574: Sally Hogshead | How to Fascinate
Sally Hogshead (@SallyHogshead) tells us how we can make anything fascinating in as little as one hour by applying the principles of her book Fascinate: How to Make Your Brand Impossible to Resist. The Cheat Sheet: Are you pistachio or vanilla? Different is better than better -- learn why standing out and knowing how to fascinate is your greatest competitive advantage. Neurologically, the process of fascination is similar to the infatuation of falling in love. Discover how to find your particular strengths and use them for maximum leverage -- not just in business, but in life. Take the…
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