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Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience
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Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket’s footprint to eight states.
Employee-owned, the company is both customer- and associate-centric. A commitment to caring for and serving the communities in which stores are located is demonstrated through the brand’s focus on corporate social responsibility (CSR). This year, Publix…
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