:55
  flops. Your guys has complaining say
• 18:58
  well I don't know why the thing didn't work.
• 19:00
  That's why the thing did not work.
• 19:01
  Because you stayed in AC divorced from reality, divorced
• 19:05
  from customers, divorced from the actual context on ground,
• 19:10
  and you came up with a brilliant campaign on your own.
• 19:15
  Brilliant campaign that didn't work as far as the business
• 19:18
  owner is concerned is not a brilliant campaign.
• 19:22
  The first time that I had, I heard it, I can't remember the
• 19:24
  business I was consulting for, but the marketing people, they
• 19:27
  said we came up with a brilliant campaign but it failed to
• 19:30
  deliver results in my own, in my mind, I was short.
• 19:34
  I was like, can you people hear yourself?
• 19:37
  You say you came up with a brilliant campaign that didn't
• 19:39
  deliver results. How in the hell is that
• 19:43
  brilliant? Remember, when we're in primary
• 19:44
  school, is there a brilliant child that does not deliver
• 19:47
  results? If as a child you're not
• 19:49
  delivering results, you are not brilliant.
• 19:56
  Why, Nigel? Now, let's be real here.
• 19:57
  There's no such thing as a brilliant marketing campaign
• 20:00
  that did not deliver results. No, no, no, no, no, no, no, no,
• 20:04
  no. In fact, if you do a stupid
• 20:09
  campaign, in your mind, let's say the text looks like rubbish,
• 20:13
  the graphic looks like rubbish, but the thing now delivered
• 20:16
  results. In fact, that's the one that the
• 20:17
  business owner will say that was a brilliant campaign.
• 20:26
  Anyway, let me know if I flog it.
• 20:27
  I trust that you guys are getting the point, especially
• 20:30
  for those of you who are social media managers and content
• 20:33
  producers. So go beyond generic content.
• 20:39
  Create posts that are rooted in the reality of customer
• 20:43
  interactions. Last with the sales team.
• 20:46
  Be giving the sales team based on your experience will be
• 20:49
  giving them suggestions, be giving them insights that will
• 20:52
  help them to convert better when people look at the content and
• 20:55
  then send Adm Be advising your guy in the business, giving them
• 20:59
  insights that can inform the kind of business strategies that
• 21:02
  they're going to come up with. Be a valuable growth partner for
• 21:08
  the business. When that happens, people will
• 21:10
  now start rating social media managers born to use social
• 21:15
  media managers start doing these things.
• 21:18
  People will continue to press you 25 K 50K at least me making
• 21:26
  this podcast. I'm doing my own bit to push the
• 21:28
  information out so you guys can see where the confusion is
• 21:31
  coming from. The world is enough for the
• 21:33
  wise. I'm inside the room with you
• 21:36
  people. So I understand because when
• 21:38
  Olga is quarreling with the person who's responsible for
• 21:41
  managing the website or for managing the Instagram or for
• 21:45
  managing the TikTok, I am there and I understand and I can see
• 21:48
  that is the cause of the quarrel.
• 21:51
  The person who's responsible for managing the website as far as
• 21:54
  he's concerned or guy, you pay me for website maintenance, I
• 21:58
  maintain the website. What's your problem?
• 22:00
  Your guy who is dropping money, what he's thinking is I'm paying
• 22:02
  for websites. Therefore I want to see
• 22:04
  customers. The same thing with the person
• 22:06
  who creates Tik Toks. You, you will say or guy, you're
• 22:09
  paying me for TikTok. I posted 5 Tik Toks.
• 22:13
  Each of the Tik Toks on average got 50,000 views.
• 22:17
  I did my own job. That's all you paid me for.
• 22:20
  Or guys thinking I don't care about 50,000 views, it would be
• 22:23
  nice if I have 50,000 customers. Excuse me, the same thing with
• 22:29
  the Instagram. You're creating content on the
• 22:31
  Instagram you say Olga, you paid me to be creating Instagram
• 22:34
  posts when you had me. The contract that we signed said
• 22:38
  I'll be creating 5 Instagram posts per week.
• 22:41
  But since we came here, I have tripled the output.
• 22:44
  I have been creating 50 Instagram posts per week.
• 22:47
  So OK, you are getting value for your money because I'm even
• 22:49
  delivering more than you bargained for.
• 22:53
  As far as the business, excuse me, as far as the business owner
• 22:55
  is concerned, what you when I brought you here, I was thinking
• 23:01
  that when you start putting stuff on my Instagram, I will be
• 23:03
  seeing money and I'll be seeing customers.
• 23:06
  The business owner doesn't care that you guys agreed on five,
• 23:09
  but what you're producing is 15. In fact, if you only produce 1
• 23:13
  post a week, but the business owner is seeing 15 customers
• 23:16
  coming, the guy will be very, very happy.
• 23:20
  He paid you for five posts a week and he was not getting many
• 23:25
  customers. But you come in, all of a sudden
• 23:28
  you do 1 post a week, but that one post 15 customers came in.
• 23:32
  The guy will say no, no, no, no, like userbie work.
• 23:37
  In fact, he won't even be looking at the Instagram to know
• 23:40
  that you've only been posting once a week because he'll be so
• 23:43
  happy that week 115 customers came in.
• 23:47
  Week 215 customers came in. Week 315 customers came in, Week
• 23:51
  415 customers came in. That means at the end of
• 23:54
  January, they had 60 customers who will be so happy, especially
• 23:59
  since maybe last last year December, they were used to
• 24:02
  having maybe only 10 customers a month.
• 24:05
  But since you joined them 60 customers one month, those
• 24:09
  social media manager, they'll rate you.
• 24:13
  So summary what I'm saying is if you're a social media manager,
• 24:16
  think of yourself as a growth partner for your clients or for
• 24:20
  yoga. Don't think of yourself as a
• 24:22
  content creator. So long as you continue thinking
• 24:24
  for of yourself as a content creator, they'll continue to
• 24:27
  price you 25 K 50K. Especially since now content
• 24:31
  creation is becoming democratized.
• 24:34
  Anybody can make content. In fact, I saw some things
• 24:37
  yesterday my I wanted to tear. There's one of my friends,
• 24:43
  younger brother just finished uni and the guy has been
• 24:46
  learning AI and all these things.
• 24:47
  Me, I use AI, but you know, I only do it on the text level.
• 24:50
  The guy took her picture. Listen to what I said.
• 24:55
  The guy took her picture. In fact, her name is Martha
• 24:58
  Tawiya. Martha Tawiya TAWIYAH.
• 25:03
  Check out on LinkedIn. Mom's mom's booth.
• 25:06
  Yeah, she runs an NGO, so her brother took her picture photo.
• 25:14
  The guy used AII don't know how he did it.
• 25:17
  He was able to animate her photo.
• 25:20
  Her photo started moving. Her photo started speaking, her
• 25:23
  photo started talking, started gesticulating, started walking.
• 25:27
  I say, hey, has he reached like this that can snap a picture of
• 25:32
  myself, give it to somebody, Somebody can use AI and animated
• 25:35
  that picture of me. I say wonderful produced a
• 25:39
  wonderful video of her. The only reason why I knew was
• 25:43
  AI is because I have seen the picture in her office before.
• 25:46
  So when I saw the thing on LinkedIn, I said and I sent a
• 25:50
  message to confirm. She said yeah, they animated the
• 25:52
  picture. You who has not seen the picture
• 25:55
  before, you will know that this picture, you will think they
• 25:57
  recorded her in a video in a red, red pantsuit with white.
• 26:02
  What do you call his name? The one you wear inside
• 26:04
  Camisole, white camisole, red pantsuit up and down.
• 26:08
  You think they recorded the video and then put this thing is
• 26:10
  a lie. It was a picture.
• 26:12
  They took the picture and they animated it.
• 26:14
  So those of you social media managers, content creators, this
• 26:17
  is what you're coming up against.
• 26:20
  People are leaving school with fresh skills and powerful tools
• 26:25
  and these are the kind of things that they can create right now.
• 26:33
  There's oversupply. If you don't know, know it now,
• 26:36
  there's oversupply when it comes to content creation, oversupply.
• 26:41
  That's why it will continue to price you cheap.
• 26:45
  All right, so let me bring it to a close.
• 26:47
  That's it. And that's all for today.
• 26:49
  Remember, if you'd love to connect, you can call, send me a
• 26:51
  text message or a WhatsApp message on 08064662140.
• 26:57
  And if you're ready for more realistic, relevant, practical
• 27:03
  tips, strategies like this that work in the Nigerian market,
• 27:06
  then you're in luck because in this very feed, we have over
• 27:11
  1200 episodes. So keep listening, Scroll down
• 27:15
  and continue listening. Listen with a pen and paper.
• 27:19
  Take notes. The one that makes sense, apply.
• 27:22
  The one that does not make sense, disregard.
• 27:25
  When you apply, you start seeing results.
• 27:27
  Hit me up, let me know how it worked out for you.
• 27:31
  If you disagree with my methods, hit me up.
• 27:33
  Let's have that conversation. I'm open to it.
• 27:36
  If anything was unclear, hit me up, let's talk about it.
• 27:39
  That's the reason why I give my phone number at the beginning
• 27:42
  and at the end of every single episode.
• 27:45
  So thank you very much for listening.
• 27:47
  I hope that this has been able to bless one or two social media
• 27:50
  managers and the content producers listening to today's
• 27:54
  podcast. I will catch you guys soon.