Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Targeting for Revenue: Making Online Ads Work for Small Businesses
Hello everyone! Im coming to you today from a very full, very noisy house. Its a public holiday here, the kids are watching cartoons, and the energy is high, but the show must go on!
Today, I want to talk about a trap I see so many small and medium-sized businesses falling into: Brand Advertising. We all see the big players like Coca-Cola and Mercedes-Benz running beautiful ads that dont necessarily tell you to "buy now." They've been doing this for over 50 years to stay top-of-mind. But if you are a small business looking for Naira and Kobo today, copying them is a massive mistake.
When…
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