Latest / Influencer Confidential / 6 Ways to Get Brands to Reach Out First For Brand Partnerships #247

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6 Ways to Get Brands to Reach Out First For Brand Partnerships #247 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. There is nothing like waking up with
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  Speaker 1: a DM in your Instagram account from a brand that
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  Speaker 1: wants to work with you. I know how exciting that
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  Speaker 1: is when a brand reaches out to you first, and
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  Speaker 1: it's also great for the position of power because when
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  Speaker 1: a brand reaches out to you first, they came to
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  Speaker 1: you and that's just you know, basic negotiations one on
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  Speaker 1: one who does the outreach first. What I want to
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  Speaker 1: cover is how do we get brands to DM you
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  Speaker 1: guys more? How do we get more inbound leads so
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  Speaker 1: we can then convert them to paid brand partnerships. So
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  Speaker 1: I want to cover different strategies that you guys can
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  Speaker 1: implement to get brands to DM you first on Instagram
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  Speaker 1: or on any other platform that you're using that does
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  Speaker 1: have a DM strategy. These strategies can be applied multi platform.
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  Speaker 1: I do just want to state that what I'm going
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  Speaker 1: to share being on the brand side myself, like I
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  Speaker 1: have used these to find creators. Sometimes brands that don't
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  Speaker 1: have big budgets and they're not on these big influencer platforms,
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  Speaker 1: they're doing the outreach themselves. They are generating lists of
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  Speaker 1: creators that they want to work with and they're reaching
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  Speaker 1: out to them directly. And what I'm going to share
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  Speaker 1: our strategies that our team has used for clients that
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  Speaker 1: are doing their own outreach. So the first thing that
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  Speaker 1: I always recommend to any creator that's trying to get
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  Speaker 1: a brand to reach out to them is to optimize
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  Speaker 1: your bio and include relevant keywords. Okay, by nailing your
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  Speaker 1: bio and having the keywords that you want to be
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  Speaker 1: searched for, this is going to help brands find you faster.
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  Speaker 1: Make sure your bio has that strategic keyword so that
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  Speaker 1: the brands that want to find you can find you
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  Speaker 1: based off that. Also, let them know in your bio
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  Speaker 1: that you're ready to work. And do not use the
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  Speaker 1: word collaborate. Sidewalker students know, any of my pitching students,
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  Speaker 1: any of my inner circle coaching you guys know I
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  Speaker 1: hate the word collaborate. Why do you guys think I
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  Speaker 1: hate the word collaborate because it feels free. Collaborate gives
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  Speaker 1: free vibes, work together feels paid. So if you are
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  Speaker 1: going to have some sort of call to action inside
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  Speaker 1: of your bio, make sure you use the words work
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  Speaker 1: together or brands, let's work together, or whatever you want,
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  Speaker 1: however you want to say it, but do not put
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  Speaker 1: collabs or collaborate. It's giving gifted energy, it's not giving
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  Speaker 1: paid energy. Okay. Also, making sure your bio includes your email.
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  Speaker 1: This is also very important. How else are they going
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  Speaker 1: to find you. It's funny, I did this exercise the
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  Speaker 1: other day. I'm not going to do it now to
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  Speaker 1: save time, But like I went on Instagram and I saw,
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  Speaker 1: you know, when a lot of people have the email functionality,
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  Speaker 1: Like if you go on anyone's account, you're going to
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  Speaker 1: see following message email. But if you do that on desktop,
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  Speaker 1: there is no email button. This is big because if
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  Speaker 1: you don't put that email in your bio and they're
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  Speaker 1: going and using you on desktop, they're not going to
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  Speaker 1: find your email. Then it makes it so hard to
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  Speaker 1: work with you. So just a little tip right there
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  Speaker 1: to make sure that your email is inside your bio
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  Speaker 1: and it's clear so that if a brand does want
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  Speaker 1: to reach out to you using their desktop as outreach,
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  Speaker 1: they can One thing that you also may want to
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  Speaker 1: consider with the type of content that you're posting is
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  Speaker 1: including like highlights that are also strategic. So sometimes we'll
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  Speaker 1: have like past brand partners or you know, pass brand collabs,
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  Speaker 1: or sometimes creators get really smart they put their testimonials
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  Speaker 1: inside their highlights ways to work together, and they'll have
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  Speaker 1: a whole highlight directed to ways to work together. Again,
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  Speaker 1: these are creators that are doing this as business. These
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  Speaker 1: are creators that are not just like, hey, brands, I
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  Speaker 1: want to work with you. They're like using their page
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  Speaker 1: as a profile to get business right. And even though
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  Speaker 1: they're you know, creating content for their audience, they're still
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  Speaker 1: very strategic about how they're placing, you know, and how
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  Speaker 1: they're using their profile page. The same goes to creating
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  Speaker 1: brand friendly content. A brand is going to land on
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  Speaker 1: your Instagram and just do a couple scrolls and see
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  Speaker 1: your content. You know, you want the pitches that you
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  Speaker 1: send to make sense, Like I'm recently working with this
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  Speaker 1: music creator and when you go on his page, like
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  Speaker 1: it's clearly a very music account, So if he's going
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  Speaker 1: to reach out to anyone in this niche totally makes sense.
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  Speaker 1: Now if he pitches like I don't know a hotel
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  Speaker 1: or something random, it may not make sense. So your
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  Speaker 1: profile will reflect the type of brands that also reach
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  Speaker 1: out to you, and I think it obviously varies. If
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  Speaker 1: you're a UGC creator, you can have a little bit
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  Speaker 1: more space because you're able to show all the types
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  Speaker 1: of work that you do. But I saw an account
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  Speaker 1: the other day of this UGC guy and it was
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  Speaker 1: so good. He was like literally just using this page
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  Speaker 1: to show past examples of his work what he can
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  Speaker 1: do for his clients. It was pretty phenomenal. So be
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  Speaker 1: strategic with the type of content you're also posting, because
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  Speaker 1: that is what is going to go on the for
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  Speaker 1: you pages or the algorithm or get pushed out and
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  Speaker 1: have those brands reach out to you. So this leads
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  Speaker 1: to my second tip, and this is how we're going
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  Speaker 1: to get them to even know you exist, which is
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  Speaker 1: creating high value but shareable content. If you create content
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  Speaker 1: that people share, the probability of it landing in that
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  Speaker 1: brand's DM or someone that works on the account is
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  Speaker 1: way higher. So again, I want you to be very
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  Speaker 1: strategic with the type of content you make. Let's just
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  Speaker 1: say you're doing a product review or something of that nature.
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  Speaker 1: You're talking about this, how do you make it sharable
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  Speaker 1: because the more it gets shared, the better it does,
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  Speaker 1: and the better it does, the more people it reaches,
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  Speaker 1: and again, it just increases the probability of that brand
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  Speaker 1: being found out. I had this girl the other day
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  Speaker 1: tell me that she created a piece of content and
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  Speaker 1: everyone was tagging the brand and the comments being like,
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  Speaker 1: oh my gosh, brand, you need to see. So she
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  Speaker 1: didn't even need to pitch because her audience helped her. Like,
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  Speaker 1: everyone was tagging the brand. So that's pretty spectacular that
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  Speaker 1: she didn't even have to pitch, but her audience was
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  Speaker 1: helping her. These are such strategic little ways to create
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  Speaker 1: content that's high value, high impact, but sharable gets the
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  Speaker 1: brand's attention. Also, being a creator that is consistent on
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  Speaker 1: the platform not only helps you get brands you know,
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  Speaker 1: to notice you, but they also trust you because if
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  Speaker 1: you're someone that just postes every now and then, even
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  Speaker 1: a brand does land on your account and they're like, oh,
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  Speaker 1: the last time she posted was like three months ago.
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  Speaker 1: Or a month ago. You're not an active account. You're
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  Speaker 1: not alive, you're not fresh, it's not breathing. So you
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  Speaker 1: could have the bio, you could have sharable content, but
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  Speaker 1: then you're not consistent. You're not going to get hit up.
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  Speaker 1: They're just not thinking that this is a business for you.
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  Speaker 1: You're just a personal account. So just something to also
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  Speaker 1: consider regarding that consistency. You want to be seen like
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  Speaker 1: you're open for business. I had this creator the other
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  Speaker 1: day tell me this and it was so good. He
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  Speaker 1: was basically like, if you don't post, you're not showing
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  Speaker 1: up to work, and that just changed my mindset completely
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  Speaker 1: because creators that do this for a living are showing
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  Speaker 1: up to work every day and that's how they are
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  Speaker 1: getting paid. So you want the brand to come to you,
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  Speaker 1: you don't want to pitch them. Okay, well then you
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  Speaker 1: have to at least have a super active account. Now
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  Speaker 1: let's talk about my third tip, which works like a charm,
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  Speaker 1: which is engaging with the brand in a really authentic way.
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  Speaker 1: When I say engaging with the brand, there's so many
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  Speaker 1: ways that you can do this. You can engage with
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  Speaker 1: the brand directly by adding meaningful, smart comments to their content,
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  Speaker 1: But you can also engage with the person that works
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  Speaker 1: at the account you know. On LinkedIn, you can be
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  Speaker 1: creating valuable comments on that person's LinkedIn profile. Right. You
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  Speaker 1: want to get them to see you and you want
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  Speaker 1: them to get to reach out to you first. While
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  Speaker 1: Instagram has brand stuff, there's people that work on these brands.
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  Speaker 1: So if that person is very forward facing on Instagram,
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  Speaker 1: comment on that marketing person's page if it's public. You know, again,
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  Speaker 1: meaningful thought, not stalker vibes, really being effective in your communication.
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  Speaker 1: Same thing. If you're going to go on LinkedIn and
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  Speaker 1: network with that person on LinkedIn over there, create meaningful comments.
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  Speaker 1: Do this in a non intrusive way, show genuine interest,
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  Speaker 1: be a human, provide value in your engagement. Now, the
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  Speaker 1: tagging method, I love, love, love this, and I love
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  Speaker 1: this for many reasons, but just to kind of give
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  Speaker 1: you guys, like an idea. Think about it as like
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  Speaker 1: the food court. I always use this analogy in my programs.
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  Speaker 1: Like the food court analogy. You go to the food court,
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  Speaker 1: they give you a little piece and they're hoping that
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  Speaker 1: you know you come and buy the whole meal. It's
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  Speaker 1: similar to that. At the end end of the day.
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  Speaker 1: Your audience is your client too. You don't want to
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  Speaker 1: hold on to content and not post it or tag
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  Speaker 1: the brand, you know, because your audience deserves to know
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  Speaker 1: XYZ that you're using or that you want to promote.
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  Speaker 1: So this one guy told me something best. He was like,
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  Speaker 1: if I want to talk about this on my own,
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  Speaker 1: I'm going to do so, and I'm going to tag
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  Speaker 1: the client. If the client comes to me and they
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  Speaker 1: have certain requests, certain things they want said, you know,
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  Speaker 1: certain deliverables, then you know it's paid. So think of
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  Speaker 1: that tagging as again a way to get on their
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  Speaker 1: radar so they come to you. I had a girl
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  Speaker 1: the other day tell me that she did this with
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  Speaker 1: a brand for almost two years before the brand responded.
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  Speaker 1: But she loved this product. She used it every day,
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  Speaker 1: so she wanted to talk about it often. It was
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  Speaker 1: natural for her to talk about it often. And guess what,
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  Speaker 1: as she grew and as she got more established in
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  Speaker 1: her niche that brand was paying attention the whole time.
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  Speaker 1: And that's what I love. And it's so wild to
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  Speaker 1: think about. You never know who is watching your content literally,
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  Speaker 1: Like I've had people watch my YouTube videos or listen
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  Speaker 1: to my podcasts that are a list celebrities that have
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  Speaker 1: reached out to me on a video that has like
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  Speaker 1: three hundred views, And it always shocks me because you're like, wait,
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  Speaker 1: you don't know who's watching, You don't know whose lives
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  Speaker 1: are changing, you don't know who you're helping. So making
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  Speaker 1: sure that you also serve these people without holding back
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  Speaker 1: is very important. Being valuable will have people come to
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  Speaker 1: you naturally. If you are a creator that focuses on
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  Speaker 1: the local market. I can't stress the importance of using
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  Speaker 1: that geotag location feature because other people locally will be
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  Speaker 1: able to see your content. I mean I do this
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  Speaker 1: all the time. If I'm at a restaurant and I
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  Speaker 1: tag it, You're able to people watch my stories that
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  Speaker 1: are from that restaurant or you know, from that location
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  Speaker 1: that I'm at. People on the brand side do too,
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  Speaker 1: they are going in there. I remember I used to
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  Speaker 1: work with a local property and we would go in
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  Speaker 1: and see who tags us locally and are there any
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  Speaker 1: local creators who can we reach out to. It's like
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  Speaker 1: the low hanging fruit. So making sure you are using
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  Speaker 1: any sort of relevant geotags or hashtags things of that nature.
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  Speaker 1: Brands are going to look into it. I talk to
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  Speaker 1: this influencer just yesterday on a call. She told me
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  Speaker 1: that she loves using social media to highlight big wins.
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  Speaker 1: She'll say things like on her content, I just reached
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  Speaker 1: you know, ten million views, or this month was great,
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  Speaker 1: we had over this many shares or something, and she'll
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  Speaker 1: post them as stories. But she's like, if I don't
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  Speaker 1: do that, She's like again, One, I don't know who's
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  Speaker 1: watching me too, I'm sure there's brands that are watching
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  Speaker 1: me on this channel. And three, I want to let
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  Speaker 1: them know. So feel free to also use your social
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  Speaker 1: to humble brag on yourself to show any achievements, milestones,
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  Speaker 1: or wins as a way to get brands to react
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  Speaker 1: to you. One of my favorite, favorite favorite strategies. I've
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  Speaker 1: seen creators do this on LinkedIn, Instagram, TikTok, everywhere. I've
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  Speaker 1: seen it on stories, YouTube communities is literally saying, brands,
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  Speaker 1: I'm working on some really great content. Want to be
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  Speaker 1: a part of it? DM me drop in your email.
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  Speaker 1: I'll let you know. Like sometimes you have to just
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  Speaker 1: shake up the tree, post content and have them come
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  Speaker 1: to you. Tell them I'm looking for brands in the
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  Speaker 1: swimwear niche. If you know, if anyone tag them below,
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  Speaker 1: or if you're someone in the travel niche that watches
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  Speaker 1: my content, drop in your email here, I'm working on
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  Speaker 1: some stuff, you know. Get them to come to you again.
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  Speaker 1: These are all the ways that you can get them
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  Speaker 1: to come to you and be excited by you. Okay, Nina,
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  Speaker 1: I'm pumped they're gonna come to me. But what do
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  Speaker 1: I do next? Well, that's where I can help you.
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  Speaker 1: In my how to Land paid brand Deals training, I
• 11:17
  Speaker 1: will go over what to say. I will be giving
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  Speaker 1: you guys examples on how to pivot these inbound requests,
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  Speaker 1: how to stand out, how to make sure you pear
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  Speaker 1: confident but also provide value to your partners. I will
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  Speaker 1: leave the link to our training below so that you
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  Speaker 1: guys can learn everything to do once the brand does
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  Speaker 1: hit you up, how to convert it into a paid
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  Speaker 1: partnership and not lose the fish on the hook. Right.
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  Speaker 1: You don't want to lose them because once they come
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  Speaker 1: to you, then it's your job to pivot that conversation
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  Speaker 1: and that's what we're going to help you do. So
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  Speaker 1: go ahead and click on our how to Land Paid
• 11:47
  Speaker 1: brand Deals training below so that you guys can come
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  Speaker 1: and watch the next one. Now, if you want to
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  Speaker 1: get on a brand's radar, what better way to do
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  Speaker 1: this then collaborate with other creators that have brand partners. So,
• 11:58
  Speaker 1: just to let you guys know really quickly, Inner Circle
• 12:00
  Speaker 1: is my membership community for anyone that has my pitching course. Okay,
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  Speaker 1: a lot of them are in different niches, but many
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  Speaker 1: of them are in the same. One thing I always
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  Speaker 1: tell people is use each other's audiences. Are there natural
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  Speaker 1: holistic ways to collaborate with one another? When you collaborate
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  Speaker 1: with the creator, you access to their audience, But guess
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  Speaker 1: what their audience may consist of people on the brand side,
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  Speaker 1: especially if that creator has worked with brands. So anytime you,
• 12:24
  Speaker 1: as a creator can collaborate with another creator, you are
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  Speaker 1: getting access to their audience and brands are finding out
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  Speaker 1: about you. That's why you want to have your bio ready,
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  Speaker 1: That's why you want to have your email in there,
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  Speaker 1: That's why you want to have your highlights ready again.
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  Speaker 1: But when you do these sort of strategic collaborations, you're
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  Speaker 1: getting access to their human and by getting access to
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  Speaker 1: their human, you're getting more probability for them to come
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  Speaker 1: to you I hope you enjoyed today's episode. If you did,
• 12:50
  Speaker 1: make sure to rate, review, and subscribe to our show
• 12:53
  Speaker 1: and visit Sidewalkerdaily dot com for more resources on all
• 12:58
  Speaker 1: things influencer, marketing and social media. Until next time,