533. How to Become an Account-Based Marketing Rock Star
Q: How do you know when you’re an ABM ROCK STAR?
A: When the lawyers are afraid to stop you because you’re making the company too much money.
This is exactly what happened to Daniel G. Day, Director of Account-Based Marketing (ABM) and Market Planning at Snowflake Computing. Snowflake Computing is a cloud-based data-warehousing startup.
In this episode of the #FlipMyFunnel podcast, he touches on ABM best practices, legal woes, and how the new version of Terminus is a real game changer.
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The skinny
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