154 | Writing Copy That Converts with Prerna Malik, Content Bistro
Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you'll enjoy today's episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.
Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales.
Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is…
The skinny
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