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Episode 32: Marketing Foundation Step 1: Knowing Your Ideal Customer
Who is your business truly for? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we dive deep into the importance of identifying your ideal customer and how this foundational step can revolutionize your marketing strategy. Discover why answering "everyone" to this crucial question might be holding your business back and learn how to focus your efforts for maximum impact.
Join us as we explore Jane's journey with her carpet cleaning business. Initially targeting a broad audience led to wasted time and resources, as Jane attracted leads that weren't a perfect fit. Her…
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