Latest / The Accounting Leads Now Podcast
AI Won’t Kill Your Firm, But This Mistake Will - With Justin White
Most accountants aren't losing to AI, they're losing to their own bad systems.
In this episode, we sit down with Justin White, founder of JBookkeeping and a former trades business owner who’s now built a fast-growing remote firm on precision, responsiveness, and no-BS service.
He shares:
What actually builds trust and wins clients in 2025
Why most firms lose money before they even pick up the phone
The questions that close 90% of his leads
How to build a firm people remember (and refer)
The best mindset shift he ever made and how it changed everything
🔒 If you're great at accounting but…
The skinny
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