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How Successful Agents Stayed Ahead in Real Estate’s Toughest Market Since 1995 · The Real Estate Agent Playbook

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  are you the agent that's
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  constantly jumping around from lead generation
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  tactic to lead generation tactic
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  and you're now wondering what you can possibly do
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  because
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  you're just trying to get that next transaction
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  I'm here to tell you that a recent Fannie Mae article
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  was released that said
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  that real estate transactions are paced
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  at their lowest rate since 1995
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  yeah that's right
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  the lowest amount of transactions
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  are happening in our real estate market nationwide
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  since 1995 that's a 30 year low
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  that may very well be
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  the reason that you are struggling to gain traction
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  and why maybe your transaction numbers fell off
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  but I'm here to tell you
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  that some of the top producers in the
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  top agent friends I know have had the best
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  if not very close to an extremely productive year
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  right here right now in that same market
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  I'm gonna tell you their secret next
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  what's up guys I'm Jeremy Kane
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  real estate Agent Playbook
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  always here
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  helping you get a win every single day at the game
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  real estate if you like what you hear
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  please like the video if you really like it
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  please subscribe to the channel
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  hit the notification bell
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  I provide content on how to
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  organically scale your real state business
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  through organically generation
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  and using social media to absolutely
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  crush all of your goals and your tactics
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  if you have any questions
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  please please engage
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  we love the comments we love going back and forth
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  if you do have something
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  we can get in contact one on one
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  no problem leave a comment
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  reach out in the links below and we can figure that out
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  but for now let's get into it
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  first and foremost
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  we as agents struggle from shiny object syndrome
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  as someone who closes 40 to 50 transactions a year
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  and serves 125 agents currently in my organization
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  with coaching and all the things
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  I am absolutely in that boat with you
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  there's always that one idea
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  you're like that's really cool
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  that could work well
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  I'm here to tell you that that is one of the problems
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  bouncing from Lee generation
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  pillar to Lee generation pillar
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  and not really focusing and barreling down on
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  exactly what works for you
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  and your personality we are all different
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  we are all in different markets
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  I'm a part of a global organization
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  so the ideas are endless
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  the collaboration is absolutely next level
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  but part of that is
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  we have to guard against shiny object syndrome
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  and the truth is when I'm talking to my friends
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  and my top producing buddies
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  and other icon agents within EXP
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  in the Wolf Pack there is a lot that is the same right
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  they're just getting back to basics
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  they're doing what they've done
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  they're relying on their tried and true
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  lead generation pillars
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  and shiny object syndrome is the exact opposite
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  jumping from thing to thing
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  now certainly as you know
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  high performers and entrepreneurs
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  there's certainly
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  time for experimenting with new ideas
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  and trying to grow however
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  if we're going to do that
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  make it an actual pillar
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  make it an actual piece of your business first
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  just trying something fake
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  implementing it seeing if it will catch fire
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  and then kind of
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  taking that energy away from the tried and true
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  pillars that you have come to know as
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  you know barriers of you know
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  absolute pillars of success as we go
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  so with all of the internet
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  with all of the YouTube
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  and everything at the tip of your hands
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  my biggest suggestion to you is to really
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  establish four pillars in business
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  and then I have the sideline right
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  if I have something that comes up
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  I can put it over there but when I'm focusing
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  when I'm in production when I'm trying to build
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  you know
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  those relationships and continue my production
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  moving forward at a high level
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  I'm gonna focus on the four tried and true pillars
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  now in the downtimes
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  when the seasons change or whatever
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  I'm obviously serving my clients within those pillars
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  and if there is time
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  I will grab another one of those pillars and say hey
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  maybe we can build something out
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  but then I'm gonna build it out
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  I'm gonna give it a full go
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  effort
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  to make sure that I'm doing the things that I need to
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  to have the setup to have the back end
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  to have the systems and processes
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  and then I'm going to execute now
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  there comes a time 12 you know
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  24 weeks after you start to execute to look back
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  depending on what it is and say okay
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  that's actually something that can be a pillar
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  I can make it part of my consistent workflow
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  or maybe I don't need that right
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  this is how you eliminate shiny object syndrome
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  so as I mentioned those tried and true
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  established lead generation pillars
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  those are something that we absolutely need to focus on
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  I will tell you that I built my
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  most of my business through sphere of influence
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  I certainly use social media
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  I have a first responders program
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  uh and I also have
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  you know industry partners as a pillar of my business
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  I have an entire course on exactly
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  how I've built my business out
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  that gives you
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  opportunities to pick and choose certain social media
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  avenues and accelerators
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  and certain actively generation pillars
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  those are mine and that's how I built it
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  but every single top producer
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  every single one of my buddies who's an icon agent
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  or close to in the Wolfpack
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  is talking about its fear of influence
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  right and how your sphere of influence is reacting
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  because in the times where transactions really
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  you know got back down and really minimized
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  it was those people that knew
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  like and trusted you
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  that you stay top of mind with
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  through whatever you did mine
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  social media that really carried the day in this down
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  you know transaction cycle where it's not
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  you know people that are
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  people don't have the people to refer right
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  and lead generation sites were
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  you know the internet leads were down
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  all everything across the board is down
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  if those transactions are down
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  but those relationships
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  those tried and true relationships
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  are the ones that carry the day
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  and as we see when the market goes down
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  a lot of agents get out of the market
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  so that sphere of influence
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  those No. 1 raving fans
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  those are the people that are going to help
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  continue to either share your stuff on social media
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  to point out what you know
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  to somebody who is in need right
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  we saw a ton of people
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  there were half to move kind of people right
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  had a major life event that caused them to have to move
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  a relocation of death a divorce
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  all those things
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  that's where we were generating a lot of
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  our listings from and so as we look back
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  it's really those relationships that you've managed
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  certainly social media you got to stay consistent
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  so your top of mind to those raving fans
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  but
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  this is where people really accelerated their business
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  it wasn't like there was a brand new
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  you know lead generation pillar that came on the scene
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  that just the top producers knew about
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  it was the stuff that they could focus on
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  the relationships the conversations
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  because those top producers have more conversations
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  regularly with the people that already know
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  that can trust them and the people that the no
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  like and trust people refer to them
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  so that's exactly how you kind of stayed even keel
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  certainly my transaction count is down however
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  my transaction volume is fairly stable
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  something to be proud of right
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  top 10 in my entire state of over 1,000 agents
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  currently and growing
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  but that's exactly what it is
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  and so as we kind of head into this separation season
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  understand that your pillars are super important
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  so when you're setting those goals for 2025
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  and looking ahead let's reflect on the past year
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  let's see exactly where those transactions came from
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  even if they're you know minimal
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  where did they come from
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  and how can we build pillars around those businesses
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  around those lead generation
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  you know tactics maybe it was unintentional
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  maybe it was referrals maybe it was industry partners
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  maybe it was open houses whatever that is
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  let's see if we can take those moving forward
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  and so when we're setting our goals for 2025
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  we're gonna look at those and be like
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  okay this worked a little bit
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  obviously I got two people from open houses
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  so what can I do to execute on my open house strategy
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  and take it to the next level
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  so that I'm part of the rise
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  because part of you know what
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  everyone saying
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  in relation to this article that came out
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  about the lowest transaction count
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  since 1995 is that they think
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  and the CEO of our company
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  at our conference recently said
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  he predicts that the market will go up about 10%
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  so I have 10% more transactions
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  this is an absolute game changer for you
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  but we must have the pillars in place
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  because if we're just head on a swivel
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  trying to do everything we possibly can to get
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  a transaction
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  we're not gonna be executing at the highest level
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  in these lead generation pillars
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  and that's exactly what the course that I created is
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  for so if you have questions about that
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  you can comment Foundations Builder in the comments
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  and I'll certainly get you information on that
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  there's also a link below to my webinar um
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  that will take you there as well
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  so if you have any questions on that
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  let's talk
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  but as an agent right now in this goal setting season
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  you can
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  you can't walk out the door without getting hit
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  in the face with a goal setting seminar
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  or a zoom or whatever so do these and go to these
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  but really focus on these pillars
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  and how we're actually gonna get you to the finish line
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  because there is massive opportunity
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  if you had a little bit of a down year
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  if you had a great year let's solidify those pillars
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  and let's absolutely crush 2025
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  and so this wasn't you know
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  meant to be a 2025 goal setting piece
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  but I wanted you to know that the consistent
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  producers have structures in place
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  and systems and processes
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  to continue to go back to the
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  well of the same lead generation
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  pillars that have always worked for them
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  based on their personality and their business
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  and if you can do that let's do that
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  so I hope you got a little something from this
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  I hope you have a couple pillars in mind
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  if you need any assistance
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  please reach out I'd be happy to kind of have a
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  conversation with you
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  to kind of dial in exactly what those pillars can be
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  because my secret is that if those pillars are
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  things that you enjoy doing
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  sphere influence leveraging
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  you know groups that you're a part of
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  and things like that in a positive way
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  then we can really focus on enjoying our life
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  enjoying the moment and
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  continuing to build an amazing business
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  that we call real estate so like comment subscribe
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  we'll see you on the next one bye bye