You Can't Connect to the Market Without Knowing Why: Suresh Balasubramanian - Episode # 68
Why do you actually want to connect to your market?
In this episode of Connect To Market, host Casey Cheshire sits down with Suresh Balasubramanian,CMO at Qualio, to explore why the first step in connecting to your market has nothing to do with tools. Suresh argues that marketers have more signals and listening technology than ever, which makes it harder to tell real insight from noise. His answer is to go back to first principles and get ruthlessly clear on why you're listening, who you're listening to, and what you're listening for.
Suresh breaks down how vendor tools and shiny new tech can…
The skinny
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