How Garber became the highest-rated dealer group in America with Robert Norcross, Marketing Director

What's Working in Auto · Sep 2, 2026 · 41m · transcript

We ranked the 150 largest dealer groups in the country by group-level Google rating. Garber Automotive Group came out first, at a 4.9.

So we asked their marketing director how.

Robert Norcross has been building Garber's reputation program from the inside for over a decade, and his answer starts somewhere unexpected: the group that would win the industry benchmark is the one that refuses to use it.

In this conversation, he walks through the app his team built in-house to make review requests automatic, the weekly store-versus-store ranking that actually changes what happens on the floor, why…