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143: How Law Firms Scale Marketing with FCMO Ron Latz

In this episode of the Lead Counsel Podcast host Tom Tona sits down with Ron Latz founder of LegalFenix and fractional chief marketing officer to discuss the realities of modern legal marketing and what law firm owners must understand if they want to scale their firms without wasting hundreds of thousands of dollars on ineffective marketing.

Ron shares more than fifteen years of experience working in legal marketing including his early work with Thomson Reuters FindLaw and how the legal marketing landscape has evolved from simple website SEO strategies into a complex ecosystem driven by brand…

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