Latest / Insights & Innovators Podcast from MRII
The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia
In this episode of the MRII's Insights and Innovators podcast, host Jon Last, President at Sports and Leisure Research Group, speaks with Dr. Marcus Cunha Jr., Director of the University of Georgia's Masters of Marketing Research Program. They discuss the transformative changes in the market research industry over the past few decades, including the democratization of research tools, the shift from statistical analysis to business insights, and the evolving skill sets required for success. They also explore the impact of AI on the industry and the importance of linking research to ROI to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.