Latest / The Leverage Podcast with Kevin Johnson
Scaling Your Business Isn't Just for Fortune 500 Companies. It Applies to You Too.
Scaling is often treated like a strategy reserved for large corporations, venture-backed companies, or businesses with multiple locations. But the same principles apply to a service-based practice of almost any size.
In this episode, Kevin Johnson explains what scaling actually looks like inside a practice and why it often starts by removing inefficiencies rather than adding more overhead. He breaks down five areas where meaningful growth can happen: improving the conversion of existing marketing leads, increasing case acceptance, standardizing systems, reducing dependence on the owner, and…
The skinny
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