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How to Build a Brand People Remember with Barbara Kaplan
Summary
In this episode, Barbara Kaplan shares expert insights on personal branding for attorneys, emphasizing authenticity, consistency, and targeting the right clients to build a memorable and effective professional reputation.
Key topics
What is a personal brand and its importance
How to identify and own your personal brand
The significance of authenticity and consistency
Targeting the right clients with a clear niche
Using the red velvet rope theory to attract ideal clients
The impact of personal and professional identity alignment
Strategies for feedback and perception management…
The skinny
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