Latest / Top Five / my former boss is here... and i forgot to hit record! | Producer Rachel
Transcript
- 0:00Speaker 1: Episode 55 of the Top 5 Podcast. I'm Kaylin. I
- 0:05Speaker 1: am sitting virtually beside a special guest who I will
- 0:08Speaker 1: get to in a minute, and I possibly did one
- 0:12Speaker 1: of the worst things that I could have done in
- 0:16Speaker 1: front of this person to this person, and you'll understand
- 0:18Speaker 1: why in a moment. But if you are new here,
- 0:20Speaker 1: each week we pick five things that we are obsessed with,
- 0:24Speaker 1: we love, and then one thing that made us cry,
- 0:27Speaker 1: crash out, or that we hate, and we talk shit
- 0:30Speaker 1: in between. And usually when I have a guest on,
- 0:35Speaker 1: I ask them how they know me. And then I
- 0:38Speaker 1: will explain why I am nervous and why I'm also
- 0:41Speaker 1: stupid to have this guest on and do what I
- 0:45Speaker 1: just did. But to me, she's Rachel. To you guys,
- 0:48Speaker 1: she's probably producer Rachel. She's still that in my phone. Hi,
- 0:51Speaker 1: how do I know you?
- 0:53Speaker 2: Hi, how are you?
- 0:54Speaker 3: If you didn't know who I am, there you go.
- 0:56Speaker 3: Because that's how obnoxious I am. I have a sign
- 0:59Speaker 3: with my name on it.
- 1:02Speaker 2: Thank you. See, I'm glad you get it. Um, how
- 1:04Speaker 2: do I know you?
- 1:05Speaker 3: So I believe it was around 2015. You started as
- 1:08Speaker 3: my intern. I worked for the Mojo in the morning
- 1:12Speaker 3: show on channel nine five five. I was the executive
- 1:14Speaker 3: producer for about 13 years and you're one of my babies.
- 1:18Speaker 3: I think I had over a hundred interns and there
- 1:20Speaker 3: was only like a handful of you that I ever
- 1:22Speaker 3: wanted to literally keep forever. Um, put you back in
- 1:25Speaker 3: my uterus. You are not literally my child. But I
- 1:28Speaker 3: feel like you are all my child, just in case
- 1:30Speaker 3: people are confused. And you just got it. You're one
- 1:36Speaker 3: of those girls that you had logic. You could think clearly.
- 1:42Speaker 3: You could take direction. And the important thing to me,
- 1:45Speaker 3: because at that time in my life, I was always
- 1:47Speaker 3: in fight or flight. And so if I was like,
- 1:51Speaker 3: get off, you know, get off the phones. Let me
- 1:52Speaker 3: just get in there or go do this. you didn't
- 1:55Speaker 3: take it personally, right? You didn't think it was like,
- 1:57Speaker 3: oh God, what did I do wrong? You learned from
- 2:00Speaker 3: the moment as opposed to spiraling out. Maybe you inspired
- 2:03Speaker 3: spiraled internally.
- 2:04Speaker 2: But right. Like it's, it's live radio. So we don't
- 2:08Speaker 2: have time to mess up.
- 2:09Speaker 3: And if we did mess up, I'm not going to
- 2:11Speaker 3: allow it to happen a second time because ultimately whoever's
- 2:14Speaker 3: answering phones or whoever's dealing with whatever it is, it's
- 2:17Speaker 3: on me.
- 2:18Speaker 2: Cause either I didn't train you right.
- 2:19Speaker 3: Or you were like, whatever it is, I was ultimately
- 2:23Speaker 3: the one to have to answer if anything went wrong.
- 2:25Speaker 3: And so you were just one of those girls that
- 2:27Speaker 3: I knew if I was sick, if I couldn't be there,
- 2:30Speaker 3: or if I had to go do something else, I
- 2:32Speaker 3: could be like, you, help me out with this.
- 2:34Speaker 2: And it was like, okay, no problem.
- 2:36Speaker 3: Whether you fully understood or fully got it, you were
- 2:39Speaker 3: great at asking questions. I had no trouble answering questions,
- 2:43Speaker 3: but I think you were able to like pick up
- 2:46Speaker 3: and just go. And I knew I didn't have to
- 2:48Speaker 3: 100% worry, which is why like we had you when
- 2:51Speaker 3: Shannon was out, had you cover Dirty on the 30, right?
- 2:55Speaker 3: If I was gone, we had you cover phones and
- 2:57Speaker 3: producing and all that stuff. And so as much as
- 3:00Speaker 3: we wanted to keep you, we just didn't have space.
- 3:02Speaker 3: And as soon as a position came up with the
- 3:04Speaker 3: Fred show, we were like, go fly, angel baby. Spread
- 3:09Speaker 3: those wings.
- 3:11Speaker 1: Well, it's very nice to hear those things, especially right
- 3:14Speaker 1: now where I'm at in my life. Like that's a
- 3:16Speaker 1: very nice thing to hear from you, especially someone who
- 3:20Speaker 1: is such a legend to me in this industry and
- 3:23Speaker 1: just as a person and what you've accomplished. But, like,
- 3:26Speaker 1: it's very funny because me looking back, that is not
- 3:30Speaker 1: at all, like, how I look back at that experience. Like,
- 3:33Speaker 1: I'm looking back and I'm thinking, oh, my God, I
- 3:36Speaker 1: was so bad feeling in for Shannon. Like, what the
- 3:39Speaker 1: hell were you guys thinking? I think of the first day.
- 3:43Speaker 1: mistake that I made where I went to on a
- 3:46Speaker 1: coffee run that went out and you called me and
- 3:48Speaker 1: you had a lot of, you know, you were very
- 3:50Speaker 1: rushed in your voice. Like, you're like, get back. He
- 3:52Speaker 1: wants you for your topic. So I was like, okay, okay.
- 3:55Speaker 1: So then I'm running up with the coffees up the
- 3:57Speaker 1: stairs and I spill the one guy's coffee that you
- 3:59Speaker 1: probably don't want to spill. Not for anything, just because
- 4:02Speaker 1: I want to impress him. He's his name's on the
- 4:05Speaker 1: show and I spilled Mojo's coffee.
- 4:07Speaker 3: So I It's not your fault though. It's those damn stairs.
- 4:10Speaker 3: So many people tripped up those stairs. Like I tripped
- 4:13Speaker 3: up them probably every day. So like, I wouldn't blame.
- 4:16Speaker 2: Myself for that. It happens. And it is what it is.
- 4:19Speaker 3: Honestly, the, the getting you on the air and the storyline,
- 4:21Speaker 3: whatever it was, was probably so good.
- 4:23Speaker 2: He didn't care about the coffee spilling. Do you know
- 4:25Speaker 2: what I mean? Like everything was always content first and
- 4:28Speaker 2: coffee second.
- 4:29Speaker 1: Yeah. I hope so. But like he really wanted his coffee.
- 4:32Speaker 1: So obviously I went back out and got it afterwards.
- 4:35Speaker 1: My coffee was, At least it didn't.
- 4:37Speaker 2: Spill in your car.
- 4:38Speaker 3: We've had interns that like they're literally the whole order spilled.
- 4:41Speaker 2: In their car.
- 4:42Speaker 3: Like coffee in the morning was like my least favorite
- 4:46Speaker 3: thing to have to get people to go do. Cause
- 4:47Speaker 3: it's like, Oh, I know that that's not the thing
- 4:50Speaker 3: that you wanted to learn was like, let's get them coffee.
- 4:52Speaker 2: So, you know, I was just happy to be there.
- 4:55Speaker 1: Like, and like all of the things that you taught me,
- 4:58Speaker 1: which I do think you're the person who's taught me
- 5:00Speaker 1: like the most that I know about radio and obviously producing,
- 5:03Speaker 1: but like it, I just, I don't know. I've learned
- 5:07Speaker 1: so much while I was there that I feel like
- 5:10Speaker 1: I would have never been able to, like, you can't
- 5:12Speaker 1: learn that in a school and you can't learn that
- 5:15Speaker 1: from anywhere else. And so.
- 5:16Speaker 3: No, it's trial by fire. I tell everybody that this
- 5:19Speaker 3: is trial by, like, we are literally doing this live.
- 5:21Speaker 3: And if you F up, you F up and it
- 5:23Speaker 3: is what it is. And I'm going to tap you
- 5:24Speaker 3: out and don't get upset, but watch how I do it.
- 5:27Speaker 1: Yeah.
- 5:27Speaker 2: And a lot of it in the beginning is just
- 5:29Speaker 2: watch how, how I'm doing this.
- 5:30Speaker 1: Yes. And the way that you did it is the
- 5:34Speaker 1: reason that I said, because I wanted to go into TV.
- 5:36Speaker 1: And that is the way that you did it was
- 5:38Speaker 1: the reason why I decided that I loved radio because
- 5:41Speaker 1: there was so much that went into something that to
- 5:44Speaker 1: the naked ear sounds like it's just people talking.
- 5:48Speaker 2: Well, and I went from TV to radio.
- 5:50Speaker 1: Yes. Yes. Which is another reason why I was nervous
- 5:55Speaker 1: hosting in front of you because you have produced Barbara Walters.
- 5:59Speaker 1: So who is it? Like, what am I doing here?
- 6:02Speaker 2: Yes. But radio.
- 6:03Speaker 3: So what I loved about radio, because a lot of
- 6:05Speaker 3: people would think like TV to radio stepping down.
- 6:07Speaker 2: I loved it because the fourth wall is broken. I mean,
- 6:10Speaker 2: you live this every day.
- 6:11Speaker 3: You can prep a show perfectly, but you may get
- 6:15Speaker 3: a phone call or all of a sudden you're like,
- 6:17Speaker 3: this is our next topic or that we're going to
- 6:19Speaker 3: keep rolling with this or give it more time.
- 6:21Speaker 1: Right.
- 6:21Speaker 2: You never know. So that fourth wall is broken.
- 6:24Speaker 3: The people listening are just as much of a part
- 6:26Speaker 3: of the show as everybody else is in that studio.
- 6:29Speaker 3: And I think you guys do a really good job
- 6:31Speaker 3: of making people feel that way. I feel like Mojo
- 6:33Speaker 3: did a great job of making people feel that way,
- 6:35Speaker 3: that you are included in this.
- 6:36Speaker 2: It is our show. And so I remember, gosh, I remember.
- 6:42Speaker 3: getting a phone call, somebody was going to commit suicide.
- 6:45Speaker 3: And we talked to him off the ledge, literally. I
- 6:47Speaker 3: remember getting a phone call. We were talking about, I
- 6:49Speaker 3: think we were talking about addiction. And I got a
- 6:52Speaker 3: phone call from a guy sitting in the liquor store
- 6:55Speaker 3: parking lot, waiting for it to open. He had been
- 6:57Speaker 3: sober for months and he was just going through a
- 7:00Speaker 3: hard time. And he was just like, I just want
- 7:02Speaker 3: to drink. And so I asked, can we put you
- 7:04Speaker 3: on the air and talk to you about it? And
- 7:07Speaker 3: we did and convinced him just to go home, to
- 7:09Speaker 3: turn back around. to like be sober another day, just
- 7:11Speaker 3: one more day.
- 7:13Speaker 2: Um, and so there's always that, that, you know, preparation
- 7:16Speaker 2: is great, but prepping is always plan B, whatever happens,
- 7:21Speaker 2: sometimes you just got to roll with it. And then
- 7:23Speaker 2: also listening.
- 7:24Speaker 3: I think a lot of times we have a hard
- 7:25Speaker 3: time listening to what the caller is saying, because in
- 7:28Speaker 3: our brains, it's like, Oh, I got to get to
- 7:30Speaker 3: her commercial.
- 7:31Speaker 2: Oh, I got to get to the contest. Oh, I
- 7:32Speaker 2: got to get to this next thing.
- 7:34Speaker 3: But a lot of times if somebody is calling and
- 7:35Speaker 3: they're being like, I'm having a really rough day, right?
- 7:38Speaker 2: It, it's okay to be like, tell us what's happening,
- 7:41Speaker 2: what's going on.
- 7:42Speaker 1: Right.
- 7:43Speaker 3: I also get the stress of like, we only have
- 7:45Speaker 3: four minutes for this and we got to get out
- 7:46Speaker 3: of it. But sometimes, especially with you guys, I'm sure
- 7:49Speaker 3: Fred like has control of his clock.
- 7:51Speaker 2: And if he told his PD, listen, this, this.
- 7:53Speaker 3: Segment needed to happen and I had to bump a commercial,
- 7:56Speaker 3: they would probably be more understanding, especially if it's something
- 7:59Speaker 3: that is so it's worth bumping a commercial for. Honestly,
- 8:03Speaker 3: if somebody needs help or you can really hear it
- 8:06Speaker 3: in their voice of what they need, I also love
- 8:08Speaker 3: the times, and I think you guys do this too,
- 8:10Speaker 3: where you just like have prizes just in case. And
- 8:12Speaker 3: if someone's having a bad day, like, listen, let me
- 8:14Speaker 3: give you a $ 25 or $ 50 movie gift certificate. Like
- 8:17Speaker 3: go enjoy this restaurant, go have whatever. And I think
- 8:22Speaker 3: that is such a great example of what radio really
- 8:25Speaker 3: does for people. If there's ever an emergency, what's the
- 8:28Speaker 3: first thing a lot of people turn on? Sometimes TV,
- 8:30Speaker 3: but most of the time radio. So I think that.
- 8:33Speaker 2: We get like radio just gets such a bad rap.
- 8:36Speaker 1: And it strengthens when you do stuff like that, the
- 8:39Speaker 1: relationship with the listener, which who already, you know, it's
- 8:42Speaker 1: already a strong connection, but they'll never forget, you know,
- 8:45Speaker 1: that the show did that for them. And that's what
- 8:48Speaker 1: makes the connection stronger. And I think that's what makes
- 8:50Speaker 1: people want to listen. I think if it's a show
- 8:53Speaker 1: where you're just doing like rip and reads, you're, you know,
- 8:55Speaker 1: you're reading BuzzFeed lists and you're like, yeah. you're giving
- 9:00Speaker 1: information that people can get anywhere, then that's not, it's,
- 9:03Speaker 1: it's because of the people and the connections that you,
- 9:06Speaker 1: you make with the listeners. And when you are a
- 9:07Speaker 1: phone screener, you like get to know these strangers.
- 9:11Speaker 2: They know you by name. They will say, hi, Caitlin.
- 9:13Speaker 1: Right.
- 9:13Speaker 2: Or like, hi, Rachel.
- 9:15Speaker 1: So like, it's just, it's very, very cool. And I
- 9:19Speaker 1: think people sometimes crap on radio, but like, they don't
- 9:21Speaker 1: even realize that. Um, I also like that you are
- 9:24Speaker 1: woo woo like I am. So like whenever we would
- 9:27Speaker 1: do for breaking and entering, you know, I would go
- 9:29Speaker 1: through and read a lot of the stories. And you
- 9:32Speaker 1: would tell me like, because I got very upset that
- 9:37Speaker 1: I am choosing who, you know, who to help and essentially.
- 9:41Speaker 3: Feel like you're playing God. That's how I would describe it.
- 9:44Speaker 2: Yes.
- 9:44Speaker 1: And it just felt very wrong. And I said, so
- 9:47Speaker 1: the only thing I can think to do is to like,
- 9:49Speaker 1: go deep and like try to listen to like whatever
- 9:52Speaker 1: it is telling me this family that family because I
- 9:55Speaker 1: felt and we do something like that on the Fred
- 9:57Speaker 1: show too and I feel it's a hard thing like
- 9:59Speaker 1: the stories sit with you, whatever. And so you would
- 10:01Speaker 1: always encourage like, yes, no, I need you to use
- 10:03Speaker 1: your intuition. I get what you're saying. And so, you know,
- 10:07Speaker 1: when it does work or when the, you know, when
- 10:09Speaker 1: the final product pays off, then you're like, oh, like,
- 10:13Speaker 1: that was something bigger than me, you know?
- 10:16Speaker 2: Yes, always go with your gut. Absolutely.
- 10:18Speaker 3: Yeah, I mean, that's, I think, part of what, like,
- 10:21Speaker 3: manifesting is, is, like, the universe, God's source, is putting
- 10:26Speaker 3: all the puzzle pieces together for all of us. And so, like,
- 10:30Speaker 3: why this one and not that one, I can't tell
- 10:32Speaker 3: you why, beyond this one is the one that we picked.
- 10:36Speaker 2: It just is.
- 10:37Speaker 1: Yeah, and you... are a great example of like a
- 10:41Speaker 1: badass woman, but who has like a heart. Like, you
- 10:44Speaker 1: know what I mean? You can, you can care about
- 10:47Speaker 1: people and also be like, no, get this shit, get
- 10:48Speaker 1: off phones. Like, you know, I just really appreciated that.
- 10:52Speaker 1: I do best with that leadership style where like, I'm
- 10:56Speaker 1: not guessing if you're upset or what I did wrong.
- 10:58Speaker 1: I want it very direct. I want to give it
- 11:00Speaker 1: to me so I know it can't happen again. I don't,
- 11:02Speaker 1: if I hear about it later than it, you know,
- 11:03Speaker 1: so it's.
- 11:04Speaker 2: Just, I, I don't hide my emotion.
- 11:07Speaker 3: And I know it was not easy for a lot
- 11:09Speaker 3: of you, but you guys are also babies. You never
- 11:11Speaker 3: had a real job. You never worked in corporate America,
- 11:13Speaker 3: corporate media. And so to me, it's like, this is
- 11:16Speaker 3: boot camp. It is trial by fire. And like, here
- 11:19Speaker 3: we fucking go. You're either in it or you're not.
- 11:21Speaker 3: I remember one girl, one intern, she came one day
- 11:26Speaker 3: and then she didn't come in the next day.
- 11:27Speaker 2: And I called her like, no call, no show, nothing.
- 11:30Speaker 2: And I was like, what's going on?
- 11:32Speaker 3: And she's like, well, I just felt like I was
- 11:34Speaker 3: getting in trouble a lot or I wasn't doing the
- 11:36Speaker 3: right thing.
- 11:36Speaker 2: And I was like, and?
- 11:37Speaker 3: And so you're just not going to fucking come in
- 11:39Speaker 3: to try again today? Like, this is how we're going
- 11:41Speaker 3: to do this? This is not how we do this.
- 11:43Speaker 3: I was like, so get your big girl pants on
- 11:45Speaker 3: and get your ass fucking in here and we're going
- 11:47Speaker 3: to try again.
- 11:48Speaker 2: And she became one of my best interns. Her name
- 11:51Speaker 2: is Catherine. I love her so much. But like.
- 11:54Speaker 3: I understand it's hard, but you guys life's fucking hard, right?
- 12:00Speaker 3: If I was easy on you, what would that have
- 12:02Speaker 3: taught you?
- 12:02Speaker 2: Nothing.
- 12:03Speaker 3: You have to learn to number one, regulate your nervous system.
- 12:07Speaker 3: Number two, breathe it the fuck out.
- 12:09Speaker 2: Number three, go cry if you need to, but then
- 12:11Speaker 2: get your ass back here after the commercial break.
- 12:13Speaker 3: Cause we have a show to do period. And most
- 12:16Speaker 3: of most everybody's stepped up truly. And you have to
- 12:20Speaker 3: also like going back to the listeners being part of
- 12:22Speaker 3: everything and Time and attention is the newest commodity. And
- 12:26Speaker 3: so if people are giving you that, whether it's their
- 12:28Speaker 3: 15 minutes, 30 minute hour commute, whatever it is, and
- 12:31Speaker 3: they're not listening to something else and they're listening to
- 12:33Speaker 3: live radio, it is such a pleasure to be able
- 12:38Speaker 3: to like be with people in that way. And I
- 12:41Speaker 3: never took it for granted, right? Like this is somebody's
- 12:44Speaker 3: only time with us, right? Before they have to go
- 12:46Speaker 3: to their shitty job or have to go pick up
- 12:49Speaker 3: their kids or whatever it is. And so to me,
- 12:52Speaker 3: it's like we have to deliver every minute of every
- 12:55Speaker 3: second to whether it's, you know, educational, entertaining, or just
- 13:00Speaker 3: crying together. I never took a second for granted of
- 13:03Speaker 3: the people that gave us their time and their attention.
- 13:07Speaker 3: So that's why it was just so important to me.
- 13:09Speaker 3: It wasn't just the expectations of Mojo, of the team,
- 13:12Speaker 3: of management. I truly always put the listeners' expectations first
- 13:17Speaker 3: and wanting to deliver for them. they could listen to
- 13:20Speaker 3: however many shows and they chose to listen to us.
- 13:23Speaker 3: And they really, truly do become like family.
- 13:26Speaker 1: Oh, yeah. I love that. And I mean, all the
- 13:28Speaker 1: misfits and everything. That was a time. And just like,
- 13:32Speaker 1: I don't know, I was a baby. And like, I
- 13:34Speaker 1: just think of like, some of the things like, oh,
- 13:36Speaker 1: the strippers are here. Okay, perfect. Bring them in. You know,
- 13:40Speaker 1: I'd be going, hi, girls. Like, hi. Like, I'm like,
- 13:43Speaker 1: I'm grabbing, I'm corralling strippers.
- 13:45Speaker 3: I'm, you know, Well, the strippers are the hardest, too,
- 13:49Speaker 3: because they would always come from their shift.
- 13:51Speaker 1: Right.
- 13:51Speaker 3: They wouldn't just be getting up and they would be
- 13:53Speaker 3: literally exhausted. So I also felt bad because I'm like, oh,
- 13:57Speaker 3: they literally just worked a full shift. These poor freaking
- 14:00Speaker 3: girls that just want to go home and sleep. And
- 14:02Speaker 3: now they have to be a part of like our shenanigans. But,
- 14:05Speaker 3: you know, it worked every time.
- 14:07Speaker 1: Such a time. Everybody loves a stripper. So we are
- 14:11Speaker 1: going to do things a little out of order because
- 14:14Speaker 1: after she just said all those nice things about me,
- 14:16Speaker 1: she actually had to say them twice because my dumb ass,
- 14:20Speaker 1: I clicked record, but I did not wait for the
- 14:22Speaker 1: girl to say session is recording. And so we had
- 14:25Speaker 1: to realize, I had to realize that half hour in,
- 14:30Speaker 1: I was not recording.
- 14:31Speaker 3: So everybody needs to remember that. Like, this is your sign.
- 14:35Speaker 3: If you're listening to this right now, always check that
- 14:37Speaker 3: you're actually recording it. I have done it before. That's
- 14:40Speaker 3: why immediately I looked up. I was like, I don't
- 14:42Speaker 3: think she's recording.
- 14:43Speaker 2: I've done it before.
- 14:44Speaker 3: It's horrifying, but at least, you know, me, it's horrifying
- 14:46Speaker 3: when it's a stranger and you're like, Oh my fucking God,
- 14:48Speaker 3: we have to do this all over again.
- 14:49Speaker 1: So, but also like you're the last person I would
- 14:54Speaker 1: want to do that too.
- 14:55Speaker 2: When I'm trying to be like, look, You know, you.
- 14:58Speaker 1: Raised me so well. I'm such a corporate baddie. I
- 15:03Speaker 1: don't know.
- 15:03Speaker 2: But we know each other.
- 15:05Speaker 3: So like it was, you know, we were keeping it casual.
- 15:08Speaker 3: And so in your brain, it probably was just like, oh,
- 15:09Speaker 3: we're just on a Zoom call.
- 15:10Speaker 2: It's fine.
- 15:11Speaker 1: So mad though, because well, whatever.
- 15:14Speaker 2: Well, it's fine. I will perform for you. Don't worry.
- 15:19Speaker 2: I'll be your dancing monkey. Don't worry.
- 15:20Speaker 1: I love it. Okay. So usually it's Jason and I
- 15:22Speaker 1: going back and forth with our top five, but I
- 15:26Speaker 1: want to pick your brain more about like stuff you
- 15:28Speaker 1: did before Mojo. So I'm going to have you just
- 15:30Speaker 1: do your top five and your crash out. And then
- 15:34Speaker 1: we will talk more about all of the juicy tea
- 15:37Speaker 1: that you have from back in the day. So, okay.
- 15:41Speaker 1: What is your number one on your top five this week?
- 15:44Speaker 3: So you told me it could be like anything, right?
- 15:46Speaker 3: Like it doesn't have to be something that happened in
- 15:47Speaker 3: the news per se, because I don't really watch the news.
- 15:50Speaker 2: Okay, good.
- 15:51Speaker 1: No, like if I did do one today, mine would be.
- 15:55Speaker 2: Yeah, give me one of yours.
- 15:57Speaker 1: So I have like a product recommendation, but then I have...
- 16:01Speaker 1: I'm like in my Sex and the City era right now,
- 16:03Speaker 1: my Carrie Bradshaw era, which I've never had. That was
- 16:06Speaker 1: one of mine. And then I would explain that. So
- 16:08Speaker 1: it could literally be a show, anything, a feeling, um,
- 16:12Speaker 1: a song. So whatever. Oh, leave it on my lap.
- 16:19Speaker 1: I do have my little, um, eye patches on because
- 16:23Speaker 1: the only time I really can do my skincare is
- 16:26Speaker 1: fat Sundays, which is we order and eat fattening food
- 16:29Speaker 1: and we do our skincare the one day a week.
- 16:31Speaker 1: And also I put on an ex's shirt that has
- 16:34Speaker 1: like a dog on it.
- 16:35Speaker 4: I think that it was like, it's like a rip
- 16:40Speaker 4: off of like this designer. I think maybe Balenciaga, but
- 16:43Speaker 4: cause they used to use this dog. The bottom says
- 16:46Speaker 4: eat a dick.
- 16:46Speaker 1: I just, I realized.
- 16:48Speaker 2: Well, that's amazing.
- 16:50Speaker 3: My daughter has a pin that she likes to wear
- 16:52Speaker 3: to school on her backpack that says that I was like,
- 16:55Speaker 3: that's not appropriate.
- 16:56Speaker 2: You're 14, but she doesn't care. So that's okay. I'm
- 17:00Speaker 2: just like, whatever at this point.
- 17:02Speaker 1: I don't care. You're tired. I know.
- 17:04Speaker 3: I'm like, I'm not going to argue with you. If
- 17:06Speaker 3: you get sent home, you get sent home and.
- 17:08Speaker 2: We all know why. Not surprising.
- 17:10Speaker 1: What is your number one?
- 17:12Speaker 3: So I wrote a second children's book. So I have
- 17:14Speaker 3: one children's book that I put out last year that
- 17:16Speaker 3: won two different awards. I'm so excited about it. It's
- 17:18Speaker 3: called Santa's Secret Wishing Coin. It's not going to come
- 17:21Speaker 3: back out this year because we are going to like
- 17:23Speaker 3: revamp it a little bit and create it with illustrations
- 17:27Speaker 3: and in different languages.
- 17:28Speaker 2: But my next children's book is this Puka Duka Panda Bear.
- 17:31Speaker 2: Can you see it?
- 17:32Speaker 1: Oh, yes.
- 17:34Speaker 2: I love it.
- 17:34Speaker 1: There it is.
- 17:35Speaker 2: It's so cute.
- 17:36Speaker 3: So it's about a little girl who realizes that she
- 17:41Speaker 3: doesn't need her stuffy. So do you remember when being
- 17:43Speaker 3: a little kid and you had to take like your
- 17:45Speaker 3: little stuffy or your blankie everywhere you went? Well, as
- 17:47Speaker 3: a parent, I would panic when my kids would do
- 17:49Speaker 3: that because I'm like, oh, my God, please don't leave
- 17:51Speaker 3: baby anywhere.
- 17:52Speaker 2: Like, please don't leave blankie anywhere. My son had blankie.
- 17:54Speaker 3: My baby, my daughter had baby. And so I wrote
- 17:57Speaker 3: this cute little book. I used to call my husband Pukaduka.
- 18:01Speaker 3: And so it just started, you know, the wheels start turning.
- 18:04Speaker 3: I wrote it a very long time ago, just made
- 18:06Speaker 3: a little spec book just to give him as a gift.
- 18:08Speaker 3: And last year, as I was self-publishing the Christmas book
- 18:13Speaker 3: and realized, oh, I can do this. I can do
- 18:15Speaker 3: hard things. I can learn new things that I've never
- 18:17Speaker 3: done before, right? I became my own publishing house. I
- 18:20Speaker 3: printed my own books, everything. I didn't go through Amazon
- 18:23Speaker 3: because I had a certain quality that I wanted. This
- 18:25Speaker 3: one will go through Amazon and the regular channels because
- 18:28Speaker 3: this one is just, it's just an easy, cute little
- 18:31Speaker 3: like simple book.
- 18:33Speaker 2: And so I'm just so.
- 18:35Speaker 3: Proud of myself. I think that we get into this
- 18:39Speaker 3: space of like, oh, can I be a published author?
- 18:42Speaker 3: And a lot of people think like, oh, I need
- 18:44Speaker 3: somebody to do that for me.
- 18:45Speaker 2: I need a publisher.
- 18:46Speaker 3: I want you guys to understand when you're going to
- 18:48Speaker 3: self-publish anything or you're going to a publisher.
- 18:51Speaker 2: You still have to market the book.
- 18:54Speaker 1: Right?
- 18:54Speaker 2: A lot of publishers will be like, great, here's your advance.
- 18:56Speaker 3: Now you have to earn that advance back and you
- 18:59Speaker 3: have to market it. So it's not like the be
- 19:03Speaker 3: all and end all to have a publisher pick up
- 19:05Speaker 3: your book. You can self-publish anything. It's very easy to
- 19:08Speaker 3: do once you understand the steps. And I have a
- 19:13Speaker 3: team member that helps me with the graphics and like
- 19:15Speaker 3: the final designs of submitting it because it has to
- 19:17Speaker 3: be in a certain format. So I learned all of
- 19:18Speaker 3: that by doing. And so I'm just really excited. This
- 19:23Speaker 3: has been like a long time coming. This is my
- 19:25Speaker 3: first like spec version of it. Like you get it
- 19:28Speaker 3: printed to like review it. So I'm going to have
- 19:29Speaker 3: my husband read it because the first spec version I got,
- 19:34Speaker 3: there was a huge glaring error on the cover and
- 19:37Speaker 3: I didn't see it until I got it printed. And
- 19:39Speaker 3: I was like, oh my God, I was so excited
- 19:42Speaker 3: to get it in my hands that I didn't even
- 19:45Speaker 3: ask somebody else to look at it. You should always
- 19:47Speaker 3: get a second, a third, or fourth pair of eyes
- 19:49Speaker 3: on stuff because you never know what you're going to
- 19:50Speaker 3: miss because i don't know if you go through this
- 19:52Speaker 3: but like when you see something over and over and
- 19:54Speaker 3: over again and you're just your brain's just not computing
- 19:57Speaker 3: and so i saw it when i got the last
- 19:59Speaker 3: one and i was like oh my god i am
- 20:01Speaker 3: so stupid And so this is hopefully the final version.
- 20:06Speaker 3: There's a couple of things that look a little low
- 20:08Speaker 3: res to me that I'll just fix with my graphic designer.
- 20:10Speaker 3: But beyond that, like hopefully November 1st, we'll see what happens.
- 20:15Speaker 3: But this will be on Amazon, Barnes & Noble, all
- 20:18Speaker 3: the things.
- 20:19Speaker 1: And just really quickly, talk about what your Christmas book,
- 20:22Speaker 1: what the premise of that was, because I think it's
- 20:23Speaker 1: such a cool idea. Yeah.
- 20:25Speaker 2: The shortest version is my kids were six and seven.
- 20:30Speaker 2: My kids are 13 months apart. They're Irish twins.
- 20:32Speaker 3: I have a son who is now 15 and a
- 20:34Speaker 3: daughter who's 14, but at the time they were six
- 20:35Speaker 3: and seven. And they started to question Santa and their
- 20:39Speaker 3: belief in Santa. And as a parent, you want to
- 20:42Speaker 3: hold on to all those little magical moments for as
- 20:45Speaker 3: long as you can. So I started to write out
- 20:47Speaker 3: this story. I hired Santa to come and I got
- 20:51Speaker 3: a brownstone. I had my photographer friend. Yeah, I mean,
- 20:55Speaker 3: I produced everything. I mean, I had family photo shoots
- 20:57Speaker 3: from birth to probably age like nine, 10 for them
- 21:00Speaker 3: that were completely produced photo shoots, right?
- 21:03Speaker 2: Like it wasn't just like, oh, it's a Christmas photo session.
- 21:06Speaker 3: Mine was like hundreds of dollars and completely produced from
- 21:10Speaker 3: top to bottom, matching outfits, the whole thing. And so
- 21:13Speaker 3: I just told my kids, hey, we're just going to
- 21:15Speaker 3: do another family photo shoot. That's what they thought they
- 21:17Speaker 3: were walking into. But really it was going to be
- 21:21Speaker 3: a children's book and with real pictures. And so this,
- 21:24Speaker 3: this horse historical Brownstone in Detroit was absolutely perfect.
- 21:28Speaker 2: The Santa that came was he's six foot tall. He
- 21:32Speaker 2: has these beautiful blue eye.
- 21:33Speaker 3: I mean like insane. And so when they saw him,
- 21:36Speaker 3: they looked up and were like, Oh my God, Mike Bond,
- 21:39Speaker 3: this is really Santa.
- 21:40Speaker 2: I'm like, I know.
- 21:42Speaker 3: And so as we started to do the pictures and
- 21:45Speaker 3: the pages were coming out and I had my notes
- 21:47Speaker 3: and everything, I pulled the photographer aside to just kind
- 21:50Speaker 3: of review what she had to make sure we were
- 21:52Speaker 3: on track. And so Santa pulls my kids aside while
- 21:55Speaker 3: I'm sidetracked. And he pulls out this magical wishing coin
- 21:59Speaker 3: from his little pocket. And he explains this whole storyline
- 22:03Speaker 3: about the magical wishing coin on Christmas Eve. Your family
- 22:07Speaker 3: and you, you hold the coin. Your parents or your
- 22:09Speaker 3: guardian puts their hand on top of your hand with
- 22:11Speaker 3: the coin in the middle. And then the child wishes
- 22:14Speaker 3: for something they want under the tree the next day.
- 22:17Speaker 3: The caveat is the parents or the guardian has to
- 22:19Speaker 3: agree to what that item is. So it can't be like,
- 22:22Speaker 3: I want a pony, right? It has to be something
- 22:24Speaker 3: that could possibly be under the tree. And then you
- 22:26Speaker 3: sleep with the coin under your pillow. In that moment,
- 22:30Speaker 3: as he's doing this, I pull my photographer aside and
- 22:33Speaker 3: I'm like, get like, take as many pictures as you
- 22:35Speaker 3: can right now. I'm trying to get video. I'm trying
- 22:37Speaker 3: to take notes. We're doing all the things and we're
- 22:39Speaker 3: watching this real moment happen because I wasn't really sure
- 22:42Speaker 3: where the book was going to go. I was just
- 22:44Speaker 3: open to the possibility that anything could happen and let's
- 22:47Speaker 3: see what occurs. And as soon as this happened, I
- 22:51Speaker 3: was like, that's the book. And so it's Santa's Secret
- 22:54Speaker 3: Wishing Coin. And I had to be, of course, over
- 22:58Speaker 3: the top. And I also contacted a coin company, Osborne
- 23:01Speaker 3: Coinage in Ohio. It's one of the oldest coin companies
- 23:04Speaker 3: in America. And they made me special coins, Santa approved,
- 23:10Speaker 3: that can go with the book as well. But like
- 23:13Speaker 3: all of that was out of my own pocket. We
- 23:15Speaker 3: had to pull money from savings. I was so extra
- 23:19Speaker 3: with the way I wanted the book to look and
- 23:22Speaker 3: feel with the extra thick pages, glossy eight by 10,
- 23:25Speaker 3: that it costs so much to have printed because I
- 23:28Speaker 3: didn't put it on Amazon. I didn't like the drop
- 23:30Speaker 3: ship option on Amazon. It's just a cheaper quality. And
- 23:34Speaker 3: so I didn't break even, right? I still like owe
- 23:38Speaker 3: myself money, but that's okay.
- 23:40Speaker 2: I had a vision. I had to see the vision
- 23:42Speaker 2: come to life. And sometimes we have to take that risk.
- 23:47Speaker 2: I knew maybe nobody else would probably care.
- 23:49Speaker 3: I could have gotten, you know, the coins from China
- 23:51Speaker 3: and just a drop ship on Amazon. but I wanted
- 23:54Speaker 3: it to feel special. To me, it's not just a book.
- 23:57Speaker 3: It's not just a story. It's a moment that you
- 23:59Speaker 3: can enjoy as a family with your children, especially on
- 24:02Speaker 3: Christmas Eve.
- 24:03Speaker 2: Everybody's rushing.
- 24:04Speaker 3: You want to get the kids to bed because you
- 24:05Speaker 3: got to wrap gifts still. Like my husband and I
- 24:07Speaker 3: would wrap gifts till like 2 a.m. because we were
- 24:09Speaker 3: just like not on it. I would just keep everything
- 24:11Speaker 3: in boxes. And then like, obviously Santa would bring extra
- 24:13Speaker 3: gifts at the end. And so I was like, I
- 24:16Speaker 3: just need a moment with my kids to allow all
- 24:21Speaker 3: of us.
- 24:21Speaker 2: To believe in magic again.
- 24:23Speaker 3: And so the best is in the morning after they've
- 24:25Speaker 3: wished on Christmas Eve, in the morning they open their
- 24:27Speaker 3: gifts and sometimes what they wished for is under the tree.
- 24:31Speaker 2: And it's all about, it's really all about believing.
- 24:34Speaker 3: It's sort of like a little way in the door
- 24:36Speaker 3: about manifestation, like belief plus aligned action really is how
- 24:42Speaker 3: magic happens in our lives.
- 24:44Speaker 1: I love it. Well, congrats on both because that's me.
- 24:48Speaker 2: Thank you.
- 24:48Speaker 3: And then I have a nonfiction book coming out, but
- 24:50Speaker 3: that'll be. That's all about content creating. I'm just like,
- 24:53Speaker 3: that's almost done. I have to look at the final proof, but.
- 24:58Speaker 2: That is like, that can be my number two.
- 25:00Speaker 3: I forever wasn't clear on how I could help people.
- 25:04Speaker 3: I had big packages, right? So my higher end packages
- 25:07Speaker 3: to work with me and do content creation once a
- 25:10Speaker 3: month and handle your socials, all that stuff.
- 25:13Speaker 1: Yeah.
- 25:13Speaker 3: It's a, it's a big, it's a bigger package. It's
- 25:16Speaker 3: not attainable for a lot of people. And I was
- 25:18Speaker 3: like getting all these questions from people like, how can
- 25:20Speaker 3: I do this?
- 25:21Speaker 2: How can I do that?
- 25:22Speaker 3: And so I started posting on my social media at
- 25:24Speaker 3: producer Rachel Giordano on Instagram. I think it's, it's that
- 25:27Speaker 3: everywhere on how to do certain things. But I started
- 25:31Speaker 3: teaching courses too. And so it was from those courses
- 25:33Speaker 3: that I started to see what the gaps were, see
- 25:36Speaker 3: what the pain points were for a lot of people
- 25:37Speaker 3: just getting on camera. And so I was like, I'm
- 25:40Speaker 3: just going to write a book. It'll be a small
- 25:42Speaker 3: little book. It'll be a low end offer and it'll
- 25:45Speaker 3: be accessible to most people. So that is the next
- 25:48Speaker 3: thing that's going to come out because I want to
- 25:50Speaker 3: like in my brain, I just want to be of service.
- 25:51Speaker 2: How can I help more people?
- 25:53Speaker 1: Right.
- 25:54Speaker 2: But my time is also valuable.
- 25:56Speaker 3: And so at a certain point in time, I can't
- 25:58Speaker 3: just go do coffee with everybody every day for you
- 26:00Speaker 3: to pick my brain for free. It's just not going
- 26:02Speaker 3: to happen anymore. I have to protect my boundaries. I
- 26:05Speaker 3: have to protect my own time.
- 26:06Speaker 2: And then when I, when I talk to.
- 26:08Speaker 3: People and you're like that, like when you're woo woo,
- 26:10Speaker 3: and you're empathic, you take on that energy, right? And
- 26:13Speaker 3: so I can't just go home and leave them for
- 26:15Speaker 3: the day. I have to, like, I think about the
- 26:17Speaker 3: things that we talked about and I think about how
- 26:18Speaker 3: else I can help them and I'll send them a
- 26:19Speaker 3: follow-up email. It takes a lot of my time and
- 26:22Speaker 3: a lot of energy out of me that I really
- 26:24Speaker 3: need to put towards my own brand.
- 26:26Speaker 2: And so for me, the book is sort of protecting
- 26:28Speaker 2: that energy.
- 26:29Speaker 3: And if people want more of me and they can't
- 26:31Speaker 3: afford the higher end offer, I also have a one-on-one
- 26:34Speaker 3: consultation offer on my website for 90 minutes. You do
- 26:37Speaker 3: not have to continue with me, right? You can learn
- 26:39Speaker 3: so much from me in 90 minutes, which I think
- 26:41Speaker 3: you know, and just go do it, go execute.
- 26:44Speaker 2: And then next month, if you.
- 26:45Speaker 3: Have, you know, another $ 333 for 90 minutes, call me again,
- 26:49Speaker 3: set another appointment and we can go through.
- 26:51Speaker 2: Where you're at. But I want to give people the
- 26:55Speaker 2: opportunity to go do the thing.
- 26:58Speaker 1: Right.
- 26:58Speaker 3: And not just come to me constantly for, for help.
- 27:01Speaker 3: Like you can do the thing. And so I've got
- 27:04Speaker 3: consultation one-on-one clarity sessions for 90 minutes. And then I
- 27:07Speaker 3: also do virtual creating where I literally, it looks exactly
- 27:10Speaker 3: like this. I can make myself disappear and I walk
- 27:13Speaker 3: you through you self-recording and.
- 27:16Speaker 2: Media coach you through it.
- 27:17Speaker 3: Cause I think a lot of times when we're recording ourselves,
- 27:21Speaker 3: I know what pacing should sound like, right? You know
- 27:23Speaker 3: how to talk on radio now. You know what a
- 27:25Speaker 3: soundbite is. You know what it should sound like. You
- 27:27Speaker 3: know how to stop down. You know what a hook is, right?
- 27:29Speaker 3: A lot of people don't understand that. And so when
- 27:32Speaker 3: you're just shooting by yourself, it's easier to work with
- 27:36Speaker 3: somebody who is a media coach like I am to
- 27:38Speaker 3: sort of be like, yeah, that was great.
- 27:39Speaker 2: Now say it again. Or that was great. Why don't
- 27:41Speaker 2: you change these words? Or that was great. Now say
- 27:44Speaker 2: it like you believe it. And so I can do
- 27:46Speaker 2: that virtually.
- 27:47Speaker 1: Yeah. Yeah, like a bunch of things people can come
- 27:49Speaker 1: to you for.
- 27:51Speaker 2: Yes, the issue is I haven't niched down.
- 27:53Speaker 3: And I think that's why I haven't been able to
- 27:56Speaker 3: convert a lot is because I think a lot of
- 27:57Speaker 3: people don't understand what I do. And for the longest time,
- 28:00Speaker 3: I'd always be like, you tell me what the problem is,
- 28:01Speaker 3: and I can tell you how I can help. And
- 28:03Speaker 3: so now I'm trying to niche down.
- 28:05Speaker 2: So that's the two things.
- 28:06Speaker 3: I can help you get clarity on your brand or
- 28:07Speaker 3: what it is that you want to be doing, not
- 28:09Speaker 3: just with content creation, but with everything. And I get
- 28:12Speaker 3: a little woo-woo in there, too. And then, too, we
- 28:14Speaker 3: can create virtually. And the other thing, you don't have
- 28:17Speaker 3: to post anything. Let's just practice. Practice makes perfect, as
- 28:20Speaker 3: you know, right? And consistency is key with everything. Just
- 28:23Speaker 3: start being consistent and then creating a system around it. 100%.
- 28:27Speaker 1: Love it. Um, number two on your top five.
- 28:30Speaker 2: That was technically number two.
- 28:31Speaker 1: That was number two. Okay. Perfect.
- 28:32Speaker 2: Yeah. So the nonfiction book to me, I think is
- 28:34Speaker 2: number two.
- 28:36Speaker 1: Um, what is it? We will share your website. If
- 28:39Speaker 1: anyone's interested in working with her, she's the best.
- 28:43Speaker 2: Thank you. I love you. Um, the third thing to
- 28:46Speaker 2: me is trusting my intuition.
- 28:47Speaker 3: We sort of briefly talked about this, but I think
- 28:50Speaker 3: that when you truly get into alignment, it is a
- 28:53Speaker 3: gut and mind connection. As soon as I started to
- 28:56Speaker 3: clear out my gut, truly, um, I could make more
- 29:02Speaker 3: better aligned decisions. And I'm going to be 51 this month.
- 29:07Speaker 3: And it's been such an amazing journey. I look at
- 29:11Speaker 3: old videos of myself like, who is that person? Oh,
- 29:13Speaker 3: my God, this is so crazy. But I just wasn't
- 29:16Speaker 3: trusting my intuition. And now I live in a space
- 29:19Speaker 3: every day of where I truly trust the good voice
- 29:23Speaker 3: coming to me. I don't hear the negative voice as
- 29:25Speaker 3: much as I used to anymore, which is incredible. It
- 29:28Speaker 3: takes a while to get yourself out of that negative
- 29:30Speaker 3: rotation of that negative voice in your head. And so
- 29:33Speaker 3: number three for me is really I trust my intuition
- 29:36Speaker 3: more than I ever have before.
- 29:38Speaker 2: And it's been so on point.
- 29:39Speaker 3: It been so incredible and it's been such a journey
- 29:42Speaker 3: I think people always say enjoy the journey enjoy the
- 29:45Speaker 3: journey as a producer and you know this when you're
- 29:48Speaker 3: you produce everything in your life everything I'm also like
- 29:51Speaker 3: the oldest child right the oldest daughter right type a
- 29:54Speaker 3: right but So when you're always thinking about the next thing,
- 29:59Speaker 3: when I'm producing an event or producing a show or
- 30:01Speaker 3: a podcast, whatever it is, I've already thought of the
- 30:04Speaker 3: hundred things that could go wrong. And then my husband
- 30:08Speaker 3: one day said to me, instead of producing our life
- 30:11Speaker 3: and worrying about all the things that could go wrong,
- 30:13Speaker 3: what if you just thought about the one thing that
- 30:15Speaker 3: could go right?
- 30:15Speaker 2: The one thing you want to happen. Let's manifest that.
- 30:19Speaker 3: And so enjoying that journey and listening to my intuition
- 30:23Speaker 3: has been just a game changer for me and not
- 30:26Speaker 3: thinking about the negative things. You sort of have to
- 30:27Speaker 3: like wipe all the negative possibilities off. No, what timeline
- 30:30Speaker 3: do I want to be in? I want to be
- 30:31Speaker 3: in the timeline where it all fucking works out.
- 30:33Speaker 1: How do I sort out the good voice from my
- 30:37Speaker 1: anxiety OCD voice that's just repeating like, oh, you have
- 30:41Speaker 1: a missed call? Well, they are dead from a car accident.
- 30:44Speaker 1: You know what I mean? How do I know when
- 30:46Speaker 1: it's the good voice?
- 30:48Speaker 3: You know when it's the good voice. When you're in alignment,
- 30:50Speaker 3: you know when it's the good voice. It's the negative
- 30:52Speaker 3: voice that's taking up too much attention. And so a
- 30:55Speaker 3: lot of times people say to name it so you
- 30:59Speaker 3: can give it a name.
- 31:00Speaker 2: I just call it cunty bitch. Like, oh, that fucking
- 31:02Speaker 2: cunty bitch again. Can you just shut the fuck up?
- 31:05Speaker 2: I know I heard that. I saw a video. I
- 31:08Speaker 2: was like, I don't like that. But whatever. Fine.
- 31:10Speaker 3: In your head, just give it a name so that
- 31:13Speaker 3: you can talk to it and just be like, I
- 31:15Speaker 3: hear what you're saying. I understand that like things can
- 31:18Speaker 3: go wrong, but we're not going to think about those things.
- 31:19Speaker 2: Thank you so much. We're going to think about this.
- 31:21Speaker 3: And just sort of stay on that positive.
- 31:24Speaker 2: Positive, you know, mind frame as much as you can.
- 31:28Speaker 3: The more you get used to doing it, because I
- 31:31Speaker 3: didn't get it at first either.
- 31:31Speaker 2: I was like, what do you mean?
- 31:32Speaker 3: Just like, don't fucking think negative thoughts. That's what the
- 31:35Speaker 3: fuck are you talking about? But then I realized like
- 31:38Speaker 3: how much in my head was so negative and you
- 31:41Speaker 3: just have to replace it.
- 31:42Speaker 2: And you don't believe it at first. It's a little
- 31:44Speaker 2: bit hard.
- 31:45Speaker 3: So you can live in a space I call instead
- 31:47Speaker 3: of affirmations, you can do ask formations. Where instead of saying, oh,
- 31:52Speaker 3: everything is working out for me, where you're like, I
- 31:53Speaker 3: don't fucking believe that for a second. You can say,
- 31:56Speaker 3: why is everything working out for me? How is everything
- 31:58Speaker 3: working out for me? You ask, ask formations. And that
- 32:01Speaker 3: sort of helped me start getting into belief. Belief is everything.
- 32:05Speaker 3: And when all you're doing is believing those negative thoughts,
- 32:07Speaker 3: of course, you don't know where the good voice is
- 32:09Speaker 3: because this is taking up so much time in your head.
- 32:12Speaker 1: 100%. What is your number four? Yeah.
- 32:17Speaker 2: So women supporting women. I've been going to a lot
- 32:20Speaker 2: of different events.
- 32:21Speaker 3: I'm a part of a bunch of different communities, women's communities,
- 32:24Speaker 3: women in business, women just networking, women just connecting. When
- 32:28Speaker 3: I first left radio about six years ago, I started
- 32:32Speaker 3: this little boutique media company and I was isolated. Entrepreneurship
- 32:36Speaker 3: is very isolating, especially when you worked from a team.
- 32:39Speaker 3: I think at the time we had 10 people on
- 32:41Speaker 3: our team in radio to just me. And I realized
- 32:45Speaker 3: I have to go meet people. I have to meet
- 32:47Speaker 3: other women. I have to talk to other people like
- 32:49Speaker 3: to see like, is anybody else going through this thing?
- 32:52Speaker 3: And so just being in community with other women who
- 32:57Speaker 3: are not competing with you, who just want to.
- 33:00Speaker 2: Cheerlead for you.
- 33:01Speaker 3: Who love and share and like and engage with the
- 33:06Speaker 3: content because they get it has been life changing for me.
- 33:10Speaker 3: And I went to this event the other day and
- 33:12Speaker 3: I looked around the room and just randomly, there were
- 33:15Speaker 3: a ton of women from each community that I've ever
- 33:18Speaker 3: been in. They don't all necessarily know each other, but
- 33:20Speaker 3: they were all meeting each other, saying hi to each other.
- 33:22Speaker 2: And they were all there while I was on stage.
- 33:25Speaker 3: I'm just looking out at this group of people, like
- 33:27Speaker 3: trying to hold the tears back because I was like,
- 33:28Speaker 3: oh my God, every single one of these people has
- 33:31Speaker 3: had a part of my journey, a part of this,
- 33:35Speaker 3: like being an entrepreneur and doing the thing and believing
- 33:38Speaker 3: I can do the thing. And a lot of times
- 33:40Speaker 3: when we see somebody else doing it ahead of us,
- 33:43Speaker 3: it helps us to believe like, oh, if they can
- 33:45Speaker 3: do it, I can do it. And it's just been
- 33:48Speaker 3: such a wonderful thing. I isolated myself for so long.
- 33:51Speaker 3: I think it's that fight or flight thing. thing where like,
- 33:54Speaker 3: I just didn't trust people and you're always waiting for
- 33:56Speaker 3: the next shoe to drop. And so when I could
- 33:58Speaker 3: finally just be in, um, communion with women and not
- 34:04Speaker 3: in competition, it was just life changing.
- 34:06Speaker 2: So it's just been magical for me.
- 34:08Speaker 1: Yeah. I mean, I always tell, uh, people getting into, Ooh,
- 34:12Speaker 1: people getting into the industry or really any workplace. I
- 34:23Speaker 1: get a mentor, just like find any woman, you know,
- 34:25Speaker 1: that is willing to help.
- 34:28Speaker 2: Not any woman.
- 34:29Speaker 3: There are some women that like are brainwashed from the patriarchy,
- 34:32Speaker 3: but find somebody in alignment with how you think, like,
- 34:36Speaker 3: especially in corporate America.
- 34:38Speaker 2: A lot of people think like, oh, she's a woman.
- 34:40Speaker 2: She'll help me.
- 34:41Speaker 3: No, I've come across many a woman who are, do
- 34:46Speaker 3: not want to help you at all because they're just
- 34:48Speaker 3: trying to survive too.
- 34:50Speaker 2: Correct.
- 34:50Speaker 1: Yeah. I meant any woman I'm meeting, like they, no
- 34:53Speaker 1: matter what position or how long they've been there, I mean,
- 34:56Speaker 1: like if, if someone is willing to help you and
- 34:59Speaker 1: seems like they want to, um, always my first piece
- 35:02Speaker 1: of advice, because like we understand each other the most
- 35:05Speaker 1: and we understand what we go through in any setting
- 35:08Speaker 1: the most. So I just think that's something that's really important.
- 35:10Speaker 1: And there always will be at least one that wants
- 35:13Speaker 1: to help you. And so that's perfect. First piece of
- 35:18Speaker 1: advice there. Nailed it. Landed the plane. I can speak.
- 35:23Speaker 1: I speak for a living. I get paid to speak.
- 35:25Speaker 1: And like I was just listening to an old session
- 35:28Speaker 1: I had with one of my psychics, my many psychics
- 35:32Speaker 1: from after I graduated. And I re-listened to it and
- 35:36Speaker 1: I thought I was going into TV. She totally was like,
- 35:39Speaker 1: I'm seeing radio. I'm seeing like you in like what
- 35:42Speaker 1: you're wearing right now, meaning like sweatpants. It was crazy.
- 35:44Speaker 2: That's fascinating.
- 35:45Speaker 1: Like there are two women that are going to really
- 35:48Speaker 1: like want to help you and teach you. And you,
- 35:52Speaker 1: I mean, obviously are one of the women she was
- 35:54Speaker 1: speaking about. And seriously.
- 35:57Speaker 2: That's amazing.
- 35:58Speaker 1: Like throughout anyone I've ever... worked with, I learned the
- 36:02Speaker 1: most about radio from you and about just how to
- 36:06Speaker 1: be in the workforce and how to show up for yourself.
- 36:10Speaker 1: And it just, I've learned the most from you. So
- 36:12Speaker 1: I truly have to thank you for that because I
- 36:16Speaker 1: can tell when some people didn't have a Rachel or
- 36:20Speaker 1: didn't come from a place where people might, you know,
- 36:23Speaker 1: might talk to you with a tone and we've got
- 36:25Speaker 1: to move it quickly, but like, it's not personal and it's, um, it's,
- 36:30Speaker 1: been so beneficial. Even just the call I gave you
- 36:32Speaker 1: the other day, like I love you so much. I
- 36:35Speaker 1: wanted just, I just wanted to ask your opinion and you,
- 36:38Speaker 1: I know.
- 36:39Speaker 2: I word vomit. I'm like, here's everything. Take my brain.
- 36:44Speaker 1: I was like, do you want, do you want Levi?
- 36:46Speaker 1: Because like, like that was like the nicest thing. And
- 36:49Speaker 1: you just like, you were, it was a two hour
- 36:51Speaker 1: phone call and you literally knew I was driving. So
- 36:54Speaker 1: you were like auditing the phone call and.
- 36:56Speaker 2: Like, I was taking notes in Gmail so I can
- 37:00Speaker 2: send it back to you.
- 37:01Speaker 1: How do I get so lucky to have someone in
- 37:04Speaker 1: my life willing to do that? So that that is
- 37:06Speaker 1: you for me.
- 37:08Speaker 3: I feel bad because I think back then I wish
- 37:11Speaker 3: I understood even from like working from the view Disney
- 37:15Speaker 3: Home Shopping Network and radio. I was always in fight
- 37:19Speaker 3: or flight and I didn't understand that I had control
- 37:24Speaker 3: over how I reacted. So like whether something was happening
- 37:27Speaker 3: and I was under stress, I didn't have to pass
- 37:29Speaker 3: that stress on to you guys.
- 37:31Speaker 2: And I feel bad because I did.
- 37:33Speaker 3: But also when it's live, it's you don't have that
- 37:36Speaker 3: much time to like reset your nervous system and alchemize
- 37:39Speaker 3: that energy.
- 37:40Speaker 2: And so like kudos to you guys.
- 37:42Speaker 3: For like literally taking it on the chin sometimes because
- 37:46Speaker 3: it was just like.
- 37:47Speaker 2: What the fuck are we doing?
- 37:48Speaker 1: Right.
- 37:48Speaker 2: Right. Like I would lose my shit. And I wish
- 37:51Speaker 2: I didn't. I wish I didn't.
- 37:53Speaker 3: I wish I could have handled that differently. But every
- 37:55Speaker 3: single one of you, except for that one girl, until
- 37:57Speaker 3: I called her to come back the next day, came.
- 37:59Speaker 2: Back the next day. And so.
- 38:01Speaker 1: I just like that I knew you were mad and
- 38:03Speaker 1: what you were mad about. Like, I don't... I'm serious. Like,
- 38:06Speaker 1: that's really hard for some people. Like, some people, they
- 38:08Speaker 1: want you to, like, wonder why they're mad. Or they go...
- 38:11Speaker 1: Silent treatment. And, like, I'm the best in that situation.
- 38:15Speaker 1: And I, you know, I don't know. You truly, like.
- 38:20Speaker 3: I tell you like it is and I tell you
- 38:21Speaker 3: the truth because how can you learn, right?
- 38:23Speaker 2: Like we all fucking make mistakes.
- 38:25Speaker 3: I would still make mistakes every day and I had
- 38:26Speaker 3: been doing production for 20 years, right?
- 38:29Speaker 2: Like shit happens. Let's move on and then go from there.
- 38:33Speaker 1: So women supporting women is a big thing.
- 38:35Speaker 2: Well, thank you. Well, and thank you for saying that.
- 38:37Speaker 2: I love you so much.
- 38:38Speaker 1: I love you so much. So yeah, it's find... And, like,
- 38:41Speaker 1: I see it more and more. It used to be
- 38:43Speaker 1: more competition. I truly feel like I'm seeing women come
- 38:45Speaker 1: together more than they ever have before. 100%. And I
- 38:48Speaker 1: have to say, all of the women that I know
- 38:51Speaker 1: from radio are extremely supportive, understanding. I know there's a
- 38:55Speaker 1: lot of, like, sometimes with the men, they're more competitive
- 38:59Speaker 1: with each other. Yeah. And I just, I think it's really, like, beautiful, like,
- 39:03Speaker 1: the little radio group that I have that I can call.
- 39:05Speaker 1: And they're all, you know, a lot of them are women. Yeah.
- 39:09Speaker 3: I also love like as a woman in radio, I
- 39:13Speaker 3: love where it's moved to where women aren't just giggle boxes, right?
- 39:18Speaker 3: Like the co-host, you should just be the giggle box.
- 39:20Speaker 3: We just had to laugh at whatever the dude said.
- 39:22Speaker 3: And that's not the space that we're in anymore, right?
- 39:26Speaker 3: Like we can take up space. We can say things.
- 39:28Speaker 2: We can actually put thoughts together. We can write. We
- 39:31Speaker 2: can do a lot of different things.
- 39:33Speaker 3: And so it's nice to see women getting more recognition
- 39:37Speaker 3: in radio. Whereas in the past, I think they were
- 39:40Speaker 3: just thought as like, you know, the side piece giggle box.
- 39:43Speaker 3: And it's like, but we're not at all. They're just not.
- 39:47Speaker 1: Laughing if it's not funny. Right.
- 39:50Speaker 2: Well, yeah. And I think people feel that like there
- 39:52Speaker 2: is the frequency in your voice. I say this all
- 39:56Speaker 2: the time. Like when you are fake laughing, people know
- 39:59Speaker 2: when it's fake.
- 40:00Speaker 1: Right.
- 40:01Speaker 3: And like sometimes it's like, oh, whatever. But when you
- 40:03Speaker 3: have that genuine laughter, I think that was my favorite part.
- 40:07Speaker 3: was genuinely making like spike shannon and mojo laugh like
- 40:12Speaker 3: genuine like belly laughter was like yes we got it
- 40:16Speaker 3: and then you would get out of that laugh into
- 40:18Speaker 3: commercial or into whatever it is and on to the
- 40:20Speaker 3: next thing and it was just you're like yes pat
- 40:23Speaker 3: yourself on the back well that's the hardest thing too
- 40:25Speaker 3: and this happens in radio and radio uh in tv
- 40:28Speaker 3: In TV, we would have a post-mortem meeting. So after
- 40:30Speaker 3: the show, after the view or whatever it was, whatever
- 40:32Speaker 3: TV show it is, you have a post-mortem meeting after
- 40:34Speaker 3: the show. And it was like, what did we do wrong?
- 40:36Speaker 2: What did we do right?
- 40:37Speaker 1: Amazing.
- 40:38Speaker 2: Pat yourselves on the back. What are you going to
- 40:39Speaker 2: do tomorrow? What's next? And it's like, it's so hard.
- 40:43Speaker 3: Because as a producer and a host, you're always like,
- 40:47Speaker 3: what's the next thing?
- 40:48Speaker 2: You're always looking forward. You're never in that moment of like,
- 40:52Speaker 2: we did a good job today, right?
- 40:53Speaker 3: You can never just live in that. That's like maybe
- 40:55Speaker 3: for 30 seconds. And it's like, okay, what's tomorrow? And
- 40:57Speaker 3: you're like, Okay, here we go.
- 40:59Speaker 2: Moving on.
- 41:01Speaker 3: So you never have that moment of just purely being
- 41:05Speaker 3: proud of yourself because you accomplished something amazing.
- 41:08Speaker 2: It's always, what's next? What's next? And so I try
- 41:14Speaker 2: to take my wins now and really feel them and
- 41:20Speaker 2: allow myself to be in them a little bit and
- 41:23Speaker 2: bask in them a little bit. Whereas before, back in
- 41:25Speaker 2: the day, it's always, What's next? What's next? What's next? Now,
- 41:28Speaker 2: am I hard on myself and like always thinking what's next? Yes.
- 41:32Speaker 3: Especially when you are a writer and a creator, you
- 41:34Speaker 3: have to have the next thing, the next iron in
- 41:37Speaker 3: the fire. It's just the reality of the situation that
- 41:39Speaker 3: we're in. You grew an audience. I didn't grow an
- 41:42Speaker 3: audience just to pitch to them. I didn't grow an
- 41:44Speaker 3: audience to sell to. I generally want to help people.
- 41:47Speaker 3: But once you've got their attention, the book that you're
- 41:51Speaker 3: now marketing, you also need to be behind the scenes
- 41:53Speaker 3: writing the next thing.
- 41:54Speaker 1: Right?
- 41:55Speaker 2: The video that you've done, you have to work on
- 41:57Speaker 2: the next video, right?
- 41:58Speaker 3: We're doing this podcast episode. You better know who your
- 42:01Speaker 3: next guest is, right? And so I still live in
- 42:05Speaker 3: that reality today, but I allow myself to be proud
- 42:11Speaker 3: of myself and just be like, okay, we did the thing.
- 42:14Speaker 2: Let's live in this.
- 42:15Speaker 3: Just for a couple more minutes before we worry about
- 42:17Speaker 3: promoting the next thing.
- 42:19Speaker 1: Yeah. Speaking of the next thing, hit me with number four.
- 42:23Speaker 2: Was that four or five? I feel like.
- 42:25Speaker 1: Or did you do five?
- 42:27Speaker 2: That was four. I feel like we need... Now we're five. Okay.
- 42:30Speaker 2: So we're doing five. Yeah. I only know that because
- 42:33Speaker 2: I literally wrote a list.
- 42:35Speaker 1: What about the laughing thing? Fred always says, he's like,
- 42:37Speaker 1: I feel very gratified when you laugh because you don't
- 42:42Speaker 1: hand them out. And I'm like, I do not. I
- 42:44Speaker 1: do not. So he's like, if I hear that from you,
- 42:46Speaker 1: I'm like, oh, I made a funny witchcraft.
- 42:50Speaker 2: But it's also, it helps the energy in the room.
- 42:52Speaker 2: I don't think a lot of people.
- 42:54Speaker 3: it was always so hard to explain to my husband
- 42:56Speaker 3: until I made him start to come to like live
- 42:57Speaker 3: broadcast with me. My current husband, that current husband who
- 43:04Speaker 3: I had children with. I think everyone thinks like, Oh,
- 43:08Speaker 3: you just talk for a living. And like it's, and
- 43:11Speaker 3: not to.
- 43:11Speaker 2: Compare it, you know, job traumas with other people. Yes.
- 43:15Speaker 2: Do people have harder jobs?
- 43:17Speaker 1: Absolutely. Right.
- 43:18Speaker 2: Right. I, my sister, my one sister is, was an ER.
- 43:24Speaker 3: Nurse in a children's hospital. So she'd have to tell parents,
- 43:27Speaker 3: your kid is dead. Didn't have to live that. That
- 43:30Speaker 3: got me through every day. I was like, I'm not
- 43:32Speaker 3: an ER nurse in a children's hospital. My other sister
- 43:35Speaker 3: is a teacher for like little kids with special needs, right?
- 43:38Speaker 3: So like, I would put that in perspective of like,
- 43:41Speaker 3: this is not a hard job, but it's a lot
- 43:44Speaker 3: to use your brain for four hours and talk the
- 43:47Speaker 3: whole time. When you get home, you just want to disassociate.
- 43:52Speaker 3: I don't want to talk to you. I don't want
- 43:53Speaker 3: to think.
- 43:54Speaker 2: I don't want to have to make a decision, right?
- 43:56Speaker 3: It's just like, I need to get the energy of
- 44:00Speaker 3: that day out of me.
- 44:01Speaker 2: And people don't get it. They're like, oh, whatever. You
- 44:03Speaker 2: have the easiest job ever. You're just talking for a living.
- 44:05Speaker 3: I'm like, you do it for four hours and then
- 44:07Speaker 3: tape an after show podcast, plus then prep the next
- 44:09Speaker 3: show day and pre-interview people.
- 44:11Speaker 2: Go ahead.
- 44:12Speaker 1: Let me know.
- 44:13Speaker 2: That works for you.
- 44:14Speaker 1: My next man, God willing, will last. Oh my God.
- 44:17Speaker 1: Because then after that, I'm just going to go full lesbian.
- 44:21Speaker 3: I've already said that to my husband. I said that
- 44:24Speaker 3: to my husband. If we ever divorce, I'm never marrying
- 44:25Speaker 3: a man again. I will be straight up a lesbian.
- 44:28Speaker 1: Well, the University of Michigan just did a study and
- 44:31Speaker 1: basically it concluded that men, husbands, add seven hours of
- 44:36Speaker 1: housework to a wife. A man gets less housework from
- 44:43Speaker 1: a marriage. So I'm starting to see why people say
- 44:46Speaker 1: only men benefit in marriage.
- 44:49Speaker 2: It is, but it's true.
- 44:51Speaker 1: It is true.
- 44:51Speaker 3: I mean, yeah, but I, so except for my husband, um,
- 44:56Speaker 3: I mean, I take on the mental load with all
- 44:58Speaker 3: that stuff, but, uh, years ago when my kids were
- 45:01Speaker 3: a little bit older and they could clean and they
- 45:03Speaker 3: could help around the house, they could do their own laundry.
- 45:05Speaker 2: They could do dishes.
- 45:06Speaker 3: I basically said, I'm done. Like I'll do my own dishes.
- 45:10Speaker 3: Like if I feel like cooking for you guys, I will.
- 45:12Speaker 3: But otherwise there's cereal, there's ramen, there's mac and cheese.
- 45:16Speaker 1: Right.
- 45:16Speaker 3: I literally was like, I'm just not going to do
- 45:17Speaker 3: it anymore. What happens if the dishes just pile up?
- 45:20Speaker 3: If they need dishes, they wash their dishes. Like I
- 45:22Speaker 3: couldn't care anymore. I had too many things going on
- 45:25Speaker 3: when you're an entrepreneur too. Like it's, I went from
- 45:28Speaker 3: working 40 hours a week to working every hour of
- 45:30Speaker 3: every day, seven days a week.
- 45:32Speaker 4: Right.
- 45:32Speaker 2: Like it just doesn't stop.
- 45:33Speaker 3: And so I couldn't make space for these repeat things
- 45:37Speaker 3: and i was like i'm not gonna clean the house
- 45:39Speaker 3: again for it to get dirty like there's other people
- 45:41Speaker 3: that are living here that can show up and do
- 45:43Speaker 3: this it's not just me and so i also didn't
- 45:46Speaker 3: like the mental load of having to remind my kids
- 45:48Speaker 3: to do.
- 45:48Speaker 2: Chores so all four of us have adhd my husband
- 45:52Speaker 2: my two kids and myself.
- 45:53Speaker 3: And so like right yeah it's horrifying um and so
- 45:58Speaker 3: nobody wants to do the thing that has to get
- 45:59Speaker 3: done we all know it'll probably only take five minutes
- 46:01Speaker 3: but nobody wants to do it and so i told
- 46:02Speaker 3: my husband I'm out. Like I'm tapping out. Like I'll
- 46:06Speaker 3: do the, I'll take them to the appointments. I'll deal
- 46:09Speaker 3: with all that stuff. But the mental load of the
- 46:10Speaker 3: chores tag, you're it. And if you don't feel like
- 46:13Speaker 3: telling him, like, I'm just, I'm done.
- 46:15Speaker 2: I'm not doing it anymore.
- 46:17Speaker 3: So he knows like if I, if they, if I
- 46:19Speaker 3: tell the kids like, okay, it's, you know, split the dishes,
- 46:21Speaker 3: it's your turn.
- 46:22Speaker 2: And they're like, whatever. I'll look at my.
- 46:24Speaker 3: Husband and be like, yeah, your turn to like figure
- 46:27Speaker 3: this out and discipline them or you can do them, whichever.
- 46:30Speaker 1: No, but when you said like the mental load, when
- 46:32Speaker 1: you get home, like my next man will have, he
- 46:36Speaker 1: will be working all day and he will travel for
- 46:39Speaker 1: work because I need to come home. The only thing
- 46:44Speaker 1: I want to see is a sweet little Levi who
- 46:46Speaker 1: doesn't say much, you know, and.
- 46:48Speaker 2: A hundred percent. It's a lot. You have to disassociate.
- 46:53Speaker 1: Yeah, go away, go out of town. I don't care.
- 46:56Speaker 1: Leave me alone. I want to lay. Um, so yeah, no,
- 47:00Speaker 1: I can't talk after that. And I've been to solutions
- 47:02Speaker 1: where I've had to, and it's actually like, I feel
- 47:04Speaker 1: like I'm living in my own prison, my own torture.
- 47:06Speaker 2: A hundred percent.
- 47:07Speaker 1: Yeah.
- 47:08Speaker 2: Well, the worst is having to go to an event
- 47:10Speaker 2: after the live show.
- 47:11Speaker 3: So you did the live show, you did your podcast
- 47:13Speaker 3: after the show, you've prepped the show for the next day.
- 47:15Speaker 3: And now it's like, Oh, by the way, you have
- 47:17Speaker 3: an appearance and you're like, oh my God, now I
- 47:18Speaker 3: have to be in front of hundreds of people at
- 47:21Speaker 3: an appearance.
- 47:22Speaker 1: Oh my gosh. When the suits were in last week,
- 47:24Speaker 1: oh my gosh, we did like the morning show, but
- 47:26Speaker 1: the suits would come in and not like the big
- 47:29Speaker 1: dogs from New York. They would come into our studio.
- 47:32Speaker 1: So we're, you know, oh, yeah. And so we do
- 47:37Speaker 1: the show. And then, you know, while you work in
- 47:39Speaker 1: the office, then the suits are walking around. And then
- 47:42Speaker 1: I remember that night, we also had to go to
- 47:46Speaker 1: a fireside chat which was great but like it was
- 47:50Speaker 1: like more.
- 47:51Speaker 2: Of me Being on. When you're on, it's a lot.
- 47:54Speaker 1: And then we went into the next morning, which was
- 47:56Speaker 1: the show, and then another fireside chat in the office.
- 48:00Speaker 1: And so all of us at the end of that week,
- 48:02Speaker 1: it's not bad stuff, but we looked around. We weren't
- 48:05Speaker 1: speaking to each other.
- 48:06Speaker 2: You can't.
- 48:08Speaker 1: It looked like we saw ghosts. It looked like I
- 48:10Speaker 1: got off a heroin fender. So it's just draining. And
- 48:14Speaker 1: I'm an extrovert. So when I think of people like Fred,
- 48:17Speaker 1: who's an introvert, I'm like, oh, your social battery is.
- 48:21Speaker 1: Though.
- 48:22Speaker 2: A hundred percent, a hundred percent.
- 48:24Speaker 3: It's tough, but like, you know, you can only explain
- 48:26Speaker 3: it so much to people and until they come and
- 48:28Speaker 3: see it. And like I said, I had my husband
- 48:31Speaker 3: come and start with helping me with a live broadcast.
- 48:33Speaker 3: And at the end of the live broadcast, he was like,
- 48:34Speaker 3: I'm exhausted. I'm like, I know this is what.
- 48:36Speaker 2: I do every day. It's crazy.
- 48:38Speaker 1: All right.
- 48:39Speaker 2: So the fifth thing is realizing, so.
- 48:44Speaker 3: Realizing that I was the bottleneck in my business and
- 48:47Speaker 3: I don't have to do everything by myself. I think
- 48:49Speaker 3: a lot of times when we are creating something and
- 48:51Speaker 3: we want to scale our businesses or scale our brand
- 48:54Speaker 3: or like make the side hustle actually profitable, you have
- 48:59Speaker 3: to realize like where are you the bottleneck in the business?
- 49:01Speaker 3: And for me, it was all the post-production and then
- 49:06Speaker 3: actual posting. Like I could shoot myself all day.
- 49:09Speaker 2: I can write scripts. I can do hooks. I can
- 49:10Speaker 2: read off a teleprompter. No big deal.
- 49:12Speaker 3: But then afterwards, I love to edit myself. I just
- 49:16Speaker 3: have a certain cadence for editing, but I couldn't edit everything.
- 49:20Speaker 3: And then I didn't want to post it. I was like, oh,
- 49:22Speaker 3: now I'm just too tired to even schedule posting. So
- 49:25Speaker 3: I realized I'm the bottleneck of my own business. And
- 49:28Speaker 3: then I had to outsource a few things.
- 49:30Speaker 2: So I hired a VA who's also my social media manager.
- 49:34Speaker 3: And also having to pay somebody every month also gets you, like,
- 49:37Speaker 3: lights a fire under your ass to go make more money, right? Like,
- 49:40Speaker 3: I need to make sure she gets paid. And then understanding, like,
- 49:46Speaker 3: I can't do it all.
- 49:48Speaker 2: And so one of my beautiful friends, Kate Butler... said
- 49:51Speaker 2: if it doesn't move the needle in her business, she's
- 49:53Speaker 2: not doing it. IE, she outsources laundry, outsources cleaning the house,
- 49:58Speaker 2: outsources having somebody doing dishes, outsources dinner, right?
- 50:01Speaker 3: Because it doesn't move the needle in her business, right?
- 50:04Speaker 3: Our time is money. And if I get paid X
- 50:07Speaker 3: amount of dollars an hour to do a job, should
- 50:09Speaker 3: that time be spent doing laundry, a repeatable issue, or
- 50:13Speaker 3: should it be selling or working on my brand or
- 50:16Speaker 3: writing a book or whatever it is, right? So- understanding
- 50:21Speaker 3: that I know we get into that mentality of like,
- 50:24Speaker 3: I can't afford to do this thing. But at a
- 50:26Speaker 3: certain point in time, you'll realize you can't afford not
- 50:28Speaker 3: to do it. And so it becomes that thing where like,
- 50:32Speaker 3: all of a sudden you have a VA, you're paying
- 50:34Speaker 3: them every month. And she's like, okay, what do you
- 50:36Speaker 3: need me to do? And it's like, oh shit, here
- 50:38Speaker 3: we go. And it's just helped me tremendously just to
- 50:41Speaker 3: realize like I'm the bottleneck in my own business. There's
- 50:44Speaker 3: only so many hours in a day. And as much
- 50:45Speaker 3: as I wish I could do it all myself, I
- 50:48Speaker 3: just can't. So I made that investment.
- 50:51Speaker 1: What does a bottleneck mean?
- 50:52Speaker 3: So you know how a bottle starts like this and
- 50:56Speaker 3: then it gets smaller and smaller and smaller? So where
- 50:58Speaker 3: in your business are all of a sudden that pipeline
- 51:01Speaker 3: is going to back up? That bottleneck got small, right?
- 51:04Speaker 3: Because I'm not allowing it to flow. All of a sudden,
- 51:07Speaker 3: like we're here and it's like, I'm the one that's
- 51:09Speaker 3: causing this not to happen. So that's what bottlenecking is essentially.
- 51:14Speaker 3: I'm the problem. I'm the reason why we can't scale.
- 51:16Speaker 2: I'm the reason why we can't get this out is
- 51:19Speaker 2: because we've.
- 51:19Speaker 3: Now hit this point where somebody else has to take
- 51:22Speaker 3: over to give myself the space to.
- 51:25Speaker 2: Keep it moving.
- 51:26Speaker 1: Yeah. Keep it moving.
- 51:27Speaker 2: A hundred percent.
- 51:28Speaker 1: What was your cry crash out or hate?
- 51:31Speaker 2: Oh my God. I'm going to show you. We have
- 51:33Speaker 2: a prop. So with this book, where am I there?
- 51:40Speaker 2: Oh my God, that's so weird. Did you see that?
- 51:42Speaker 2: See the little panda bear?
- 51:44Speaker 3: He's so cute. I saw this panda bear on Alibaba.
- 51:51Speaker 3: So Alibaba is a website that allows you to go
- 51:54Speaker 3: directly to manufacturers overseas. And I found this manufacturer overseas
- 51:59Speaker 3: that had this cute little panda bear. And this was
- 52:02Speaker 3: the original one. And I was like, oh my God,
- 52:04Speaker 3: like how can you just send me a spec one?
- 52:07Speaker 2: This is the cutest thing.
- 52:08Speaker 3: I'm going to take pictures of it, send it to
- 52:09Speaker 3: my graphic designer because this is how I want the
- 52:12Speaker 3: bear to be. And the goal was just like with
- 52:15Speaker 3: the coin, because I'm extra, I wanted to pair the
- 52:19Speaker 3: book and the bear together in a box.
- 52:21Speaker 2: So you get Puka Duka with the book, right? How adorable.
- 52:26Speaker 3: Well, I took too long to get all of this done.
- 52:30Speaker 3: And by the time I went back and said, hey,
- 52:32Speaker 3: I'm going to need like 50 to 100 of these bears.
- 52:35Speaker 3: you know, price it out for me.
- 52:37Speaker 2: They basically said, we don't make it anymore. No, I
- 52:41Speaker 2: was like, no, what are you talking about?
- 52:45Speaker 3: So I found another manufacturer and they sent me their
- 52:48Speaker 3: version and I didn't like it.
- 52:50Speaker 2: This was their version. Doesn't he look wonky? Like compare
- 52:54Speaker 2: the bears. This is puka duka. I was like, what
- 52:56Speaker 2: is this?
- 52:57Speaker 1: Yeah.
- 52:58Speaker 2: Some of the, I was like, yeah, it's like the
- 53:00Speaker 2: eyes are too, he's too, it's too much forehead.
- 53:02Speaker 1: Right.
- 53:03Speaker 3: And then he's also like, he's got that, um, like
- 53:07Speaker 3: he's like, yeah, I didn't like it. And so I
- 53:09Speaker 3: was like, no. So then I had to find another company.
- 53:12Speaker 3: And I basically said, get it close as close to
- 53:15Speaker 3: this as possible without copyright infringement. So I designed it
- 53:20Speaker 3: a little bit differently. And, but that front end process
- 53:24Speaker 3: is more expensive, right? You have to pay their designer
- 53:27Speaker 3: to create the bear and You have to pay them
- 53:30Speaker 3: a ridiculous amount of money to make one spec bear.
- 53:34Speaker 3: But this is that version, that newer version. So like
- 53:38Speaker 3: he's a little chunky. He's not as cute. Like he's not.
- 53:42Speaker 2: I don't know.
- 53:42Speaker 3: I still like this one a little bit better. He's cute.
- 53:45Speaker 3: They did puka duka on the feet. And we went
- 53:48Speaker 3: through this whole process.
- 53:49Speaker 2: And then I was like, okay. what is it out
- 53:52Speaker 2: the door, right?
- 53:53Speaker 3: Because they'll give you the more you buy, the lower
- 53:56Speaker 3: the price per item gets.
- 53:58Speaker 2: And that's with everything in manufacturing, right?
- 54:00Speaker 3: They want you to buy thousands at a dollar as
- 54:02Speaker 3: opposed to 50 at, you know, 20 bucks a piece.
- 54:06Speaker 3: When she gave me the final price because of tax
- 54:09Speaker 3: and fucking tariffs, I was like, I, number one, can't
- 54:16Speaker 3: charge other people that much per bear, right? And I'm
- 54:18Speaker 3: not willing to take another loss. So I had a
- 54:22Speaker 3: meltdown and just said to my husband, I'm going to
- 54:25Speaker 3: take it on the chin on this one and learn that, like,
- 54:28Speaker 3: I can't have it all.
- 54:29Speaker 2: It can't be what I want.
- 54:30Speaker 3: It can't be the box set, at least not right now,
- 54:33Speaker 3: until I can order a big enough pack of them
- 54:38Speaker 3: to make it so that I just don't like passing
- 54:41Speaker 3: that high cost to the consumer and Because of fucking
- 54:45Speaker 3: shipping costs and taxes and tariffs.
- 54:47Speaker 2: I was just like, as much as I.
- 54:48Speaker 3: Want it to be adorable and a cute little box,
- 54:51Speaker 3: I was like, it's just not meant to be.
- 54:54Speaker 2: It is what it is. And I had to let
- 54:56Speaker 2: it go. It makes this process easier.
- 54:59Speaker 3: It also means now I could just focus on selling
- 55:02Speaker 3: the book. And then if I, you know, can get
- 55:05Speaker 3: out of the red and get into a point where
- 55:07Speaker 3: I have enough money to invest, I will do that.
- 55:10Speaker 3: But I'm proud of myself because I think I finally
- 55:12Speaker 3: got to a place of like sometimes despite how much
- 55:15Speaker 3: money I spent on just these like three bears alone,
- 55:19Speaker 3: you just have to cut your losses and just say
- 55:21Speaker 3: it's just not going to work.
- 55:22Speaker 2: And that's OK right now. We have to keep it simple, stupid.
- 55:26Speaker 3: And then if in the future it's something that can
- 55:27Speaker 3: come back around again, I can find a manufacturer that,
- 55:30Speaker 3: you know, maybe the tariffs will go down.
- 55:32Speaker 2: Who knows? ugh.
- 55:36Speaker 3: I felt bad because this person spent so much time
- 55:41Speaker 3: from the sales team with me on creating this and
- 55:43Speaker 3: figuring all this out. And we got to that finish
- 55:47Speaker 3: line and I was like, there's no way I can
- 55:49Speaker 3: spend this much money on just this.
- 55:51Speaker 2: Because then on top of that, I have to buy
- 55:52Speaker 2: the box.
- 55:53Speaker 3: Then I have to find either our family would be
- 55:55Speaker 3: doing this in our kitchen, putting them together, or I'd
- 55:58Speaker 3: have to outsource a company to put all the boxes
- 55:59Speaker 3: together and It's just like, it's just, it's one too
- 56:03Speaker 3: many things.
- 56:04Speaker 2: And I just, let's get the book out and just
- 56:06Speaker 2: go from there.
- 56:07Speaker 1: No one to call it.
- 56:08Speaker 2: Yeah, yeah. Yeah, it just, yeah.
- 56:10Speaker 3: And I think that's hard for a lot of people,
- 56:11Speaker 3: especially people that have like a vision.
- 56:14Speaker 2: But I learned that with my last book.
- 56:15Speaker 3: Like I can't guarantee a return on my investment with anything, right?
- 56:20Speaker 3: Like I can market it as much as I can.
- 56:24Speaker 3: The more money you have to give to Meta for ads,
- 56:26Speaker 3: the better your ads will generally do. But that's like $ 3, 000
- 56:29Speaker 3: and up a month.
- 56:30Speaker 2: I don't have that.
- 56:31Speaker 3: So everything I've ever done for marketing is always just organic,
- 56:36Speaker 3: organic reach. And, you know, back in the day, we
- 56:39Speaker 3: grew our audiences and then Meta stole them, suppressed them.
- 56:43Speaker 3: And only 1% of your organic reach sees anything you do.
- 56:46Speaker 3: So a lot of times I'll have clients be like,
- 56:48Speaker 3: I feel like nobody is watching what I'm doing.
- 56:49Speaker 2: Nobody's seeing my stuff. And I'm like, well, you have
- 56:51Speaker 2: 400 followers. 1% of that is for people. So no,
- 56:55Speaker 2: nobody's seeing your stuff.
- 56:57Speaker 3: And it's very hard to explain to people how this
- 57:00Speaker 3: game works, how the algorithm works, how it's changing all
- 57:02Speaker 3: the time. Meta made over $ 36 billion last year in advertising.
- 57:06Speaker 3: So of course they took your audience away. Of course
- 57:08Speaker 3: they're going to suppress it. That's how they make money.
- 57:12Speaker 3: But this game is changing. It's changing all the time.
- 57:14Speaker 3: I think everybody and their mother wants to be a
- 57:16Speaker 3: content creator. That ship sailed in 2020 with COVID. Like
- 57:20Speaker 3: it peaked and now everybody is in this game and
- 57:24Speaker 3: brands can find UGC creators, user generated content everywhere. There's
- 57:30Speaker 3: micro creators that are doing better than some of the
- 57:32Speaker 3: bigger creators. And so when you want to get into
- 57:35Speaker 3: this game and people are like, oh, I just want
- 57:37Speaker 3: to do this so bad.
- 57:38Speaker 2: I want to create content for a living. It is
- 57:40Speaker 2: fucking hard. Again, like people think, oh, it's easy.
- 57:45Speaker 3: When you are an entrepreneur, let's say you quit corporate
- 57:47Speaker 3: and you're like, I'm going to pursue content creation full time.
- 57:50Speaker 2: You are now in charge of your schedule. You have
- 57:53Speaker 2: to treat it like a job. And that takes the fun.
- 57:56Speaker 1: Out of it.
- 57:57Speaker 3: If all of your people, your followers who loved your
- 58:00Speaker 3: fun content are now just seeing ads from you, right?
- 58:03Speaker 2: Or you're on TikTok shop now all the time. Are
- 58:07Speaker 2: they still going to follow you? Probably not. So I
- 58:10Speaker 2: get it. We need to make money.
- 58:11Speaker 3: But we also need to figure out how to play
- 58:13Speaker 3: the game. And to me, it's creating your own products,
- 58:17Speaker 3: being your own personality brand, still continuously giving people what
- 58:20Speaker 3: they expected from you from the start of how you
- 58:23Speaker 3: grew that, following that audience, that connection with them. And
- 58:27Speaker 3: then if you need to outsource your GGC stuff, because
- 58:29Speaker 3: a lot of times brands will do that. You don't,
- 58:31Speaker 3: it doesn't have to be in your feed. You just
- 58:33Speaker 3: sell them the video of you product launching it or
- 58:36Speaker 3: whatever it is. And it can go live in the ether.
- 58:38Speaker 3: But when it's on your page and people feel like
- 58:40Speaker 3: every other video is an ad.
- 58:42Speaker 2: I get it. Get like, get that, you know, get
- 58:44Speaker 2: that dollar, get the money.
- 58:45Speaker 3: We have to pay our bills, but you also have
- 58:47Speaker 3: to understand the audience isn't always going to come with you.
- 58:50Speaker 2: So I think it's really, it's, it's a very, I
- 58:53Speaker 2: tell everybody, keep your job, keep your day job, pay
- 58:55Speaker 2: the bills with that job, but like start doing this
- 59:00Speaker 2: side hustle and see if how, how you like, how
- 59:03Speaker 2: does it work for you? Can you make time for this? Um,
- 59:07Speaker 2: it's hard. It's not that easy. It's when your time
- 59:10Speaker 2: is your own too, right?
- 59:11Speaker 3: Like, Oh, this is do, or, and you know, this too,
- 59:13Speaker 3: you'll get a script from a brand that you're doing
- 59:16Speaker 3: a live read for or whatever it is. And you're
- 59:18Speaker 3: just like, Oh God, I would never say this like this.
- 59:21Speaker 3: And like, you can't rewrite it. And, but they also
- 59:24Speaker 3: want you to be natural and do it exactly how
- 59:26Speaker 3: you would do it, but don't change any of the words.
- 59:28Speaker 3: You're just like, oh my God, like I can't, which
- 59:31Speaker 3: do you want? So that's been the hardest. I thought
- 59:34Speaker 3: like in Q1 of January of this year, I thought
- 59:37Speaker 3: I was going to switch to content creation. And I
- 59:40Speaker 3: very quickly realized like, I don't want to do this
- 59:43Speaker 3: UGC stuff.
- 59:44Speaker 2: It just doesn't align with me.
- 59:45Speaker 3: I don't want to sell to my audience unless it's
- 59:47Speaker 3: something I believe in that I think can truly help them.
- 59:50Speaker 3: And so that's why I'm just proud of myself for
- 59:53Speaker 3: figuring it all out. So, and will it change? Yes,
- 59:56Speaker 3: we have, I have permission to pivot whenever I want to.
- 59:59Speaker 1: Period. How are you on time? Because I do have
- 1:00:03Speaker 1: a couple of things I want to hit with you.
- 1:00:05Speaker 1: I just want to make sure that you're.
- 1:00:06Speaker 2: I'm fine. I'm good.
- 1:00:08Speaker 1: Are you sure? So can you please share with the tops?
- 1:00:12Speaker 1: That is what we call our listeners.
- 1:00:15Speaker 2: The tops, not the bottoms.
- 1:00:16Speaker 1: Yes, it is a little double entendre. I passed a
- 1:00:20Speaker 1: store the other day that was called Tops and Bottoms,
- 1:00:22Speaker 1: and it was a clothing store, and I thought, I
- 1:00:24Speaker 1: wonder if they know what this means.
- 1:00:26Speaker 2: They probably do.
- 1:00:28Speaker 1: But how did we get to the point, how did
- 1:00:32Speaker 1: you get to the point where I was at your
- 1:00:34Speaker 1: birthday party, and I looked at a screen, and Barbara
- 1:00:37Speaker 1: Walters is wishing you a happy birthday? How did you,
- 1:00:43Speaker 1: what led you there?
- 1:00:45Speaker 3: So I was an intern for The View the very
- 1:00:48Speaker 3: first week they were on the air, which was about,
- 1:00:50Speaker 3: I think, 1997. And so I knew who Barbara Walters was.
- 1:00:53Speaker 3: I didn't really know who anybody else was on the show.
- 1:00:55Speaker 3: And I am the type of person that, like, on
- 1:00:58Speaker 3: time is late, early is on time. So I was
- 1:01:01Speaker 3: the first lonely intern sitting there waiting, like, what's happening?
- 1:01:05Speaker 3: And was told, you go, you're going to go intern
- 1:01:07Speaker 3: for the co-host, which was really just checking their mail,
- 1:01:10Speaker 3: getting them breakfast, cleaning their offices, super easy.
- 1:01:12Speaker 1: Okay.
- 1:01:13Speaker 3: Semester one was great. I got to know them all.
- 1:01:15Speaker 3: They all knew who Rachel was, which was fine.
- 1:01:18Speaker 2: Loved it.
- 1:01:19Speaker 3: And, but I, I felt like I needed to learn
- 1:01:21Speaker 3: more than just like what their breakfast order was. So
- 1:01:24Speaker 3: I convinced them to let me stay for another semester,
- 1:01:27Speaker 3: but to work with the producers certain days of the week.
- 1:01:30Speaker 3: So I would intern with the co-hosts for a couple
- 1:01:32Speaker 3: of days of the week, intern with the producers for
- 1:01:34Speaker 3: a couple of days of the week, and then Star
- 1:01:36Speaker 3: Jones hired me as her personal assistant. And so I
- 1:01:39Speaker 3: would also help her with stuff as well. And It
- 1:01:43Speaker 3: was important to me because I needed to understand how
- 1:01:46Speaker 3: the production part worked. So by being there all the time, everybody,
- 1:01:51Speaker 3: including Barbara Walters, knew this girl, Rachel. And so when
- 1:01:55Speaker 3: the show would travel, they would do the view from LA.
- 1:01:58Speaker 3: Instead of sending out her assistant and a PA and
- 1:02:01Speaker 3: all these other people, they could send out me because
- 1:02:03Speaker 3: I could do five.
- 1:02:04Speaker 2: Jobs, right? So I would work with her that closely.
- 1:02:09Speaker 2: Once the show... they were already staffed up.
- 1:02:12Speaker 3: So as soon as like my internship was over, there
- 1:02:14Speaker 3: was no job to offer me, but they wanted to
- 1:02:16Speaker 3: keep me somehow. And so they said, Hey, why don't
- 1:02:18Speaker 3: you go work for the Barbara Walter specials? I got
- 1:02:21Speaker 3: a job as a PA. I think I eventually got
- 1:02:23Speaker 3: up to like an AP production associate and associate producer.
- 1:02:27Speaker 3: It was a very small team. Brad LaRosa was the
- 1:02:30Speaker 3: producer that was always on staff. And then everybody else
- 1:02:33Speaker 3: was freelance. They hired freelance editors, freelance producers to come
- 1:02:35Speaker 3: in just for when we were shooting the 10 most
- 1:02:37Speaker 3: fascinating people. And I believe she had one other special.
- 1:02:40Speaker 3: And so because I was the only little PA when
- 1:02:43Speaker 3: they needed to run tape, like back then it was
- 1:02:44Speaker 3: like these giant beta tapes.
- 1:02:46Speaker 2: If she needed anything to go to her like Upper
- 1:02:48Speaker 2: East Side apartment, whatever it was, I would be the
- 1:02:50Speaker 2: one running it. Literally sometimes running. That was her apartment. Yeah.
- 1:02:54Speaker 3: It was this beautiful Upper East Side penthouse overlooking Central Park.
- 1:02:59Speaker 2: And I don't think a lot of people know this.
- 1:03:01Speaker 3: Her makeup artist, her longtime makeup artist, Lori Klein, who
- 1:03:04Speaker 3: was an angel, would come to her apartment every morning,
- 1:03:08Speaker 3: pick her up. Barbara would have her little bag with
- 1:03:10Speaker 3: her heels inside, and she would wear sneakers and her
- 1:03:12Speaker 3: little suit, and they would walk across Central Park when
- 1:03:15Speaker 3: the weather was nice to the other side of Central
- 1:03:18Speaker 3: Park was where the 2020 building was, the ABC News
- 1:03:21Speaker 3: building was. And then you would walk another two blocks,
- 1:03:23Speaker 3: and that's where the View building was at the time.
- 1:03:25Speaker 2: It's now moved. And so she knew who I was.
- 1:03:30Speaker 2: And so I would be able to.
- 1:03:34Speaker 3: go to voiceover sessions and watch her make mistakes and
- 1:03:38Speaker 3: change things. And that's where I learned, oh, the magic's
- 1:03:40Speaker 3: in the edits, right? Like even Barbara Walters isn't perfect.
- 1:03:43Speaker 3: There's no, very rarely is anything one take. And I
- 1:03:47Speaker 3: teach my clients that now, like do it one time
- 1:03:50Speaker 3: and See if you feel it.
- 1:03:51Speaker 2: Do you align with it? Then do it again. Then
- 1:03:53Speaker 2: do it again. Then do it again until you believe it.
- 1:03:55Speaker 2: Then do it again until the pacing feels right.
- 1:03:56Speaker 3: Well, if you're on the radio live, I think though
- 1:03:59Speaker 3: people like the mess ups on radio. I mean, they
- 1:04:00Speaker 3: like the mess ups on camera too all the time.
- 1:04:02Speaker 3: Like the behind the scenes, the reality of it.
- 1:04:04Speaker 2: People love that.
- 1:04:05Speaker 3: But when it's Barbara, like you would watch her process
- 1:04:09Speaker 3: and then the final edit was perfect.
- 1:04:11Speaker 2: It was amazing.
- 1:04:12Speaker 3: She would sit there with the editors and change stuff
- 1:04:14Speaker 3: and go through the story. Like it was fascinating to
- 1:04:16Speaker 3: watch this process, but like the magic is in the
- 1:04:18Speaker 3: edits and like, The very first thing I ever learned
- 1:04:21Speaker 3: from her was never say, I don't know. So I
- 1:04:24Speaker 3: had a producer when I was an intern, like go
- 1:04:27Speaker 3: run these to Barbara, go ask her this, or I
- 1:04:29Speaker 3: don't even know what it was. And so I said,
- 1:04:32Speaker 3: whatever it is that I needed to say, handed her
- 1:04:34Speaker 3: the cards, the little note cards that they have with
- 1:04:36Speaker 3: the questions. And then she asked me a question and
- 1:04:39Speaker 3: I said, I don't know. And she said, we never say,
- 1:04:43Speaker 3: I don't know, dear. You never say, I don't know.
- 1:04:45Speaker 3: You say, I'll find that out for you. And I
- 1:04:48Speaker 3: was like, OK, I will find that out for you.
- 1:04:50Speaker 3: And I ran to the producer and she went and
- 1:04:52Speaker 3: dealt with it. But I never said I don't know
- 1:04:54Speaker 3: ever again, because, again, I get it. Like, what does
- 1:04:57Speaker 3: she care if I don't know? That's not the answer
- 1:04:59Speaker 3: she wants. Fucking figure it out. Right.
- 1:05:01Speaker 2: Go find out what what is going on. I don't
- 1:05:03Speaker 2: need an I don't know. I need an answer.
- 1:05:05Speaker 3: And so I learned ever since from then that day,
- 1:05:08Speaker 3: like never say I don't know. Always just say I
- 1:05:10Speaker 3: will find that out for you. And so from there,
- 1:05:12Speaker 3: I think I was two years at the Barbara Walter
- 1:05:14Speaker 3: Specials and then finally bumped over to The View. I
- 1:05:17Speaker 3: was a PA. I handled the pictures. So back in
- 1:05:20Speaker 3: the day, there were paparazzi. There's still paparazzi, but it
- 1:05:22Speaker 3: wasn't digital. There was a company called Globe Photos. I
- 1:05:26Speaker 3: believe they're still around. They probably were taken over by
- 1:05:28Speaker 3: another company by now. But we had an assigned photographer,
- 1:05:32Speaker 3: aka paparazzi, who would go to all the events and
- 1:05:36Speaker 3: And so if I needed like Tom Cruise was coming on,
- 1:05:39Speaker 3: I need pictures of Tom Cruise with his wife, with
- 1:05:40Speaker 3: his children, whatever it is, they had access to those.
- 1:05:43Speaker 3: And so we would send an intern out or a runner.
- 1:05:45Speaker 3: We had runners too, to go grab those. And then
- 1:05:48Speaker 3: they were actual physical pictures that the producer would look
- 1:05:50Speaker 3: at and see what would go with the segment. And
- 1:05:53Speaker 3: then from there, I worked my way up to the
- 1:05:55Speaker 3: research department. So the research department, we researched all the guests,
- 1:05:59Speaker 3: we researched whatever it is that we needed. And then
- 1:06:02Speaker 3: we'd have an early person that would deal with the
- 1:06:04Speaker 3: morning and the hot topics in the live show, and
- 1:06:05Speaker 3: then a late person that would stay late for the
- 1:06:07Speaker 3: script for the next day. And we would go through
- 1:06:10Speaker 3: every line of that script to make sure it was
- 1:06:12Speaker 3: factually correct because our lawyers would then look at the
- 1:06:16Speaker 3: script as well and say like, this isn't right, or
- 1:06:18Speaker 3: we can get in trouble for this. Like the lawyers
- 1:06:20Speaker 3: were straight up like scary, right? So you wanted to
- 1:06:23Speaker 3: make sure everything was factually correct because you didn't want
- 1:06:25Speaker 3: to get sued over misinformation. And then from research, one
- 1:06:29Speaker 3: of the producers was going on maternity leave and they
- 1:06:32Speaker 3: were like, you, you're going to produce. You're going to
- 1:06:34Speaker 3: take your place. You're going to be a segment producer.
- 1:06:36Speaker 3: And so I started segment producing. And it was one
- 1:06:38Speaker 3: of those things where I don't know if you're like this,
- 1:06:40Speaker 3: but when you know when you want something so bad
- 1:06:42Speaker 3: and then you get it and then you're like, OK,
- 1:06:44Speaker 3: that's great.
- 1:06:44Speaker 2: What's next?
- 1:06:46Speaker 3: So like as soon as I got that segment producing job,
- 1:06:48Speaker 3: I was like, oh, this is great. What's next?
- 1:06:51Speaker 2: I loved Hot Topics at the time. I wish Hot
- 1:06:54Speaker 2: Topics would be the whole show because I felt like
- 1:06:56Speaker 2: it's the same celebrity guests coming on every show. They're
- 1:07:00Speaker 2: doing the same 10 stories. You know what I mean?
- 1:07:02Speaker 3: I'm like, but you've got these amazing women that can
- 1:07:04Speaker 3: talk about Hot Topics that can do more than just
- 1:07:07Speaker 3: these interviews. And at the time, it just wasn't what
- 1:07:10Speaker 3: they wanted to do. Now the whole show is a
- 1:07:12Speaker 3: Hot Topics show. But that's why I loved radio, right?
- 1:07:16Speaker 3: Because to me, radio is hot topics, right? For four hours,
- 1:07:19Speaker 3: not one hour. For four hours, we handled that.
- 1:07:22Speaker 2: So I went from there to work for Walt Disney
- 1:07:26Speaker 2: Feature Animation. And always wanted to make an animated film.
- 1:07:31Speaker 3: Still my dream to make an animated film.
- 1:07:34Speaker 2: I quit The View, put my two weeks in, and
- 1:07:36Speaker 2: moved to... I lived in Tampa and commuted to Orlando
- 1:07:41Speaker 2: while I was looking for an apartment.
- 1:07:43Speaker 1: Club capital of the world, Tampa. It is.
- 1:07:47Speaker 3: That's not even like, I believe it like drive down
- 1:07:50Speaker 3: every other billboard is frigging strip club billboard. But, um,
- 1:07:55Speaker 3: I worked at the backlot of Walt Disney at, in
- 1:07:57Speaker 3: the future animation building back in the day, they used
- 1:08:00Speaker 3: to give tours of it. Um, you could watch the
- 1:08:02Speaker 3: animators animating. I was there for about 30 days. And
- 1:08:07Speaker 3: at this time, uh, Disney and Pixar merged, I think
- 1:08:11Speaker 3: they called it a merger, uh, And Pixar was all
- 1:08:13Speaker 3: digital animation, where at the time, Disney was all hand-drawn animation.
- 1:08:18Speaker 3: And the movie we were working on was called A
- 1:08:19Speaker 3: Few Good Ghosts, and it was starring Dolly Parton's voice
- 1:08:23Speaker 3: as a little doll named Angel, right?
- 1:08:26Speaker 2: And I love Dolly Parton. I was like, oh my God,
- 1:08:28Speaker 2: I'm going to get to meet Dolly Parton. Are you
- 1:08:30Speaker 2: kidding me?
- 1:08:30Speaker 3: This is going to be insane. I was the assistant
- 1:08:33Speaker 3: to the director. And so it was an important job
- 1:08:36Speaker 3: because the director with animation, everything is in a pipeline.
- 1:08:39Speaker 4: Every.
- 1:08:41Speaker 3: Every part of the process is a different step in
- 1:08:44Speaker 3: a pipeline, right? From scripting to recording the script to
- 1:08:49Speaker 3: writing out how the mouth moves. It's insane how much
- 1:08:52Speaker 3: work went into actual hand-drawn traditional animation. And this was
- 1:08:56Speaker 3: the first time we were going to try to combine
- 1:08:58Speaker 3: hand-drawn animation with with 3D animation. And there was actually
- 1:09:03Speaker 3: stuff online too, you can look it up, of them
- 1:09:05Speaker 3: like trying to like put that together. So 30 days
- 1:09:08Speaker 3: into it, they call us all to this big meeting
- 1:09:12Speaker 3: and they basically say, we're shutting down your movie and
- 1:09:17Speaker 3: we're shutting down Feature Animation Florida. we're going to put
- 1:09:20Speaker 3: all our eggs in the basket of chicken little at
- 1:09:22Speaker 3: the time, which was, I think their first digitally animated
- 1:09:25Speaker 3: movie and we're merging with Pixar and I'm sorry. And
- 1:09:29Speaker 3: you're telling a room full of people that not only
- 1:09:33Speaker 3: are they done working on this movie, but their job
- 1:09:36Speaker 3: is obsolete.
- 1:09:38Speaker 2: And that's it. Like they draw by hand. Like that
- 1:09:40Speaker 2: was what they did.
- 1:09:42Speaker 3: And they were literally being told there's not even like,
- 1:09:44Speaker 3: we're shutting down this movie. Cause like, My boss was like,
- 1:09:47Speaker 3: it's the movie business. This happens all the time. Let's
- 1:09:49Speaker 3: move to LA. I'll get you another movie. But what
- 1:09:53Speaker 3: were these people going to do?
- 1:09:54Speaker 2: What were they going to do?
- 1:09:55Speaker 1: I never got to meet Dolly.
- 1:09:56Speaker 2: I never got to meet Dolly. It was so sad.
- 1:09:59Speaker 2: I was like, oh, it was awful. And like, it
- 1:10:01Speaker 2: sucks because everything is archived. Her voice is somewhere in
- 1:10:05Speaker 2: an archived building in a box that no one will
- 1:10:08Speaker 2: ever hear. It just makes me so sad. I'm like,
- 1:10:11Speaker 2: oh my God. And her character was Angel. Like, are
- 1:10:14Speaker 2: you kidding me? Like, shut up.
- 1:10:17Speaker 1: I know.
- 1:10:18Speaker 3: I wish they would go in the archives. And Barry
- 1:10:20Speaker 3: Cook was the director. I believe he was the director
- 1:10:22Speaker 3: of Mulan.
- 1:10:24Speaker 2: And across from where I sat in our little like,
- 1:10:27Speaker 2: you know, manager's office area was a sign that said,
- 1:10:32Speaker 2: we're making a movie. And the next day when I
- 1:10:35Speaker 2: went in.
- 1:10:35Speaker 3: To pack up my stuff, he put not. And so
- 1:10:38Speaker 3: it said, we're not making a movie. And it was
- 1:10:41Speaker 3: just literally the saddest day of my life to be
- 1:10:43Speaker 3: able to like be a cast member of And going
- 1:10:46Speaker 3: through the back lot every day. Like if I wanted
- 1:10:48Speaker 3: to on my lunch break, I could go to MGM
- 1:10:50Speaker 3: and ride a ride.
- 1:10:51Speaker 2: Like, oh, crazy. I mean, it was MGM at the time.
- 1:10:54Speaker 3: So I believe Disney now is actually going to bring
- 1:10:57Speaker 3: back the feature animation building. The old animation building was,
- 1:11:01Speaker 3: I think, taken down or restructured as Star Wars in Orlando.
- 1:11:06Speaker 3: And I think they're going to bring back a feature
- 1:11:08Speaker 3: animation building now to sort of bring back the old school,
- 1:11:12Speaker 3: not necessarily to make movies, but to show people the
- 1:11:15Speaker 3: progress of Walt Disney feature animation and where they're at
- 1:11:19Speaker 3: today versus where they were then. So I'm glad they're
- 1:11:21Speaker 3: bringing something back, but I just miss, I still think
- 1:11:24Speaker 3: there is a space for hand-drawn animators.
- 1:11:27Speaker 2: It is just a lost art. So sad.
- 1:11:30Speaker 1: I never talked to you about that.
- 1:11:34Speaker 2: It was so sad.
- 1:11:35Speaker 3: Like my dream was, I just wanted to make an
- 1:11:38Speaker 3: animated movie for Disney too.
- 1:11:39Speaker 1: Right.
- 1:11:39Speaker 2: So I've got Barbara Walters who taught me and never say,
- 1:11:42Speaker 2: I don't know.
- 1:11:43Speaker 3: And the magic's in the edits. Then I worked for Disney,
- 1:11:46Speaker 3: one of the biggest storytelling companies ever.
- 1:11:48Speaker 1: Right.
- 1:11:48Speaker 3: Everything is storytelling. Then I went from there to work
- 1:11:52Speaker 3: for home shopping network. They were based in St.
- 1:11:54Speaker 2: Petersburg. So it was perfect. They actually hire TV producers and,
- 1:12:00Speaker 2: And they give each of you a niche. So mine
- 1:12:02Speaker 2: was anything home good. So anything in the home is
- 1:12:05Speaker 2: kind of what I was in charge of. And we
- 1:12:07Speaker 2: would create sets, these like elaborate sets. And it was
- 1:12:10Speaker 2: just the whole thing was fascinating. But that's really where
- 1:12:12Speaker 2: I learned people buy the why they don't buy the what.
- 1:12:17Speaker 1: Right.
- 1:12:17Speaker 2: So I can talk about this pen. I can tell
- 1:12:19Speaker 2: you the dimensions. I can tell you it writes in
- 1:12:21Speaker 2: blue or whatever, black. But really, the importance of this
- 1:12:25Speaker 2: pen is the story behind it. Like this is the
- 1:12:28Speaker 2: pen I used to sign my first contracted radio. This
- 1:12:31Speaker 2: is the pen that I used to sign my wedding
- 1:12:35Speaker 2: certificate to my husband, my marriage certificate, right? People buy
- 1:12:38Speaker 2: the why, they don't buy the what. And so that
- 1:12:42Speaker 2: is marketing 101, literally, is people buy the why, they
- 1:12:46Speaker 2: don't buy the what. Everything is storytelling. So when people
- 1:12:49Speaker 2: that have.
- 1:12:50Speaker 3: A store or a brick and mortar or they're selling
- 1:12:53Speaker 3: something and they're like, oh, I posted about it once
- 1:12:55Speaker 3: and I said, you know, 40% off coupon.
- 1:12:58Speaker 2: People don't buy that. They don't buy into that anymore.
- 1:13:01Speaker 2: What story are you telling? What is the brand story?
- 1:13:03Speaker 2: What's your story? What's the story behind the story, right?
- 1:13:06Speaker 2: Everything is a story. And that's what a producer does
- 1:13:08Speaker 2: a lot of times. People always ask me, what does
- 1:13:10Speaker 2: a producer even do? We help you tell your story.
- 1:13:14Speaker 2: And that's really it.
- 1:13:15Speaker 3: And I've been telling other people's stories for almost 30 years.
- 1:13:19Speaker 3: And finally, I was like, it's time to turn the
- 1:13:21Speaker 3: camera on myself. tell my story, show people how I'm
- 1:13:24Speaker 3: doing the thing while also helping them to do their
- 1:13:26Speaker 3: own thing. And that's sort of the impetus behind it all.
- 1:13:30Speaker 3: I wish I had more opportunities to hire a second
- 1:13:34Speaker 3: me to shoot me shooting other people or I just
- 1:13:38Speaker 3: don't have it like that right now.
- 1:13:39Speaker 2: I started to for a.
- 1:13:45Speaker 3: So I'm just coming back to it and just like
- 1:13:47Speaker 3: focus on being of service, focus on truly helping people
- 1:13:50Speaker 3: understand how they can tell their stories in.
- 1:13:51Speaker 2: A better way.
- 1:13:52Speaker 3: Um, and then as we grow, I can hire more
- 1:13:56Speaker 3: team members, but right now it's, we're.
- 1:13:58Speaker 2: Just keeping it simple.
- 1:14:00Speaker 1: I know. I know.
- 1:14:02Speaker 3: Well then I, yeah, we went from HSN to Atlanta
- 1:14:04Speaker 3: radio in Atlanta, did that for two years. And then our, um,
- 1:14:09Speaker 3: Our consultant in Atlanta, Steve Reynolds, was the same consultant
- 1:14:12Speaker 3: for Mojo in the morning. And Mojo was looking for
- 1:14:14Speaker 3: a new producer. And they called me and basically said, hey,
- 1:14:18Speaker 3: Mojo wants to talk to you.
- 1:14:19Speaker 2: He flew me to Detroit in June when it was
- 1:14:22Speaker 2: beautiful and sunny and gorgeous and not like cold and snowy.
- 1:14:26Speaker 2: He gave me his Mustang, put.
- 1:14:27Speaker 3: Me up in the gorgeous Townsend Hotel. And then I
- 1:14:30Speaker 3: sat and watched, right? I sat and watched the show
- 1:14:33Speaker 3: and I was like, oh, I want to do this.
- 1:14:34Speaker 3: I want to be a part of this. And so
- 1:14:36Speaker 3: I moved and a month in, I was talking about,
- 1:14:39Speaker 3: I was single, I was dating.
- 1:14:40Speaker 2: I was dating the horoscope signs.
- 1:14:43Speaker 3: And I think I remember talking, I had never like
- 1:14:44Speaker 3: dated a Gemini, a Capricorn and something else. And my
- 1:14:47Speaker 3: now husband called in, one of the interns answered, took
- 1:14:50Speaker 3: his phone number down on his name and his sign, Capricorn.
- 1:14:54Speaker 3: And I think she took a couple of other names down.
- 1:14:56Speaker 2: It was just after the show was like, hey, these
- 1:14:58Speaker 2: guys call.
- 1:14:59Speaker 3: To take you on a date. Um, do you want
- 1:15:01Speaker 3: to go out with any of them? And I was like,
- 1:15:02Speaker 3: I'll just do it for content.
- 1:15:04Speaker 1: Right.
- 1:15:04Speaker 2: Cause everything is content. Like I don't date listeners.
- 1:15:06Speaker 3: I'll just do it for content. We do it for
- 1:15:08Speaker 3: the plot every time. And, um, I said to them,
- 1:15:10Speaker 3: I said, you pick, I don't care. It doesn't matter
- 1:15:13Speaker 3: to me. It's just content anyway.
- 1:15:14Speaker 2: Like I don't give a shit. They said, call him.
- 1:15:19Speaker 2: He sounded nice. I was like, okay.
- 1:15:21Speaker 3: And then I, instead of just having him come over,
- 1:15:24Speaker 3: cause that's weird or like going to meet about, I
- 1:15:25Speaker 3: was like, let's like do something that's neutral that neither
- 1:15:27Speaker 3: of us have to pay for and because I would
- 1:15:30Speaker 3: get invites to like movie screeners, right? So in the afternoon,
- 1:15:33Speaker 3: we went to the Birmingham movie theater and we saw
- 1:15:36Speaker 3: Charlie Bartlett. It was when Robert Downey Jr. was like
- 1:15:39Speaker 3: just starting his career trajectory again. And he started this
- 1:15:43Speaker 3: movie called Charlie Bartlett. And we sat next to each other,
- 1:15:46Speaker 3: held hands or like my hand was on his, just like,
- 1:15:49Speaker 3: I don't know if you've ever met anybody there. You
- 1:15:51Speaker 3: just like, I feel like I've known this man my
- 1:15:53Speaker 3: whole life. And it was the weirdest thing. And I
- 1:15:55Speaker 3: was like, oh, shit. number one, I'm going to date
- 1:15:58Speaker 3: a listener. And number two, he's got three kids from
- 1:16:00Speaker 3: three different baby mamas. Like now we've got some drama.
- 1:16:04Speaker 3: But it was great.
- 1:16:05Speaker 2: Like we, he came over that Friday.
- 1:16:07Speaker 3: I made him my booty call meal, which was chicken
- 1:16:11Speaker 3: Parmesan because it takes time for it to cook. So
- 1:16:14Speaker 3: like we were definitely attracted to each other. And I,
- 1:16:17Speaker 3: I was one, like we have to be sexually compatible.
- 1:16:19Speaker 1: Right.
- 1:16:19Speaker 3: So like, I didn't mind getting sex out of the
- 1:16:21Speaker 3: way in the beginning. I was, I definitely needed to know, like,
- 1:16:24Speaker 3: are we sexually compatible? Because it was something I wasn't
- 1:16:26Speaker 3: willing to compromise on anymore.
- 1:16:28Speaker 2: I was and like, just be let's be I was 20.
- 1:16:31Speaker 2: I think it was 20. No, it's 30. I was there.
- 1:16:33Speaker 2: It was my 30s.
- 1:16:34Speaker 1: Right.
- 1:16:34Speaker 2: So it's not like I'm like some 16 year old, like,
- 1:16:36Speaker 2: I just want to have sex on the first day.
- 1:16:37Speaker 2: I was 30. I was fully grown adult making adult decisions.
- 1:16:42Speaker 1: Yes. There's no rules. We don't have to wait that long.
- 1:16:44Speaker 1: I don't understand that. It's like, let's get him. Yeah.
- 1:16:48Speaker 3: If you cannot do that, if we cannot reach peak,
- 1:16:50Speaker 3: then we have a problem. And I didn't want to
- 1:16:52Speaker 3: teach anybody. Like I even had, like I was dating
- 1:16:54Speaker 3: guys and I was like, I just don't want to
- 1:16:55Speaker 3: have to teach you how to do this.
- 1:16:57Speaker 2: This should have been someone else's problem.
- 1:16:58Speaker 1: These 21 year olds are like trying to, they're, they're,
- 1:17:02Speaker 1: they're trying to hit on me talking about, let me
- 1:17:03Speaker 1: spoil you. I, how long have you been fucking? Honestly.
- 1:17:09Speaker 1: First of all, that feels gross to me. Um, like I,
- 1:17:12Speaker 1: I've only go up, I've never gone down, but also
- 1:17:15Speaker 1: what do you do?
- 1:17:17Speaker 2: What do you know?
- 1:17:17Speaker 1: Your frontal lobe isn't developed. You're not going to know
- 1:17:20Speaker 1: where the, you're not going to know how to find it.
- 1:17:22Speaker 2: No, there is a book though.
- 1:17:24Speaker 3: If you are a gentleman watching right now, or even
- 1:17:26Speaker 3: a woman that wants to play with her or another woman,
- 1:17:28Speaker 3: there's a book called, that's fine. Then women can buy
- 1:17:31Speaker 3: it for their man. It's called She Comes First. And
- 1:17:34Speaker 3: it's a great book. It really, really is a great book.
- 1:17:37Speaker 3: It has graphics and everything. It's an amazing book. But like,
- 1:17:40Speaker 3: I just got to that point where I was like,
- 1:17:42Speaker 3: I don't want to have to teach somebody. Like, I
- 1:17:43Speaker 3: just need you to like, just figure it out. And
- 1:17:45Speaker 3: like our body reacts. And so my husband is amazing
- 1:17:48Speaker 3: at what he does. He came over that night. I
- 1:17:50Speaker 3: made chicken Parmesan while it was baking. We baked cookies
- 1:17:54Speaker 3: in the bedroom. Um, best sex I ever had in
- 1:17:56Speaker 3: my life. And he never left. So we always say
- 1:17:59Speaker 3: we're still on our second date. And like literally that
- 1:18:01Speaker 3: Monday we, I went to work, he stayed at my
- 1:18:03Speaker 3: apartment and Mojo called him in my apartment and like,
- 1:18:07Speaker 3: you know, grilled him. And it was just, it's still
- 1:18:09Speaker 3: the funniest bit ever. It's so funny because he's like, Oh,
- 1:18:12Speaker 3: you have a stranger in your apartment right now.
- 1:18:14Speaker 1: I'm like, yeah, I'm broke.
- 1:18:14Speaker 2: Like who, what's it going to take?
- 1:18:16Speaker 1: Yeah.
- 1:18:17Speaker 2: It's fine.
- 1:18:17Speaker 3: I was like, it's the best sex of my life.
- 1:18:19Speaker 3: Let's get the show over with so I can go
- 1:18:20Speaker 3: home for a new year, please.
- 1:18:21Speaker 1: And that was it.
- 1:18:24Speaker 2: That was it. So that's how I met my husband.
- 1:18:27Speaker 2: That's trajectory of my life.
- 1:18:29Speaker 1: That's such a good story though. I want to ask
- 1:18:30Speaker 1: you one thing and have you tell one more story
- 1:18:33Speaker 1: and then I will let you get out of here
- 1:18:34Speaker 1: because I know I have already tortured you enough with
- 1:18:38Speaker 1: not recording and I love you too. So Just wanted
- 1:18:40Speaker 1: to ask if any like crazy celebrity stories throughout like
- 1:18:44Speaker 1: The View or like even at Disney, like was there
- 1:18:48Speaker 1: any weird encounters? something you saw? Obviously you've met anyone
- 1:18:53Speaker 1: from like Beyonce that you've met a ton of people,
- 1:18:55Speaker 1: but what's the craziest thing?
- 1:18:58Speaker 3: Well, Beyonce, I actually got to produce Beyonce. And that
- 1:19:01Speaker 3: was like, I don't think I've ever been more scared
- 1:19:04Speaker 3: in my life because.
- 1:19:06Speaker 2: Number one, she was late. So it was the second show.
- 1:19:09Speaker 2: It was the second taping of the day. So it
- 1:19:10Speaker 2: wasn't live.
- 1:19:11Speaker 3: When you are keeping an audience waiting and you also
- 1:19:14Speaker 3: have to pay your crew over time, like it's stressful.
- 1:19:17Speaker 3: She was late coming to the second show for this taping.
- 1:19:20Speaker 3: When she got there, she sat in her dressing room.
- 1:19:25Speaker 2: She wouldn't look at me.
- 1:19:26Speaker 3: I had to ask the PR person the question who
- 1:19:29Speaker 3: would then ask Beyonce, who would then answer the PR
- 1:19:31Speaker 3: person who would then answer me. It was like, we're
- 1:19:34Speaker 3: human beings. Like we just, let's just have a conversation, right?
- 1:19:37Speaker 1: What era of Beyonce was this?
- 1:19:40Speaker 2: Oh my God. Probably 2004-ish.
- 1:19:43Speaker 3: She was just starting to date Jay-Z and not talking
- 1:19:46Speaker 3: about it. Like they were pretending like they weren't in
- 1:19:48Speaker 3: a relationship.
- 1:19:48Speaker 2: Do you remember that?
- 1:19:49Speaker 1: Yeah.
- 1:19:50Speaker 2: Where like people like weren't allowed to ask her about it.
- 1:19:52Speaker 2: And one of the questions, Star Jones was friends with
- 1:19:56Speaker 2: Beyonce and Jay-Z, knew they were dating and had sort
- 1:19:59Speaker 2: of like a tiptoe question there.
- 1:20:01Speaker 3: And Beyonce was like, I'm not answering it. And I
- 1:20:03Speaker 3: was like, I knew Sarah wanted to ask it. I
- 1:20:06Speaker 3: knew everybody wanted it to be asked. And so I
- 1:20:09Speaker 3: was like, oh, here we go. Problem number one is
- 1:20:11Speaker 3: like she didn't want to talk about it. Then problem
- 1:20:13Speaker 3: number two was her father and her mother were there.
- 1:20:17Speaker 3: And we were at the performance part. When you are
- 1:20:20Speaker 3: the producer for the live show, you have a headset on.
- 1:20:23Speaker 3: And so I'm standing there watching her perform. And I
- 1:20:28Speaker 3: guess she messed something up. Like something happened. Nobody else
- 1:20:31Speaker 3: knew she did it. But her dad like taps me
- 1:20:34Speaker 3: on the shoulder and was like, we have to do
- 1:20:36Speaker 3: this again.
- 1:20:36Speaker 2: Like that's, we can't do it like that. We have
- 1:20:38Speaker 2: to do this again.
- 1:20:39Speaker 3: Like mid performance, I'm on the side of the stage
- 1:20:42Speaker 3: and I'm like a new, I'm a baby producer.
- 1:20:44Speaker 2: And I'm like, oh shit, I didn't know what to do.
- 1:20:47Speaker 3: And during a live TV performance like that, in the
- 1:20:51Speaker 3: control room, it's camera one, camera two, camera three, ready
- 1:20:53Speaker 3: camera four, camera one, right? They're literally doing this while
- 1:20:56Speaker 3: the AD is doing this. And like the producer, there's
- 1:20:58Speaker 3: a lot going on. It is like a three ring
- 1:21:01Speaker 3: circus all at the same time.
- 1:21:03Speaker 2: And so my dumb ass clicks on my microphone and
- 1:21:07Speaker 2: is like, Beyonce's dad's really pissed. He said whatever it was.
- 1:21:12Speaker 3: And somebody pulls me aside, right? And is like, never,
- 1:21:17Speaker 3: never put your mic on when they're in the middle
- 1:21:19Speaker 3: of literally trying to call a live show, number one.
- 1:21:22Speaker 3: Number two, if that happens again, you pretend. You pretend
- 1:21:26Speaker 3: to press the button and you pretend to talk.
- 1:21:28Speaker 2: Hey, we have a problem, blah, blah, blah, like.
- 1:21:30Speaker 1: Right?
- 1:21:31Speaker 3: Like we're in the, no, it's not going to happen.
- 1:21:33Speaker 3: And then after we're done, then you can talk to
- 1:21:35Speaker 3: the control room and say, Hey, we have a problem.
- 1:21:38Speaker 3: We need to address this. Can we do it one
- 1:21:39Speaker 3: more time? So like, I was like, Oh shit, I
- 1:21:42Speaker 3: had no idea. I learned the hardest lesson ever. And
- 1:21:45Speaker 3: of course it had to be while I was producing
- 1:21:46Speaker 3: Beyonce of all things. I was like, Oh my God,
- 1:21:49Speaker 3: this is insane. Um, but that was one of the
- 1:21:52Speaker 3: craziest where I was just like, I understand her not
- 1:21:55Speaker 3: wanting to keep her private, like private But it was
- 1:21:57Speaker 3: like one of the worst kept secrets ever. Like you're
- 1:21:59Speaker 3: dating Jay-Z, we know. And then not talking to me
- 1:22:03Speaker 3: as a human being was just such a.
- 1:22:04Speaker 2: Weird thing, right? Like, I'm like, yes, you're Beyonce, but
- 1:22:09Speaker 2: you're also a human being. Just have a conversation with me.
- 1:22:11Speaker 1: Yeah. Yeah.
- 1:22:13Speaker 3: And then like the dad thing, I was like, oh
- 1:22:15Speaker 3: my God. And that's when I had to learn, like
- 1:22:18Speaker 3: regulate your nervous system. Not everything is an emergency.
- 1:22:21Speaker 1: It's okay.
- 1:22:22Speaker 2: We'll deal with it. Let's get through this.
- 1:22:24Speaker 3: And then, then you can like light the flag and
- 1:22:26Speaker 3: be like, we have a problem.
- 1:22:29Speaker 2: So that was crazy.
- 1:22:31Speaker 1: And while I was working for you at Mojo in
- 1:22:34Speaker 1: the morning, we spent a lot of time in our
- 1:22:35Speaker 1: little side studio. One thing about me is I'm going
- 1:22:40Speaker 1: to ask questions and a lot of people don't love that.
- 1:22:44Speaker 1: I am the question master, but I am like, I genuinely,
- 1:22:49Speaker 1: I want to know, like when I'm asking.
- 1:22:50Speaker 2: Be curious. You need to be curious. How else are
- 1:22:52Speaker 2: you going to learn?
- 1:22:53Speaker 1: Yes. So yes, I was asking some work-related questions, but
- 1:22:56Speaker 1: I also was just asking you a million questions about
- 1:22:59Speaker 1: your life and like, you know, what do you think
- 1:23:01Speaker 1: about this? And I just, I loved talking to you
- 1:23:04Speaker 1: because you gave great answers. But anyways, I think about
- 1:23:09Speaker 1: you kind of on a sad, for a sad reason,
- 1:23:11Speaker 1: but I think about you every September 11th because, you know,
- 1:23:16Speaker 1: of course I first think about where I was, how
- 1:23:21Speaker 1: I processed that, what I felt. And I don't know,
- 1:23:25Speaker 1: it's very interesting because then later in life, my sister
- 1:23:29Speaker 1: was in a school shooting. So just like those are
- 1:23:31Speaker 1: two days that like, I don't know, it's just you
- 1:23:33Speaker 1: think of your experience. But then I also think of
- 1:23:37Speaker 1: the day, the morning that I probably just was bothering you,
- 1:23:39Speaker 1: asked you to tell me like every single thing about
- 1:23:42Speaker 1: being in New York on 9-11. And you told the
- 1:23:45Speaker 1: story so well and so clearly. Like I could see it.
- 1:23:50Speaker 1: I could see it all. And I, by the way,
- 1:23:52Speaker 1: I tried to watch the Osama bin Laden Netflix thing.
- 1:23:54Speaker 1: I could not. I could not.
- 1:23:56Speaker 2: It's a lot.
- 1:23:56Speaker 1: I watch a lot of true crime and I can
- 1:23:58Speaker 1: handle it. But that I was like, this is too
- 1:24:00Speaker 1: close to home because I lived this. And I thought
- 1:24:03Speaker 1: we were being bombed or whatever. I knew a girl.
- 1:24:05Speaker 2: That's everybody did. That's what it felt like. Nobody knew.
- 1:24:08Speaker 1: No. And so when I, when I, and I like to,
- 1:24:12Speaker 1: you know, listen to the voicemails, I like to really
- 1:24:13Speaker 1: feel it that day because it's such a.
- 1:24:15Speaker 2: So voicemails are.
- 1:24:17Speaker 1: They kill me every time. Or this one girl who,
- 1:24:19Speaker 1: she did a podcast episode, she was pleading to find
- 1:24:23Speaker 1: her fiancé. They had just gotten engaged, and she went viral,
- 1:24:27Speaker 1: and she was on all the papers. Viral, I guess,
- 1:24:29Speaker 1: is not what you would say back then.
- 1:24:31Speaker 2: Right, well, the news covered her a lot.
- 1:24:33Speaker 1: But now she was going viral again for her interview,
- 1:24:37Speaker 1: and she thought that he may be unnamed at a hospital.
- 1:24:40Speaker 1: She did not know he was dead, but just pleading
- 1:24:43Speaker 1: behind him. And like this was the love of her life.
- 1:24:46Speaker 1: So I picture and the one thing I picture when
- 1:24:48Speaker 1: I think about your experience, because you were working downtown
- 1:24:50Speaker 1: at the time, is I can visually see you told
- 1:24:52Speaker 1: me people had soot just slowly walking down the bridge
- 1:24:56Speaker 1: with no life in their eyes. And that never left me.
- 1:25:01Speaker 3: So New York City is an island. I don't think
- 1:25:03Speaker 3: a lot of people know this. You can only get
- 1:25:05Speaker 3: to it by ferry, tunnels or bridge or trains. And
- 1:25:10Speaker 3: the train goes through the tunnel. I lived in New
- 1:25:12Speaker 3: Jersey at the time. So I remember that morning, I
- 1:25:13Speaker 3: was the early person in the research department. And I
- 1:25:16Speaker 3: remember taking the train and it was such a beautiful day,
- 1:25:18Speaker 3: like beautiful September day. And I was, you know, on
- 1:25:22Speaker 3: a stuffed train up against the window and listening to music,
- 1:25:25Speaker 3: just staring at the Twin Towers as we were coming
- 1:25:29Speaker 3: into the station. Got to work and look up at
- 1:25:32Speaker 3: the TV in time for the second plane to see
- 1:25:35Speaker 3: the second plane hit. And I just looked around like,
- 1:25:37Speaker 3: is anybody else seeing this? Like you had this weird
- 1:25:39Speaker 3: moment of like, is this real? Is this real life
- 1:25:40Speaker 3: right now? Is this really happening? And so we knew
- 1:25:43Speaker 3: immediately we were going to be preempted by the news.
- 1:25:45Speaker 3: We still didn't know what was going on. Everybody is
- 1:25:48Speaker 3: panicking because we're like, are we, are there more planes?
- 1:25:50Speaker 3: Are we getting bombed? What's happening next? We're on a
- 1:25:53Speaker 3: fucking Island. The phone lines were down and jammed because
- 1:25:57Speaker 3: everybody was trying to call everybody. I remember my mom
- 1:25:59Speaker 3: trying to call me. I tried to call my then
- 1:26:01Speaker 3: husband at the time. I finally got through to him
- 1:26:04Speaker 3: and he was like, literally in that moment, he's like,
- 1:26:07Speaker 3: they're stopping the train. We're going back to New Jersey.
- 1:26:09Speaker 3: They're shutting everything down. You cannot get in or out
- 1:26:12Speaker 3: of the city. And so we were trying to figure
- 1:26:14Speaker 3: out what is our assignment going to be? If we're
- 1:26:16Speaker 3: going to be preempted, like, what are we going to
- 1:26:17Speaker 3: be doing? Like, I just wanted to go home. We
- 1:26:19Speaker 3: had to sort of wait it out. We had to
- 1:26:21Speaker 3: all number one, figure out what the fuck was going on,
- 1:26:24Speaker 3: call our loved ones, um, and then come up with
- 1:26:27Speaker 3: a plan. And then at a certain point in time,
- 1:26:30Speaker 3: I can't remember what time of day it was. They
- 1:26:32Speaker 3: finally allowed the Washington bridge to George Washington Bridge to open,
- 1:26:36Speaker 3: which was.
- 1:26:37Speaker 2: All the way uptown.
- 1:26:39Speaker 3: And I remember by that time, all the smoke had
- 1:26:42Speaker 3: come from downtown to uptown. The buildings had collapsed and
- 1:26:47Speaker 3: there was no other way to get off this island.
- 1:26:49Speaker 3: And so you literally had people in their suits, their briefcases,
- 1:26:52Speaker 3: their backpacks, their sneakers, covered head to toe in soot.
- 1:26:56Speaker 3: All you could see was just their black eyes. And
- 1:27:00Speaker 3: they just started walking uptown because what else could you do?
- 1:27:03Speaker 1: Right?
- 1:27:04Speaker 3: Like if they didn't need medical assistance, there was no
- 1:27:06Speaker 3: other way to get home. And so they were just like,
- 1:27:08Speaker 3: we're just going to walk uptown, keep walking and go
- 1:27:09Speaker 3: across the bridge. And then so disassociated, just so disassociated
- 1:27:13Speaker 3: from their bodies. Because again, you're just thinking like, did
- 1:27:16Speaker 3: this really happen? Like, is this, is this really, is
- 1:27:18Speaker 3: this real.
- 1:27:18Speaker 2: Life right now?
- 1:27:20Speaker 3: I remember at the time, my friend drove in the
- 1:27:24Speaker 3: city that morning. So she's like, I'll drive you across
- 1:27:25Speaker 3: the bridge. And then as we're driving, We're seeing people walking.
- 1:27:30Speaker 3: People were just pulling over, picking up other people. Like,
- 1:27:32Speaker 3: let me give you a ride. We can at least
- 1:27:34Speaker 3: get you to the other side because there's like a
- 1:27:35Speaker 3: toll booth and you can pull over. There's a parking
- 1:27:37Speaker 3: lot on the other side and just call your loved ones.
- 1:27:40Speaker 3: See if somebody can pick you up.
- 1:27:41Speaker 1: Right.
- 1:27:41Speaker 3: It was just horrifying. The smell lasted for days and
- 1:27:47Speaker 3: days and days. I'll never forget the smell. Um, it
- 1:27:50Speaker 3: was just terrible. And then some of us were assigned
- 1:27:53Speaker 3: to go downtown. I didn't go at a very hard
- 1:27:56Speaker 3: time with news. I didn't like news. I didn't like
- 1:27:59Speaker 3: going up to people missing somebody or a victim and
- 1:28:03Speaker 3: like knocking on their door and being like, Hey, tell
- 1:28:04Speaker 3: me about this moment.
- 1:28:05Speaker 1: Right?
- 1:28:06Speaker 3: Like you have people with these printouts or these photos begging, like,
- 1:28:09Speaker 3: have you seen my husband? Have you seen my wife? Um,
- 1:28:13Speaker 3: I just, it just, I was like, Oh, if I
- 1:28:14Speaker 3: don't have to go, I'd prefer to stay here. I'll
- 1:28:16Speaker 3: do whatever you need me to do here, but I
- 1:28:18Speaker 3: don't want to have to go. And it's just so
- 1:28:20Speaker 3: sad to see. I went down one day just as myself,
- 1:28:24Speaker 3: not for work, just to see all the signs and
- 1:28:27Speaker 3: all the posters and the missing. It was just so,
- 1:28:30Speaker 3: so sad knowing that they're under the rubble.
- 1:28:33Speaker 2: It was just terrible.
- 1:28:35Speaker 3: I had two friends stuck in two different buildings. I
- 1:28:37Speaker 3: believe one was in Tower 2. the other was in
- 1:28:40Speaker 3: like the 100 building. I can't remember what they call it.
- 1:28:43Speaker 3: My one friend in tower two said the hardest thing
- 1:28:47Speaker 3: was evacuating down the stairs, knowing all you could do
- 1:28:51Speaker 3: is just take the next step, right? They couldn't run.
- 1:28:54Speaker 3: They were only, you could only go so fast as
- 1:28:56Speaker 3: the person in front of you. So like, was there
- 1:28:58Speaker 3: going to be a fire? Was there something worse that's
- 1:29:00Speaker 3: going to happen? Was the building going to collapse?
- 1:29:01Speaker 2: And you didn't know.
- 1:29:02Speaker 3: And in that moment, you couldn't do anything but take
- 1:29:05Speaker 3: the next step out the door, which was for, I mean,
- 1:29:09Speaker 3: it was hundreds of floors in that building. And she
- 1:29:12Speaker 3: said to this day, she'll always remember the faces of
- 1:29:15Speaker 3: the firemen running up the stairs to see who they
- 1:29:17Speaker 3: could go help, knowing they were never going to come
- 1:29:20Speaker 3: back down.
- 1:29:21Speaker 2: It was just so sad.
- 1:29:22Speaker 3: And then my other friend, who was in one of
- 1:29:24Speaker 3: the other buildings that let out in the main area
- 1:29:26Speaker 3: that the same Twin Towers let out, he ran out
- 1:29:31Speaker 3: into this area and started hearing like the thud.
- 1:29:36Speaker 2: And he was like, what is that?
- 1:29:37Speaker 3: And then realized those are bodies jumping from the building
- 1:29:40Speaker 3: because they would rather jump than burn to death. And
- 1:29:44Speaker 3: so that, he said, he'll never forget that sound of
- 1:29:47Speaker 3: literally bodies thudding onto the cement in front of him.
- 1:29:50Speaker 2: And it was just like, so it was horrifying.
- 1:29:53Speaker 3: Yeah, there was, I think, a Time magazine picture of
- 1:29:57Speaker 3: the falling man, they call it, of the man jumping
- 1:29:59Speaker 3: into the building because that was a better death to
- 1:30:01Speaker 3: him than having to burn to death sitting up there scared.
- 1:30:04Speaker 3: So I'm still to this day petrified of being stuck anywhere. Um,
- 1:30:09Speaker 3: and then I still to this day can see those,
- 1:30:11Speaker 3: like literally their faces just covered in soot, completely just disassociated,
- 1:30:17Speaker 3: just everybody just.
- 1:30:18Speaker 2: Wanting to get home.
- 1:30:19Speaker 3: It was very hard coming, trying to come back in
- 1:30:21Speaker 3: that next day because we knew, again, we knew we
- 1:30:24Speaker 3: preempted because we were just a talk show. We weren't
- 1:30:28Speaker 3: like the news. And it was just like, now, now
- 1:30:30Speaker 3: what do we do? How do we recover? How do
- 1:30:32Speaker 3: we heal? What comes next? How do we tell these stories?
- 1:30:36Speaker 3: when you still had hundreds of people missing. It was
- 1:30:39Speaker 3: just so sad.
- 1:30:40Speaker 1: Yeah. Yeah. And every, yeah, every year when I, when
- 1:30:44Speaker 1: I reflect and, and just, you know, and then now
- 1:30:47Speaker 1: it's the new reflection includes all of the people who
- 1:30:50Speaker 1: are dying from the chemicals that they were. Yes. Yeah.
- 1:30:54Speaker 1: Really have more deaths in the count of people that
- 1:30:57Speaker 1: we lost as a result of that. But yeah, I
- 1:30:59Speaker 1: always picture the people with soot walking across the bridge.
- 1:31:02Speaker 3: And that's just this that story have you ever watched
- 1:31:04Speaker 3: any of the videos next year if you do want
- 1:31:06Speaker 3: to watch there's videos of people that actually caught the
- 1:31:10Speaker 3: towers falling and the smoke literally billowing with people running
- 1:31:15Speaker 3: just for cover into a bodega into whatever they could
- 1:31:17Speaker 3: into the parking garages so you can see like literally
- 1:31:20Speaker 3: what I'm referring to like you can see what they
- 1:31:22Speaker 3: look like covered inside it's the saddest freaking thing because
- 1:31:26Speaker 3: it's just like what do you even do like what
- 1:31:29Speaker 3: do you do right and everybody was just like so
- 1:31:34Speaker 3: confused it was just horrifying but new york city is
- 1:31:38Speaker 3: very resilient i've gone back to see that space but
- 1:31:41Speaker 3: nothing takes the place of those towers i mean i
- 1:31:44Speaker 3: grew up in new jersey i saw those towers every
- 1:31:46Speaker 3: day and so to like it yeah to have them
- 1:31:50Speaker 3: not be there anymore it's just so sad but that
- 1:31:52Speaker 3: memorial is just beautiful have you ever gone to see
- 1:31:54Speaker 3: the memorial yeah it's gorgeous i love it so much
- 1:31:57Speaker 3: and that fire department that's right across did you ever
- 1:31:59Speaker 3: go to the fire department So there's a fire department
- 1:32:01Speaker 3: that was completely destroyed and decimated and they lost a
- 1:32:03Speaker 3: lot of their members because it's right there. And they
- 1:32:06Speaker 3: rebuilt that and they have this beautiful display outside of
- 1:32:10Speaker 3: it with like the names and the faces and there's
- 1:32:13Speaker 3: always flowers laid there. It's just such a beautiful experience
- 1:32:16Speaker 3: to see. But yeah, nothing will replace those. Those two
- 1:32:21Speaker 3: fountains with the holes in the ground are just like,
- 1:32:24Speaker 3: I cannot believe that it's gone.
- 1:32:25Speaker 2: Wonderful.
- 1:32:27Speaker 1: I don't think anyone in this country was ever the same.
- 1:32:30Speaker 2: I mean, I know a hundred percent, not at all.
- 1:32:33Speaker 1: To live through that just in general. And I hate
- 1:32:35Speaker 1: to end on such.
- 1:32:36Speaker 2: A sad note, but.
- 1:32:38Speaker 1: I love you. I'm so sorry that I didn't record
- 1:32:41Speaker 1: at the beginning. You're the best.
- 1:32:42Speaker 2: It's fine.
- 1:32:43Speaker 1: And yeah, you guys, I will post her website if
- 1:32:47Speaker 1: you want to chat with her. Smartest person I know.
- 1:32:49Speaker 1: And she actually like makes things tangible or like dumbs
- 1:32:52Speaker 1: things down when they seem too overwhelming. So for anything
- 1:32:56Speaker 1: like go go to her, please.
- 1:32:59Speaker 3: Yeah, just take it honestly, whatever it is, one step
- 1:33:01Speaker 3: at a time. Baby steps become huge steps. And you've
- 1:33:04Speaker 3: got this. Whatever it is, you've got this.
- 1:33:06Speaker 1: Thanks, boo. Love you. Love you.