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The Affiliate Marketing Playbook with Cricket Treanor, Digital Marketing and Ecommerce at Patagonia | Ep. 420
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.
This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don’t lean heavily into loyalty and deals?
And, Cricket debunks some misconceptions about the affiliate space. It’s more than just loyalty, it’s actually about brand awareness. Affiliates…
The skinny
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