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How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328
Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory.
This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.
And, we dig into the gritty stuff like how to design surveys that don’t suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch.
Plus, Jillian shows how…
The skinny
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