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Rewards Programs and Co-Brand Relationships Between Credit Card Issuers and Merchants
Please join Troutman Pepper Partner Chris Willis and his guest and fellow Partner Glen Trudel as they discuss credit card rewards and loyalty programs and the co-brand relationship. Topics include:
The importance of the co-brand credit card pairing;
Issues, concerns, or risks that both the merchant and the card issuer encounter in co-brand rewards programs; and
Current trends in the marketplace for credit card rewards programs.
Glen Trudel is a consumer financial services, banking, and business attorney who counsels financial institutions, marketplace lenders, fintech entities, and other…
The skinny
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