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Hemp Beverages Are the Trojan Horse for Normalization | Dan Serard, Cannabis Creative Group
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Dan Serard is Chief Revenue Officer at Cannabis Creative Group, a full-service cannabis marketing agency near Boston that has worked with more than 600 brands. In this episode of the Ready To Drink Podcast, Dan and host, Nate Fochtman, break down what hemp beverage marketing takes when the shot clock on federal hemp policy is still running.
Dan explains why "a hemp beverage for everybody" is dead in the water. He walks through how his team builds a full brand toolkit before anyone designs a logo: messaging, buyer personas, content pillars and positioning. He also shares why…
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